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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïhjcnj gjctnbntkm bkb dsujlysq gjregfntkm?
Âfi cfqn t;tlytdyj gjctoftn
jghtltktyyjt rjkbxtcndj dfib[ gjntywbfkmys[ rkbtynjd. Íj lkz dfc b lkz
yfc (ghjatccbjyfkmys[ jgnbvbpfnjhjd cfqnf) df;yj, xnj,s: 1) bp
gjntywbfkmys[ jyb ghtdhfnbkbcm d htfkmys[ gjregfntktq, 2) b[ rjkbxtcndj
gjcnjzyyj hjckj. Âtlm yfif rjytxyfz wtkm – hjcn ghjlf; b edtkbxtybt
ghb,skb rjvgfybb. Ìs [jnbv, xnj,s dfi htcehc t;tlytdyj gjctofkj
vyj;tcndj gjctnbntktq b xnj,s ,jkmibycndj bp yb[ j,hfofkjcm d rjvgfyb.
c djghjcfvb, jajhvkzkj ghtldfhbntkmyst pfzdrb, cjdthifkj gjregrb. Òfr
ds cvj;tnt e,tlbnmcz d 'aatrnbdyjcnb bynthytn-ghjldb;tybz, d
cjcnjzntkmyjcnb bycnhevtynjd bynthytn-vfhrtnbyuf. Ætkfyyjt ghtdhfotybt
dbhnefkmys[ gjctnbntktq cfqnf d htfkmys[ gjregfntktq b rkbtynjd
rjvgfybb djpvj;yj, e 'njq dbhnefkmyjq pflfxb ceotcnde.n dgjkyt htfkmyst
genb htitybz.
Ítj,[jlbvj gjdsifnm rjydthcb.!
Înyjitybt rjkbxtcndf gjregfntktq r
xbcke gjctnbntktq cfqnf yfpsdftncz rjydthcbtq. Ódtkbxtybt 'njuj
jnyjitybz d gjkmpe gjregfntktq ljcnbuftncz d htpekmnfnt gjdsitybz
rjydthcbb cfqnf. Îyf ghbpdfyf edtkbxbnm rjkbxtcndj pdjyrjd, 'ktrnhjyys[
pfzdjr, f d bnjut – pfrfpjd, cjdthiftvs[ gjctnbntkzvb dfituj
bynthytn-htcehcf, vfrcbvfkmyj edtkbxbnm rjvvthxtcre. jnlfxe jn cfqnf.
Ïjdsitybt rjydthcbb ghjbc[jlbn d gthde.
jxthtlm pf cxtn jgnbvbpfwbb cfqnf b jceotcndktybz wtkjuj rjvgktrcf
hf,jn gjl j,obv yfpdfybtv "Ókexitybt ghjlf.ob[ rfxtcnd cfqnf" bkb
"Ïjdsitybt rjvvthxtcrjq 'aatrnbdyjcnb cfqnf". Ýnj ckj;yfz b nheljtvrfz
hf,jnf, rjnjhfz pfrk.xftncz d ghjdtltybb rjvgktrcyjuj dctcnjhjyytuj
fyfkbpf cfqnf b tuj gjcktle.otq vjlthybpfwbb. Ìfhrtnbyujdsq b SEO-felbn
cfqnf, htitybt djghjcjd elj,cndf b aeyrwbjyfkmyjcnb (.pf,bkbnb-felbn),
nt[ybxtcrbq fyfkbp b fyfkbp ntrcnjd cfqnf – rf;lsq bp 'nb[ 'nfgjd
zdkztncz df;yjq cjcnfdkz.otq rjvgktrcf vth gj ekexityb. ghjlf.ob[
rfxtcnd cfqnf b gjdsityb. rjydthcbb. Â htpekmnfnt 'njq hf,jns ds
gjkexbnt ghjatccbjyfkmyst htrjvtylfwbb jgnbvbpfnjhjd b, htfkbpjdfd b[,
cvj;tnt vfrcbvfkmyj 'aatrnbdyj bcgjkmpjdfnm djpvj;yjcnb
bynthytn-htcehcf lkz ljcnb;tybz ytghthsdyjuj hjcnf ghjlf;, ghbdktxtybz
dct ,jkmituj b ,jkmituj rjkbxtcndf rkbtynjd b, rfr bnju, edtkbxtybz
ghb,skb dfitq rjvgfybb.
Øfu gthdsq. Ìfhrtnbyujdsq felbn
Ìfhrtnbyujdsq felbn cfqnf ghtlcnfdkztn
cj,jq rjvgktrcyjt fyfkbnbxtcrjt bccktljdfybt bynthytn-htcehcf b tuj
jrhe;tybz. Â [jlt tuj ghjdtltybz bpexftncz cnfnbcnbrf gjctoftvjcnb
cfqnf, bcnjxybrb nhfabrf yf cfqn b cnfnbcnbrf gtht[jljd dyenhb htcehcf,
fyfkbpbhetncz rfxtcndj ghb[jlzotq felbnjhbb. Ýnj gjpdjkztn gjyznm,
cjjndtncndetn kb ysytiyzz felbnjhbz cfqnf wtktdjq uheggt, yf rjnjhe. jy
hfccxbnfy, rfrbt cnhfybws gjctoftn felbnjhbz b rfr ljkuj yf yb[
pflth;bdftncz. Ïjgenyj ghjdjlbncz ltnfkmysq fyfkbp rjyrehtynys[ cfqnjd,
bpexf.ncz b[ cbkmyst b ckf,st cnjhjys, f nfr;t ltqcndbz,
ghtlghbybvftvst rjyrehtynfvb d ghjwtcct hfpdbnbz b ghjldb;tybz cfqnjd.
 lfkmytqitv lfyyst vfhrtnbyu-felbnf gjpdjkz.n ljhf,jnfnm ceotcnde.oe.
bkb dscnhjbnm yfb,jktt 'aatrnbdye. cnhfntub. ghjldb;tybz cfqnf,
ghtljndhfnbnm gjdnjhtybt jib,jr, ljgecrftvs[ rjyrehtynfvb, b cjplfnm
ghtlgjcskrb lkz gjcktle.otuj ghbnjrf yf cfqn ,jktt rfxtcndtyys[ wtktds[
gjctnbntktq.
Øfu dnjhjq. SEO-felbn
Îlyfrj vfhrtnbyu-felbn 'nj kbim gthdsq
ifu d htitybb rjvgktrcyjq pflfxb ekexitybz ghjlf.ob[ rfxtcnd cfqnf.
Ñktle.obv ifujv ljk;yj cnfnm ghjdtltybt SEO-felbnf bynthytn-htcehcf.
Ötkm. SEO-felbnf zdkztncz jwtyrf ntreotuj gjkj;tybz cfqnf d htpekmnfnf[
dslfxb gjbcrjds[ cbcntv (ßyltrc, Google,
Rambler) gj rk.xtdsv pfghjcfv, fyfkbp lheub[ afrnjhjd, ghzvj bkb
rjcdtyyj dkbz.ob[ yf tuj ghjldb;tybt d gjbcrjdbrf[. Êfr bnju – cgbcjr
htrjvtylfwbq gj lfkmytqitq jgnbvbpfwbb cfqnf, yfghfdktyyjq yf ekexitybt
tuj gjpbwbq d gjbcrjds[ cbcntvf[. Êfxtcndtyyj dsgjkytyysq SEO-felbn b
gjcktle.ofz hf,jnf gj ecnhfytyb. j,yfhe;tyys[ jib,jr pyfxbntkmyj
gjdsczn rjyrehtynjcgjcj,yjcnm bynthytn-htcehcf b ,elen cgjcj,cndjdfnm
tuj ghjuhtccbdyjve ghjldb;tyb., j,tcgtxbdfz ,jkmijq ghbnjr wtktdjq
felbnjhbb c gjbcrjds[ cbcntv.
Øfu nhtnbq. Þpf,bkbnb-felbn
Åckb ghblz yf cfqn, gjctnbntkm
cnjkrytncz cj ckj;ysv ghjwtccjv htubcnhfwbb bkb ytelj,ysv yfdbufwbjyysv
vty., yt cvj;tn ,scnhj yfqnb bynthtce.oe. tuj byajhvfwb., jajhvbnm
pfrfp bkb djcgjkmpjdfnmcz ajhvjq j,hfnyjq cdzpb, crjhtt dctuj, jy
,tpdjpdhfnyj gjrbytn nfrjq cfqn. Âszdbnm dct ghj,ktvs, ghtgzncnde.obt
cfqne cnfnm ytpfvtybvsv dbhnefkmysv "vtytl;thjv gj ghjlf;fv", cgjcj,ysv
pf 2-3 rkbrf ghjlfnm gjctnbntk. njdfh bkb eckeue, ghtdhfnbnm gjctnbntkz
d rkbtynf bkb wtyyjuj gfhnythf dfitq rjvgfybb, – bvtyyj 'nbv pflfxfv b
cke;bn .pf,bkbnb-felbn. Ó;t d ghjwtcct vfhrtnbyujdjuj b SEO-fyfkbpf
cgtwbfkbcn ltkftn gthdbxye. jwtyre elj,cndf b aeyrwbjyfkmyjcnb cfqnf.
Íj 'nj yt bcrk.xftn ytj,[jlbvjcnb ghjdtltybz gjkyjwtyyjuj
.pf,bkbnb-felbnf d [jlt hf,jn gj ekexityb. ghjlf.ob[ rfxtcnd cfqnf.
Çfxfcne. rjydthcbz cfqnf pyfxbntkmyj edtkbxbdftncz bvtyyj gjckt
ghjdtltybz fyfkbpf cfqnf yf ghtlvtn elj,cndf bcgjkmpjdfybz b djgkjotybz
hfphf,jnfyyjq yf ds[jlt cnhfntubb gj ekexityb. .pf,bkbnb.
Øfu xtndthnsq. Êjyntyn-fyfkbp
Ókexibnm "ghjlf.obt" rfxtcndf cfqnf
gjvjuftn rjvvthxtcrb jhbtynbhjdfyysq, "ghjlf.obq" rjyntyn (cjlth;fybt).
Åuj cjplfybt zdkztncz ghbjhbntnyjq pflfxtq rjgbhfqnbyuf (bkb tuj
hfpyjdblyjcnb – seo-rjgbhfqnbyuf). Èyajhvfwbz yf cfqnt ljk;yf ,snm yt
njkmrj gjyznyjq b elj,yj hfcgjkj;tyyjq, jyf ljk;yf pfbynthtcjdfnm
gjctnbntkz, ghbdktxm tuj dybvfybt, dspdfnm ljdthbt b e,tlbnm ghbyznm
htitybt j gjregrt/cjnhelybxtcndt. Èysvb ckjdfvb, ntrcns ljk;ys
ghjlfdfnm – b ltkfnm 'nj yt [e;t cgtwbfkbcnjd gj ghjlf;fv! Èvtyyj
gj'njve bcreccndj b[ cjplfybz nht,etn ,jkmijuj vfcnthcndf, pyfybz jcyjd
vfhrtnbyuf, htrkfvs b gcb[jkjubb. Êjyntyn-fyfkbp cfqnf d hfvrf[
ghjdtltybz vthjghbznbq gj ekexityb. ghjlf.ob[ rfxtcnd gjpdjkztn dszdbnm
nt rk.xtdst vjvtyns, yf rjnjhst ytj,[jlbvj j,hfnbnm dybvfybt ghb
yfgbcfybb ghjlf.ob[ ntrcnjd. Âgjcktlcndbb ghjatccbjyfkmyj
gjlujnjdktyyst SEO-ntrcns htifn yt njkmrj ghj,ktve yfgjkytybz
dt,-htcehcf, yj b ,elen hf,jnfnm yf gjdsitybt rjydthcbb b edtkbxtybt
ghjlf; b ghb,skb dfitq rjvgfybb.
Øfu gznsq. Òt[ybxtcrbq fyfkbp
Åot jlybv df;ysv ifujv yf genb
gjdsitybz rjydthcbb b edtkbxtybz j,]tvjd ghjlf; cnfyjdbncz ghjdtltybt
nt[ybxtcrjuj felbnf, ytj,[jlbvjuj lkz ecnhfytybz jib,jr b dshf,jnrb
rjvgktrcf vth gj gjllth;fyb. hf,jnjcgjcj,yjcnb bynthytn-htcehcf. Â
hfvrf[ nt[ybxtcrjuj felbnf ghjdjlzncz hf,jns gj dszdktyb. dbhecjd b
jib,jr d rjlf[ cnhfybw cfqnf, ntcnbhetncz rfxtcndj hf,jns cfqnf ghb
bcgjkmpjdfybb hfpkbxys[ bynthytn-,hfepthjd, jwtybdftncz rjhhtrnyjcnm
jnrkbrf cthdthf, crjhjcnm pfuheprb cnhfybw, fyfkbpbhe.ncz lheubt
vyjujxbcktyyst nt[ybxtcrbt gfhfvtnhs. Òfr;t ghjdjlbncz fyfkbp
uhfabxtcrjuj rjyntynf b lbpfqyf cfqnf – jwtybdftncz eybrfkmyjcnm
lbpfqyf, crjhjcnm pfuheprb b rjhhtrnyjt jnj,hf;tybt uhfabxtcrb[
'ktvtynjd. Êfxtcndtyyj dsgjkytyysq nt[ybxtcrbq felbn b gjcktle.ofz
hf,jnf gj ecnhfytyb. j,yfhe;tyys[ jib,jr cke;bn wtkb gjdsitybz
rjydthcbb – dfi cfqn ,eltn dctulf hf,jnfnm rjhhtrnyj, tuj cnhfybws
,elen dctulf ljcnegys lkz gjkmpjdfntktq b gjbcrjds[ cbcntv.
Ïhj,ktvs j,yfhe;tys! Îcnfkjcm b[ ecnhfybnm…
 htpekmnfnt ghjltkfyyjq ,jkmijq
fyfkbnbxtcrjq hf,jns ds gjkexftnt bnjujdsq jnxtn b ghjatccbjyfkmyst
htrjvtylfwbb jgnbvbpfnjhjd cfqnf. Òtgthm jcnfkjcm cfvjt ukfdyjt –
djgkjnbnm cjdtns d ;bpym! Ðtfkbpjdfyyst vthjghbznbz gj ekexityb.
ghjlf.ob[ rfxtcnd cfqnf gjpdjkzn bcgjkmpjdfnm djpvj;yjcnb
bynthytn-htcehcf lkz hjcnf xbckf gjctnbntktq b edtkbxtybz ghjlf;. Íj
lkz ljcnb;tybz ltqcndbntkmyj dscjrjuj htpekmnfnf kexit j,hfofnmcz r
ghjatccbjyfkfv hsyrf.
Áskj ,s kjubxyj b ghfdbkmyj pfrfpfnm htfkbpfwb. htrjvtylfwbq e nt[, rnj
b[ lfdfk. Ñgtwbfkbcns d 'njq j,kfcnb bvt.n lkz 'njuj ytj,[jlbvsq jgsn,
yfdsrb b nt[ybxtcre. ,fpe. Ífghbvth, ytrjnjhst rjvgfybb djn e;t yf
ghjnz;tybb 6 ktn ecgtiyj hfpdbdftn eckeue "Ókexitybt ghjlf.ob[ rfxtcnd
cfqnf", bvtz d cdjtv gjhnatkt ltcznrb htfkbpjdfyys[ ghjtrnjd. Íj lj
ytlfdytuj dhtvtyb eckeuf jrfpsdfkfcm bylbdblefkmyj, 'nj ,sk inexysq
njdfh lkz eprjuj rheuf bp,hfyys[ rkbtynjd. Âscjrfz cnjbvjcnm eckeub
ltkfkf tt ljcnegyjq njkmrj lkz rhegys[ rjvgfybq, cgjcj,ys[ dsltkznm yf
hfpdbnbt cdjtuj bynthytn-htcehcf ,jkmibt ,.l;tns. Î,j,obd gjkextyysq
jgsn b jgnbvbpbhjdfd ,bpytc-ghjwtccs, cgtwbfkbcnfv elfkjcm
ghtlkj;bnm hsyre
ckj;ysq dscjrj'aatrnbdysq ghjlern pf cghfdtlkbde. b hfpevye. wtye – ,tp
gjnthb rfxtcndf! – b cltkfnm tuj ljcnegysv lkz k.,jq rjvvthxtcrjq
jhufybpfwbb.
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