|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) În htlfrwbb: ×nj,s epyfnm frnefkmyst
nhtyls Ðeytnf, ytj,zpfntkmyj tplbnm yf ÐÈÔÎÊÈÁ. Äjcnfnjxyj jnvjnfnm
"Ât,gkfytne" ujlf yf nhb yfpfl. Âjn r ghbvthe, yf lyz[ ajyl DST regbk
cthdbc cjdvtcnys[ pfregjr Groupon. À rjvgfybz Sterno.ru jnrhskf "Áhtylhflfh"
lkz jnckt;bdfybz frnbdyjcnb ,htyljd d cjwbfkmys[ ctnz[ b cjj,otcndf[.
Íe f vs ghjcnj gjlybvftv bp fh[bdf cnfnm. 2007 ujlf, ult tcnm j,t 'nb
ntvs. Äfyyjt dscnegktybt zdkztncz ghjljk;tybtv vjtuj ljrkflf "Èynthytn-cjj,otcndf: jhufybpfwbz b ,bpytc", rjnjhsq ,sk ghjxbnfy yf rjyathtywbb ÊÈÁ't-2006. Ïjckt njuj ljrkflf vyt pflfkb ytcrjkmrj bynthtcys[ djghjcjd gj gjdjle "dhtvtyb ;bpyb" cjj,otcnd b gj lfkmytqibv ntyltywbzv d 'njq catht. Íf xfcnm djghjcjd z jndtnbk chfpe, yj cnfkj gjyznyj, xnj ntvf nht,etn jnltkmyjuj jcdtotybz. Ýnjn ljrkfl-ghjljk;tybt bpyfxfkmyj ujnjdbkcz lkz ÊÈÁf-2007. Îlyfrj jhufybpfnjhs d gjcktlybq vjvtyn jnvtybkb tuj. Ìt;le ntv, ybrfrb[ lheub[ dvtyztvs[ ljrkfljd yf ntve cjj,otcnd yf ÊÈÁt yt ,skj. Èp xtuj vj;yj cltkfnm dsdjl, xnj vjcrjdcrbt kblths Ðeytnf pf;hfkbcm b yt bynthtcetncz byyjdfwbzvb. Înysyt j,ce;lfnm b hfpdbdfnm yjdst bynthytn-nhtyls kexit dctuj d ytpf;hfdib[cz ghjdbywbz[, ult e k.ltq tot tcnm cnbvek hf,jnfnm vjpufvb. È djn z d Ìbycrt, yf rjyathtywbb "Áfqytn 2.0". Âbls bynthytn-frnbdyjcnb: vt;le kmljv b gfhjv Ïht;lt xtv jghtltkznm "ktnextt cjj,otcndj", z [jxe gjrfpfnm vtcnj 'njuj zdktybz yf cdjtj,hfpyjq ntvgthfnehyjq irfkt, jnhf;fotq hfpyst cjcnjzybz bynthytn-frnbdjcnb, gj fyfkjubb c cjcnjzybzvb dtotcndf.
Ñktdf e yfc ,eltn cfvjt [jkjlyjt, cnfnbxyjt cjcnjzybt - "ktl". Åve cjjndtncnde.n rkfccbxtcrbt cfqns, ult gjkmpjdfntkm zdkztncz gfccbdysv gjnht,bntktv byajhvfwbb. Ñghfdf yf irfkt, yfj,jhjn, cfvjt ujhzxtt, cfvjt frnbdyjt cjcnjzybt - "gfh". Ýnj nfrbt vthjghbznbz, d rjnjhs[ frnbdyjcnm gjkmpjdfntktq jxtym dtkbrf b kturj dsgktcrbdftncz d jakfqy. Î,sxyj 'nj yfpsdf.n akti-vj,fvb. Ãkfdysq ytljcnfnjr akti-vj,f, rfr b gfhf - tuj ytcnf,bkmyjcnm b yteghfdkztvjcnm. Ïjcthtlbyt yf[jlbncz yfb,jktt bynthtcyjt, ghjvt;enjxyjt cjcnjzybt - "djlf". Â ktdjq xfcnb 'njuj cjcnjzybz, nj tcnm ,kb;t r cnfnbrt, yf[jlzncz rkfccbxtcrbt ntvfnbxtcrbt cjj,otcndf. Î,sxyj jyb djpybrf.n djrheu ntvfnbxtcrb[ cfqnjd pf cxtn edtkbxtybz bynthfrnbdyjcnb b gjkmpjdfntkmcrjuj rjyntynf. Îlyfrj jyb dct-nfrb ljcnfnjxyj cnfnbxys: ghtlgjkfuftncz, xnj gjkmpjdfntkm nfrjuj cjj,otcndf ,jktt-vtytt gjcnjzyyj gjctoftn tuj, b bynthtcetncz lfyyjq ntvjq yf ghjnz;tybb ljkujuj dhtvtyb. À djn d ghfdjq xfcnb "djls", nj tcnm vt;le rkfccbxtcrbvb cjj,otcndfvb b aktivj,fvb, yf[jlbncz nj zdktybt, j rjnjhs[ z [jxe hfccrfpfnm. Ëtnextt, bkb dhtvtyyjt cjj,otcndj - uheggf k.ltq, j,]tlbytyys[ cjdvtcnysvb ltqcndbzvb, rjnjhst kjrfkbpjdfys d ghjcnhfycndt b dhtvtyb. Íf Çfgflt ghbvtyz.n nthvby "smart mob". Òj tcnm ljcnfnjxyj frnbdyfz njkgf, yj dct tot eghfdkztvfz b pfnjxtyyfz yf ytrbt ,jktt evyst ljcnb;tybz, xtv cgjynfyysq ienjxysq akti-vj,. Ñfvsq ghjcnjq ghbvth: xtkjdtr jnghfdkztncz d jngecr yf vfibyt b botn
ytcrjkmrb[ gjgenxbrjd yf jghtltktyys[ eckjdbz[ hfpltktybz pfnhfn
(cjdvtcnyfz gkfnf pf ,typby, ghj;bdfybt b n.l.) Ñnhernehf cthdbcf Äkz jhufybpfwbb ktnexb[ cjj,otcnd ye;ty ljcnfnjxyj ghjcnjq cthdbc. Âjn tuj jcyjdyst jgwbb: 1) Âjpvj;yjcnm fyjycbhjdfnm cj,snbt (cjplfybt uheggs) 2) Âjpvj;yjcnm yfqnb b gjlrk.xbnmcz r uheggt gj bynthtce. Â jnkbxbt jn j,sxys[ cjj,otcnd, pltcm ghtlgjkfuftncz ,jktt ckj;ysq gjhju d[jlf (byajhvfwbz j, exfcnybrf[), f nfr;t hfpyst dfhbfyns ge,kbxyjcnb (crf;tv, gjckt yf,jhf ye;yjuj xbckf exfcnybrjd uheggf vj;tn cnfnm "pfrhsnjq" b hf,jnfnm e;t ,tp ghbdktxtybz kbiytuj dybvfybz). 3) Âjpvj;yjcnm hf,jns c cjdvtcnysvb bycnhevtynfvb: yt njkmrj ajhev,
yj b rfktylfhm, rfhnf, bycnherwbb b cgbcrb exfcnybrjd c b[ hjkzvb, b
n.l. - "rjvveybrfwbjyyst bljks" pltcm ,jktt cjlth;fntkmyst, yt;tkb
ghjcnj "j,ofz ntvf". Òjxrb hjcnf Ájktt df;ysq djghjc - ult bvtyyj vjuen hfpdbdfnmcz ktnexbt cjj,otcndf? Ìtcnj b dhtvz yfrkflsdf.n ,jktt ;tcnrbt juhfybxtybz yf 'aatrnbdyjcnm nfrjuj cthdbcf, xtv d j,sxyjv, gjcnjzyyj ltqcnde.otv cjj,otcndt. ß ghtlgjkfuf. nhb jcyjdys[ njxrb hjcnf: 1) Înltkmysq cthdbc "cjdvtcnys[ vthjghbznbq" Ítljcnfnjr - bpyfxfkmyj ytne felbnjhbb. ×nj,s tt yf,hfnm, cthdbc ljk;ty ,snm jxtym [jhjibv b ukj,fkmysv, f cktljdfntkmyj, ljhjubv. Ýnj jpyfxftn - kb,j ,jkmibt bydtcnbwbb (c ytgjyznysv htpekmnfnjv), kb,j jgkfnf jn gjkmpjdfntktq. Ânjhjq dfhbfyn htfkbpjdfy d pfgflyjv cthdbct www.meetup.com. Ðjccbqcrbt fyfkjub - www.catchup.ru, www.livents.ru - ,tcgkfnys, b dblbvj, ghjcnj yt vjuen yfltznmcz yf gkfnyjt exfcnbt, lf;t tckb ,s pf[jntkb. Ïj'njve celm,f b[ jxtym nevfyyf. 2) Ïjhnfk bkb rhegysq ,kju-[jcnbyu Ítljcnfnjr - [jnz tcnm vfccjdfz felbnjhbz, gjhnfk yt pfbynthtcjdfy d hfpdbnbb cgtwbabxtcrb[, yt jcj,tyyj vfccjds[ cthdbcjd, ghtlgjxbnfz hf,jnfnm rfr ghjcnjq "vfrljyfkmlc". Â htpekmnfnt cthdbc gjbcrf gjgenxbrjd yf ljdjkmyj ,jufnjv gjhnfkt (nbgf Mail.ru) bkb yf vfccjdjv ntvfnbxtcrjv cfqnt (nbgf Travel.ru vfkj xtv jnkbxftncz jn yt,jkmijuj cnfhnfgf (nbgf Mahnem.ru) - 'nj kb,j ghjcnjq fyrtnysq cthdbc pyfrjvcnd "jlby r jlyjve", kb,j cnjkm ;t ,fyfkmysq j,obq ajhev. 3) Ñgtwbfkbpbhjdfyyst ntvfnbxtcrbt cjj,otcndf Ýnj, gj-vjtve, kexifz njxrf hjcnf lkz cjj,otcnd rjkktrnbdys[
ltqcndbq: nfrjq cthdbc dshfcnftn rfr yflcnhjqrf yfl rkfccbxtcrbv
cjj,otcndjv, d rjnjhjv e;t tcnm cdjz pyfrjvfz felbnjhbz, b gjyznys cdjb
cgtwbabxtcrbt gjnht,yjcnb lkz jhufybpfwbb jakfqyjds[ "ktnextr". Ïhbvths jhufybpfwbb 1) TourdomProfi: dhtvtyyst cjwbfkmyst ctnb  rfxtcndt jlyjuj bp ghbkj;tybq cthdbcf lkz ktnexb[ cjj,otcnd z egjvzyek dsit cjdvtcnysq nehbpv. Ê cj;fktyb., rfr gjrfpsdf.n ghbvths (rjnjhst nj;t ghbdtltys dsit), d Ðeytnt nfrbt cthdbcs gjrf yt blen lfkmit j,sxys[ ajhevjd b fyrtnys[ cthdbcjd pyfrjvcnd - nj tcnm yt ghbcgjcj,ktys lkz uheggjdjq hf,jns. Ïhbxbyf, dblbvj, d njv, xnj bylbdblefkmysq nehbpv c nfrbvb djn ytghjcnsvb c[tvfvb "cfvjjhufybpfwbb" d Ðjccbb ghjcnj yt hfpdbn. Ìfccjdsq hjccbqcrbq nehbcn ghtlgjxbnftn cnfylfhnyst nehs. Íf 'nb[ "cnflys[" c[tvf[ b ltkftncz jcyjdyjq ,bpytc - f gjbcr gjgenxbrjd djj,ot yt hfccvfnhbdftncz rfr ghb,skmysq cthdbc. Òtv yt vtytt, 'nj yfghfdktybt ,eltn hfpdbdfnmcz: [jnz ,s gjnjve, xnj e;t ctqxfc d Ðjccb. blen pfgflyst cthdbcs "rjex-cthabyuf" b "j,vtyf ljvfvb". Îxtdblyj, cktljv ghblen b cthdbcs lkz cfvjjhufybpfwbb ,jktt rhegys[ uhegg cjdvtcnyjuj jnls[f. Ñ lheujq cnjhjys, ghjikjq dtcyjq d Ðeytnt gjzdbkjcm ghjatccbjyfkmyjt cjj,otcndj lkz nt[, rnj hf,jnftn d nehbpvt - TourdomProfi. Çltcm tcnm rkfccbxtcrbt fnnhb,ens cjwbfkmyjq ctnb (rf;lsq exfcnybr erfpsdftn d fyrtnt cdjb bynthtcs, caths ltzntkmyjcnb b n.l.), yj nfr;t tcnm cthdbc lkz jhufybpfwbb "hfpjds[" rjyathtywbq, c ghbukfitybtv njkmrj jghtltktyyjuj rheuf exfcnybrjd (ds,jh gj hfpyjj,hfpysv gfhfvtnhfv d fyrtnf[). Àyfkjubxysq vt[fybpv vj;tn ,snm bcgjkmpjdfy b d cthdbct gjbcrf gjgenxbrjd - ,jktt ghjldbyenjv, yt;tkb j,sxysq ajhev. 2) Eva.ru: Ätnb Ìtczwf b Ñjdvtcnyst Ïjregrb Ítcrjkmrj ktn yfpfl d ;tycrjv cjj,otcndt Eva.ru cnfkb cgjynfyyj cfvjjhufybpjdsdfnmcz vbyb-cjj,otcndf bp ;tyoby, e rjnjhs[ hjls pfgkfybhjdfys yf jlby vtczw. Ñvsck nfrb[ j,]tlbytybq dgjkyt gjyznty: dvtcnt ktuxt htifnm jlbyfrjdst djghjcs, rjnjhst jlyjdhtvtyyj djpybrf.n e exfcnybrjd nfrjq uheggs dj dhtvz ,thtvtyyjcnb, f pfntv - d ghjwtcct djcgbnfybz ltntq jlyjuj vtczwf.
Ïjxnb dct 'nb uheggs cjplf.n cj,cndtyyst cfqns, yj dct hfdyj djpdhfof.ncz yf j,obq gjhnfk Eva.ru pf ntvb j,obvb cthdbcfvb, rjnjhs[ ytn e jnltkmys[ cfqnjd. Ñjcnfdktybt rfnfkjuf nfrb[ vbyb-cjj,otcnd b b[ fyfkbp gjpdjkbkb yfv gjyznm, rfrbt bvtyyj cthdbcs ye;ys "Ätnzv jlyjuj vtczwf" - rfr lkz jykfqyjdjq frnbdyjcnb (yfghbvth, cjdvtcnyst rfktylfhb), nfr b lkz jakfqyjdjq (yfghbvth, Ñjdvtcnyst Ïjregrb). Â yfcnjzott dhtvz 'nb yjdst cthdbcs tot yf[jlzncz d hfpdbnbb. Îlyfrj e;t ctqxfc vj;yj jwtybnm, yfcrjkmrj gjgekzhys nt ;t Ñjdvtcnyst Ïjregrb, gjpdjkz.obt pfregfnm jgnjv jlbyfrjdst njdfhs - b cjjndtncndtyyj, cbkmyj cyb;fnm b[ wtye lkz rf;ljuj exfcnybrf. Âjn ytrjnjhst lfyyst gj Ñjdvtcnysv Ïjregrfv Åds.he yf vfhn-fghtkm 'njuj ujlf, ;tkf.obt vjuen ghbrbyenm j,]tv hsyrf. Ätncrbt: 172 pfregrb Âphjckst: 184 pfregrb Ötys pfregjr: 3) Pepsi.ru: nhtyls ,htylf Åot jlby dfhbfyn hfpdbnbz ktnexb[ cjj,otcnd cdzpfy c "cjj,otcndfvb ,htylf" - j, 'njq ajhvt ,bpytcf d bynthytn-cjj,otcndf[ z hfccrfpsdfk f ghjikjv ljrkflt yf ÊÈÁt. Ïjp;t vs yf "Ât,gkfytnt" ,jktt gjlhj,yj hfccrfpsdfkb, rfr pfgecrfnm nfrbt cjj,otcndf, f nfr;t j njv, gjxtve vyjubt bp yb[ jxtym ,scnhj cnfyjdzncz "gjkevthndsvb". Ïhbxbyf ghjcnfz: cjj,otcndj - yt cnfnbxysq cfqn, rjnjhsq vj;yj jlby hfp pfgecnbnm b eqnb. Ñjj,otcndjv ye;yj pfybvfnmcz, jnckt;bdfnm tuj gjnht,yjcnb b cjplfdfnm yjdst cthdbcs lkz eljdktndjhtybz 'nb[ gjnht,yjcntq. Íe f pltcm z ghbdtle ,jktt gjpbnbdysq ghbvth. Ñnelbz Sterno.ru ltkftn e;t dnjhjq cfqn-cjj,otcndj lkz "Ïtgcb". Â j,jb[ ckexfz[ hfphf,jnxbrb frnbdyj pfybvf.ncz gjllth;rjq cjj,otcndf b yf,k.ltybtv pf tuj "nhtylfvb". Òfr, d ckexft pepsi-light.ru cjj,otcndj bpyfxfkmyj cjplfdfkjcm djrheu j,otq ntvs cyb;tybz dtcf. Îlyfrj e;t xthtp ujl nfv cnfkb pfvtnys ,jktt cgtwbabxtcrbt zdktybz - yfghbvth, cfvjjhufybpjdfkcz htqnbyu abnytcc-rke,jd. Êfr hfpdbdfnm 'njn nhtyl, gjllth;bn kb tuj rjvgfybz-pfrfpxbr - 'nj jnltkmysq djghjc. Çltcm z ujdjh. bvtyyj j yf,k.ltybb, rjnjhjt dgjkyt vj;tn ghbdtcnb r jnltkmyjve cthdbce dhtvtyys[ cjj,otcnd djrheu lfyyjuj nhtylf. Íf yjdjv cfqnt Pepsi.ru gkfybhetncz htfkbpjdfnm fyfkju gjlj,yjuj cthdbcf. Èltz d njv, xnj,s cj,hfnm dct vfnthbfks gj rf;ljve jakfqyjdjve cj,snb. yf jlyjq cnhfybwt - gjchtlcndjv n'ujd (rk.xtds[ ckjd). Î,sxyj yf dt,ldfyjkmys[ cfqnf[ n'ub dtlen kbim yf cgbcjr cnfntq, d rjnjhs[ lfyysq n'u egjvzyen. Â lfyyjv ;t ckexft n'u vfhrbhetn bvtyyj cj,snbt - pltcm b dct ntrcns gj ntvt, b ajnjhtgjhnf;b, b j,ce;ltybt, b cgbcjr dct[ pfbynthtcjdfyys[ exfcnybrjd. Ôfrnbxtcrb 'nj b tcnm dhtvtyyjt cjj,otcndj, jhufybpjdfyyjt "yf
ktne". Îlyjdhtvtyyj vj;yj jnckt;bdfnm lbyfvbre hfpdbnbz nfrb[
vbyb-cjj,otcnd, b dsxbckznm ,jktt gthcgtrnbdyst yfghfdktybz lkz
hfpdbnbz cjj,otcndf d wtkjv. Áeleott: ;bdst buhs  ghjikjv ujle, jnrhsdfz yf "Ât,gkfytnt" hfpltk "Èuhs", vs ghjuyjpbhjdfkb hfpdbnbt jakfqyjds[ buh c bcgjkmpjdfybtv Èynthytnf rfr cdjtuj hjlf ";bde. fkmnthyfnbde" ntv bcreccndtyysv dt,-cthdbcfv, rjnjhst frnbdyj yfdzpsdf.ncz yfv gjl dbljv "cjwbfkmys[ ctntq". Ïjntywbfk jnyjitybq, yfrjgktyysq d rjvgm.nthys[ buhf[, pyfxbntkmyj ,jufxt dct[ 'nb[ ghbvbnbdys[ "ahtyljd" b "jlyjrkfccybrjd" j,sxys[ d,ldfyjkmys[ cthdbcjd. Íe;yj kbim gthtytcnb 'nb buhjdst hjkb b cwtyfhbb d jakfqy, f Èynthytn bcgjkmpjdfnm rfr chtlcndj rjjhlbyfwbb buhs. Ädt nfrbt buhs - Ñ[dfnrf b Encounter - hjlbkbcm d Átkjheccbb, b jxtym ,scnhj yfikb vyj;tcndj gjrkjyybrjd pf tt ghtltkfvb.  'njv ujle gjlj,yst ekbxyst buhs cnfkb yfcnjzobv ,evjv d Ìjcrdt b Ïbntht. Ýnj b tcnm cfvsq yfcnjzobq smart mob. Ïhbxtv j,]tlbyz.obt wtyyjcnb, "rjvveybrfwbjyyt bljks" 'nb[ ktnexb[ cjj,otcnd cjplf.ncz ,erdfkmyj bp ybxtuj - ntvfnbrf juhfybxtyf njkmrj afynfpbtq cwtyfhbcnjd. Ôjhvs ,bpytcf pltcm nfr;t hfpyjj,hfpys. Ìyjubt vjltkb vj;yj dpznm bp yfhf,jnjr buhjdjq bylecnhbb. Íj tcnm b j,hfnysq dfhbfyn - rjulf e;t ceotcnde.ofz ,bpytc-vjltkm bp j,sxyjuj cjj,otcndf ljhfcnftn lj jakfqyjdjq buhs. Íf cfqnt Eva.ru nfrjt ghjbpjikj c ajnjrjyrehcfvb. Îyb ghjdjlzncz nfv vyjuj ktn, ghbdktrfz ljdjkmyj rhegys[ cgjycjhjd nbgf Procter&Gamble. Íj xnj,s 'njn ghjwtcc itk gjcnjzyyj, ntvs rjyrehcjd yt ljk;ys gjdnjhznmcz (byfxt ,eltn ytbynthtcyj) b yt ljk;ys ,snm ckbirjv j,obvb (xnj,s rjyrehc "yt pfcgfvbkb"). Ïj'njve lkz rf;ljuj yjdjuj rjyrehcf Î,otcndtyyfz Ðtlfrwbz nofntkmyj hfphf,fnsdftn yjdsq buhjdjq cwtyfhbq. Îlby bp yb[ pdexfk, yfghbvth, nfr: yfqnb tot lde[ exfcnybw cjj,otcndf Eva.ru d cdjtv ujhjlt b cajnjuhfabhjdfnmcz dnhjtv e bpdtcnyjuj gfvznybrf d 'njv ujhjlt.
Íf 'njq ;bdjq bkk.cnhfwbb r buht "Æbpym" Ä;jyf Êjydtz vjq ljrkfl gjl[jlbn r rjywe. Ífgjcktljr crf;e njkmrj tot jlye df;ye. dtom. Î gjkmpt htfkmyjq b vybvjq Ïjcrjkmre yf ldjht ktnj, z ;tkf. dctv elfxyj jnlj[yenm - djpvj;yj, rfr hfp d rjvgfybb rfrjuj-yb,elm ktnextuj cjj,otcndf. È ghfrnbxtcrb jwtybnm gjkmpe nfrb[ cjj,otcnd lkz gjkmpjdfntkz (dblbnt, lf;t d cfvjv 'njv ckjdt tcnm "gjkmpf"). Ýnj yf cfvjv ltkt cthmtpysq rhbnthbq, jcj,tyyj c extnjv htrkfvys[ "gepshtq", rjnjhst yfledf.ncz djrheu cjj,otcnd. Çltcm yf rjyathtywbb vyjuj ujdjhbkb j njv, xnj Web 2.0 - 'nj ght;lt dctuj "gjkmpjdfntkmcrbq rjyntyn". Òfr djn, 'nj ytghfdlf! Èynthytn yfxbyfkcz ,jktt 20 ktn yfpfl c gjkmpjdfntkmcrjuj rjyntynf, b d ,jkmibycndt cdjtv yf ytv jcyjdfy. ß dct cdjb 13 ktn hf,jns d Èynthytnt bvtk ltkj c ghjtrnfvb yf jcyjdt gjkmpjdfntkmcrjuj rjyntynf. Ïj'njve, rjulf d 2000-rfrjv-nj ujle ghb[jlzn k.lb b ujdjhzn j "gjkmpjdfntkmcrjv rjyntynt" rfr j ytrjq htdjk.wbb - 'nj xeim. Ñenm Web 2.0 - yt cfv gjkmpjdfntkmcrbq rjyntyn, f pfhf,fnsdfybt yf ytv. Ýnj vfhrtnbyujdsq dbhec. Ïhbxtv yjhvfkmyj hf,jnftn 'njn dbhec njkmrj d ÑØÀ - ult tcnm ,jkmijq "chtlybq rkfcc" c rextq kbiytuj dhtvtyb b kbiyb[ ltytu, b tcnm [jhjij jhufybpjdfyyst cbcntvs jn]tvf 'nb[ ltytu e yfctktybz ('ktrnhjyyst gkfnt;b). Ïj'njve k.,jq, lf;t vfkj-vfkmcrb jhbubyfkmysq hfpdktrfntkmysq cthdbc vj;tn pfhf,fnsdfnm. Â Ðjccbb, f ntv ,jktt d Átkjheccbb, cbnefwbz lheufz: "yfib k.lb d ,ekjxye. yf nfrcb yt tplzn". Çltcm ytn yb fhvbb ,jufns[ jnls[f.ob[ gtycbjythjd, yb fhvbb gkfnt;tcgjcj,ys[ gjlhjcnrjd. Ë.lb, rjnjhst e yfc gjkmpe.ncz Èynthytnjv, ujhfplj ,jktt ghfrnbxys. Ïj'njve b cthdbcs lkz bynthytn-cjj,otcnd ljk;ys jwtybdfnmcz gj ,jktt ceotcndtyysv rhbnthbzv, xtv ghjcnj "djpvj;yjcnm cfvjdshfpbnmcz". Åckb dfv elfkjcm c'rjyjvbnm xthtp cjdvtcnyst pfregrb, tckb ds cvjukb gjt[fnm d jngecr c yt-ckexfqysvb gjgenxbrfvb, tckb ds yfikb ht,tyre [jhjibq ltncrbq cfl gj htrjvtylfwbzv gjkmpjdfntktq cdjtuj ujhjlf - djn 'nj ghbpyfrb yfcnjzotuj cjj,otcndf, yfcnjzotuj "Web 2.0 gj-yfitve". À dct jcnfkmyjt jn kerfdjuj. |
