Êfr ghfdbkmyj ds,hfnm rjvgfyb. gj
ghjldb;tyb. cfqnf? Êfr j,tpjgfcbnm ct,z? Êfr epyfnm, fltrdfnyfz kb wtyf
pf hf,jne c vjbv cfqnjv? Ýnb djghjcs djpybrf.n e vyjub[, rnj htibk
«ghjldbyenm» cdjq cfqn eckeufvb ghjatccbjyfkjd – rjvgfyb., rjnjhsq
cgtwbfkmyj 'nbv b pfybvf.ncz.
Ðtibk ghjdtcnb cdjtj,hfpysq fyfkbp hsyrf. Èynthtcjdfkb rjyrhtnyj
cktle.obt vjvtyns: dhtvz jndtnf rjvgfybb, dhtvz jndtnf c rjvvthxtcrbv
ghtlkj;tybtv, wtyjdjq lbfgfpjy ghjldb;tybz rjyrhtnyjuj cfqnf d
dscjrjrjyrehtynyjq ntvfnbrt gj ghbvthyjve gthtxy. ckjd, ufhfynbz,
yfkbxbt cbcntv vjybnjhbyuf htpekmnfnjd.
I. Èycnhevtyns hf,jns
Âs,jhrf rjvgfybq:
Ïj pfghjce «gjbcrjdjt ghjldb;tybt» d ßyltrct – gthdst 40 rjvgfybq. Îyb ;t jrfpsdf.n eckeub gj dtltyb. htrkfvys[ rfvgfybq.
 cgbcjr djikb rjvgfybb:
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Ñjcnfdktybt pfzdrb:
1. Ífpdfybt cfqnf.
2. Órfpfybt htubjyf.
3. Ætkftvst gjpbwbb.
4. Â ytrjnjhs[ pfzdrf[ – ntvfnbrf.
Î,otybt c rjvgfybzvb:
Òtktajyysq pdjyjr bkb gbcmvj (dctuj 40 pfghjcjd).
II. Ýnfg gthdsq. Ðf,jnf c rkbtynjv
Âctuj ,skj cltkfyj 40 pfghjcjd (nfr rfr ytrjnjhst ghb[jlbkjcm dscskfnm gjdnjhyj), bp yb[:
Äbfuhfvvf 1. Ñgjcj,s jnghfdrb pfzdrb
Îndtns yfxfkb ghb[jlbnm gjxnb chfpe. Ïthdfz dtcnjxrf ,skf jn rjvgfybb Abiatec,
ghtlcnfdbntkm rjnjhjq jnrkbryekcz xthtp ldt vbyens. Ïjckt
ghjljk;bntkmyjuj hfpujdjhf j rk.xtdbrf[, wtkz[ cfqnf b nfr lfktt,
gjj,tofk cltkfnm hfcxtns b ghjgfk. Ïthdfz rjvgfybz, rjnjhfz
ghtljcnfdbkf wtys yf ghjldb;tybt vjtuj cfqnf – Masterlink - 162$ t;tvtczxyj (,tp ufhfynbb).
À djj,ot, «[bn-gfhfl» jndtnbdib[ gj crjhjcnb dsukzlbn cktle.obv j,hfpjv:
Òf,kbwf 1. ÒÎÏ-10 crjhjcnb jndtnf rjvgfybq
Äfkmit pdjybkb k.lb bp hfpys[ rjvgfybq c 10 enhf lj 10 dtxthf, cghfibdfkb ghj:
- rk.xtdst ckjdf;
- wtkb cfqnf;
- ntvfnbre ghjldb;tybz;
- djpvj;ysq ,.l;tn;
- cbcntve eghfdktybz cfqnjv.
Ìyjubt djj,ot ghjcbkb ljcneg r flvbyrt, xnj,s «cltkfnm uke,jrbq fyfkbp
cfqnf». Òfr;t ghbikjcm dsckeibdfnm hfpyst vbyb-ktrwbb yf ntve
cfqnjd-fccbvbkznjd, utjpfdbcbvjcnb ckjd, ecnhjqcndf ctvfynbxtcrjuj
zlhf, b jlby xtkjdtr vbyen 30 hfccrfpsdfk vyt ghj hfpkbxbz vt;le
gjbcrjdsv ghjldb;tybtv b jgnbvbpfwbtq cfqnf. Ítrjnjhst rjvgfybb
dscskfkb fyrtns b ,hbas yf gjbcrjdjt ghjldb;tybt.
À djn b c.hghbp-c.hghbp:
Äbfuhfvvf 1.1. Êjkbxtcndj jndtnjd chtlb dct[ jghjityys[ rjvgfybq
17 rjvgfybq djj,ot yt jndtnbkb yf vjq pfghjc.
Ðfpevttncz, yfpsdfnm vs b[ yt ,eltv, yj «pf,jnkbdjt» jnyjitybt r rkbtynfv – yfkbwj.
III. Ýnfg dnjhjq. Ñnjbvjcnm ghjldb;tybz
×nj,s j,celbnm cnjbvjcnm ghjldb;tybz, vyj;tcndj rjvgfybq
ghbcskfkj cdjb rjvvthxtcrbt ghtlkj;tybz bkb ,hbas. Ïhfdlf, bp nt[ 23
rjvgfybq, rjnjhst jndtnbkb yf vjq pfghjc, 'nj cltkfkj njkmrj 18. È bp
'nb[ 18 gjkyjwtyyjt rjvvthxtcrjt ghtlkj;tybt ghbckfkb njkmrj 6,
jcnfkmyst juhfybxbdfkbcm ,jktt ytxtnrbvb lfyysvb bkb cfvsvb j,obvb
cdtltybzvb.
Íj dct[ yfc, rjytxyj, ujhfplj ,jkmit bynthtcetn djghjc wtys. È pltcm htpekmnfns ghjcnj elbdbntkmyst:
Äbfuhfvvf 2. Ñnjbvjcnm dsdjlf cfqnf d ÒÎÏ-10 gj Átkfhecb d jcyjdys[ gjbcrjds[ cbcntvf[ (ßyltrc, Google), Â×-ntvfnbrf
Êfr dblbv, hfp,t;rf dgtxfnkz.ofz. Ðfp,t;rf d t;tvtczxys[ jgkfnf[ b
tlbyjdhtvtyyjq – nfr;t. Òt rjvgfybb, rjnjhst ujnjds ,hfnm ybpre.
tlbyjdhtvtyye. gkfne, rjvgtycbhe.ncz yf t;tvtczxyjq, b yfj,jhjn. À
ytrjnjhst ghjcnj ,then dscjre. bkb ytdscjre. gkfne, - jxtym dscjre. bkb
jxtym ytdscjre., - b dc¸ 'nj d gthtltkf[ jlyjq ntvfnbrb. Åckb
j,jpyfxfnm «dbkre» cnjbvjcnb ghjldb;tybz – jn 50$ tlbyjhfpjdj lj 1500$+
t;tvtczxyj. Ïjyznyj, xnj lkz rkbtynf 'nj ,eltn ytcrjkmrj elbdbntkmysv b
ytgjyznysv, tckb lf;t xtkjdtre cdtleotve nhelyj j,]zcybnm nfre.
hfp,t;re gj gecnm lf;t Â×-pfghjcfv.
Ïhb 'njv chjr dsgjkytyys[ hf,jn cjcnfdkztn jn 1 lj 6 vtczwtd; d chtlytv – 'nj 2,7 vtczwf.
Áscnhtt dct[ hf,jns ghtlkfuf.n dsgjkybnm:
Òf,kbwf 2. ÒÎÏ-5 crjhjcnb dsgjkytybz hf,jn gj dsdjle d ÒÎÏ
IV. Ýnfg nhtnbq. Ãfhfynbb b vjybnjhbyu
Çf nfrbt ltymub, tckb e; vs htibkbcm yf pfrfp, jxtym
[jxtncz bvtnm rfrbt-yb,elm ufhfynbb. Îghjcbd jcnfdibtcz d bccktljdfybb
rjvgfybb yf ghtlvtn ufhfynbq, vs gjkexbkb cktle.obt jndtns:
Èp 18 rjvgfybq:
6 yt lf.n jghtltk¸yys[ ufhfynbq;
1 lf¸n njkmrj «gjl xtcnyjt ckjdj»;
11 ghtlkfuf.n hfpyst dfhbfyns djpdhfotybz ltytu:
f) jgkfnf gj afrne;
,) jgkfnf gj dsdtltyb. 30% rk.xtds[ ckjd d ÒÎÏ;
d) jgkfnf gj dsgjkytyb. 80% hf,jn;
u) djpdhfotybt tlbyjdhtvtyyjuj gkfnt;f (rcnfnb, 'njn dfhbfyn ghtlkfuftn rjvgfybz 1 bp lbfuhfvvs 2, - jxtym dsujlysq, yflj crfpfnm, dfhbfyn).
È, yfrjytw, j vjybnjhbyut. Òjkmrj 7 rjvgfybq bp 18 gjj,tofkb ghbcskfnm
t;tvtczxyst jnx¸ns, b to¸ jlyf gjj,tofkf jnrhsnm ljcneg r Google
Analytics c wtkm. cfvjcnjzntkmyjuj vjybnjhbyuf.
V. Âsdjls
Ñyfxfkf ce,]trnbdyjt joeotybt – «,fhlfr» yf hsyrt SEO d Átkfhecb.
Îxtym vyjuj ytghjatccbjyfkbpvf, yt xedcndetncz ckf;tyyjcnb d hf,jnt,
dcnhtxf.ncz lf;t nfrbt vtkjxb, rfr jhajuhfabxtcrbt jib,rb, rjnjhst
gjhnzn j,ott dgtxfnktybt. Îxtym vyjuj nht,etncz lfyys[ jn rkbtynf, xnj,
djpvj;yj, vj;tn tuj yfcnjkmrj enjvbnm, xnj jy djpmvtn lf gk.ytn: ;bk
,tp SEO b lfkmit ghj;bde.
×nj ;t rfcftncz lfyys[ bccktljdfybz, nj to¸ hfp [jntkjcm ,s pfjcnhbnm dybvfybt yf cktle.ob[ afrnf[:
1. ×fcnm rjvgfybq yt bynthtce.ncz pfzdrfvb rkbtynjd (ghjbuyjhbhjdfkb,
gjnthzkb, gthtcnfkb hf,jnfnm djj,ot, f gthtikb yf hfpdtltybt gbyudbyjd,
yj pf,skb j, 'njv ghjbyajhvbhjdfnm rkbtynjd); ytrjnjhst nht,e.n
gjdnjhyjq pfzdrb, xnj,s cdzpfnmcz c rkbtynjv.
2. Ñhtlytt dhtvz jndtnf rkbtyne cjcnfdkztn jrjkj 10-15 xfcjd, jlyfrj ytrjnjhst pfnzubdf.n b lj 99.
3. «Âbkrf» cnjbvjcnb ghjldb;tybz gj dscjrjrjyrehtynyjq ntvfnbrt vj;tn cjcnfdkznm jn 50 lj 1000$. Átp rjvvtynfhbtd.
4. Ñhtlytt dhtvz ghjldb;tybz, j,tofyyjt rkbtynfv, - 2,7 vtczwf.
5. Ít dct ghjvjenths to¸ ujnjds lfdfnm rkbtynfv x¸nrbt ufhfynbb, yfghfdktyyst yf htpekmnfn.
6. Âc¸ dsitgthtxbcktyyjt njhvjpbn hfpdbnbt [jhjib[ jnyjitybq vt;le rkbtynjv b SEO-rjvgfybtq d ,fqytnt.
Èccktljdfybt ghjdjlbk Átcty@r cjdvtcnyj c Raskrutka