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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 lfyyjq cnfnmt z hfccrf;e dkbzybt .pf,bkbnb
(elj,cndf bcgjkmpjdfybz cfqnf) yf hfy;bhjdfybt: gkfyrf, rjnjhe.
gjcnfhfkcz dpznm (yj yt dpzk.
chfpe) ßyltrc 26-uj zydfhz 2010 ujlf. Ê cj;fktyb. crjkmrj ,s yt gsnfkbcm
.pf,bkbnb-rjvgfybb gjgekzhbpbhbpbhjdfnm 'ne ntve, pfybvfnmcz .pf,bkbnb d
Ðjccbb (yf vjq dpukzl) nfr b jcnftncz rjvvthxtcrb ytgjgekzhysv (pltcm z
yt bvt. ddble ekexitybt bynthytn-vfufpbyjd bkb dt,-bynthatqcjd). Âc¸
ltkj d njv, xnj ,bpytce jxtym ckj;yj jcjpyfnm b gjlcxbnfnm 'rjyjvbxtcre.
dsujle jn dytlhtybz ekexitybq elj,cndf cfqnf (f .pf,bkbnb-'rcgthnfv tot
ckj;ytt ufhfynbhjdfnm edtkbxtybt rjydthcbb, xtv SEO-rjvgfybzv ÒÎÏ 3).
Äfyyfz cnfnmz zdkztncz gthdjq kfcnjxrjq ghj nj, rfrbv ljk;ty ,snm
dt,-cfqn, ghbdktrfntkmysq lkz gjbcrjds[ cbcntv: afrnjhs .pf,bkbnb,
rjnjhst vjukb ,s extcnm d hfy;bhjdfybb gjbcrjdst cbcntvs ctqxfc b d
,eleotv.
— Âblbim ceckbrf?
— Ítn.
— È z ytn. À jy tcnm.
(bp rbyjabkmvf «ÄÌÁ»)
Ènfr, ceotcndetn nhb gjl[jlf jgnbvbpfnjhjd r
bccktljdfyb. fkujhbnvjd gjbcrjds[ cbcntv:
1. Èccktljdfybt rjyrehtynjd d ÒÎÏt
Äkz 'njuj ghbvtyztncz rfr dyenhtyyb[ afrnjhjd e
cfqnjd rjyrehtynjd nfr b bccktljdfybt dytiyb[, yfghbvth ccskjxysq ,.l;tn
gj rjyrhtnyjve rk.xtdjve ckjde yf rjyrhtnyjuj rjyrehtynf d Sape:
Íb;t fyfkbp dyenhtyyb[ afrnjhjd cfqnjd
rjyrehtynjd d ÒÎÏt:
2. Ýrcgthbvtyns c ntcnjdsvb gkjoflrfvb
Ýnj rjulf lkz bccktljdfybz jnltkmys[ afrnjhjd b cj[hfytybz "xbcnjns
'rcgthbvtynf" seo-rjvgfybz bvttn ntcnjdst gkjoflrb. Ê ghbvthe
SEO-rjvgfybb ye;yj dszcybnm rfrjq chtlybq % rk.xtdjuj ckjdf ljk;ty ,snm d
ntrcnt. Îyf ,thtn hfpvtoftn yf cdjb[ 10 (jlbyfrjds[ gj gfhfvtnhf[)
cfqnf[ ntrcns c hfpysv % cjlth;fybtv rk.xtdjuj ckjdf "dshfobdfybt
cnhfecjd" b cvjnhbn gjckt ytcrjkmrb[ fgltqnjd rfrjq bp cfqnjd jrfpfkcz
dsit.
Àyfkjubxyj vjuen ltkfnmcz 'rcgthbvtyns gj ghjdthrt
hf,jnjcgjcj,yjcnb ljyjhjd. Ñ rfrjuj-kb,j cfqnf, rjnjhsq ye;yj ghjdthbnm
(ljyjhf), gjregftncz ccskrf rk.xtdsv ckjdjv "dfktyrb cfvfhf jgnjv" yf
cjjndtncnde.obq ntrcn. È cvjnhbncz 'aatrn. Áfps "hf,jnf.ob[" ljyjhjd
yfrfgkbdf.ncz b j,yjdkz.ncz.
À ccskrb yf "[jhjib[ ljyjhf[" pfregf.ncz lkz rkbtyncrb[ ghjtrnjd.
3. Ïhjuyjpbhjdfybt gentq htitybz gjbcrjdsvb
cbcntvfvb cdjb[ jcyjdys[ pflfx lkz njuj, xnj,s ghbdjlbnm ghjldbuftvsq
dt,-cfqn d b[ cjjndtncndbt
Ïhjljk;f. htxm j nhtnmtv gjl[jlt ghjuyjpbhjdfybz htitybz cdjb[ pflfx gjbcrjdjq cbcntvjq
b ghbdtltybt cdjtuj dt,-cfqnf d cjjndtncndbt r ybv. Ðfccvjnhbv
cktle.oe. pflfxe: n.r. ,Îkmifz xfcnm j,sdfntktq yt vj;tn jnkbxbnm drec
Êjrf-rjks jn Ïtgcb, nfr;t dslfxe Google (tckb dcnfdbnm tt d lbpfqy
dslfxb ßyltrcf) ,jkmibycndj j,sxys[ gjkmpjdfntktq yt vjuen hfpkbxbnm (b
yfj,jhjn) gj htktdfynyjcnb. ß pltcm yt bvt. ddble ekexitybz ßyltrcf d
gjbcrt htubjyfkmys[ cfqnjd. À ytgkj[j ,s, tckb ,s gjbcrjdfz cbcntvf
dslfdfkf yt njkmrj htktdfynyst cfqns, yj b elj,yst! Ít ghfdlf kb?
Ítelj,cndj cfqnf (f njxytt yt cktljdfybt jcyjdysv eckjdyjcnzv
cfqnjcnhjtybz) gjkmpjdfntkm pfvtxftn chfpe. Íb;t 2 ghbvthf gj nt[yjkjubb
Eye Tracking,
rjnjhst vs ntcnbhjdfkb. Ìtnjl Àq-Òhtrbyuf lftn gjybvfybt? xnj
gjkmpjdfntkb dbltkb (d lshrf[), f xnj ytn (xthysq ajy).
Íb;t ntcnbhjdfkcz cfqn lheujuj ,fyrf. Íf rjnjhjv
gjkmpjdfntkzv yf yfi dpukzl ",hjcbkfcm d ukfpf" lheufz byajhvfwbz.
Åot d ghjikjv ujle cdjbv rkbtynfv yf ghjldb;tybt ghb
djghjct "dkbztn kb lbpfqy cfqnf yf vtcnj d gjbcrjdjq cbcntvt" z
jndtxfk: gjbcrjdfz cbcntvf dblbn njkmrj rjl (b ntrcn) b yf lbpfqy jyf yt
j,hfoftn dybvfybz:
Çltcm z ytvyj;rj hfccrf;e ghj fctccjhs. Àctccjhs (jn kfn. "celmb"):
jnltk gjkmpjdfntktq, ntcnbhe.ob[ htktdfynyjcnm dslfxb, j,exf.ob[
fkujhbnvs ÏÑ ßyltrc. Ðf,jnftn c 2004
ujlf. Êcnfnb, fctccjhs gjzdbkbcm d Google hfymit. Åckb fctccjh
vj;tn jwtybdfnm htktdfynyjcnm, nj, d jnkbxbt jn hj,jnf, .pf,bkbnb tve
jwtybnm ujhfplj ghjot, xtv hj,jne.
Íb;t gthtxbcktys dct jcyjdyst vyj. dsltktyyst pflfxb gjbcrjdjq
cbcntvs:
-
×nj vj;tn hj,jn extcnm d .pf,bkbnb lbpfqyf ("j,jkjxrb")
- Âkbzybt crjhjcnb pfuheprb cfqnf (,tp extnf crjhjcnb ljcnegf d
bynthytn e gjkmpjdfntkz)
- Ífkbxbt ccskrb d kjujnbgt (rfhnbyrf logo.jpg bkb logo.gif) yf
ukfdye. cnhfybwe.
- Ífkbxbt yb;ytuj vty.. Ñcskrb: «Íf ukfdye.» (nfr;t d gjldfkt) b
djpvj;yj, «yfdth[»
- Ífkbxbt ntktajyf c rjljv ujhjlf (rjynfrnjd, yfghbvth e-mail
bkb flhtcf jabcf) d ifgrt b d «gjldfkt» cfqnf (gjbcrjdfz cbcntvf vj;tn
'nj jwtybnm, tckb ntktajy ntrcnjv), kb,j yfkbxbt bpj,hf;tybz yfpdfyyjuj
rfr tel.gif bkb tel.jpg.
- Ífkbxbt h1 (pfujkjdrf) yf cnhfybwt
Þpf,bkbnb rjyntynf:
Ñnhernehbhjdfybt b lbpfqy ntrcnf (rjyntynf). Çltcm z dsltkbk
ytrjnjhst ghfdbkf, rjnjhst ÏÑ ytckj;yj ,eltn extcnm:
- Î,]tv ntrcnf b % rk.xtds[ ckjd (5% b dsit – 'nj ÑÏÀÌ). Ñgfv
ytelj,ty gjkmpjdfntk..
- Ífkbxbt ghjvt;enjxys[ pfujkjdrjd d ntrcnt (h2, h3).
- Ífkbxbt f,pfwtd (<p>, <br>) yt ht;t, xtv xthtp
rf;lst ~1000 cbvdjkjd.
- Äheubt ntub cnhernehbhjdfybz: <b>, <strong>,
<i> (rehcbd).
- Âjpvj;yj gjktpyj yfkbxbt ubgth-ccskjr c ntrcnf relf-nj tot.
- Ífkbxbt ccskjr c 'njq cnhfybws yf ytt ;t ybrfr yt dkbztn.
- Ïjktpyj: yfkbxbt d ntrcnt bpj,hf;tybq (c fkmn-ntrcnjv!),
nf,kbw, dbltj hjkbrjd (yt j,zpfntkmyj), wbnfn.
- Ífkbxbt gjlxthrbdfybz e ccskjr.
- Òbgjuhfabhjdfybt ntrcnf: yfghbvth jnkbxyj ltkftn ,tcgkfnysq
cthdbc http://typograf.ru/
Íb;t ghbvth hf,jns cthdbcf:
Íb;t gthtl dfvb 2 cfqnf.
Ñghjcbnt ct,z: rfr ghjt[fnm d jabc rjvgfybb? (ult rjynfrns) Â rfrjv
ujhjlt dct 'nj yf[jlbncz? Íb;t lheujq cfqn:
Óxtn gjdtltyxtcrb[ afrnjhjd b rkbrjd gj
ccskrfv d dslfxt
Äheujq vjvtyn, rjnjhsq vjuen extcnm (b e;t exbnsdf.n ÏÑ: Ñt,hfyn
jcnjhj;yj dscrfpsdfkcz) — extn gjdtltyxtcrb[ afrnjhjd b rkbrjd gj
ccskrfv d dslfxt
Ýnf pflfxf cdzpfyf c pflfxtq .pf,bkbnb cktle.obv j,hfpjv: tckb
rjyrhtnysq gjkmpjdfntkm pfitk d dslfxe b rkbryek yf rfrjq kb,j cfqn, r
ghbvthe bp 1-q ltcznrb b… dthyekcz, cktljdfntkmyj, gj ,jkmibycnde ghbxby
(d pfdbcbvjcnb jn ntvfnbrb: xtv ljhj;t njdfh, ntv ,jkmit cfqnjd
gjkmpjdfntkm jwtybdftn!), pyfxbn kb,j:
- Ïjkmpjdfntkm yt yfitk ye;ysq ÒÅÊÑÒ yf cfqnt.
- Ïjkmpjdfntk. gjgfkcz “rhbdjq” b “ytelj,ysq” cfqn.
Òfrbv j,hfpjv, tckb gjkmpjdfntkb gjckt rkbrf gj rjyrhtnyjve cfqne
djpdhfofkbcm d dslfxe, pyfxbn tve vj;yj ghbcdjbnm ÏÎÍÈÆÀÞÙÈÉ
rj'aabwbtyn! (gjghjcne “ÏÅÑÑÈÌÈÇÈÐÎÂÀÒÜ”!).
Çfrk.xtybt:
- Ôfrnjhs .pf,bkbnb, rjnjhst vjuen dkbznm b e;t dkbz.n yf
hfy;bhjdfybt ÑÓÙÅÑÒÂÓÞÒ.
- Ïjbcrjdst cbcntvs gjcntgtyyj ÇÀÑÒÀÂßÒ dkfltkmwtd ltkfnm elj,yst
cfqns.
- Âytlhznm k.,st ljgjkybntkmyst afrnjhs .pf,bkbnb ÏÑ ,elen jxtym
jcnjhj;yj.
- Äjcnfnjxyj cajhvekbhjdfnm ÐÅÇÓËÜÒÀÒ, r rjnjhjve cnhtvzncz
gjbcrjdst cbcntvs, f htitybz 'nb[ pflfx – b[ ghj,ktvs.
Íb;t ghtlcnfdktyf ghtptynfwbz c ljrkflf, ghjxbnfyyjuj vyj. yf ÐÈÔ+ÊÈÁ
2010:
Ócgt[jd ÂÑÅÌ, Âfi Ìehrtnjkju
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