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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ñjukfcyj jghjcfv IBM, ukfdysvb bcnjxybrfvb byyjdfwbq d ghjuhtccbdys[ rjvgfybz[ zdkz.ncz rkbtyns b cj,cndtyyst cjnhelybrb. Ñgtwbfkmyst rjvgktrcs chtlcnd gjl j,obv yfpdfybtv Enterprise 2.0 gjpdjkz.n rjvgfybzv gjdscbnm ehjdtym rjvveybrfwbb hf,jnybrjd b bcgjkmpjdfnm d hf,jxb[ wtkz[ vjlyst cthdbcs dhjlt cjwbfkmys[ ctntq b ,kjujd. Íf ghjlf;t cjjndtncnde.ob[ bycnhevtynjd e;t pfhj;lftncz yjdsq hsyjr.
Ñdtnkfyf Ðfubvjdf
Ècnjxybr dlj[yjdtybz
Ít nfr lfdyj rjhgjhfwbz IBM ghjdtkf vfcinf,yjt bccktljdfybt chtlb nsczxb utythfkmys[ lbhtrnjhjd cfvs[ gthtljds[ vbhjds[ rjvgfybq. Ñjukfcyj gjkextyyjve jnxtne Global CEO Study, d ghjuhtccbdys[ rjhgjhfwbz[ ,jkmibycndj byyjdfwbq ghb[jlbn bpdyt — jn b[ gfhnythjd b rkbtynjd. Ânjhsv gj df;yjcnb bcnjxybrjv yjds[ bltq ,sk ghbpyfys cj,cndtyyst cjnhelybrb. Êhjvt njuj, 98% jghjityys[ lbhtrnjhjd yfpdfkb jcyjdyjq cjcnfdkz.otq ecgt[f b lfkmytqituj hfpdbnbz b[ ,bpytcf byyjdfwbb d catht cjdvtcnyjq hf,jns. Ãfkbyf Äfybkbyf, herjdjlbntkm gjlhfpltktybz ghjlf; ghjuhfvvyjuj j,tcgtxtybz rjvgfybb IBM, nfr rjvvtynbhetn htpekmnfns bccktljdfybz: "Ñtqxfc ghb,skm yfghzve. pfdbcbn jn ghbvtytybz yjds[ bltq. Âf;yj evtnm bpdktrfnm eybrfkmyst pyfybz b jgsn, rjnjhsvb j,kflf.n dfib cjnhelybrb, djdktrfz b[ d ghjwtcc j,vtyf byajhvfwbtq b j,otybz lheu c lheujv, ghfdbkmyj b 'aatrnbdyj jhufybpjdsdfnm cjdvtcnye. hf,jne". Ïhj,ktvf d njv, xnj, [jnz hf,jnybrb gjhjq ltqcndbntkmyj pyf.n, rfr ekexibnm cdj. xfcnm hf,jns, yt [dfnftn vt[fybpvjd htfkbpfwbb 'nb[ bltq.
 ÑÑÑÐ nfrbv vt[fybpvjv ,skf cbcntvf hfwghtlkj;tybq: k.,jq hf,jxbq vju bpkj;bnm cdjb cjj,hf;tybz gj gjdjle njuj, rfr jgnbvbpbhjdfnm njn bkb byjq ghjwtcc, b gjkexbnm ljrevtyn, eljcnjdthz.obq tuj fdnjhcndj. Ñtujlyz ceotcnde.n ,jktt cjdthityyst cgjcj,s rjvveybrfwbb, rjvgktrc rjnjhs[ pfgflyst rjvgfybb b yfpsdf.n Enterprise 2.0. Ê nfrbv cgjcj,fv jnyjczn: hfpkbxyst cjwbfkmyst cthdbcs lkz j,otybz, rjhgjhfnbdyst ,kjub, cbcntvs, ghtlyfpyfxtyyst lkz cjdvtcnyjq hf,jns yfl ghjtrnfvb, wiki-'ywbrkjgtlbb, f nfr;t ,fps lfyys[ ljrevtynjd b lheubt. Âct 'nj ntv ,jktt frnefkmyj, xnj, cjukfcyj njve ;t bccktljdfyb. IBM, dct ,jkmit k.ltq hf,jnftn d rjvgfybz[ lbcnfywbjyyj, f pyfxbn, lkz 'aatrnbdyjq cjdvtcnyjq hf,jns cjnhelybrjd d nfrb[ eckjdbz[ ytj,[jlbvs cjjndtncnde.obt chtlcndf.
"Enterprise 2.0 — 'nj, c jlyjq cnjhjys, IT-cjcnfdkz.ofz, f c lheujq, rekmnehf jhufybpfwbb. Ñtqxfc k.lb rjvveybwbhe.n lheu c lheujv byfxt, xtv ltcznm ktn yfpfl: ghjlfdws b gjregfntkb cblzn d hfpkbxys[ vtcctyl;thf[, gbien lheu lheue d cjwbfkmys[ ctnz[ b j,of.ncz d Skype. Áskj ,s hfpevyj bcgjkmpjdfnm 'nb ghbdsxyst bycnhevtyns b lkz dtltybz ,bpytcf",— e,t;ltyf Ãfkbyf Äfybkbyf.
Ëjgfnf lkz byntkktrnf
Ävbnhbq Ðjvfyjd, lbhtrnjh gj hfpdbnb. nt[yjkjubq byajhvfwbjyyjuj vtytl;vtynf rjvgfybb "ÀqÒb", eckjdyj ltkbn dct ghjlerns, ghtljcnfdkz.obt aeyrwbjyfk Enterprise 2.0 b ljcnegyst yf hjccbqcrjv hsyrt, yf ldf ,jkmib[ rkfccf. Ýnj htitybz jn rhegys[ ECM-dtyljhjd (Enterprise Content Management) b htitybz yf jcyjdt OpenSource. Ê gthdjve rkfcce 'rcgthn jnyjcbn d jcyjdyjv htitybz IBM — Lotus Connection, SameTime, QuickR, cthdbcs Microsoft — hfpkbxyst yflcnhjqrb yfl SharePoint, f nfr;t TeamRoom b lheubt. Êj dnjhjve nbge vj;yj jnytcnb cbcntvs Alfresco, Nuxeo b vyj;tcndj lheub[. Ôeyrwbjyfkmyst djpvj;yjcnb nfrb[ ghjlernjd dtcmvf j,ibhys: dtltybt ajhevjd, gjlgbcrf yf j,yjdktybz dyenhtyyb[ b dytiyb[ byajhvfwbjyys[ htcehcjd, rjyntrcnyjt eghfdktybt yjdjcnysvb gjnjrfvb, xfns, rjyathtywbb, cjdvtcnyjt dtltybt ,fp pyfybq b vyjujt lheujt.
Àktrcfylh ×fxfdf, ghtpbltyn LETA Group, cxbnftn, xnj lf;t d cfvjq rhegyjq rjvgfybb dytlhtybt rjvgktrcf bycnhevtynjd Enterprise 2.0 dhzl kb j,jqltncz ljhj;t ytcrjkmrb[ vbkkbjyjd he,ktq. "Ãjhfplj ckj;ytt, xnj,s cjnhelybrb c hfljcnm. b bynthtcjv bcgjkmpjdfkb 'nb bycnhevtyns, gjnjve xnj pfcnfdbnm gjkmpjdfnmcz bvb bp-gjl gfkrb ytkmpz,— ujdjhbn jy.— Ïj vjtve jgsne Enterprise 2.0 ecgtiyj hf,jnftn rfr vbybvev d rf;ljq ltcznjq rjvgfybb, rjnjhfz tuj dytlhbkf". Ãjcgjlby ×fxfdf cjdtnetn rhjgjnkbdj dsbcrbdfnm gthtctxtybt ghjatccbjyfkmys[ bynthtcjd cjnhelybrjd b b[ [j,,b, f pfntv, c gjvjom. 'ynepbfcnjd dytlhbd ye;yst bycnhevtyns, cjplfdfnm d rjvgfybb fnvjcathe, cgjcj,cnde.oe. rjkktrnbdyjve ghjatccbjyfkmyjve hfpdbnb.. Èycnhevtyns Enterprise 2.0 ltqcndbntkmyj lf.n ,jkmit nt[ybxtcrb[ djpvj;yjcntq lkz ghjlernbdyjuj j,otybz, xtv nhflbwbjyyst cfqns, 'ktrnhjyyfz gjxnf b ajhevs.
Ðjvfy Íbrbnby, 'rcgthn d j,kfcnb eghfdktybz byajhvfwbjyysvb htcehcfvb ghtlghbznbz rjvgfybb "Áb-Ýq-Ñb" uheggs "Àcnthjc", hfccrfpsdftn: ctujlyz yf hsyrt ghtlcnfdktyj vyj;tcndj htitybq Enterprise 2.0 d ibhjrjv wtyjdjv lbfgfpjyt. Ðtitybz vbhjds[ dtyljhjd jhbtynbhjdfys crjhtt yf rhegyst rjvgfybb. Ñhtlybq ,bpytc d jcyjdyjv ghtlgjxbnftn bcgjkmpjdfnm cnfylfhnyst aeyrwbb gjhnfkf, f yt,jkmibt rjvgfybb vjuen j,jqnbcm htitybzvb yf jcyjdt OpenSource. "Òfrbv j,hfpjv, lkz rhegyjq rjvgfybb cnjbvjcnm htitybz vj;tn bpvthznmcz vbkkbjyfvb ljkkfhjd, d vbybvfkmyjv ;t dfhbfynt cnjbvjcnm vj;tn hfdyznmcz yek., tckb yt cxbnfnm pfnhfn yf [jcnbyu b cjghjdj;ltybt",— ujdjhbn Ðjvfy Íbrbnby.
Ävbnhbq Ðjvfyjd gthtxbckbk 'nfgs htfkbpfwbb ghjtrnf: rjycfknbyu, ljcnb;tybt gjybvfybz njuj, rfrbt bvtyyj ghj,ktvs jhufybpfwbz [jxtn htibnm c gjvjom. nt[yjkjubq Enterprise 2.0, pfregrf, bycnfkkzwbz b yfcnhjqrf ÏÎ, j,extybt gjkmpjdfntktq, gthdbxyjt yfgjkytybt rjyntynjv. "Â wtkjv vj;yj uhe,j b ghbvthyj jwtybnm cnjbvjcnm ghjtrnf "gjl rk.x" d $100-200 yf gjkmpjdfntkz",— pfzdkztn ujcgjlby Ðjvfyjd.
 xtv cbkf
Ýrcgthns c[jlzncz d jlyjv: dytlhznm bycnhevtyns Enterprise 2.0 bvttn cvsck njulf, rjulf d rjvgfybb hf,jnftn jn 50 xtkjdtr b ,jkmit. Òfrbv j,hfpjv, vj;yj ghb,kbpbntkmyj jwtybnm gjntywbfkmysq hfpvth hsyrf lkz nfrb[ htitybq. Ñhtlyb[ b rhegys[ rjvgfybq d cnhfyt jrjkj 100 nsc. Åckb cxbnfnm, xnj d chtlytv d rf;ljq bp yb[ hf,jnftn 100 xtkjdtr, gjkexbncz ghbdktrfntkmyfz wbahf d $1-2 vkhl. Êjytxyj, xfcnm hsyrf pfqven htitybz OpenSource, yj ntv yt vtytt IT-rjvgfybzv tcnm ult hfpdthyenmcz.
"Ítcvjnhz yf nj xnj Ðjccbz pfgfplsdftn c dytlhtybtv Entrerprise 2.0, d yfitq cnhfyt bynthtc r 'njq ntvt e;t ljdjkmyj dtkbr",— edthtyf Ãfkbyf Äfybkbyf. Ïj tt ckjdfv, yf ghfrnbrt ghbvtyznm 'nb bycnhevtyns vj;yj, cjplfdfz cgtwbfkmyst pfrhsnst cjwbfkmyst ctnb lkz gfhnythjd, gthcjyfkmyst cnhfybws lkz rkbtynjd yf cfqnt. Ífghbvth, ,fyr vj;tn cltkfnm lkz cdjb[ rkbtynjd cdjtj,hfpysq "kbxysq rf,bytn" b ghjdjlbnm nfv jghjcs, gjkexfz ,scnhsq b fltrdfnysq feedback. Ýnb lfyyst vj;yj ,skj ,s bcgjkmpjdfnm lkz rjhhtrnbhjdrb ghtlkj;tybq, jgbhfzcm yf ;tkfybz rkbtynjd. Òfr;t htitybz Enterprise 2.0 vjukb ,s ceotcndtyyj ghjldbyenm b ghjtrns byajhvfnbpfwbb ujcelfhcndtyys[ b ext,ys[ exht;ltybq. Ãjcgj;f Äfybkbyf hfccrfpsdftn j, jlyjv bp cdt;b[ yfxbyfybq IBM: rjvgfybz cj,bhftncz ghtndjhbnm d ;bpym cjwbfkmysq ghjtrn d j,hfpjdfntkmyjq catht — cjj,otcndj exbntktq b irjkmybrjd, rjnjhjt gjcke;bn dszdktyb. nfkfynkbds[ ltntq, f nfr;t gjbcre kexib[ exbntktq, rjnjhst cvjuen ltkbnmcz jgsnjv c lheubvb. Ïhjtrn gkfybhetncz ghb jlyjq bp ujcelfhcndtyys[ cnherneh, b ctqxfc j,ce;lf.ncz djpvj;yjcnb tuj htfkbpfwbb.
Âkflbvbh Ãf,hbtkm, herjdjlbntkm jnltkf gj hf,jnt c rk.xtdsvb pfrfpxbrfvb ltgfhnfvtynf cnhfntubxtcrb[ nt[yjkjubq Microsoft d Ðjccbb, cxbnftn, xnj rjywtgwbz Enterprise 2.0 ghtlgjkfuftn jghtltktyysq ehjdtym phtkjcnb rjhgjhfnbdyjuj eghfdktybz, d xfcnyjcnb ljcnfnjxye. jnrhsnjcnm jhufybpfwbb. "Ýnf rjywtgwbz, frnbdyj bcgjkmpe.ofz cnbkm bynthytn-j,otybz, gjpdjkztn gjnht,bntk., yt ds[jlz bp ljvf, xthtp bynthytn dkbznm yf jhufybpfwb., rfxtcndj tt njdfhjd, vfhrtnbyu. Äkz hjccbqcrb[ ;t ghtlghbznbq [fhfrnthty ytdscjrbq ehjdtym jnrhsnjcnb,— hfcce;lftn jy.— Ïj'njve e yfc pfxfcne. bcgjkmpetncz ljcnfnjxyj juhfybxtyysq yf,jh chtlcnd dhjlt rjhgjhfnbdys[ gjhnfkjd, rjnjhst ljyjczn byajhvfwb. lj cjnhelybrjd bkb gjnht,bntktq, yj yt j,tcgtxbdf.n ytj,[jlbvjuj j,otybz. À dtlm jcyjdyfz wtkm bltjkjubb Enterprise 2.0 — cjplfybt chtls j,otybz b dpfbvjltqcndbz".
Ñfgj;ybr c cfgjufvb
Áskj ,s cnhfyyj, tckb ,s rjvgfybb, rjnjhst hfphf,fnsdf.n htitybz d le[t Enterprise 2.0, cfvb ;t frnbdyj b[ yt ghbvtyzkb. Àktrcfylh ×fxfdf cxbnftn, xnj wtyyjcnm IT-rjvgfybb jghtltkztncz d gthde. jxthtlm cjdjregyjcnm. pyfybq, rjvgtntywbq cjnhelybrjd b jgsnf b[ cjdvtcnyjq hf,jns. È bycnhevtyns cjwbfkbpfwbb zdkz.ncz cdjtj,hfpysvb lhj;;fvb, yf rjnjhs[ 'nf wtyyjcnm hfcntn jxtym ,scnhj. "Ífi dyenhtyybq gjhnfk, yf rjnjhjv tcnm dct ytj,[jlbvst bycnhevtyns, dregt c uhfvjnyjq cbcntvjq vjnbdfwbb, yfghfdktyyjq yf cnhtvktybt r gjcnjzyyjve ghjatccbjyfkmyjve hjcne, djpvj;yj, jlby bp yfb,jktt 'aatrnbdys[ bycnhevtynjd, ldb;eob[ yfie rjvgfyb. dgthtl",— edthty utythfkmysq lbhtrnjh LETA-IT. Ïj ckjdfv Àktrcfylhf ×fxfds, yb jlyf rjvfylf njg-vtytl;thjd yt j,tcgtxbn hjcnf d hfps dsit hsyrf d ntxtybt ytcrjkmrb[ ktn gjlhzl, tckb dct ,tp bcrk.xtybz cjnhelybrb yt j,]tlbytys blttq ghjatccbjyfkmyjuj hfpdbnbz. "Îuhjvysq ecgt[ lkz rjvgfybb — rjulf elftncz cjplfnm lhe;ysq rjkktrnbd,— edthty jy.— À tckb cnth;tym lhe;,s cajhvbhjdfy yt rjhgjhfnbdfvb, f cjdvtcnysv ghjatccbjyfkmysv bynthtcjv b ;tkfybtv gjrjhznm dthibys ,bpytcf, nj nfrfz rjvgfybz ytghtvtyyj rjulf-yb,elm cnfytn dtkbrjq".
Ðjvfy Íbrbnby cjj,oftn, xnj "Àcnthjc" bcgjkmpetn d cdjtq hf,jnt dyenhtyybq rjhgjhfnbdysq gjhnfk, ceotcndtyyj ljhf,jnfyysq gjl nht,jdfybz rjvgfybb. Îy yfwtkty d gthde. jxthtlm yf ghtljcnfdktybt cjnhelybrfv byajhvfwbb j dyenhtyytq ;bpyb rjvgfybb. Èp lheub[ chtlcnd Enterpise 2.0 d "Àcnthjct" bcgjkmpe.n bycnhevtyn lkz cjdvtcnyjuj dtltybz ghjtrnjd yf ,fpt htitybq Microsoft.
"Óds, yt vjue crfpfnm, xnj "ÀqÒb" d wtkjv zdkztncz jxtym ghjldbyenjq rjvgfybtq d bcgjkmpjdfybb nt[yjkjubq cjwbfkbpfwbb. Ñrjhtt rjvgfybz yf[jlbncz yf genb r 'njve,— ghbpyftncz Ävbnhbq Ðjvfyjd.— Ó;t ljcnfnjxyj lfdyj vs bcgjkmpetv gjhnfk, ajhevs, yjdjcnyst hfccskrb, chtlcndf vuyjdtyyjuj j,vtyf cjj,otybzvb, c,jh b [hfytybt hfpkbxyjq ytcnhernehbhjdfyyjq byajhvfwbb j ghjtrnf[, rkbtynf[. Íj djn nfrbt dtob, rfr cjdvtcnyjt cjplfybt ,fp lfyys[ d ht;bvt "dbrb", hf,jnf c rjvgtntywbzvb, gjbcr 'rcgthnjd, gjrf njkmrj yfxbyf.n dytlhznmcz".
Âctv ht,znfv ghbvth
 'njv cvsckt pfgflyst rjvgfybb pyfxbntkmyj jgtht;f.n hjccbqcrbt.  IBM ghbvtyz.n ghfrnbxtcrb dct bycnhevtyns Enterprise 2.0 — frnbdyj bcgjkmpe.ncz uheggjdst dbhnefkmyst ghjcnhfycndf, dtlencz ghjafqks cjnhelybrjd c jgbcfybtv 'rcgthnbp, bvt.ncz rjkktrwbb afqkjd j,otuj ljcnegf, ghjdjlzncz dbltjrjyathtywbb, jykfqy-vbnbyub. "Ífib cjnhelybrb dtlen nsczxb ,kjujd. Êjvgfybz dczxtcrb vjnbdbhetn cjnhelybrjd r bcgjkmpjdfyb. cjwbfkmys[ bycnhevtynjd,— hfccrfpsdftn ujcgj;f Äfybkbyf.— Òfr;t vs ghjdjlbv nfr yfpsdftvst jam (l;tvs) — rjulf rfrjq-nj bynthtcysq djghjc dsyjcbncz yf j,otcndtyyjt j,ce;ltybt. Åot vs ,thtv bynthdm. e cgtwbfkbcnjd d hfpkbxys[ j,kfcnz[, bpexftv rfrjq-nj djghjc ljcrjyfkmyj, f pfntv dsgecrftv jnxtn yf 'ne ntve". Ífghbvth, d ghjikjv ujle ,sk dsgeoty jnxtn yf ntve ,eleotuj hfpdbnbz nhfycgjhnf.
Òt[yjkjubb Web 2.0 d gjcktlytt dhtvz ecgtiyj bcgjkmpe.ncz rjvgfybtq Intel lkz gjcnhjtybz dytiyb[ b dyenhtyyb[ rjvveybrfwbq. Ñjnhelybrb rjvgfybb ghbybvf.n frnbdyjt exfcnbt d j,ce;ltybz[ d ajhvfnt ,kjujd, lkz dytiytq felbnjhbb nfr;t tcnm hzl cgtwbfkmys[ ghjtrnjd. Êjvgfybz frnbdyj exfcndetn d rhegytqib[ ghjtrnf[ Web 2.0 — Facebook, Twitter. Â Ðjccbb tcnm cjj,otcndf Intel d gjgekzhyjq cjwbfkmyjq ctnb vkontakte, f nfr;t uheggf d livejournal (ifuture). Îlybv bp cfvs[ pfvtnys[ ghjtrnjd gjcktlyb[ lde[ ktn cnfkj cjj,otcndj Intel lkz IT-ghjatccbjyfkjd gjl yfpdfybtv IT Galaxy. Â yfxfkt 2008 ujlf rjvgfybz ghbyzkf cnhfntubxtcrjt htitybt gjxnb gjkyjcnm. gthtdtcnb vfhrtnbyu lkz ghjatccbjyfkmyjuj ctuvtynf IT-cjj,otcndf Ðjccbb d bynthytn. Â hfvrf[ cjj,otcndf cjnhelybrb rjvgfybb Intel hfccrfpsdf.n j yjdbyrf[ ghjlerwbb b nt[yjkjubq, j,of.ncz c ghtlcnfdbntkzv IT-jnltkjd lheub[ rjvgfybq Ðjccbb b cnhfy ÑÍÃ. Ñtujlyz d cjj,otcndt pfhtubcnhbhjdfyj jrjkj 35 nsc. exfcnybrjd. Înkbxbntkmyjq jcj,tyyjcnm. ghjtrnf zdkztncz nj, xnj d tuj hfvrf[ dtcm rjyntyn vj;tn ,snm j,ce;lty exfcnybrfvb: jn ,kjujd lj dbltj. Ânjhsv 'ktvtynjv ghjtrnf zdkztncz ghjuhfvvf kjzkmyjcnb, d hfvrf[ rjnjhjq exfcnybrb gjkexf.n djpyfuhf;ltybt pf frnbdyjt exfcnbt d ;bpyb IT Galaxy.
À djn Parallels frnbdyj bcgjkmpetn ,b,kbjntrb wiki-ajhvfnf lkz hfpys[ uhegg hfphf,jnxbrjd, f nfr;t dyenhtyybq ajhev. Â cbke njuj xnj rjvgfybz gjkexbkf bpdtcnyjcnm ght;lt dctuj pf he,t;jv b lj ytlfdytuj dhtvtyb yt ajrecbhjdfkfcm yf hjccbqcrjv hsyrt, jcyjdyjq j,]tv frnbdyjcnb d cjwbfkmys[ ctnz[ b ,kjuf[ ghb[jlbkcz yf pfgflysq ctuvtyn bynthytnf. Ñtqxfc rjvgfybz dct ,jkmit dybvfybz eltkztn heccrjzpsxyjve ctuvtyne Web 2.0. Þkbz ßcbyjdcrfz, PR-lbhtrnjh Parallels, hfccrfpsdftn: "Êjytxyj, kmdbyfz ljkz hf,jns d ctnb cdzpfyf c nfr yfpsdftvsv htfrwbjyysv eghfdktybtv, ghb rjnjhjv df;yj rjydthnbhjdfnm ytufnbdyst gjcns, lj,bdfnmcz njuj, xnj,s djdktrfnm gjkmpjdfntktq d ghjwtcc gjllth;rb ghjlernjd, b ghtljcnfdktybz rjhhtrnyjq byajhvfwbb. Ìs nfr;t hf,jnftv d gkjnyjq cdzprt cj cdjtq cke;,jq nt[ybxtcrjq gjllth;rb bkb bcgjkmpetv ceotcnde.oe. yf cfqnt ,fpe pyfybq — cdjl e;t ujnjds[ jndtnjd yf yfb,jktt xfcnj pflfdftvst djghjcs, ghj,ktvs xfcnys[ b rjhgjhfnbdys[ gjkmpjdfntktq".
Óntxtr yt ,jznmcz
Îlyfrj e dytlhtybz bycnhevtynjd Enterprise 2.0 tcnm b j,jhjnyfz cnjhjyf. Íbrjkfq Ôtljnjd, dtleobq fyfkbnbr InfoWatch, ghtleght;lftn: "Âytlhtybt cjwbfkmys[ IT-nt[yjkjubq dhzl kb ghbytctn gjkmpe yf jncnfks[ ghtlghbznbz[ b d eckjdbz[ ybprjq rjyrehtywbb, rfr, yfghbvth, ,bh;b yt ghbytckb ,s htpekmnfnf ghb atjlfkbpvt. Êf;ljq nt[yjkjubb — cdjt dhtvz. Äj yjdjq bltjkjubb, dslth;fyyjq d le[t Web 2.0, ghtlghbznbt ljk;yj ljphtnm". Ïj tuj vytyb., 'nb nt[yjkjubb ghb ytjcnjhj;yjv bcgjkmpjdfybb dktren pf cj,jq ljgjkybntkmyst hbcrb entxrb rjyabltywbfkmyjq byajhvfwbb. Òfrjt gjdsitybt hbcrjd jghfdlfyyj, tckb pf cxtn yjds[ nt[yjkjubq ceotcndtyyj gjdsiftncz rjyrehtynjcgjcj,yjcnm ghtlghbznbz. Íbrjkfq Ôtljnjd cxbnftn, xnj d ghjnbdyjv ckexft kexit jcnfdbnm dct gj-ght;ytve.
 ckexft dytlhtybz nt[yjkjubq Enterprise 2.0 yf ghtlghbznbb yflj ,eltn d rjhyt gthtcvjnhtnm nt[yjkjubb pfobns jn entxtr byajhvfwbb. "Åckb lkz, eckjdyj ujdjhz, fdnjvfnbpfwbb dthcbb 1.0 bcgjkmpjdfkjcm juhfybxtybt ctntds[ flhtcjd, gjhnjd b ghjnjrjkjd, nj lkz dthcbb 2.0 ye;yj gjlybvfnmcz yf cktle.obq ehjdtym — ghbvtyznm fdnjvfnbpbhjdfyysq fyfkbp cjlth;bvjuj nhfabrf,— hfcce;lftn Íbrjkfq Ôtljnjd.— È nht,etncz yt ghjcnjq fyfkbp gj cbuyfnehfv, f kbyudbcnbxtcrb pyfxbvsq tuj hfp,jh". Ýnf nt[yjkjubz ljhj;t b nht,etn ,jktt rdfkbabwbhjdfyys[ rflhjd, jlyfrj htrjvtyletncz cgtwbfkbcnfvb d rfxtcndt cjcnfdyjq xfcnb cbcntvs ,tpjgfcyjcnb.
Âctv gj pflfyb.
Comindwork — tlbyfz cbcntvf lkz eghfdktybz ghjtrnfvb, hfcghtltktybz pflfx vt;le cjnhelybrfvb b [hfytybz dctq cjgencnde.otq byajhvfwbb. Ákb;fqibvb tt fyfkjufvb vj;yj yfpdfnm cthdbcs Google Apps b Microsoft SharePoint. Ólj,cndj cbcntvs pfrk.xftncz d njv, xnj jyf j,]tlbyztn aeyrwbjyfkmyjcnm hfpkbxys[ bycnhevtynjd: nen vj;yj cjcnfdkznm cgbcrb ntreob[ ltk, j,jpyfxfnm rjynhjkmyst njxrb hfpdbnbz, dtcnb rjhgjhfnbdyst ,kjub b vyjujt lheujt. Âct pflfxb, j,ce;ltybz b cjnhelybrb ghb ytj,[jlbvjcnb cdzpsdf.ncz vt;le cj,jq, f rkbtyn vj;tn d k.,jq vjvtyn epyfnm j cntgtyb ujnjdyjcnb ghjtrnf, dctuj kbim pfqlz yf cthdth. Ítvyjuj cnfnbcnbrb
Êjvgfybz Awareness d xtndthnjv rdfhnfkt 2007 ujlf ghjdtkf bccktljdfybt ghbvtytybz Enterprise 2.0 d hfpkbxys[ tdhjgtqcrb[ rjvgfybz[ b dszcybkf, xnj 54% jhufybpfwbq c xbcktyyjcnm. cjnhelybrjd ,jktt 500 xtkjdtr nfr bkb byfxt bcgjkmpe.n bycnhevtyns Web 2.0. Ñhtlb jhufybpfwbq, d rjnjhs[ hf,jnftn vtytt 500 cjnhelybrjd, gjrfpfntkm ljcnbu 74%. Ïj ,jkmitq xfcnb 'nb rjvgfybb bcgjkmpjdfkb b dytiybt, b dyenhtyybt web-bycnhevtyns. Ákjub zdkz.ncz yfb,jktt frnbdyj bcgjkmpetvjq nt[yjkjubtq (87%), pfntv cktle.n cjj,otcndf, wiki, RSS b cjwbfkmyst ctnb. Â gjlfdkz.otv ,jkmibycndt ckexftd (96%) jghjityyst cxbnf.n bcgjkmpjdfybt 'nb[ bycnhevtynjd ecgtiysv. Ñfvsv cthmtpysv ghtgzncndbtv, rjnjhjt elth;bdftn rjvgfybb jn ghbvtytybz bycnhevtynjd Enterprise 2.0, zdkztncz juhfybxtyyjcnm djpvj;yjcntq dyenhtyyb[ htcehcjd lkz gjllth;rb nfrb[ htitybq.
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