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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ákjuths, gjkexf.obt lj[jl jn vjytnbpfwbb cdjtuj ,kjuf, d 2010 ujle ,skb
,jktt frnbdys, xtv d 2009-v. Òfrfz cbnefwbz yf,k.lftncz rfr d Ðjccbb,
nfr b yf Çfgflt. Çf ghjiksq ujl vbhjdfz ,kjujcathf ghtnthgtkf ytrjnjhst
pyfxbntkmyst bpvtytybz, gjpdjkbd dsltkbnm jcyjdyst nhtyls yf 2011 ujl.
Èccktljdfybt jcyjdfyj yf lfyys[ gjhnfkf Technorati b cj,cndtyys[ bccktljdfybz[ cthdbcf «Ákjuey».
Î,obt [fhfrnthbcnbrb
Çfgflyst fyfkbnbrb yf ctujlyz dsltkz.n 4 jcyjdys[ dblf ,kjuthjd gj ghbywbge pfyznjcnb d ,kjujcatht:
1. Ákjuths-k.,bntkb.
2. Ákjuths c xfcnbxyjq pfyznjcnm., hf,jnf.obt ytgjkysq ltym, ahbkfycths.
3. Ïhjatccbjyfkmyst (rjhgjhfnbdyst) ,kjuths.
4. Ákjuths-ghtlghbybvfntkb.
Ñtuvtynfwbz jntxtcndtyyjq ,kjujcaths ghfrnbxtcrb gjkyjcnm. gjdnjhztn
fyukjzpsxye., c ntv jnkbxbtv, xnj rjkbxtcndj ,kjuthjd-k.,bntktq d Ðjccbb
,jkmit. Èynthtcysq nhtyl yf,k.lftncz yf Çfgflt — ljcnfnjxyj dscjrf
frnbdyjcnm chtlb ghtlghbybvfntktq, rjnjhst cjcnfdbkb 21% jghjityys[. Â
Ðjccbb bynthtc r gthcjyfkmyjve ,kjubyue chtlb dkfltkmwtd chtlytuj b
vfkjuj ,bpytcf yfcnjkmrj ybpjr, xnj cjcnfdkztn dctuj kbim ltcznst ljkb
ghjwtynf. Ájktt 55% jntxtcndtyys[ b byjcnhfyys[ ,kjuthjd
j[fhfrnthbpjdfkb cdj. pfyznjcnm rfr «gjkye.». Ïjkjdbyf ghjatccbjyfkmys[
(rjhgjhfnbdys[) ,kjuthjd gjkexftn gjlfdkz.oe. xfcnm t;tvtczxyjuj lj[jlf
ytgjchtlcndtyyj jn dtltybz ,kjuf. Â ntxtybt 2010 ujlf d Ðjccbb
dsltkbkfcm ghjckjqrf rjhgjhfnbdys[ ,kjuthjd b rjvvm.ybnb-vtytl;thjd.
Ïj lfyysv bccktljdfybq, ghjdtltyys[ rjvgfybtq «Ákjuey», yfb,jkmifz
frnbdyjcnm ghb ge,kbrfwbb rjvvthxtcrb[ gjcnjd ghb[jlbncz yf gjkyjxm,
gjcntgtyyj cyb;fzcm r gjkely.. À,cjk.nysq vbybvev yf,k.lftncz d gthbjl c
17.00 lj 18.00, rjulf vyjubt djpdhfof.ncz ljvjq c jcyjdyjq hf,jns.
Ákjubyu, d xfcnyjcnb rjvvthxtcrbq, lkz ,jkmibycndf zdkztncz yt jcyjdysv,
f ljgjkybntkmysv bcnjxybrjv pfhf,jnrf.
 chtlytv fyukjzpsxysq ,kjuth bvttn nhb ,kjuf (b ythtlrj ,jkmit),
rjnjhst dtltn yf ghjnz;tybb lde[ bkb ,jktt ktn. Ïhfrnbxtcrb nf ;t
cbnefwbz yf,k.lftncz d ,kjujcatht Ðeytnf: chtlytt rjkbxtcndj ,kjujd,
rjnjhjt dtltncz jlybv gjkmpjdfntktv — 4-5 gj hfpkbxysv ntvfnbrfv. Ïj
chfdytyb. c 2009 ujljv chtlybq gjrfpfntkm dshjc yf 1 ,kju.
Ñhtlybq hjccbqcrbq ,kjuth — ltdeirf 22 ktn. Ñbnefwbz chtlb
vjytnbpbhjdfyys[ ,kjujd ytcrjkmrj byfz. Ädt nhtnb dkfltkmwtd nfrb[
,kjujd — ve;xbys. Ýnjn afrn [fhfrnthty rfr lkz fyukjzpsxyjq, nfr b lkz
heccrjzpsxyjq ,kjujcaths. Â xfcnb utylthyjuj hfpltktybz Çfgfl nfr;t
jnkbxbkcz: pf 2010 ujl cbkmyj dshjckj xbckj nfr yfpsdftvs[
«,kjuthjd-vfv», rjnjhst yf lfyysq vjvtyn jrfpsdf.n cbkmyjt dkbzybt yf
ajhvbhjdfybt htgenfwbb chtlyb[ ,htyljd.
Áhtyls d ,kjujcatht
42 % fyukjzpsxys[ ,kjuthjd endth;lf.n, xnj jyb ythfdyjleiys r
,htylfv. Â nj dhtvz rfr 34 % ybrjulf yt gbien j ,htyljds[ njdfhf[ b
eckeuf[ d cdjtv ,kjut. Äkz pfgflys[ ,kjuthjd df;yf kb,j htgenfwbz
,htylf, kb,j kbxysq jgsn bcgjkmpjdfybz njdfhjd b eckeu. Èyfz cbnefwbz
yf,k.lftncz d hjccbqcrjq ,kjujcatht. ×fcnj ,kjuths gbien jnpsds j
njdfht, yt bvtz jgsnf dpfbvjltqcndbz c ybv, jcyjdsdfzcm njkmrj yf
jabwbfkmys[ lfyys[, ghtljcnfdktyys[ rjvgfybtq-pfrfpxbrjv.
×enm ,jkmit gjkjdbys fyukjzpsxys[ ,kjuthjd (55 %), ghbyzdib[
ghtlkj;tybt htrkfvjlfntktq, gjybvfkb, xnj nfrjt ltqcndbt gjlgflftn gjl
nht,jdfybz Ôtlthfkmyjq Òjhujdjq Êjvbccbb j hfcrhsnbb ,kjuthjv ghbxby
gjkj;bntkmyjuj jnpsdf. 59 % bp nt[, rnj pyfk j ceotcndjdfybb nfrjuj
nht,jdfybz, jnvtnbkb, xnj jyj ybrfr yt gjdkbzkj yf b[ frnbdyjcnm d
,kjujcatht. Ïhb 'njv gjxnb gjkjdbyf (45%) ,kjuthjd lf;t yt pyf.n j, 'njv
eckjdbb. Ïjlfdkz.ott ,jkmibycndj htrkfvs d hjccbqcrjq ,kjujcatht yjcbn
crhsnsq [fhfrnth. Âdble jncencndbz pfrjyjlfntkmys[ jcyjd ,kjuth cfv
htiftn — cnfdbnm gjvtnre j rjvvthxtcrjv [fhfrntht ge,kbrfwbb kb,j yt
cnfdbnm.
Ìjnbdfwbz ,kjuthjd
Ïjbcr tlbyjvsiktyybrjd b j,vty jgsnjv cjcnfdkz.n jcyjde vjnbdfwbb
fyukjzpsxys[ ,kjuthjd. 39 % rjhgjhfnbdys[ (ghjatccbjyfkmys[) ,kjuthjd
endth;lf.n, xnj dtlen ,kju lkz ge,kbrfwbb cdjb[ pfgbctq bkb lkz
gjgflfybz d nhflbwbjyyst ÑÌÈ (njulf rfr bp j,otuj rjkbxtcndf
fyukjzpsxys[ ,kjuthjd r 'njq wtkb cnhtvzncz dctuj 19 %). 57 %
,kjuthjd-ghtlghbybvfntktq dtlen cdjq ,kju lkz njuj xnj,s ghbdktxm yjds[
rkbtynjd (bp j,otuj xbckf ,kjuthjd ne ;t wtkm ghtcktletn dctuj 21 %).
Ítcrjkmrj byfz cbnefwbz yf,k.lftncz chtlb hjccbqcrb[ ,kjuthjd. 62%
jghjityys[ yfpdfkb d rfxtcndt vjnbdfwbb j,otybt gj bynthtcfv b
pfhf,jnjr. Ïhb 'njv yb jlby jntxtcndtyysq ,kjuth yt ghtcktletn wtkb
gjgfcnm d nhflbwbjyyst ÑÌÈ. Ïhbdktxtybt bynthtcf rkbtynjd eckeufv
rjvgfybb bkb r cj,cndtyyjve ,bpytce erfpfkb 12% jghjityys[. Ñhtlb lheub[
ghbxby dtltybz ,kjuf yfpsdfkbcm kbxysq bynthtc b cfvjhtfkbpfwbz (37%
,kjuthjd). Ðjccbqcrbt ,kjuths d ,jkmibycndt cdjtv pfhf,fnsdf.n yf cdjb[
bynthtcf[ b [j,,b.
Ákjuths gj-hfpyjve jwtybdf.n ecgt[ cdjb[ jykfqy-lytdybrjd. Òfr,
ghtlcnfdbntkb fyukjzpsxyjq ,kjujcaths ghfrnbxtcrb yt ghblf.n pyfxtybz
rjkbxtcnde b rfxtcnde ccskjr, lj[jlfv b htqnbyufv (vtytt 15%
jghjityys[). Ñntgtym cj,cndtyyjq eljdktndjhtyyjcnb — jcyjdyjq gjrfpfntkm
ecgt[f, tuj jnvtnbkb ghfrnbxtcrb 70% htcgjyltynjd. Ïjgekzhysvb
rhbnthbzvb jwtyrb zdkz.ncz rjkbxtcndj eybrfkmys[ gjctnbntktq b
rjkbxtcndj rjvvtynfhbtd.
 ,kjujcatht Ðeytnf cbnefwbz cthmtpyj jnkbxftncz. Ájkmibycndj
jghjityys[ ,kjuthjd chtlb ukfdys[ rhbnthbtd ecgt[f yfpdfkb bvtyyj
rjkbxtcndj rjvvtynfhbtd r gjcnfv. Ïjkjdbyf ,kjuthjd jwtybdftn ecgt[,
bc[jlz bp ehjdyz pfhf,jnrf. Ðtqnbyub, dytiybt ccskrb b gjlgbcxbrb nfr;t
df;ys lkz pyfxbntkmyjq xfcnb hjccbqcrb[ htcgjyltynjd.
Òtvfnbrf ,kjujd
Ñhtlb fyukjzpsxys[ ,kjuthjd cfvsvb gjgekzhysvb ntvfvb gjcnjd zdkz.ncz
nt[yjkjubb b gjkbnbrf. Èynthtc pfgflys[ ,kjuthjd r gjkbnbrt e;t vj;yj
cxbnfnm nhflbwbjyysv. Ífb,jktt gjgekzhyjt yfghfdktybt ,kjubyuf — kbxyst
vsckb. Ýnf rfntujhbz ghtj,kflftn ,kfujlfhz vyjujxbcktyysv
,kjuthfv-k.,bntkzv. Ädflwfnb nht[ ntv jghjcybrf d htpekmnfnt jrfpfkjcm
ytljcnfnjxyj — gjxnb gjkjdbyf jghjityys[ cjj,obkb, xnj dtlen ,kju yf
rfre.-kb,j lheue. ntve, yt jnhf;tyye. d ghtlkj;tyyjv cgbcrt.
Ðfpltktybt ,kjujd gj jghtltktyysv ntvfnbrfv d Ðeytnt ljcnfnjxyj
ckf,jt, gjxnb 40% jghjityys[ ,kjuthjd gbien «j,j dctv», yt jnlfdfz
ghtlgjxntybz rfrjq-nj jnltkmyjq ntvt. Êfr ghfdbkj, ,kjuths gbien j njv,
xnj b[ djkyetn d lfyys[ vjvtyn, yt ghblth;bdfzcm rfrjq-kb,j kjubrb. Ïhb
'njv ntyltywbz r juhfybxtyb. ,kjujd rfrjq-nj jlyjq ntvjq tcnm. Âct xfot
fdnjhs cjplf.n ljgjkybntkmyst ,kjub gj ghbxbyt njuj, xnj b[ yjdst
edktxtybz pfxfcne. yt cjjndtncnde.n e;t bvt.obvcz ge,kbrfwbzv d
ceotcnde.ob[ ,kjuf[. Ñhtlb nt[, rnj erfpfk jghtltktyyst rfntujhbb,
ghtj,kflftn bynthtc r Èynthytne b hfpdktxtybzv. Ânjhst gj gjgekzhyjcnb —
fdnjvj,bkb b yjdjcnb.
Ñjwbfkmyst vtlbf b ,kjujcathf
Twitter
73 % fyukjzpsxys[ ,kjuthjd bcgjkmpe.n Twitter. Â Ðjccbb 'nf wbahf
cjcnfdkztn 75%. Òt, rnj bcgjkmpetn Twitter, ujdjhzn, xnj 'njn cthdbc
gjvjuftn bv ghjldbufnm ,kju, yf[jlbnm bynthtcyst ccskrb, cktlbnm pf
yjdjcnzvb b cj,snbzvb, b ,snm d rehct, j xtv djj,ot bltn j,otybt d Ñtnb.
Ájkmibycndj ,kjuthjd-ghtlghbybvfntktq (63 %) jndtnbkb, xnj bcgjkmpe.n
Twitter, xnj,s ghjlfdfnm cdjb eckeub b ghjldbufnm ,bpytc.
56% ,kjuthjd, bvt.ob[ frrfeyn d Twitter, ghbdzpsdf.n tuj r cdjtve
,kjue. Ñhtlb jghjityys[ heccrjzpsxys[ ,kjuthjd, bcgjkmpe.ob[ Twitter,
'njn gjrfpfntkm hfdty 80%. Ìyjubt ,kjuths erfpfkb, xnj lkz nhfyckzwbb
pfgbctq cjplfkb jnltkmysq frrfeyn d Twitter, rjnjhsq bcgjkmpe.n gjvbvj
jcyjdyjuj. Ákjuths, bcgjkmpe.obt Twitter, jnvtxf.n, xnj 'njn cthdbc
ctujlyz ,jktt 'aatrnbdty d rfxtcndt bycnhevtynf lkz edtkbxtybz nhfabrf
kbxyjuj ,kjuf, xtv ,sk ujl yfpfl.
Facebook b ÂÊjynfrnt
Ïjxnb 9 bp 10 (87-88 %) jghjityys[ ,kjuthjd bcgjkmpe.n Facebook. Ó
,jkmibycndf bp yb[ (66 %, lkz Ðjccbb — 90%) ytn jnltkmyjuj frrfeynf,
jnyjczotujcz bcrk.xbntkmyj r ,kjue. Âvtcnt c ntv, ,jkmibycndj
ghjatccbjyfkmys[ fyukjzpsxys[ ,kjuthjd b ,kjuthjd-ghtlghbybvfntktq (62 %
b 52 % cjjndtncndtyyj) cjj,obkb j njv, xnj dtlen jnltkmysq
Facebook-frrfeyn lkz ,kjuf. Ýnb ldf nbgf ,kjuthjd bcgjkmpe.n cjwbfkmyst
vtlbf, xnj,s vjytnbpbhjdfnm ,kju ntvb cgjcj,fvb, rjnjhst yt ghbvtyz.n
lheubt rfntujhbb ,kjuthjd. Ákjuths, bvt.obt cnhfybwe d Facebook,
gjcdzotyye. bcrk.xbntkmyj b[ ,kjue, yfpsdf.n cfvjq hfcghjcnhfytyyjq
ghbxbyjq bcgjkmpjdfybz 'njq cjwbfkmyjq ctnb ghjldb;tybt cdjtuj ,kjuf
(,kjujd). Ákjuths cjj,of.n, xnj 'nf cjwbfkmyfz ctnm cnfkf ,jktt
'aatrnbdysv bycnhevtynjv lkz edtkbxtybz nhfabrf ,kjuf, xtv ,skf ujl
yfpfl.
Ñhtlb fyukjzpsxys[ ,kjuthjd, bvt.ob[ cnhfybxre d Facebook, 60 % ybrfr
yt cdzpsdf.n tt cj cdjbv ,kjujv. 50% heccrjzpsxys[ ,kjuthjd nfr;t yt
byntuhbhe.n cdjb ;ehyfks cj cnhfybwfvb Facebook/ÂÊjynfrnt. Ïhb 'njv
,kjuths jnvtxf.n, xnj ghjldb;tybt ,kjuf yf Facebook ,jktt 'aatrnbdyj,
xtv ghjldb;tybt xthtp cthdbc ÂÊjynfrnt.
Òhtyls 2010 ujlf: gkfyitnyst rjvgm.nths b cvfhnajys
Êf;lsq xtndthnsq ,kjuth yf Çfgflt (24 %) j,oftncz c xbnfntkzvb bkb
hfpvtoftn rjyntyn c gjvjom. hfpkbxys[ vj,bkmys[ ecnhjqcnd. Ñ 2009 ujlf
j,ott xbckj nfrb[ vj,bkmys[ gjkmpjdfntktq yterkjyyj hfcntn. Òt
gjkmpjdfntkb, rjnjhst j,yjdkz.n cdjq ,kju ghb gjvjob vj,bkmyjuj
ecnhjqcndf, ltkf.n 'nj xfot, xtv d ghjikjv ujle. Â Ðjccbb hjcn
bcgjkmpjdfybz vj,bkmys[ ecnhjqcnd lkz hfpvtotybz rjvvthxtcrb[ gjcnjd pf
2010 ujl dshjc yf 70%. Èp yfb,jktt gjgekzhys[ vj,bkmys[ gkfnajhv d
Ðjccbb kblbhe.n iOS b Android. Íf nhtnmtv vtcnt d Ðjccbb gj xfcnjnt
bcgjkmpjdfybz lkz rjvvthxtcrjuj ,kjubyuf yf[jlbncz iPad.
Òt[yjkjubz ,kjubyuf
Çfgflyst ,kjuths d wtkjv jxtym [jhjij pyfrjvs c nt[yjkjubzvb,
bcgjkmpetvsvb lkz hfpvtotybz vfnthbfkjd d Èynthytnt. Òjkmrj 1 %
jghjityys[ cjj,obk, xnj yt pyftn, rfrbv j,hfpjv ,sk cjplfy b[ ,kju, f 49
% erfpfkb, xnj jyb bcgjkmpe.n cnjhjyybq ,tcgkfnysq [jcnbyu.
×fot dctuj gkfnysv [jcnbyujv gjkmpe.ncz ,kjuths, pfyznst ytgjkysq
ltym (ahbkfycths), b ghjatccbjyfkmyst (rjhgjhfnbdyst) ,kjuths.
Ákjuths-k.,bntkb xfot bcgjkmpe.n bvtyyj cgtwbfkbpbhjdfyyst ,tcgkfnyst
,kjuj[jcnbyub. 10 % dct[ jghjityys[ ,kjuthjd cjj,obkb, xnj
cfvjcnjzntkmyj cjplfkb ,kju «c yekz», bcgjkmpez HTML.
Wordpress.com — cfvsq gjgekzhysq ,kjuj[jcnbyu, rjnjhsq bcgjkmpe.n 40 %
dct[ htcgjyltynjd, b gjxnb gjkjdbyf ,kjuthjd, pfyzns[ ytgjkysq ltym
(ahbkfycthjd), f nfr;t ,kjuthjd-ghtlghbybvfntktq. Blogger.com b
Blogspot.com nfr;t gjgekzhys, [jnz bvb gjkmpe.ncz d jcyjdyjv
,kjuths-k.,bntkb, yt;tkb lheubt rfntujhbb ,kjuthjd.
Êfhlbyfkmyj byfz cbnefwbz yf,k.lftncz d Ðeytnt. Átccvtyysv kblthjv
chtlb ,kjuj[jcnbyujd yf ghjnz;tybb ytcrjkmrb[ ktn zdkztncz LiveJournal.
Ýnj j,eckjdktyj ldevz ghbxbyfvb. Ïthdfz — bvtyyj «ÆÆ» ,tcgkfnyj
ghtljcnfdkztn cfvst ye;yst b elj,yst bycnhevtyns lkz ,kjubyuf. Ânjhfz —
ljcnfnjxyj ybprbq ehjdtym pyfybz jcyjd HTML chtlb ,kjuthjd-k.,bntktq.
Âcktl pf ybv blen bylbdblefkmyst («cn'ylfkjy») ,kjub yf ljvtyf[ dnjhjuj
ehjdyz, rjnjhst bcgjkmpe.n 24% htcgjyltynjd. Ñfvfz gjgekzhyfz gkfnajhvf
lkz cjplfybz nfrb[ jnltkmys[ ,kjujd — Wordpress.
Ìjytnbpfwbz
Âct ,jkmit pfgflys[ bynthytn-gjkmpjdfntktq gsnf.ncz pfhf,jnfnm ltymub c gjvjom. cdjtuj ,kjuf.
 eitlitv ujle chtlytujljdjq lj[jl fyukjzpsxyjuj ,kjuthf cjcnfdbk 9
985 $. Äf;t chtlb ,kjuthjd-ghjab, gjkyjcnm. pfyzns[ dtltybtv ,kjuf,
j,obq chtlytujljdjq lj[jl ,sk pyfxbntkmyj yb;t 20 000 $. Äkz
,kjuthjd-k.,bntktq 'nj ceotcndtyyfz cevvf, jlyfrj lkz ghjatccbjyfkmys[
,kjuthjd jyf xhtpdsxfqyj ybprf. Ýnj yfukzlyj ltvjycnhbhetn, xnj jxtym
ytvyjubt bp ,kjuthjd cgjcj,ys gjkyjwtyyj pfhf,fnsdfnm yf ;bpym d 'njq
catht.
Ðjccbqcrbt ,kjuths nfr;t ljcnfnjxyj frnbdyj vjytnbpbhe.n cj,cndtyyst
,kjub. Çf 2010 ujl b[ pfhf,jnrb edtkbxbkbcm gjxnb yf 30%. Íf ctujlyziybq
ltym chtlytvtczxysq pfhf,jnjr frnbdyjuj ,kjuthf cjcnfdkztn gjhzlrf 12
000 he,ktq. Çfhf,jnjr gjkmpjdfntkz vtyztncz d pfdbcbvjcnb jn rjkbxtcndf
xbnfntktq, frnbdyjcnb rjvvtynfnjhjd, hfpvthf gjcnf, f nfr;t dblf
htrkfvbhetvjuj njdfhf.
Âsdjls
 2010 ujle d ,kjujcatht yfvtnbkbcm ytcrjkmrj ukfdys[ ntyltywbq yf 2011 ujl:
1. Ðjcn xfcnjns bcgjkmpjdfybz cjwbfkmys[ ctntq, byntuhfwbz b[ c
,kjufvb. Ãhfybws vt;le cjwbfkmysvb ctnzvb b ,kjujcathjq gjcntgtyyj
cnbhf.ncz. Ïjdsiftncz 'aatrnbdyjcnm cjwbfkmys[ ctntq lkz ghjldb;tybz
,kjujd.
2. Ñeotcndtyysq hjcn j,]tvf vj,bkmyjuj ,kjubyuf. Â Ðjccbb xfcnjnf tuj
bcgjkmpjdfybz djphjckf yf 70%. 25% fyukjzpsxys[ ,kjuthjd gjcnjzyyj
bcgjkmpe.n vj,bkmyst ecnhjqcndf lkz dtltybz ,kjuf. Òtyltywbz hjcnf
cj[hfybncz b d 2011 ujle.
3. Ódtkbxtybt lj[jljd jn ,kjubyuf.
4. Â wtkjv, 'djk.wbz heccrjzpsxyjq b fyukjzpsxyjq ,kjujcath
ltvjycnhbhetn yfv jlyb b nt ;t pfrjyjvthyjcnb. Èynthtcyj, xnj
cjdhtvtyyfz lbcghjgjhwbz ehjdytq hfpdbnbz 'rjyjvbrb cnhfy Âjcnjrf b
Çfgflf ghfrnbxtcrb yt pfnhfubdftn Èynthytn: jghjcs gjrfpfkb, xnj
gjlfdkz.ott ,jkmibycndj ,kjuthjd Ðeytnf yt ecnegftn cdjbv fyukjzpsxysv
rjkktufv yb d frnbdyjcnb, yb d ibhjnt lbfgfpjyf bynthtcjd.
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