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13 vfz SEOnews b SEO-Study.ru ghjdtkb nhtnbq jykfqy-ctvbyfh cjdvtcnyj c rjvgfybtq Google. Èujhm Ïhjwtyrj,
cgtwbfkbcn gj htrkfvysv rfvgfybzv AdWords (Äe,kby, Èhkfylbz) jcdtnbk d
cdjtv ljrkflt nfrbt ntvs, rfr ghtbveotcndf bcgjkmpjdfybz YouTube,
felbnjhbz YouTube, hfpvtotybt dbltj, gjkmpjdfntkmcrbt rfyfks,
bycnhevtyns vfhrtnbyujds[ bccktljdfybq, j,jufotybt cfqnjd dbltj
rjyntynjv, htrkfvyst djpvj;yjcnb YouTube.
Çfgbcm dt,byfhf ds vj;tnt crfxfnm ,tcgkfnyj yf cfqnt OnlineSEM.ru.
 [jlt dt,byfhf yf dct djghjcs ckeifntktq ljrkflxbr yt ecgtk, yj
k.,tpyj cjukfcbkcz jndtnbnm yf yb[ gbcmvtyyj. Òfr xnj, tckb jndtn yf
dfi djghjc yt ghjpdexfk 13 vfz, ctqxfc ds cvj;tnt yfqnb tuj chtlb yb;t
ghtlcnfdktyys[:
Êfr cj,bhftncz cnfnbcnbrf gjrfpjd d YouTube. Åckb gjkmpjdfntkm ,eltn ghjcvfnhbdfnm dbltj, yt gthtvfnsdfz, ,eltn kb yf uhfabrt bpj,hf;tyf ghzvfz kbybz?
Ïbrb dybvfybz ghtlcnfdkz.ncz d chfdytybb c hfcghtltktybtv gbrjd
dybvfybz dbltj fyfkjubxyjq lkbys, gj'njve ghb ghjcvjnht dbltj ,tp
gthtvjnrb chtlyzz kbybz gjkexbncz njkmrj, tckb hfcghtltktybt gbrjd
dybvfybz gj jcnfkmysv dbltj nfrjq ;t lkbys zdkztncz ghzvjq kbybtq.
Äfyyst gj gbrfv dybvfybz gjzdkz.ncz njkmrj, rjulf e dbltj tcnm
ljcnfnjxyjt rjkbxtcndj ghjcvjnhjd lkz yflt;yjuj hfcxtnf gbrf.
Ìjue kb z bcgsnfnm htrkfve yf YouTube c pfhe,t;yjuj frfeynf?
Âs vj;tnt cjplfnm htrkfvye. rfvgfyb. yf YouTube bp k.,juj frrfeynf
AdWords. Äkz 'njuj ytj,[jlbvj cjplfnm yjde. rfvgfyb. c nfhutnbyujv yf
vtcnf hfpvtotybz, d rjnjhe. lj,fdbnm gkjoflre «youtube.com» bkb cgbcjr
bynthtce.ob[ dfc rfntujhbq.
Ïhb pfkbdrt dbltj c pfobotyysv felbj, felbj ,kjrbhetncz. Ïjxtve?
Ýnj cdzpfyj c pfobnjq fdnjhcrb[ ghfd yf bcgjkmpetve. d dbltj felbj
ljhj;re. Ålbycndtyysq cgjcj, cj[hfybnm pder d nfrjv dbltj, 'nj pfvtybnm
felbj ljhj;re b bcgjkmpjdfnm cj,cndtyyst bkb jnrhsnst felbj vfnthbfks.
Êfr jn,bhftncz htrkfvysq rjyntyn lkz gjrfpf yf YouTube? Êfr vj;yj lj,bnmcz, xnj,s htrkfvf gjrfpsdfkfcm xfot?
Êjkbxtcndj gjrfpjd htrkfvs pfdbcbn jn ds,hfyys[ dfvb gkjofljr yf
YouTube b rk.xtds[ ckjd, gj rjnjhsv gjl,bhftncz ntvfnbrf dbltj. ×nj,s
j[dfnbnm ibhjre. felbnjhb. c vfrcbvfkmysv rjkbxtcndjv gjrfpjd, ye;yj
ds,bhfnm dct rfntujhbb YouTube, ghtlkfuftvst dfv d frrfeynt AdWords, f
nfr;t bcgjkmpjdfnm Ðeccrbq b Àyukbqcrbq zpsrb d yfcnhjqrf[ nfhutnbyuf.
×nj,s j[dfnbnm jghtltktyye. ybie, cnjbn gjlj,hfnm rfntujhbb gj
ntvfnbrt, cdzpfyyjq c ghjlernjv, f nfr;t bcgjkmpjdfnm ntvfnbxtcrbt
rk.xtdst ckjdf lkz ,jktt njxyjuj gjgflfybz d bynthtce.oe. ntve.
Êfrbt hfcibhtyyst djpvj;yjcnb lftn APIYouTube?
Âjn ghbvths njuj, xnj vj;yj cltkfnm c gjvjom. API lfyys[ YouTube:
- Ñjplfnm dt,-bynthatqc, gjpdjkz.obq cvjnhtnm dbltj gj jghtltktyysv ntvfv.
- Ñjplfnm ghbkj;tybt bkb gjlrk.xftvsq vjlekm (gkfuby) lkz djcghjbpdtltybz dbltj d gthcjyfkbpbhjdfyyjq chtlt.
- Äj,fdbnm gjl[jlzobt gj rjyntrcne dbltjvfnthbfks yf dfi dt,-cfqn bkb d ghbkj;tybz.
- Ífcnhjbnm ghjbuhsdfntkm Flash nfr, xnj,s jy cjjndtncndjdfk cnbk. dfituj cfqnf, ghbkj;tybz bkb ecnhjqcndf.
- Äj,fdkznm rfyfks dbltj lkz rf;ljuj bp 18 vt;leyfhjlys[ ljvtyjd YouTube.
- lj,fdkznm yjdjt dbltj, bpvtyznm nfrbt vtnflfyyst dbltj, rfr rjvvtynfhbb b bp,hfyyst dbltj, b bpvtyznm yfcnhjqrb gjkmpjdfntkz.
- pfghfibdfnm
cgbcjr dbltj, cjjndtncnde.ob[ jghtltktyysv rhbnthbzv gjbcrf, gjkexfnm
ljcneg r cfvsv gjgekzhysv dbltj yf YouTube bkb gjkexfnm b gjllth;bdfnm
cdtltybz j gjkmpjdfntkz[ YouTube
Ïhbvths bcgjkmpjdfybz YouTube API:
http://code.google.com/intl/ru/apis/youtube/casestudies/
Ãheggf j,ce;ltybz YouTube API - http://groups.google.com/group/youtube-api
Íf rfrb[ vtcnf[ d htpekmnfnf[ gjbcrf Google ge,kbre.ncz dbltjhjkbrb c YouTube?
Âbltj hjkbrb exfcnde.n d ajhvbhjdfybb htpekmnfnjd gjbcrf yfhfdyt c
lheubvb dblfvb rjyntynf. Ìtcnf b rjkbxtcndj dbltj hjkbrjd d htpekmnfnf[
gjbcrf pfdbcbn jn rf;ljuj rjyrhtnyjuj gjbcrjdjuj pfghjcf.
Åckb vj;yj, gj;fkeqcnf, d rjywt ctvbyfhf hfccrf;bnt gjlhj,ytt j, juhfybxtybz[ gj lkbntkmyjcnb yf YouTube
b bpvtytybz[. dytc¸yys[ yf crfxbdfybt dbltj b yf n.y. "ytktufkmysq
rjyntyn" (f bvtyyj: vj;yj kb d gfhjlbz[ bcgjkmpjdfnm xfcnb rjyntynf,
pfobotyyjuj fdnjhcrbv ghfdjv)
Åcnm yt,jkmibt ntcns c djpvj;yjcnm. ,tcgkfnyjuj bkb gkfnyjuj
crfxbdfybz, yj lkz gjlfdkz.otuj ,jkmibycndf dbltj crfxbdfybt
ytdjpvj;yj. Îuhfybxtybt gj lkbntkmyjcnb cj[hfyztncz d ghtltkf[ 10
vbyen, rhjvt ,htylbhjdfyys[ rfyfkjd, rjnjhst d yfcnjzott dhtvz
ytljcnegys d Ðjccbb. Êjyntyn, pfobotyysq fdnjhcrbv ghfdjv bcgjkmpjdfnm
yt hfphtiftncz – d gfhjlbz[ dfv ye;yj cfvjcnjzntkmyj cjplfnm dbltj b
felbj rjyntyn.
Ñ xtv cdzpfyf "htubjyfkmyfz abkmnhfwbz" ghjcvjnhf dbltj b htpekmnfnjd gjbcrf dbltj?
Ðtpekmnfns dslfxb vj;yj bpvtyznm, yfcnhfbdfz gfhfvtnhs zpsrf b
utjuhfabb d ktdjv dth[ytv euke cnhfybws YouTube. Â xfcnyjcnb, vj;yj
ds,hfnm «Âtcm vbh» bkb jnltkmye. cnhfye. ßpsrjdjq gfhfvtnh dkbztn
njkmrj yf jnj,hf;tybt bynthatqcf, d nj dhtvz rfr zpsr gjbcrjdjuj
pfghjcf chfdybdftncz c ntufvb dbltj.
Ðfccrf;bnt, gj;fkeqcnf, j "gktqkbcnf[" hjkbrjd yf YouTube b j ajhvbhjdfybb rfyfkjd bp dbltj hjkbrjd.
Âs vj;tnt cjplfdfnm ntvfnbxtcrbt gktqkbcns dyenhb cdjtuj rfyfkf,
xnj,s ntvfnbxtcrb hfpltkbnm dbltj d rfyfkt b cltkfnm rfyfk ,jktt
elj,ysv lkz yfdbufwbb. Òfr;t ds vj;tnt cjplfdfnm gktqkbcn bp xe;b[
dbltj, rjnjhst dfv yhfdbncz cvjnhtnm b ckeifnm. Â j,jb[ ckexfz[
gktqkbcn ntvfnbxtcrb j,]tlbyztn yf,jh dbltj.
Êfyfk YouTube vj;tn cjplfnm b yfcnhjbnm rf;lsq gjkmpjdfntkm. Äkz
'njuj ye;yj gthtqnb yf cnhfybwe «Àrrfeyn» b ds,hfnm aeyrwb.
«Ðtlfrnbhjdfnm rfyfk». URL flhtc gjkmpjdfntkmcrjuj rfyfkf – http://www.youtube.com/[youtube_login].
Twitter + YouTube lfkmytqifz byntuhfwbz? Èynthtcetn djghjc j cdzprf[ cjwctntq c youtube?
Åckb ds ghjcvjnhbnt dbltj yf YouTube, nj j,yfhe;bnt gjl ybv ccskrb
yf byntuhfwb. dbltj c cjwctnzvb MySpace, Facebook, Twitter, Digg,
Orkut, Bebo, hi5. Åckb ccskrf ye;yjq dfv ctnb ghbcencndetn gjl dbltj,
ds vj;tnt gthtqnb d cdjq frrfeyn cjwctnb b dcnhjbnm d ytuj dbltj.
Âjghjc d j,kfcnb social marketing - xnj,s htrkfvysq hjkbr cnfk
gjgekzhty ytj,[jlbvj, rfr bpdtcnyj, dsqnb d htqnbyu. social media
spaces djj,ot, b ndbnnth d xfcnyjcnb - 'nj jxtym [jhjibq vtnjl lkz
ghjldb;tybz ghjlernf. vj;yj kb yfghbvth ,eltn d ,eleotv rjvvtynbhjdfnm
gjcnbyu d ndbnntht dbltjhjkbrjv, f yt ccskrjq bkb yfj,jhjn -
rjvvtynbhjdfnm hjkbr bp ndbnnthf.
Íjdst aeyrwbb gj byntuhfwbb c cjwctnzvb ,elen gjcntgtyyj gjzdkznmcz,
yj crfpfnm rjyrhtnyj rfrbt aeyrwbb rjulf gjzdzncz d lfyysq vjvtyn
ytdjpvj;yj.
Ìj;yj djcgjkmpjdfnmcz gkfnysvb eckeufvb YouTube lkz ghjldb;tybz hjkbrf d Ãthvfybb?
Ïkfnyjt ghjldb;tybt dbltjhjkbrjd dyenhb YouTube gjrf ljcnegyj njkmrj
d ÑØÀ. Â Ãthvfybb ds vj;tnt gjkmpjdfnmcz AdWords lkz htrkfvbhjdfybz
dbltj hjkbrjd bkb cjplfybz ,htylbhjdfyyjuj rfyfkf.
Ê djghjce j ,'rkbyrf[ yf cfqn: vj;yj kb d embed-rjl YouTube lj,fdkznm rfrbv-kb,j j,hfpjv ccskre yf cdjq cfqn?
Âs vj;tnt cjplfnm gjkmpjdfntkmcrbq gktth, d rjnjhsq fdnjvfnbxtcrb
,eltn drk.xtyf ccskrf yf dfi rfyfk. Ñcskrf ,eltn rkbrf,tkmyjq, yj
yf[jlbnmcz ,eltn dyenhb gktthf. Ïhbdzpfnm ccskrb lheubv cgjcj,jv
ytdjpvj;yj – kexibq cgjcj, 'nj hfpvtcnbnm ccskre dyenhb dbltj, yj d
nfrjv dfhbfynt jyf yt ,eltn ,'rkbyrjv yf dfi cfqn.
Ïhj juhfybxtybt yf pfgbcm d 10 vbyen hfccrf;bnt. Ïjxtve nfrjt
rjhjnrjt. Âjn 'njn ctvbyfh nelf Âfv yt dskj;bnm. Ïkfybhetncz kb
hfcibhtybt 'njuj kbvbnf? Ìj;yj kb edtkbxbnm kbvbn pf ltymub?
Åcnm ,htylbhjdfyyst rfyfks, d rjnjhst vj;yj pfuhe;fnm dbltj ,jkmit
10 vbyen, yj d yfcnjzott dhtvz cjplfnm ,htylbhjdfyysq rfyfk d Ðjccbb
ytdjpvj;yj.
Áskf byajhvfwbz, xnj cjlth;fnm YouTube ythtynf,tkmyj, n.t. jy
nht,etn jxtym vyjuj htcehcjd yf cjlth;fybt b ghfrnbxtcrb yt jregftncz.
Ñbnefwbz rfr-nj vtyztncz d yfcnjzobq vjvtyn?
Äfyysq djghjc pflfdfkcz cnfhitve dbwt-ghtpbltyne Google d bynthdm. bplfyb. «Êjvvthcfyn]»: http://kommersant.ru/doc.aspx?DocsID=1164824.
Êjulf d AdWords ,eltn drk.xty yjdsq bynthatqc lkz dct[ frrfeynjd?
Òjxyjq lfns gjrf ytn. Èynthatqc ntcnbhetncz ytrjnjhsvb gjkmpjdfntkzvb.
Ífcrjkmrj pflth;bdftncz gjzdktybt ljgjkybntkmys[ aeyrwbq d YouTube lkz Ðjccbb?
Çfdbcbn jn aeyrwbb. Òjxyj jndtnbnm yf 'njn djghjc yt ghtlcnfdkztncz djpvj;ysv.
Ífcrjkmrj ljhj;t/ltitdkt cnjbvjcnm htrkfvs yf YouTube gj chfdytyb. c rjyntrcnyjq htrkfvjq yf Google?
Ýnj pfdbcbn jn bylecnhbb. Â rfrb[-nj bylecnhbz[ gjbcr ,eltn ljhj;t,
d rfrb[-nj bylecnhbz[ yfj,jhjn. Ìyjujt nfr;t pfdbcbn jn dfib[ htrkfvys[
wtktq. YouTube ,jkmit gjljqltn lkz ,htylbyuf, xtv gjbcr. È yfj,jhjn,
gjbcr ,eltn ghtlgjxnbntkmytq lkz ghzvjuj jnrkbrf.
Çlhfdcndeqnt. Ìj;yj kb yf rfrjv-kb,j ntvfnbxtcrjv cfqnt dcnhjbnm
d lbpfqy cfqnf gjbcr gj hjkbrfv cdzpfyysv ntvfnbrjq c cjlth;bvsv cfqnf?
Äkz 'njuj vj;yj bcgjkmpjdfnm YouTube API:
http://code.google.com/intl/ru/apis/youtube/overview.html
http://code.google.com/intl/ru/apis/youtube/casestudies/
http://groups.google.com/group/youtube-api
Èujhm, crf;bnt, gj;fkeqcnf, rfr YouTube jnckt;bdftn
htktdfynyjcnm dbltj ntufv? Âjpvj;ty kb dfhbfyn, rjulf ythtktdfynyjve
dbltj ghbcdjtys "gjgekzhyst" ntub lkz ghbdktxtybz dybvfybz r dbltj? È
rfr YouTubec 'nbv ,jhtncz? Ñgfcb,j!
 cghfdjxyjv wtynht yfgbcfyj «Íbrnj yt k.,bn cgfv. Ít cjplfdfqnt
ytdthys[ jgbcfybq, ntujd, yfpdfybq bkb 'crbpjd c wtkm. edtkbxbnm
rjkbxtcndj ghjcvjnhjd. Ít cnjbn hfpvtofnm ,jkmibt j,]tvs ytwtktdjuj,
yt;tkfntkmyjuj bkb gjdnjhz.otuj cjlth;fybz, d njv xbckt rjvvtynfhbb b
kbxyst cjj,otybz. Ñgfv vtiftn gjkmpjdfntkzv ntv, xnj yf[jlbnm ye;yst b
cjlth;fntkmyst vfnthbfks cnfyjdbncz ckj;yj». Ïjkmpjdfntkm vj;tn ,snm
ghtleght;lty, f pfntv b kbity ghfdf gjkmpjdfnmcz YouTube frrfeynjv.
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