|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Íf cnsrt yfer
Äf;t ltnb pyf.n, xnj ,jhjlfnsq b ytk.lbvsq vfntvfnbr Ïthtkmvfy htibk
jlye bp «pflfx nsczxtktnbz», pf xnj tve ,tpecgtiyj gsnf.ncz dcexbnm
vbkkbjy ljkkfhjd. Íj yt dct pyf.n, xnj Ïthtkmvfy cdjbv ljcnb;tybtv dj
vyjujv j,zpfy nhflbwbzv hjccbqcrjq vfntvfnbxtcrjq irjks, rjnjhfz exbn
hfccvfnhbdfnm pflfxe d ibhjrjv rjyntrcnt b bcgjkmpjdfnm vtnjls cvt;ys[
j,kfcntq. Ïj-yfcnjzotve nhelyst b rk.xtdst ghj,ktvs yt htif.ncz njkmrj
chtlcndfvb jlyjq yferb. Ëexibt htitybz, pf rjnjhst gkfnzn vbkkbjy,
yf[jlzncz yf cnsrt yfer.
Äkz rkbtynf SEO-rjvgfybb «vbkkbjy» – 'nj gjnjr wtktdjuj nhfabrf b
hjcn ghb,skb. Íbrnj yt pfrfpsdftn jgnbvbpfwb. cfqnf kbim lkz njuj, xnj,s
jrfpfnmcz yf gthds[ vtcnf[ d ßyltrct. Êfr b d vfntvfnbrt, kexibt
cgjcj,s gjvjxm rkbtyne dsbuhfnm ghbp yf vbkkbjy b gj,jkmit pfhf,jnfnm
cfvjve yf[jlzncz yf cnsrt hfpys[ yfghfdktybq bynthytn-ghjldb;tybz: SEO b
PR, SEO b rjyntrcnyjq htrkfvs, SEO b hfcrhenrb d cjwbfkmys[ vtlbf (SMM)
b nfr lfktt. Â xbcnjv SEO, ,tp «ghbvtctq», ghjhsdjd yt ;lbnt, njkmrj
jlyjj,hfpyfz b enjvbntkmyfz buhf d rjirb-vsirb c ßyltrcjv. Õjnbnt
cthmtpys[ ljcnb;tybq – gjghj,eqnt jlby bp rjrntqktq.
PR – 'nj yt njkmrj PageRank
ß [jxe gjlhj,ytt jcnfyjdbnmcz yf nfrjv cjxtnfybb byuhtlbtynjd:
gjbcrjdfz jgnbvbpfwbz b PR. Äf;t enjvktyyst Èynthytnjv jgnbvbpfnjhs
cgjcj,ys dcgjvybnm lheujt, ,jktt cnfhjt, pyfxtybt f,,htdbfnehs PR –
Public Relations, cdzpb c j,otcndtyyjcnm.. Â PR dcnhtxf.ncz nthvbys,
jxtym gj[j;bt yf nt, xnj bcgjkmpe.ncz d SEO, yfghbvth, «cnfntqyjt
ghjldb;tybt». Òjkmrj d PR cnfntqyjt ghjldb;tybt jpyfxftn yfgbcfybt
eybrfkmys[ cnfntq lkz ge,kbrfwbb d ÑÌÈ (ufptnf[, ;ehyfkf[,
bynthytn-vtlbf).
È dct-nfrb PR cbkmyj jnkbxftncz jn SEO. Â xfcnyjcnb, pltcm gjxnb yt
bvttn pyfxtybz rjywtynhfwbz rk.xtds[ ckjd b ge,kbrfwbz yf cfqnf[ c
dscjrbvb gjrfpfntkzvb ÒÈÖ b Google PR (Page Rank). Òen df;ytt
cjlth;fybt, eujk jcdtotybz ntvs, felbnjhbz ÑÌÈ b lheubt nhelyjbpvthbvst
vfnthbb.
SEO – 'nj nhfyrdbkbpfnjh lkz cfqnf, rjnjhsq gjvjuftn ,scnhj gjlyznmcz
yf dthibye [jkvf b cnfnm ,jktt pfvtnysv. PR gj[j; yf vbrhjdjkyjdre,
rjnjhfz hfpvjhf;bdftn gjkeaf,hbrfn b ltkftn tuj ghbujlysv lkz lfkmytqitq
j,hf,jnrb b gjnht,ktybz. Äheubvb ckjdfvb, ghtdhfoftn [jkjlyjuj b
hfdyjleiyjuj r rjvgfybb / ghjlerne / eckeut xtkjdtrf d gjntywbfkmyjuj
gjnht,bntkz.
SEO yf 'nj yt cgjcj,ty. Ïjbcrjdfz jgnbvbpfwbz njkmrj pfpsdftn k.ltq
yf cfqn, yj yt vj;tn ghjlfnm lf;t gexjr nhfds ckexfqyjve gjctnbntk..
Îlyfrj pfrfpxbre SEO ye;ys yt gthdst vtcnf d ßyltrct, f rkbtyns b
ghjlf;b. Âjn pltcm-nj b ghb[jlbn yf gjvjom djkit,yfz cbkf rjrntqkz
SEO+PR.
×nj yfv lftn PR?
À) Ðfpjuhtd. Ákfujlfhz PR yf hfcrhextyysq cfqn ghb[jlbn yt
ghjcnj wtktdfz felbnjhbz, f felbnjhbz, hfpjuhtnfz yf lheub[
bynthytn-gkjoflrf[. Òtgksv b ujhzxbv gjctnbntkzv ghjlfdfnm njdfhs b
eckeub yfvyjuj ghjot, xtv f,cnhfrnyjve nhfabre.
Ñjdhtvtyysq gjnht,bntkm botn cdtltybz j ghjlerwbb b eckeuf[ d Ñtnb, b
xtv ckj;ytt ghbyznm htitybt j ds,jht, ntv ,jkmitt pyfxtybt ghbj,htnftn
byajhvfwbz bp hfpyjj,hfpys[ ytpfdbcbvs[ bcnjxybrjd — ÑÌÈ, ajhevjd b
lheub[ gkjofljr. Îcj,tyyj 'nj rfcftncz ckj;ys[ bkb ljhjub[ ghjlernjd
(nt[ybrb, fdnjvj,bktq, ytldb;bvjcnb, nehjd, rhtlbnjd, njdfhjd lkz
pljhjdmz b ltntq).
Ñtqxfc d vbht ytn gkjoflrb, rjnjhfz bvttn nfrjq ;t rhtlbn ljdthbz,
rfr Èynthytn. Ýnj ghjbc[jlbn ,kfujlfhz jnrhsnjcnb b gk.hfkbpve
Èynthytnf: e gjkmpjdfntkz djpybrftn joeotybt, xnj pltcm ghjot yfqnb
j,]trnbdye. byajhvfwb., xtv yf ,jktt pfrhsns[ nhflbwbjyys[ gkjoflrf[
(gtxfnm, ÒÂ, hflbj). Âcgjvybnt ytlfdybt cj,snbz d Ìjcrdt b b[ jcdtotybt
hfpkbxysvb chtlcndfvb vfccjdjq byajhvfwbb. Ê rjve j,hfof.ncz ,eleobt
gjregfntkb, tckb yt vjuen gjghjcbnm cjdtnf e lheptq b pyfrjvs[?
Ïhfdbkmyj: r «lhepmzv» yf ajhevf[ b cjwbfkmys[ ctnz[.
Ít j,vfysdfqnt ct,z: d yfit dhtvz ybrnj yt cjdthiftn ckj;ye. gjregre,
jcyjdsdfzcm njkmrj yf byajhvfwbb jabwbfkmyjuj cfqnf rjvgfybb. Äf;t
cfvsq hfcrhextyysq cfqn c cfvsvb gjktpysvb cnfnmzvb yt cgjcj,ty e,tlbnm
,eleotuj gjregfntkz d jlbyjxre. Ýnjn gjregfntkm dct hfdyj gj ltcznjve
hfpe gthtrjgftn dtcm Èynthytn, dct ajhevs, ght;lt, xtv ghbvtn htitybt j
gjregrt. Ïthtahfpbhe. yfhjlye. velhjcnm: «SEO ,tp PR
– ltymub yf dtnth». Âghjxtv, yt yf dtnth, rjytxyj, yj 'aatrnbdyjcnm
,eltn vtymitq.
Á) Êkbrb. PR edtkbxbdftn 'aatrn jn gjbcrjdjuj ghjldb;tybz:
gjntywbfkmysq rkbtyn, pyfrjvsq c rjvgfybtq b tt njdfhfvb ,kfujlfhz
ytpfdbcbvsv bcnjxybrfv, d ,jkmitq cntgtyb crkjyty rkbrfnm yf ccskre d
htpekmnfnf[ gjbcrf.
Êjvgfybz «Ìfnbr» ghjdtkf yt jlby ltcznjr felbnjd lkz hfpys[ rjvgfybq.
Âszcybkjcm, xnj hfcgjkj;tybt cfqnf d htpekmnfnf[ gjbcrf yt dctulf ghzvj
ghjgjhwbjyfkmyj rjkbxtcnde rkbrjd gj ccskrt. Íthtlrj ccskrb yf gthds[
vtcnf[ gjkexf.n vfkj rkbrjd, ujhfplj vtymit, xtv vjukb ,s, celz gj
gjgekzhyjcnb pfghjcf. Ïjkexftncz, xnj jlyjuj njkmrj gthdjuj vtcnf d
ßyltrct e;t ytljcnfnjxyj lkz cjdhtvtyyjuj «jcnjhj;yjuj» gjnht,bntkz.
Èpdtcnyjcnm cfqnf b rjvgfybb gjdsiftn rkbrf,tkmyjcnm, lf;t tckb ccskrf
yf[jlbncz yt d gthds[ cnhjxrf[ dslfxb.
Â) Äjdthbt. Ïhbcencndbt d Èynthytnt cnfnmzvb b lheubv
rjyntynjv edtkbxbdftn dblbvjcnm rjvgfybb. Ïjntywbfkmysq rkbtyn,
bcgjkmpez gjbcr, chfpe pfvtxftn, j rjv gbien b ujdjhzn xfot. Íf 'njv
jcyjdfybb jy ltkftn dsdjls. Îlyf ccskrf – 'nj gbcr yf ajyt gjcnjzyyj
hfcneotq rfrjajybb d Èynthytnt. Ätcznjr ccskjr, egjvbyf.ob[ d
gjkj;bntkmyjv heckt jlye b ne ;t rjvgfyb. yf hfpys[ fdnjhbntnys[ cfqnf[ –
'nj ckf;tyysq jhrtcnh, cthmtpysq fhuevtyn d tt gjkmpe.
 gjcktlybt ujls ;ehyfkbcns b htlfrnjhs nhflbwbjyys[ ÑÌÈ(gtxfnm, hflbj b
ÒÂ) dct xfot bcgjkmpe.n bvtyyj Èynthytn lkz gthdbxyjuj c,jhf byajhvfwbb
yf pflfyye. ntve. Ñ gjbcrjdjq cnhjrb b ntvfnbxtcrb[ cfqnjd yfxbyftncz
yfgbcfybt jxthtlyjq htlfrwbjyyjq cnfnmb bkb c]tvrf c.;tnf. Ïj j,]tve
ghbcencndbz rjyrhtnyjq rjvgfybb d Ñtnb (wbnbhetvjcnm) jyb celzn j tt
fdnjhbntnyjcnb b gjktpyjcnb lkz cdjb[ ghjatccbjyfkmys[ pflfx. Îlyjuj
SEO-ghjldb;tybz ytljcnfnjxyj, xnj,s ghbdktxm dybvfybt b pfcke;bnm
ljdthbt cj cnjhjys ;ehyfkbcnjd.
Ã) Äjcnegyjcnm. Òfrbt ccskrb yt ye;yj gjregfnm, b[ cjplf.n
rfxtcndtyysvb cnfnmzvb b yjdjcnzvb. Èynthytn gjpdjkztn hfpvtcnbnm ye;ye.
byajhvfwb. jgthfnbdyj b yf ,jkmijv rjkbxtcndt gkjofljr. Åckb ;ehyfk,
ufptnf bkb ÒÂ juhfybxtys dhtvtytv ds[jlf, rjkbxtcndjv dsgecrjd bkb
lkbntkmyjcnm. 'abhyjuj dhtvtyb, nj Èynthytn ghfrnbxtcrb yt bvttn
juhfybxtybq. Ïkjls PR d Èynthytnt cj[hfyz.n frnefkmyjcnm b ljcnegyjcnm
vyjubt ujls. Ñnfhst yjvthf ufptn b ;ehyfkjd, ghjitlibt dsgecrb gthtlfx
yfqnb ujhfplj nhelytt, xtv yjdjcnm bkb cnfnm., hfpvtotyye. d Ñtnb.
Ñktljdfntkmyj, felbnjhbz bynthytn-PR lf;t yf vfkjbpdtcnys[ gkjoflrf[
gjntywbfkmyj jxtym ibhjrfz.
Âsdjls
Òjdfhs b eckeub – jlyb bp cfvs[ gjgekzhys[ ntv j,ce;ltybz d
Èynthytnt. Êhjvt 'njuj, gjbcrjdst pfghjcs, cdzpfyyst c hfpysvb dblfvb
ghjlerwbb, jnyjczncz r xbcke yfb,jktt vyjujxbcktyys[.
Ïj lfyysv bccktljdfybq, ;tyobys ghjzdkz.n yfb,jkmie. frnbdyjcnm,
rjulf htxm pf[jlbn j gjbcrt byajhvfwbb j njdfhf[ b eckeuf[ d Èynthytnt.
Êjvgfybz, rjnjhfz buyjhbhetn rjrntqkm SEO+PR b yt ghjldbuftn cdj. vfhre b
cdjq njdfh c gjvjom. hfpyjj,hfpyjq byajhvfwbb yf hfpys[ gkjoflrf[
(ctntdst bplfybz, ajhevs, ,kjub b gh.), egecrftn ceotcndtyye. xfcnm
gjntywbfkmyjq rkbtynehs, rjnjhe. ytkmpz pfvfybnm njkmrj c gjvjom. SEO.
Ïthtxbcktyyst ghtbveotcndf bynthytn-PR ,elen hf,jnfnm yf:
· Ðjcn bpdtcnyjcnb b gjgekzhyjcnb cfqnf, f nfr;t tuj gjctoftvjcnb,
· Ðjcn bpdtcnyjcnb rjvgfybb b gjdsitybt tt fdnjhbntnf,
· Ðjcn bpdtcnyjcnb b ljdthbz r ghjlerwbb b eckeufv rjvgfybb,
· Ñjplfybt hfpyjj,hfpys[ ajhv byajhvfwbb j rjvgfybb, f
cjjndtncndtyyj, hfpyjj,hfpys[ vtnjljd dkbzybz yf ÖÀ.
|