ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)Ädt bpdtcnyst dt,-cnelbb, d[jlzobt d ltcznre kexib[ gjlfyysv htqnbyuf Tagline-2008: ADV/web-engineering (Àylhtq Òtht[jd, lbhtrnjh gj vfhrtnbyue b PR) b Á.hj Ïbhjujdf (Àhvty Ãekbyzy, utythfkmysq lbhtrnjh), ytpfdbcbvj lheu jn lheuf jndtnbkb yf djghjcs j atyjvtyt «rhfcbdsq cfqn».Êhfcbdsq cfqn —'nj vfhrtnbyujdsq bycnhevtyn bkb ghb[jnm rkbtynjd, ;tkf.ob[ bvtnm itltdhs [elj;tcndtyyjuj bcreccndf yt njkmrj yf cntyf[ d cdjtv rf,bytnt, yj b d ctnb? Átpeckjdyj, cbkmyfz cnjhjyf rhfcbdjuj lbpfqyf —'vjwbjyfkmyjcnm. Èvtyyj gj'njve, tuj vj;yj heufnm bkb [dfkbnm, yj hfdyjleiysv jcnfdfnmcz ytdjpvj;yj.
Âjghjcs bynthdm.: 1. ×nj nfrjt rhfcbdsq cfqn? Ìj;tn kb rhfcbdsq lbpfqy ,snm vbybvfkbcnbxysv? ADV: ß ,s lfk cktle.ott jghtltktybt: rhfcbdsq cfqn – 'nj ghjtrn, rjnjhsq vfrcbvfkmyj 'aatrnbdyj htiftn vfhrtnbyujdst pflfxb rkbtynf, b ghb 'njv ljcnfdkztn tuj gjctnbntk. 'cntnbxtcrjt eljdjkmcndbt jn tuj bcgjkmpjdfybz, ajhvbhetn ,kfujghbznye. 'vjwbjyfkmye. jrhfcre. Åckb ghjtrn dbpefkmyj rhfcbd, yjyt htiftn gjcnfdktyyst pflfxb – 'nj cfqn-gfvznybr, dtom d ct,t, rjnjhfz ybrjve htfkmyj ytye;yf b, rfr ghfdbkj, zdkztncz ghjlernjv cfvjdshf;tybz lbpfqythf – xnj rkbtyne ljk;yj ,snm f,cjk.nyj ,tphfpkbxyj. Êjytxyj, rhfcbdsq cfqn vj;tn ,snm vbybvfkbcnbxysv – 'nj pfdbcbn jn gjcnfdktyyjq pflfxb b ds,hfyyjuj rjywtgnf. Ífcnjzobq ghjatccbjyfk jlybv inhb[jv vj;tn ghblfnm cnhfybwt ytj,[jlbvsq 'vjwbjyfkmysq pfhzl. Á.hj Ïbhjujdf: Ìs e,tlbkbcm, rfr df;yf 'aatrnyfz dbpefkmyfz gjlfxf ghjlernf. Ïj'njve r cjplfyb. cfqnjd vs gjl[jlbv ytcrjkmrj byfxt, xtv lheubt dt,-cnelbb. Êhfcbdsq cfqn cjukfcyj yfitve dbltyb. – htcehc, rjnjhsq ajrecbhetn dybvfybt gjctnbntkz yf ghjlernt, fdnjvfnbxtcrb gthtyjcz yf ytuj dfe-'aatrn jn uhfabxtcrjuj bcgjkytybz. Ìj;tn kb rhfcbdsq cfqn ,snm vbybvfkbcnbxysv? Ïj ,jkmijve cxtne, ytn. Ìbybvfkbpv gkj[j rjydthnbhetncz d 'vjwbb, f pyfxbn, gkj[j pfgjvbyftncz. Ê njve ;t, nfv ult d xbckt wtktdjq felbnjhbb gjzdkz.ncz ;tyobys, vbybvfkbpvf d lbpfqyt ghfrnbxtcrb ytn. Ætyobyf vsckbn j,hfpfvb, f pyfxbn, yf cregjq, [jnm b kfrjybxyjq cnjxrb phtybz lbpfqyf, gjlfxt jyf yt jcnfyjdbn cdjt dybvfybt. 2. Ênj zdkztncz gjntywbfkmysv pfrfpxbrjv rhfcbds[ cfqnjd? Êfrbt pflfxb jyb htif.n? ADV: Åckb ghbyznm dj dybvfybt vjt jghtltktybt rhfcbdjuj cfqnf – nj gjntywbfkmysv pfrfpxbrjv zdkztncz k.,jq plhfdjvsckzobq xtkjdtr bkb rjvgfybz. Êfr ghfdbkj, cfqns, rjnjhst «pfnjxtys» bvtyyj gjl dbpefkmye. cjcnfdkz.oe., vfrcbvfkmyj 'aatrnbdyj htif.n ghjvj ghtptynfwbjyyst pflfxb, pflfxb j,otuj ,htylbyuf. Á.hj Ïbhjujdf: Ñj,bhfntkmysq j,hfp pfrfpxbrf rhfcbds[ cfqnjd – uhfvjnysq ,bpytcvty, rjnjhsq gjvbvj hfwbjyfkmys[ ghtbveotcnd cdjtuj ghjlernf [jxtn gthtlfnm bcnbyyst 'vjwbb jn tuj bcgjkmpjdfybz cdjtve rkbtyne. Ájkmibycndj yfib[ pfrfpxbrjd cnhtvzncz dsltkbnmcz, pfgjvybnmcz, gthtytcnb yf cfqn eybrfkmyst rjhgjhfnbdyst wtyyjcnb. Íflj jnvtnbnm, xnj yt dctv njdfhfv d jlbyfrjdjq cntgtyb ye;yf 'vjwbjyfkmyfz ltvjycnhfwbz. Ífghbvth, njdfhs b eckeub gjdctlytdyjuj cghjcf gjregfntkm ds,bhftn, herjdjlcndezcm bcrk.xbntkmyj hfwbjyfkmysvb cjj,hf;tybzvb – cjxtnfybt wtys b rfxtcndf, elj,cndj gjregrb. Íj ghbj,htnfz njdfhs b eckeub premium-rkfccf, bv ldb;tn cnhtvktybt eljdktndjhbnm cj,cndtyyst fv,bwbb, f pyfxbn htxm bltn j,«bhhfwbjyfkmyjq» gjregrt. Êhfcbdsq cfqn vj;tn b ljk;ty htifnm cnjzobt gthtl ybv vfhrtnbyujdst pflfxb. Íj ghb 'njv rhfcbdst cfqns cj[hfyz.n f,cjk.nyjt ghtbveotcndj gthtl vbybvfkbcnbxysvb, gjcrjkmre dsltkz.ncz yf b[ ajyt b pfgjvbyf.ncz yfvyjuj kexit. 3. Êjulf cnfyjdbncz jgfcysv bcgjkmpjdfybt rhfcbdjq uhfabrb? Ìj;tn kb 'nj yfdhtlbnm ghjtrne? ADV: Ècgjkmpjdfybt rhfcbdjq uhfabrb dctulf jgfcyj, tckb uhfabrf cjplftncz njkmrj hflb uhfabrb. È bcgjkmpjdfybt rhfcbdjq uhfabrb ybrjulf yt vj;tn ,snm jgfcysv, tckb tt yfkbxbt jghfdlfyj ghfdbkmysv htrkfvysv rjywtgnjv. Á.hj Ïbhjujdf: Ècgjkmpjdfybt uhfabrb vj;tn ,snm jgfcysv njkmrj djlyjv ckexft: tckb ytexntys dct nt[ybxtcrbt [fhfrnthbcnbrb cfqnf. Ñfqns ljk;ys cjplfdfnmcz c extnjv wtktdjq felbnjhbb, tt utjuhfabxtcrjuj gjkj;tybz, vtcnyjuj cjcnjzybz bynthytn-rfyfkjd. ×tnrjt gjybvfybt cdjtq felbnjhbb vbybvbpbhetn jgfcyjcnm bcgjkmpjdfybz rhfcbdjq uhfabrb. Ïj'njve cnelbzv, rjnjhst hf,jnf.n cuhfabrjq, ytj,[jlbvj evtnm dsdjlbnm jgnbvfkmyjt cjxtnfybt dtcf uhfabrb yf cfqnt. 4. Ñtujlyz dct ,jkmit yf,bhf.n gjgekzhyjcnm flash-cfqns. Íj, rfr bpdtcnyj, b[ ukfdysq ytljcnfnjr —dtc. Ñjukfcys kb ds cendth;ltybtv, xnj 'aatrnbdysq cfqn —kturbq cfqn? ADV: Ýnj cbkmyj pfdbcbn jn cgtwbabrb ghjtrnf, tuj ÖÀ b vyjub[ lheub[ afrnjhjd. Ätkfnm lbpfqy gjbcrjdbrf, edtifyysq rjkkf;fvb b fybvfwbtq – ukegj, gjcrjkmre yf gthdjt vtcnj ds[jlbn ,scnhjnf baeyrwbjyfkmyjcnm. Òjxyj nfr ;t ukegj yt bcgjkmpjdfnm yf ghjvj-cfqnt 'kbnyjuj njdfhf fybvfwb. bbynthfrnbdyst djpvj;yjcnb. Ïjdnjh.cm – dctulf yflj jnnfkrbdfnmcz jn pflfx b wtktq ghjtrnf. Á.hj Ïbhjujdf: Ïht;lt dctuj cktletn gjvybnm, xnj akti-cfqn – 'nj bycnhevtyn, htif.obq rjyrhtnyst ,bpytc-pflfxb. Î,sxyj 'nj gjlfxf byajhvfwbb c vfrcbvfkmysv 'vjwbjyfkmysv djpltqcndbtv. Ñfvf gj ct,t akti-nt[yjkjubz yt lftn rfrb[-nj vfubxtcrb[ ghtbveotcnd, jyf – njkmrj cgjcj, htitybz. 5. Ñeotcndetn vytybt, xnj rhfcbdst cfqns b ADV: Ýnj vytybt jib,jxyj. Ïhbdtle ghjcnjq ghbvth – ghjlerwbz Apple. Ênj vj;tn crfpfnm, xnj jyf ytelj,yf lkz bcgjkmpjdfybz? Ïhb 'njv ceotcndetn wtksq rekmn gjrkjyybrjd bvtyyj 'cntnbxtcrb[ ljcnjbycnd b[ ghjlernjd. Usability – jlyf bpdf;ys[ cjcnfdkz.ob[ ghjtrnf, bghj ytt ytyflj pf,sdfnm. Òtcnbhjdfybt – dtom ckj;yfz. Åckb vs ujdjhbv j ntcnbhjdfybb yf ajrec-uheggf[ —ybrjulf yt cnjbn pf,sdfnm, xnj uheggf ntcnbhetvs[ gjcdjtq ghbhjlt bythnyf, b tckb ,s hfphf,jnxbrb dctulf jgbhfkbcm yfvytybt ajrec-uhegg, juhjvyjt rjkbxtcndj gthcgtrnbdys[ byyjdfwbq nfr ybrjulf ,s byt edbltkb cdtn. Åckb vs ujdjhbv jntcnbhjdfybz[ c bcgjkmpjdfybtv nfrb[ nt[yjkjubq, rfr eye-tracking, nj, rjytxyj ;t, byajhvfwbz gjb[ htpekmnfnfv vj;tn jrfpfnmcz ghjcnj ,tcwtyyf. Âjghjc tt ghfdbkmyjuj ghbvtytybz. Á.hj Ïbhjujdf: Êhfcbdst cfqns b  dt,-hfphf,jnrt usability – jcyjdf k.,juj bynthatqcf, frhfcjnf – tt kjubxyjt ghjljk;tybt. Íf jlyjv bpyfib[ gjcktlyb[ ghjtrnjd – buhjdjv cfqnt http://gamer.ru elfkjcm cjdvtcnbnm rhfcbdsq, uhfabxysq lbpfqy bf,cjk.nyjt elj,cndj gjkmpjdfybz. Ðf,jns yfl 'nbv ghjtrnjv dtkbcm cjdvtcnyj cusability-jnltkjv Á.hj Ïbhjujdf, djpukfdkztvsv jlybv bp dtleob[ cgtwbfkbcnjv – Ävbnhbtv Ôbktdsv. Ýnj yfukzlyjt gjlndth;ltybt njuj, xnj rhfcjnf b usability yt rjyakbrne.n vt;le cj,jq. 6. Êfr gj Âfitve: gjxtve yt dscnhtkbkf gthdfz dthcbz gjhnfkf top4top (gjgsnrf htibnm cnfylfhnye. pflfxe fkmnthyfnbdysv gentv – c bcgjkmpjdfybtv flash)? ADV: Ìyt rf;tncz, xnj ghjtrn jrfpfkcz ghjdfkmysv yt bp-pf bynthatqcjd, f, ght;lt dctuj, bp-pf ytghfdbkmyjuj gjpbwbjybhjdfybz. Èynthatqcs ,skb, ,tpeckjdyj, ytj,sxys b byyjdfwbjyys – yj dhzl kb bvtyyj jyb gjcke;bkb ghbxbyjq abfcrj. Ít yflj ytljjwtybdfnm gjkmpjdfntktq – jyb dgjkyt ujnjds djcghbybvfnm yjdjt. Ífghbvth, vs ytlfdyj pfgecnbkb jlby bp gthds[ ,tprkbrjds[ ghjtrnjd d Ðeytnt – cfqn www.viera.tv . Ífdbufwbjyyfz vjltkm, ghtlkj;tyyfz yfytv, byyjdfwbjyyfz b ytghbdsxyf. Áskb jgfctybz, xnj gjkmpjdfntkb yt gjqven tt, b 'nj e[elibn gjrfpfntkb 'aatrnbdyjcnb hf,jns ghjtrnf. Íj jgfctybz ,skb yfghfcys – ghjtrn 'aatrnbdty, fpf cxtn ytj,sxyjuj ajhvfnf, jy ,scnhj pfdjtdfk ljgjkybntkmye. gjgekzhyjcnm pf cxtn 'aatrnf «cfhfafyyjuj hflbj». Ñ lheujq cnjhjys, tckb ,s vs ghtlkj;bkb ,tprkbrjde. vjltkm ßyltrce, yfdthyjt, jcnfkbcm ,s ytgjyznsvb :) Á.hj Ïbhjujdf: Äf;t rfxtcndtyyst ghjtrns vjuen ,snm ghjdfkmysvb gj wtkjve hzle ghbxby: ytuhfvjnysq vtytl;vtyn, ytghfdbkmyjt hfcghtltktybt abyfycjd, ytdthyjt gjpbwbjybhjdfybt n.l. Înrhsnbt top4top cnfkj zhrbv cj,snbtv dt,-bylecnhbb. Åuj cjplfntkzv elfkjcm dsgecnbnm eybrfkmysq, rfxtcndtyysq ghjlern, yt bvtdibq yf njn vjvtyn fyfkjujd. Ìs vj;tv ghtlgjkj;bnm, xnj jlyf bp ghbxby ytelfxb gthdjq dthcbb ghjtrnf – ytdthyjt gjpbwbjybhjdfybt. Îhbubyfkmysq dj dct[ cvsckf[ ghjtrn ghjldbufkcz rfr j,sxysq cfqn, ,tp ljcnfnjxyjuj egjhf yf eybrfkmyjt njhujdjt ghtlkj;tybt. À dtlm bcgjkmpjdfybt akti-nt[yjkjubb vj;yj ,skj ghtgjlytcnb felbnjhbb dyjdjv, ytj,sxyjv, dsujlyjv cdtnt. Íj d htpekmnfnt cjplfntkb ghtlgjxkb gjqnb gj genb yfbvtymituj cjghjnbdktybz, jnrfpfdibcm jn bcgjkmpjdfybz akti-nt[yjkjubb b cjchtljnjxbkbcm yf eybrfkmyjv rjyntynt. Ïjgsnrf ,skf ,ktcnzofz. Æfkm, xnj rjvfylf hfphf,jnxbrjd ytcvjukf gjvjxm akti-dthcbb cfqnf pfyznm ljcnjqyjt vtcnj. 7. Ë.,jq cnelbb bpdtcnyf cbnefwbz exfcnbz rkbtynf d ndjhxtcrjv ghjwtcct. Êfr Âs cghfdkztntcm c'nbv? ADV: Óxfcnbt rkbtynf d ndjhxtcrjv ghjwtcct – 'nj jxtym [jhjij. Ãjhfplj [e;t tuj gjkyjt ,tphfpkbxbt. Êkbtyn – jy dtlm pfbynthtcjdfy d njv, xnj,s ghjtrn gjkexbkcz [jhjibv yt vtymit cnelbb, flf;t ,jkmit. Íe;yj ghjcnj yfghfdbnm tuj frnbdyjcnm d ye;yjt heckj – b njulf jyf ghbytctn ,tpeckjdye. gjkmpe. Ýnj pflfxf rkbtyncrjuj cthdbcf cnelbb b ghfdbkmyjq jhufybpfwbb ghjwtccjd. Ífghbvth, ytlfdyj d hfvrf[ cnfhnf cjnhelybxtcndf cjlyjq bpjxtym rhegys[ abyfycjds[ cnherneh, cbkfvb ADV ,sk jhufybpjdfy rhtfnbdysq ctvbyfh lkz dctuj njg-vtytl;vtynf rjvgfybb.  tuj hfvrf[ ghbyzkj exfcnbt gjhzlrf 20 ghtlcnfdbntktq rkbtynf b7 ghtlcnfdbntktq ADV. Çflfxtq ctvbyfhf ,skj j,ce;ltybt gjyznbq ,bpytcf rjvgfybb, cfqnf rfr nfrjdjuj, ,sk hfccvjnhty hzl ytcnfylfhnys[ cbnefwbq, vyjubt – dbuhjdjq ajhvt. Êfpfkjcm ,s, abyfycs – rjycthdfnbdyfz b crexyfz j,kfcnm. Íj 'nj yt nfr – k.lzv dctulf yhfdbncz ghbybvfnm exfcnbt d xtv-nj bynthtcyjv. Ènjujv ctvbyfhf ,sk hzl cajhvbhjdfyys[ rjywtgwbq, fukfdyjt – ghtlcnfdbntkb pfrfpxbrf b ghtlcnfdbntkb ADV cajhvbhjdfkb j,ott gjyznbqyjt gjkt d hfvrf[ ghjtrnf, bd lfkmytqitv ,skb ujnjds j,ofnmcz yf jlyjv zpsrt. Ïjckt 'njuj exfcnbt rkbtynf d ndjhxtcrjv ghjwtcct cnfyjdbncz yt j,epjq, f ceotcndtyyjq gjlvjujq. Á.hj Ïbhjujdf: Îyj vj;tn ,snm hfpysv. Íb jlyjq cnelbb yt yhfdbncz hbcjdfnm lbpfqy «gjlutythfkmyjuj lbhtrnjhf». Ðtpekmnfn xfot dctuj jrfpsdftncz gkfxtdysv b hf,jnf yt gjgflftn dgjhnajkbj.  hfvrf[ htfkbpfwbb ghjtrnf Costa Rusa (rehjhnysq rjvgktrc d Òefgcbycrjv hfqjyt Êhfcyjlfhcrjuj rhfz) ghjuhfvvysq jnltk Á.hj Ïbhjujdf yfitk bynthtcyjt htitybt – akti-htlfrnjh, rjnjhsq gjpdjkztn dkfltkmwfv cfqnf cfvjcnjzntkmyj vjltkbhjdfnm dytiybq dbl kjrfwbq rjvgktrcf gj cj,cndtyyjve drece.  hfvrf[ ,kjrf c jgbcfybtv rjhgecf, htlfrnjh gjpdjkztn vtyznm vtcnfvb ckjb, hfccnfdkznm pfhfytt hfphf,jnfyyst kfylifanyst j,]trns.  htpekmnfnt, eljdjkmcndbt jn gjlj,yjuj exfcnbz rkbtynf d ndjhxtcrjv ghjwtcct gjkexbkb j,t cnjhjys. 8. Êfr e;bdftncz, b e;bdtncz kb djj,ot, rhfcjnf htitybz ctuj nt[yjkjubxyjcnm., aeyrwbjyfkmysvb cthdbcfvb? ADV: Ífi hsyjr bynthtcty beybrfkty ntv, xnj yf[jlbncz yfcnsrt lde[ j,kfcntq – htrkfvs bIT. Ñfvst kexibt ghjtrns cjxtnf.n dct,t bhtrkfvye. cjcnfdkz.oe. (cjj,otybt, 'vjwbjyfkmye. jrhfcre, rhfcbdsq dbpefkmysq hzl), bnt[yjkjubxtcre. (cthdbcs, aeyrwbjyfk, ghjhf,jnfyyst bynthatqcs, uhfvjnyj cghjtrnbhjdfyyst ghjwtccs). Ätkfnm d ltzntkmyjcnb rjvgfybb egjh njkmrj yf dbpefk, lbpfqy bkb njkmrj yf aeyrwbjyfk – crexyj, nthztncz cfvsq cvfr yfituj hsyrf. Ïj'njve d ADV vs cnfhftvcz cj,k.cnb ,fkfyc nt[yjkjubb b rhfcjns, gjcrjkmre ltqcndbntkmyj bynthtcyst dtob gjkexf.ncz njkmrj yf b[ cnsrt. Á.hj Ïbhjujdf: Îcj,tyyjcnm b ckj;yjcnm rhfcbds[ htitybq rfr hfp b pfrk.xftncz d ytj,[jlbvjcnb exbnsdfnm aeyrwbjyfkmye. xfcnm. Ócgt[ rhfcbds[ cfqnjd yt vj;tn pfdbctnm njkmrj jn uhfabrb bkb ghtrhfcyj htfkbpjdfyyjuj aeyrwbjyfkf. Çflfxf hfphf,jnxbrjd – cevtnm yfqnb pjkjne. cthtlbye vt;le dbpefkmyjq b nt[ybxtcrjq xfcnzvb. Óhjdtym cnelbb yfghzve. pfdbcbn jn evtybz yf[jlbnm 'ne uhfym. Òt hfphf,jnxbrb, rjnjhst gj rfrbv-nj ghbxbyfv yt cvjukb 'njuj cltkfnm, hfyj bkb gjplyj euke,kz.ncz d jlye bp j,kfcntq, ntv cfvsv ce;fz ghjatccbjyfkmyst hfvrb b ctuvtyn cdjb[ gjntywbfkmys[ pfrfpxbrjd. .adme_ru/ekspertnoe_mnenie/2009/05/05/48142/ |
