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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Íf
lyz[ Search Engine Land jge,kbrjdfkb ytcrjkmrj cgjhye. cnfnm. Ábhyf
Õj,fhnf, d rjnjhjq jy hfccvfnhbdftn jcyjdyst ghbxbys, gj rjnjhsv ,kjub
jrfpsdf.ncz ytelfxysvb. Ýnjn vfnthbfk gjrfpfkcz yfv ljcnfnjxyj
bynthtcysv, [jnz jnltkmyst ghbdjlbvst fdnjhjv cjdtns dspsdf.n ytljdthbt
yf uhfyb c ytljevtybtv.
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xfcnyjcnb, bltz pfghtnbnm byltrcfwb. cnhfybw rfntujhbq b gjlrfntujhbq
rf;tncz yfv ljcnfnjxyj cjvybntkmyjq. Êfr cghfdtlkbdj, yf yfi dpukzl,
jnvtxftn jlby bp rjvvtynfnjhjd, ghj,ktvf xfot dctuj yt d njv, rfr
gjbcrjdbrb dblzn 'nb cnhfybws, f d njv, rfr jhufybpjdfyf cnhernehf
rfntujhbq.
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x¸v Ábhy jlyjpyfxyj ghfd, nfr 'nj d njv, xnj ,kju yt zdkztncz
eybdthcfkmysv bycnhevtynjv ghjldb;tybz ,bpytcf. Ätqcndbntkmyj, gjllth;rf
,kjuf rjvgfybb ghtbveotcndtyyj hfccvfnhbdftncz rfr ljgjkybntkmyfz vthf,
rjnjhjq vj;yj dhtvtyyj gj;thndjdfnm hflb xtuj-nj ,jktt df;yjuj. Åckb
jnrkflsdfnm j,yjdktybt ,kjuf ckbirjv xfcnj, 'nj vj;tn djqnb d ghbdsxre. Â
bnjut ds gjkexftnt hfpltk
cfqnf, rjnjhsq hf,jnftn yt yf dfc, f ghjnbd dfc.
Åckb
e dfc e;t tcnm ,kju, b gj bvt.obvcz lfyysv jy yt jghfdlsdftn dkj;tybq d
tuj gjllth;re, vs htrjvtyletv ghjdtcnb nt[ybxtcrbq felbn (gjlhj,ytt j,
'njv xbnfqnt d ghtlsleotv yjvtht hfccskrb), f nfr;t dybvfntkmyj bpexbnm
cjlth;fntkmye. cnjhjye ge,kbrfwbq. Çltcm yfv [jntkjcm ,s j,hfnbnm
dybvfybt yf ldf ceotcndtyys[ vjvtynf.
Îxtym
vyjubt yt hfccvfnhbdf.n gjcnbyub d ,kjut rfr wtktdst cnhfybws, b c 'nbv
rhbnthbtv gjktpyjcnb gjcnbyuf Ábhy d cdjtq cnfnmt cyjdf gjgflftn d
njxre. Ïhj,ktvf pfrk.xftncz d njv, xnj gjcnjzyysvb xbnfntkzvb ,kjujd
rjvgfybq xfcnj zdkz.ncz yt cnjkmrj rkbtyns, crjkmrj rjyrehtyns. Ïj'njve d
bltfkt rf;lsq gjcnbyu ljk;ty cjlth;fnm ghbpsd r ltqcndb.. Ýnj
ytj,[jlbvj lkz njuj, xnj,s
wtktdjq gjctnbntkm, gjgfdibq yf cnhfybwe c gjcnbyujv bp gjbcrf bkb gj
ccskrt, dbltk yt njkmrj bynthtcysq ntrcn, yj b bynthtcysq ghjlern bkb
eckeue, b ghb 'njv ,sk jn yb[ yf hfccnjzybb jlyjuj otkxrf vsirjq.
Ïj
cenb 'nj jpyfxftn ldt dtob — vjlbabrfwb. if,kjyf b bpvtytybt gjl[jlf r
yfgbcfyb. gjcnbyujd d ,kju. Ïthdjt jpyfxftn bcgjkmpjdfybt 'ktvtynjd
«ghjlf;yjq» cnhfybws, f dnjhjt cdjlbncz r bpvtytyb. cjlth;fybz b
cnhernehs gjcnbyuf. Ýnj rfr hfp dnjhjq df;ysq vjvtyn, yf rjnjhjv
ytj,[jlbvj jcnfyjdbnmcz gjlhj,ytt.
Ákjub
pfdtljvj djcghbybvf.ncz gjctnbntkzvb rfr vtytt ajhvfkmysq cgjcj, gjlfxb
byajhvfwbb, bcgjkmpe.obq ;bdjq zpsr. Òtv yt vtytt, cjnhelybrfv
vfhrtnbyujdjuj jnltkf ,sdftn ckj;yj gthtrk.xfnmcz c htrkfvyjuj zpsrf yf
,jktt ytgjchtlcndtyysq b hfcrjdfyysq. Èvtyyj gj'njve jabwbfkmyst ,kjub
rjvgfybq nfr xfcnj yfdjlzn njcre b eysybt b, rfr cktlcndbt, gkj[j
rjydthnbhe.ncz.
Ítn
ybxtuj ghbywbgbfkmyj ckj;yjuj d njv, xnj,s yfgbcfnm bynthtcysq ntrcn,
rjnjhsq ,eltn yt njkmrj j,kflfnm ccskjxysv gjntywbfkjv, yj b cvj;tn
gjldjlbnm gjctnbntkz r njxrt rjydthcbb. Ñ 'nbv cghfdbncz k.,jq uhfvjnysq
rjgbhfqnth-ghjatccbjyfk. Åckb ds dblbnt, xnj e dfib[ cjnhelybrjd yt
gjkexftncz dtcnb bynthtcysq ,kju, rjnjhsq ghbdjlbn rjvgfybb rkbtynjd,
djpvj;yj, bvttn cvsck
gthtrk.xbnm b[ yf htitybt pflfx, c rjnjhsvb jyb cghfdkz.ncz kexit, f
,kju jnlfnm yf fencjhc. Ðfpevttncz, dytinfnysq rjgbhfqnth ghb 'njv gj
djpvj;yjcnb ljk;ty ,snm «d ntvt», byfxt ds hbcretnt gjkexbnm njn ;t
cfvsq htpekmnfn pf ljgjkybntkmyst ltymub.
Ífcrjkmrj
dct 'nb ecbkbz jghfdlfys d cjdhtvtyyjv vbht, ult rjyrehtywbz vt;le
,kjufvb rfr ybrjulf dscjrf? Âj vyjujv 'nj jghtltkztncz rjyrhtnysv
,bpytcjv, f njxytt — tuj eybrfkmyjcnm. b cgjcj,yjcnm. cjplfdfnm
gjcnjzyye. rkbtynehe.
Ífghbvth,
gjrf xnj ytvyjujxbcktyyst pfgflyst rjvgfybb, pfybvf.obtcz nh¸[vthyjq
gtxfnm., dtlen ljcnfnjxyj ecgtiyst ,kjub. Ýnj cdzpfyj c ntv, xnj b[
ghjlf;b jhbtynbhjdfys yf k.ltq, rjnjhst cfvb gjcnjzyyj xnj-nj cjplf.n.
Èysvb ckjdfvb, jyb pfdtljvj hf,jnf.n c djpdhfof.obvbcz rkbtynfvb. À
gjcrjkmre 'nj ljcnfnjxyj yjdfz hsyjxyfz ybif c ,jkmibv byyjdfwbjyysv
gjntywbfkjv, ,kjub nfrb[
rjvgfybq yt juhfybxbdf.ncz cj,cndtyysvb yjdjcnzvb, f hfccrfpsdf.n j njv,
xnj ghjbc[jlbn c 'njq bylecnhbtq, b hf,jnf.n ntv cfvsv rfr rfnfkbpfnjhs
b cj,cndtyys[ ghjlf;, b bylecnhbb d wtkjv.
Ïj'njve
ghbybvfz htitybt j cjplfybb ,kjuf, kb,j j ghjljk;tybb hf,jns yfl
bvt.obvcz ,kjujv ytj,[jlbvj x¸nrj ghtlcnfdkznm ct,t, yfcrjkmrj dfi
,bpytc cgjcj,ty elth;bdfnm gjcnjzyyjt dybvfybt rkbtynjd, b vjuen kb 'nb
rkbtyns ,snm djpdhfof.obvbcz.
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ljgjkytybt rj dctve bpkj;tyyjve dsit dkfltkmwfv ,bpytcf vs dc¸-nfrb
yfcnjzntkmyj cjdtnetv j,hfnbnm ghbcnfkmyjt dybvfybt yf cjwbfkmyst ctnb,
ult ctqxfc vj;yj pfdjlbnm rjhgjhfnbdyst frrfeyns. Ó 'njuj gjl[jlf tcnm
chfpe ytcrjkmrj ghtbveotcnd. Äfdfqnt rhfnrj b[ hfccvjnhbv.
1.
Äjkz cjwctntq gjcnjzyyj hfcn¸n, ghbx¸v lf;t d ctuvtynt vj,bkmyjuj
bynthytnf b lf;t d Ðjccbb. Çfrhsdfnm yf 'nj ukfpf ctqxfc e;t ghjcnj
ytdjpvj;yj, jcj,tyyj exbnsdfz gjcktlybt ntyltywbb d hf,jnt gjbcrjdbrjd, f
bvtyyj — gjdsitybt ljkb htrkfvs jnyjcbntkmyj htpekmnfnjd gjbcrf yf
cnhfybwt c dslfxtq. Ýnj jlyf bp ghbxby, gj rjnjhsv vs ujdjhbkb b
ghjljk;ftv ujdjhbnm j
ytj,[jlbvjcnb bvtyyj rjvgktrcyjuj ghjldb;tybz, j[dfnsdf.otuj yfb,jktt
frnbdyst rfyfks gjkextybz b hfcghjcnhfytybz byajhvfwbb.
2.
Ìt[fybpvs ckt;tybz pf yjdjcnzvb frrfeynf d cjwctnz[ ghjhf,jnfys yfvyjuj
kexit b eghjotys lj ghtltkf. Äkz lj,fdktybz ktyns frrfeynf ye;yj yf;fnm
jlye, vfrcbvev — ldt ryjgrb. Äkz ckt;tybz pf ,kjujv ghb[jlbncz
lj,fdkznm ktyne RSS d cgtwbfkmyjt ghbkj;tybt. Â wtkjv, RSS zdkztncz
htitybtv, jhbtynbhjdfyysv yf evthtyyj jgsnys[ gjkmpjdfntktq, d nj dhtvz
rfr cjwctnb hf,jnf.n
lkz dct[.
3.
Ïthtgjcnbyu bynthtcyjq yjdjcnb d cjwctnz[ hf,jnftn j,]trnbdyj kexit b
elj,ytt, [jnz ghb 'njv chjr ;bpyb ccskrb d cjwctnb ljcnfnjxyj vfk — jn
lde[ lj ctvb xfcjd.
 cnfnmt xfcnbxyj bcgjkmpjdfys vfnthbfks cnfnmb "Why So Many Blogs Fail (And What to Do About It)", jge,kbrjdfyyjq d Search Engines Land.
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