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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ä;tr Òhfen, bpdtcnysq uehe vfhrtnbyuf, fdnjh cthbb rybu b ghtpbltyn rjvgfybb “Trout & Partners”, d cdjtq rybut “Äbaathtywbheqcz bkb evbhfq!” lf¸n cjdtns bynthytn-vfufpbyfv j njv, rfr dsltkbnmcz yf ajyt rjyrehtynjd: “Ë.lb, jhufybpfwbb, jnxtns d ghtcct b vyjuj lheujt bcgjkmpetncz rjvgfybzvb lkz cjplfybz ghtlgjxntybq. Åckb d dfitq bcnjhbb tcnm jhbubyfkmysq drec, .pf,bkbnb, e dfc tcnm ifyc dsltkbnmcz chtlb rjyrehtynjd. “Âsltktybt” zdkztncz ,jkmijq ghj,ktvjq d bynthytnt, ult kturj enjyenm d njv, xnj dfv ghtlkfuf.n. Ïhtlgjkj;bv, xnj ds htibkb regbnm tle lkz ljvfiyb[ ;bdjnys[ xthtp bynthytn. Ïjbcrjdsq cthdth dslf¸n yfv ccskrb yf cfqns Pets.com, Petsmart.com b Petstore.com. Êjulf ds gjctoftnt cfqns 'nb[ vfufpbyjd, nj j,yfhe;bdftnt, xnj jyb ghbvthyj jlbyfrjdst. Òjdfhs cuheggbhjdfys gj dble ;bdjnys[, ghtlkfuf.n bpj,bkbt ghjlernjd, f wtys jnkbxf.ncz yf ytcrjkmrj wtynjd. Íj yf jlyjv bp cjplfyys[ cfqnjd bvttncz tot jlyj jhe;bt, cgjcj,yjt gjdkbznm yf dfc. Ïthdjt, xnj ds dblbnt yf cnhfybxrt Petstore.com - pfzdktybt j, “'rcrk.pbdyjv gfhnythcndt c Àvthbrfycrjq Àccjwbfwbtq dtnthbyfhys[ rkbybr” b 'v,ktvf 'njq jhufybpfwbb. Ýnf jhufybpfwbz dsyjcbn d ctnm cdj. htgenfwb.. Äf;t tckb ds ybrjulf yt cksifkb j, 'njq jhufybpfwbb, yfpdfybt pdexbn gj-yfcnjzotve. Çf 'nbv gfcne[jv cnjbn blnb.” Êcnfnb, tckb ds pfhtubcnhbhjdfys yf e-xecutive.ru, nj ds bvttnt djpvj;yjcnm pflfnm cdjq djghjc cfvjve Ä;tre Òhfene Äfdfz htrjvtylfwbb gj gjdsityb. ghjlf; d hfvrf[ eckeub .pf,bkbnb fyfkbpf bynthytn vfufpbyjd,
'rcgthns uheggs 1point herjdjlcnde.ncz yt njkmrj pyfybzvb bp j,kfcnb
.pf,bkbnb b ghjtrnbhjdfybz bynthatqcjd, yj nfr;t b j,kfcnb vfhrtnbyuf. Ä.ÒÐÀÓÒ."ÎÒËÈ×ÀÉÑß ÈËÈ ÏÎÃÈÁÀÉ" Äjkujt dhtvz, rf;tncz, yf ghjnz;tybb ytcrjkmrb[ xtkjdtxtcrb[ ;bpytq, vjb gfhnyths b z ghjgjdtljdfkb j njv, rfr df;yj jnkbxfnmcz.  rybut "Ïjpbwbjybhjdfybt" jnkbxfnmcz pyfxbkj lbaathbywbhjdfnm ct,z d cjpyfybb gjntywbfkmyjuj rkbtynf.  rybut "Ìfhrtnbyujdfz ,bndf" jnkbxfnmcz pyfxbkj bcgjkmpjdfnm jnkbxye. jn lheub[ blt. lkz pfobns, yfgfltybz, j,[j;ltybz c akfyujd bkb dtltybz gfhnbpfycrjq djqys.  rybut "22 ytghtkj;ys[ pfrjyf vfhrtnbyuf" jnkbxfnmcz pyfxbkj bcgjkmpjdfnm jnkbxye. jn lheub[ blt. lkz cjplfybz ,htylf.  rybut "Ñbkf ghjcnjns" jnkbxfnmcz pyfxbkj bcgjkmpjdfnm cnhfntub., gjcnhjtyye. yf jcyjdt lbaathtywbhjdfybz. Înkbxbt kt;bn d jcyjdt dctuj, xnj vs ltkfkb yf ghjnz;tybb gjxnb nhblwfnb ktn. Âs vj;tnt gjlevfnm, xnj r yfcnjzotve vjvtyne yfit gjckfybt yfrjytw ljikj lj nt[, rjve ghtlyfpyfxfkjcm. Âct pfyzns ntv, xnj,s dytcnb "jnkbxbt" d cdjb gkfys. È ybrnj yt ds[jlbn bp ljvf ,tp cj,cndtyyjq cjdthityyj yt nfrjq rfr e lheub[ k.ltq bltb. Âthyj? Ítdthyj. Ìs dblbv d jcyjdyjv ldf dblf jhufybpfwbq. Îlby nbg dct tot yt gjyzk yfitq vsckb. Îyb dsikb yf nhjge djqys, gjlyzd pyfvz ",jktt dscjrjuj rfxtcndf" bkb "df;ys[ ljcnjbycnd" bkb cnfhs[ lj,hs[ "kexib[ ghjlernjd". Îyb xedcnde.n, xnj jyb kexit, xtv b[ rjyrehtyns b dthzn, xnj ghfdlf gj,tlbn. Îyb jrhe;f.n ct,z uehe, rjnjhst hfcce;lf.n j rfxtcndt, ljdthbb, jhbtynfwbb yf gjnht,bntkz, hfpkbxys[ ajhvf[ kblthcndf. Ê ytcxfcnm., dct b[ rjyrehtyns jrhe;tys nfrbvb ;t uehe j,hfpwf "ds vj;tnt cnfnm kexit". È ybrfrb[ hfpkbxbq. Äheujq nbg jhufybpfwbq gjybvftn ytj,[jlbvjcnm njuj, xnj cktletn jnkbxfnmcz. Íj gjckt ytcrjkmrb[ ytelfxys[ gjgsnjr jyb ghbpyf.n, xnj ghjcnj yt pyf.n, rfr 'njuj lj,bnmcz. È[ jghfdlfybt: yfi ghjlern bkb tuj hfcghjcnhfybntkb cjdctv yt nfr cbkmyj jnkbxf.ncz jn yfib[ rjyrehtynjd. Îyb bvt.n ntyltywb. nthznmcz chtlb njkgs, rjnjhfz vjnbdbhetn b[, j,tofz dscjre. ghjbpdjlbntkmyjcnm, dsbuhsiyjt jnyjitybt, 'aatrnbdyst yfdsrb. Ê ytcxfcnm., nt ;t cfvst gthcjyf;b ,hjlzn djrheu b vjnbdbhe.n b[ rjyrehtynjd. Îgznm ybrfrb[ hfpkbxbq. Ít vyjuj gjvjob jyb gjkexf.n b jn bvtybns[ frfltvbrjd. Ìfqrk Ïjhnth bp Ãfhdfhlf, yfghbvth, ltqcndbntkmyj ujdjhbn j ytj,[jlbvjcnb eybrfkmyjq gjpbwbb, yj jy ybrjulf yt ghtlkfuftn gjvjxm d njv, xnj,s cnfnm jnkbxysv jn lheub[. Âvtcnj 'njuj jy hfcce;lftn j cnhfntubxtcrjq gjcktljdfntkmyjcnb, euke,ktybb cnhfntubxtcrjq gjpbwbb b vbybvbpfwbb ecnegjr. È jy hfccrf;tn j, 'njv k.,jve dfitve rjyrehtyne, rjnjhsq dytctn ecnfyjdktyye. gkfne. Íbrfrb[ hfpkbxbq. À b[ htrkfvyst futyncndf ybxenm yt kexit. Îyb ujdjhzn j cvtkjcnb, ghbdktrfntkmyjcnb, ghjhsdf[ b rhenjcnb. Äkz yb[ dct ltkj d fhnbcnbpvt, f yt d yfert. Íbrfrb[ jnkbxbq. Ýnf rybuf hfccrfpsdftn j njv, rfr bpvtybnm dct 'nj. Îyf jghtltkztn vyjuj cgjcj,jd, cktlez rjnjhsv ds cvj;tnt jnkbxfnmcz, gjvjuftn bp,t;fnm cj,kfpyf nt[ ghbtvjd, rjnjhst, rfr rf;tncz, ghbytcen dfv hfpkbxbz, f d ltqcndbntkmyjcnb, yt cltkf.n 'njuj. Ñ 'njq rybujq d rfhvfyt ds cvj;tnt pfyznm kexie. gjpbwb. b ghjwdtnfnm d ,tcgjoflyjv b rjyrehtynyjv vbht. Ýnf rybuf, tckb ds ghjcnbnt rfkfv,eh, vj;tn cltkfnm dfi ,bpytc jnkbxysv... În lheub[. Ãkfdf 1. Òbhfybz ds,jhf  yfxfkt ds,jh yt ,sk ghj,ktvjq. Êjulf yfi lfktrbq ghtljr hfplevsdfk "À xnj ,s c]tcnm yf j,tl?", jndtn yf tuj djghjc yt ,sk jxtym ckj;ysv. Îndtnjv ,skj k.,jt ;bdjnyjt, rjnjhjt jy vju e,bnm ytgjlfktre b ghbnfobnm d cdj. gtothe. Ñtujlyz ds bltnt d gj[j;bq yf gtothe cegthvfhrtn b ,hjcftnt dpukzl yf vjht hfpyjj,hfpys[ recrjd vzcf, yf rjnjhst j[jnbkcz rnj-nj lheujq, f pfntv e,bk, hfpltkfk b egfrjdfk tuj lkz dfc. Âfif ghj,ktvf ,jkmit yt pfrk.xftncz d njv, xnj,s gjqvfnm tuj. Âfif ghj,ktvf cjcnjbn d njv, xnj dfv ye;yj gjgsnfnmcz htibnm, rfre. ;t bp cjnty hfpkbxys[ egfrjdjr, hfpkj;tyys[ gthtl dfvb, ds,hfnm ctujlyz. Êhfcyjt vzcj? Átkjt vzcj? Äheujt ,tkjt vzcj? Ñjtdjt vzcj? Íj 'nj njkmrj yfxfkj. Òtgthm dfv ghbltncz jghtltkbnm, rfre. xfcnm ;bdjnyjuj ds [jnbnt. Ôbkt? În,bdyst? Ðt,hsirb? Íj;rb? Çfly.. xfcnm? È xnj ;t dfv ghbytcnb lkz nt[ xktyjd ctvmb, rjnjhst yt tlzn vzcf? Ðs,f yf j,tl Ïjqvfnm hs,e lkz njuj cfvjuj lfktrjuj ghtlrf pyfxbkj ghjcnj pfjcnhbnm gfkre b yfltznmcz yf elfxe. Ñtujlyz lkz 'njuj cgthdf dfv ghbltncz gjqnb d Bass Pro Shop bkb d vfufpby L.L. Bean, d Cabela's bkb Orvis b gjnthznmcz chtlb gjhfpbntkmyjuj rjkbxtcndf eljxtr, rfneitr lkz cgbyybyujd, ,ktcty, hs,fxmb[ rjcn.vjd, kjljr, b nfr lfktt.  vfufpbyt Bass Pro, juhjvyjt plfybt rjnjhjuj gkjoflm. 300 nsczx rdflhfnys[ aenjd hfcgjkj;tyj d Ñghbyuabklt, infn Ìbccehb, dfc cyfxfkf gjlcnhbuen, f pfntv cltkf.n ,ktcys bp j,htprjd dfib[ djkjc. Ìs jxtym lfktrj eikb jn njq cfvjq pfjcnhtyyjq gfkrb. Ñ[jlbnm gjj,tlfnm Ñtujlyz ceotcndetn vyjuj k.ltq, rjnjhst htibkb, xnj gecnm rnj-nj lheujq gjpf,jnbncz j njv, xnj jyb ,elen tcnm yf j,tl. Íj htibnm, relf gjqnb, ytghjcnj d nfrjv ujhjlt rfr Ím.-Éjhr. Ïj'njve d 1979 ujle Íbyf b Òbv Çfufn cjplfkb gthdsq j,pjh htcnjhfyjd Ím.-Éjhrf, rjnjhsq gjvjuftn yfv yfqnb jndtn yf 'njn ckj;ysq djghjc ds,jhf. Ñtujlyz rfhvfyysq cghfdjxybr Zagat Surveys cnfk ,tcnctkkthjv, jy drk.xftn htqnbyu b jgbcfybt 100 nsczx htcnjhfyjd d ,jktt xtv cjhjrf ujhjlf[ d Ñjtlbytyys[ Ønfnf[ b pf he,t;jv. Âphsd ds,jhf È d ,bpytct pf gjcktlybt ujls ghjbpjikb cbkmyst bpvtytybz, cdzpfyyst c elbdbntkmyj ,scnhsv edtkbxtybtv ds,jhf ghjlernjd d ghfrnbxtcrb rf;ljq rfntujhbb. Ïj jwtyrfv, d Àvthbrt ceotcndetn 1 vbkkbjy SKU (cnfylfhnys[ hsyjxys[ tlbybw).  chtlytv cegthvfhrtnt ds yfqltnt 40 nsczx SKU. À ntgthm j njv, xnj yt vj;tn yt dspdfnm elbdktybz. Ñhtlyzz ctvmz gjkexftn jn 80 lj 85 ghjwtynjd bp 150 SKU. Ýnj pyfxbn, xnj crjhtt dctuj, vs ghjbuyjhbhetv 39,850 tlbybw njdfhjd, rjnjhst ghtlkfuftn yfv cegthvfhrtn. Ïjregrf vfibys d d 1950-[ pyfxbkf, xnj dfv ghbltncz cltkfnm ds,jh vt;le vjltkm. jn General Motors, Ford, Crysler bkb American Motors. Ñtujlyz dfv ghbltncz ds,bhfnm bp fdnjvj,bktq jn General Motors, Ford, Chrysler, Toyota, Honda, Volkswagen, Fiat, Nissan, Mitsubishi, Renault, Suzuki, Daihatsu, BMW, Mercedes, Hyundai, Daiwa, Mazda, Isuzu, Kia b Volvo.  yfxfkt 1970-[ yf hsyrt ,skj ghtlcnfdktyj 140 vjltktq fdnjvj,bktq, ctujlyz b[ 260. Äf;t yf nfrjv yt,jkmijv hsyrt, rfr hsyjr cgjhnbdys[ fdnjvj,bktq nbgf Ferrari cnjbvjcnm. 175 nsczx ljkkfhjd, rjyrehtywbz hfcntn. Ífv ghtlkfuf.n Lamborghini, yjde. cgjhnbdye. vjltkm Bently, Aston Martin b yjdsq Mercedes gjl yfpdfybtv Vision SLR. À ds,jh iby lkz 'nb[ fdnjvj,bktq tot ,jktt ckj;ty. Ðfymit vs ds,bhfkb vt;le Goodyear, Firestone, General b Sears. Ñtujlyz yfv ghtlkfuf.n Goodyear, Bridgestone, Cordovan, Michelin, Cooper, Dayton, Forestone, Kelly, Dunlop, Sears, Multi-Mile, Pirelli, General, Armstrong, Sentry, Uniroyal b tot ldflwfnm ldf lheub[ ,htylf. Îcyjdyjt jnkbxbt cjcnjbn d njv, xnj nj, xnj hfymit ghtlcnfdkzkj cj,jq yfwbjyfkmysq hsyjr c vtcnysvb rjvgfybzvb, rjyrehbhe.obvb pf ,bpytc, cnfkj ukj,fkmysv hsyrjv, yf rjnjhjv dct rjyrehbhe.n cj dctvb b gj dctve vbhe. Âs,jh d plhfdjj[hfytybb Ðfccvjnhbv nfre. df;ye. j,kfcnm, rfr plhfdjj[hfytybt.  cnfhst lj,hst dhtvtyf e dfc ,sk dfi dhfx, dfif ,jkmybwf, ds vjukb j,hfnbnmcz d Blue Cross b, djpvj;yj, d Aetna/US Healthcare, Medicare bkb Medicaid. Ñtujlyz dfv ghb[jlbnmcz hfccvfnhbdfnm nfrbt yjdst jhufybpfwbb rfr MedPartners, Cigna, Prucare, Columbia, Kaiser, Well-point, Quorum, Oxford, Americare, Multipan, b nfrbt rjywtgwbb rfr Health Maintenance Organizations, Physician Hospital Organizations, Preferred Provider Organizations. Ýnj dspsdftn nfre. cevznbwe, xnj ;ehyfks dhjlt US News & World Report yfxfkb cjcnfdkznm htqnbyub ,jkmybw b lheub[ ktxt,ys[ exht;ltybq, xnj,s j,ktuxbnm yfi ds,jh.  Ím.-Éjhrt rybuf, jpfukfdktyyfz "Êfr yfqnb kexib[ dhfxtq" yfgtxfnfyf yf 1,300 cnhfybwf[ b zdkztncz htpekmnfnjv jghjcf, htcgjyltynfvb rjnjhjuj cnfkb 28 nsczx dhfxtq, vtlctcnth b flvbybcnhfnbdys[ hf,jnybrjd ktxt,ys[ exht;ltybq.  Êfkbajhybb lf;t cnfkb ghblfdfnm ukfcyjcnb "jnxtnyst rfhnjxrb" ktxt,ys[ exht;ltybq. Ýnj yfxfkjcm c ytcrjkmrb[ uhegg dhfxtq b jhufybpfwbq, pfybvf.ob[cz plhfdjj[hfytybtv, rjnjhst ge,kbrjdfkb "jnxtnyst rfhnjxrb", d rjnjhs[ jwtybdfkb hf,jne ktxt,ys[ exht;ltybq. Çfntv rfkbajhybqcrfz jhufybpfwbz PasifiCare, yfcxbnsdf.ofz 2,1 vbkkbjyf xktyjd, jge,kbrjdfkf yf cdjtv dt,-cfqnt jnxtn gjl yfpdfybtv "Èyltrc rfxtcndf", d rjnjhjv ,sk ghtlcnfdkty htqnbyu 100 ktxt,ys[ exht;ltybq. Îy ,sk cjcnfdkty d cjjndtncndbb cj cntgtym. rkbybxtcrb[ htpekmnfnjd, eljdktndjhtyyjcnm. b[ cjnhelybrjd, flvbybcnhfnbdysvb lfyysvb b ghjatccbjyfkmysvb/jhufybpfwbjyysvb lfyysvb. Âct 'nj yfcnjkmrj c,bdftn c njkre, xnj k.lb ,jkmit yt ,tcgjrjzncz gj gjdjle ,jktpytq. Îyb ,tcgjrjzncz j njv, relf gjqnb, xnj,s b[ dsktxbkb ,jktt rfxtcndtyyj. |
