ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ìyjubt
gsnf.ncz bcgjkmpjdfnm Twitter lkz ghbdktxtybz wtktdjq felbnjhbb, yj yt e
dct[ gjkexftncz gbcfnm nfrbt pfvtnrb, rjnjhsvb frnbdyj ltkzncz. Êhbc
Ëtqr gjlujnjdbk ljdjkmyj elfxye. gjl,jhre htrjvtylfwbq, rjnjhsvb yfv
pf[jntkjcm gjltkbnmcz c dfvb.
Âs,jh dhtvtyb lkz gjcnbyuf
Âs,bhfqnt jgnbvfkmyjt dhtvz lkz gjcnbyuf.
Îlybv bp cfvs[ ghj,ktvys[ vjvtynjd cjdhtvtyys[ cjwbfkmys[ ctntq b
jcj,tyyj vbrhj,kjujd zdkztncz crkjyyjcnm byajhvfwbb ,scnhj
«ghjdfkbdfnmcz» dybp. Åckb ds ytelfxyj ds,hfkb dhtvz lkz gjcnbyuf,
pfvtnre edblzn jxtym ytvyjubt, b htfrwbz yf yt¸ ,eltn ceotcndtyyj vtymit
j;blftvjq.
Êfr
gjrfpsdftn ghfrnbrf, tlbyjq htrjvtylfwbb gj dhtvtyb gjcnbyuf yt ,sdftn,
gjcrjkmre e rf;ljuj cfqnf cdjz felbnjhbz. Înxfbdfnmcz, dghjxtv, yt
cnjbn: dfv gjvjuen cthdbcs Tweriod b Socialbro.
Tweriod
fyfkbpbhetn dfie ktyne b gjrfpsdftn gjlhj,yst uhfabrb frnbdyjcnb
htndbnjd b jndtnjd d hfpyst lyb ytltkb. Åckb e dfc ljcnfnjxyj frnbdyfz
ktynf c gjcnbyufvb d hfpyjt dhtvz cenjr, gjkexbdibtcz uhfabrb lf.n
ljcnfnjxyj ghfdljgjlj,ye. rfhnbye b gjpdjkz.n crjhhtrnbhjdfnm gkfys
ge,kbrfwbb.
SocialBro
lf¸n yt njkmrj fyfkbnbre gj gjxfcjdjq frnbdyjcnb gjkmpjdfntktq dfitq
ktyns, yj b ghtljcnfdkztn ljgjkybntkmye. fyfkbnbxtcre. byajhvfwb.:
utjuhfab. dfitq felbnjhbb, t¸ bynthtcs, rfr xfcnj jyb cfvb gbien.
Ätkfqnt gjdnjhyst ndbns.
Åckb ds hf,jnftnt c felbnjhbtq gj dctq Ðjccbb, 'nj pyfxbn, xnj dfib
ndbns ljk;ys lj[jlbnm lj vfrcbvfkmyjuj rjkbxtcndf xtkjdtr, ;bdeob[ dj
dct[ ltdznb xfcjds[ gjzcf[. Ïj afrne 'nj jpyfxftn, xnj dfv ghbl¸ncz
gbcfnm gjdnjhs.
Íj
rfr d nfrjv ckexft ,snm c egjvzyensvb dsit 28% ghjwtynfvb xtkjdtr,
rjnjhst erfpfkb gjdnjhs rfr ghbxbye jngbcrb? Çltcm tcnm ytcrjkmrj
dfhbfynjd.
Âj-gthds[,
ds vj;tnt ltkfnm gfepe d ytcrjkmrj xfcjd vt;le gjdnjhfvb df;ys[ ndbnjd,
pfgjkyzz t¸ jndtnfvb yf djghjcs felbnjhbb, bynthtcysvb htndbnfvb gj
dfitq ntvt b vtytt ceotcndtyysvb cjj,otybzvb, yt nht,e.obvb gjdnjhf.
Âj-dnjhs[, ds vj;tnt pfdtcnb ytcrjkmrj htubjyfkmys[ frrfeynjd b ltkbnm felbnjhb. gj utjuhfabxtcrjve ghbpyfre.
Ít cnhtkzqnt jxthtlzvb bp ndbnjd.
Êjulf hf,jnf c felbnjhbtq d Twitter yt zdkztncz xfcnm. cnhfntubb
ghjldb;tybz, xfcnj gjkexftncz nfr, xnj jndtncndtyysq pf gjcnbyu pf[jlbn
jlby hfp d cenrb bkb ldjt b gbitn chfpe gj ltcznre cjj,otybq. Äf;t cfvsq
ujhzxbq gjrkjyybr ,htylf ldf;ls gjlevftn, ght;lt xtv jnhtndbnbnm
ytcrjkmrj cjj,otybq gjlhzl.
Ðf,jnf yfl rjyntynjv
Ïj;fkeq,
«gbibnt bynthtcysq rjyntyn» — cfvsq hfcghjcnhfy¸yysq cjdtn, rfr
lj,bnmcz ecgt[f. Êfrbt ghfrnbxtcrbt htrjvtylfwbb vj;yj lfnm d rjyntrcnt
Twitter b gjcnbyuf ccskjr yf dfib cnfnmb?
Ïbibnt gjktpyst, byajhvfnbdyst ndbns.
×bnfntkb crkjyys ltkbnmcz byajhvfwbtq, rjnjhfz bv xtv-nj gjvjukf. Ýnj
gjvjuftn pfgjvybnm ,htyl, f k.lzv, ghjxbnfdibv htndbns, 'nj lf¸n gjdjl
nj;t yfxfnm dfc xbnfnm.
Äjcnfnjxyj
[jhjij hf,jnf.n hfpdktrfntkmyst gjcnbyub, jcj,tyyj dj dnjhjq gjkjdbyt
gznybws, rjulf vjpu e;t dsrk.xftncz yf ds[jlyst. Âghjxtv, lfktrj yt
dctulf 'nj gbr frnbdyjcnb.
Çfgjkyzqnt ghj,tks.
Ïhjdthzqnt, yfcrjkmrj jhbubyfkmyf ntvf dfituj vfnthbfkf. Åckb dfv
dc¸-nfrb jxtym [jxtncz jcdtnbnm njn bkb byjq djghjc, gjcnfhfqntcm
e,tlbnmcz d njv, xnj dfif gjpbwbz dsltkztncz yf ajyt lheub[.
Âyenhtyyzz gthtkbyrjdrf yf cfqnt.
Êhfqyt ;tkfntkmyj gjrfpsdfnm xbnfntkzv cnfnmb, jge,kbrjdfyyst dfvb
hfytt. Åckb gjctnbntkm edbltk b ghjxbnfk ,jkmit jlyjuj vfnthbfkf, 'nj
pyfxbn, xnj dfi cfqn tuj pfbynthtcjdfk. Òfrjq gjctnbntkm ,eltn ,jkmit
crkjyty cltkfnm htndbn.
Óxbnsdfqnt wtyyjcnm «uke,jrjuj» rjyntynf.
Àdnjh jhbubyfkmyjq ge,kbrfwbb gbitn, xnj cjukfcyj tuj jgsne yfb,jkmibq
gjrfpfntkm jnrfpjd — e yjdjcntq, d nj dhtvz rfr fyfkbnbrf b ghjxbt,
,jktt dtcjvst ge,kbrfwbb ghbdktrf.n ujhfplj ,jkmit dybvfybz b lf.n
,jkmit htndbnjd.
Áscnhj gbibnt b vtlktyyj htlfrnbheqnt.
Ñeotcndetn ghzvfz cdzpm vt;le dhtvtytv, gjnhfxtyysv yf gjlujnjdre
gjcnbyuf, b rjkbxtcndjv htndbnjd, rjnjhsq jy gjkexbn. Ïhbvtybntkmyj r
,kjufv tcnm elfxysq gjl[jl: gbcfnm 80% ntrcnf pf 20% dhtvtyb, pf
jcnfdibtcz 80% dhtvtyb ekexifz ntrcn.
Ècgjkmpeqnt cgbcrb.
Âhzl kb ye;yj gjlhj,yj hfcgbcsdfnm, gjxtve bcgjkmpjdfybt cgbcrjd d
ntrcnt dsujlyj. Àdnjh jhbubyfkmyjq pfvtnrb endth;lftn, xnj cfvsq
gjgekzhysq rjyntyn, jge,kbrjdfyysq yf cfqnt Econsultancy d ghjikjv ujle,
,sk gjcnhjty yf jcyjdt cgbcrjd.
Èp,tufqnt jib,jr.
Åckb dfi cfqn ljcnfnjxyj gjgekzhty, pf nt gjkxfcf, xnj ds ,skb yf j,tlt
gjckt ge,kbrfwbb cnfnmb b ndbnf cj ccskrjq yf yt¸, vfnthbfk vjuen
ghjxbnfnm nsczxb xtkjdtr. Ïj'njve rhfqyt ;tkfntkmyj ytjlyjrhfnyj
gthtxbnfnm cnfnm. b bcghfdbnm dct jib,rb — dhzl kb dfv gjyhfdbncz, xnj
yf yt¸ ccskf.ncz bp-pf ljgeotyys[ dfvb jib,jr.
Çfujkjdrb
Øenjxyst bkb jgbcfntkmyst?
Îgbcfntkmyst pfujkjdrb kexit hf,jnf.n lkz gjbcrjds[ cbcntv, yj, gj
vytyb. fdnjhf jhbubyfkmyjq cnfnmb, d cjwctnz[ cbkmytt dsltkz.ncz
ytj,sxyst pfujkjdrb. Ïjcrjkmre ybrnj yt pfcnfdkztn dfc bcgjkmpjdfnm
ljckjdysq pfujkjdjr cnfnmb d ndbnt, ds vj;tnt lfnm ,jktt d vbrhj,kjut
hfpujdjhysq dfhbfyn pfujkjdrf.
Ïhfdbkj 65 cbvdjkjd.
Åckb ds [jnbnt, xnj,s e gjkmpjdfntktq ,skf djpvj;yjcnm lj,fdbnm
rjvvtynfhbq ghb htndbnt, jcnfdmnt bv ljcnfnjxyj ghjcnhfycndf lkz 'njuj.
Êhbc ghtlkfuftn pfltqcndjdfnm njkmrj 65 cbvdjkjd, ghfdlf, yt enjxyztn,
d[jlzn kb d yb[ cbvdjks erjhjxtyyjq ccskrb.
Ècgjkmpeqnt ghbkfufntkmyst.
Ïhfdbkmyj bcgjkmpez ghbkfufntkmyst d ndbnf[, ds vj;tnt 'aatrnbdyj
eghfdkznm bynjyfwbtq cenb cjj,otybz, f pyfxbn, b htfrwbtq yf ytuj.
Çfujkjdrb d djghjcbntkmyjq ajhvt.
Òfrjq dfhbfyn pfujkjdrjd gjvjuftn bybwbbhjdfnm j,ce;ltybt. Êhjvt njuj,
vyjubt ltkf.n pfghjcs d gjbcrjdbrf[ d djghjcbntkmyjq ajhvt, nfr xnj ds
jlyjdhtvtyyj hf,jnftnt b yf gjbcrjdjt ghjldb;tybt.
Ýnbrtn d Twitter
Ñeotcndetn ytcrjkmrj ghjcns[ ghbywbgjd hf,jns d Twitter.
Êekmnbdbheqnt jnyjitybz.
Âybvfybt r dfv cj cnjhjys lheub[ ghzvj ghjgjhwbjyfkmyj njve, dtl¸nt kb
ds ct,z rfr frnbdysq exfcnybr cjwctnb. Îndtxftnt kb ds yf djghjcs?
Âcnegftnt kb d lbcreccbb? Èkb ;t njkmrj ge,kbretnt ccskrb?
Ätkbntcm rjyntynjv lheub[ gjkmpjdfntktq.
Êhbc gjkfuftn, xnj htndbns cjj,otybq lheub[ gjkmpjdfntktq — ytgkj[jq
cgjcj, ,snm pfvtxtyysv cfvjve. Â njv, xnj rfcftncz bpdtcnys[ k.ltq, 'nj
rhfqyt cgjhyjt endth;ltybt. Ìyjubt bpdtcnyst k.lb yf,bhf.n gj 50-100
htndbnjd vtymit xtv pf xfc ghjcnj gjnjve, xnj jyb dkbzntkmys, b ifycjd
,snm pfvtxtyysvb pltcm rhfqyt
vfkj. Íj rjulf e dfc yt jxtym ,jkmifz felbnjhbz, b ds htndbnbnt
cjj,otybz k.ltq b jhufybpfwbq c ghbvthyj nfrjq ;t felbnjhbtq, pltcm
cbnefwbz e;t ytcrjkmrj byfz. Â k.,jv ckexft, ujdjhbnm njkmrj j ct,t
dhtlyj.
Êjynhjkbheqnt htfrwb..
Ñnfhfqntcm jnckt;bdfnm, rfrbvb rjvvtynfhbzvb cjghjdj;lf.ncz htndbns
dfib[ cjj,otybq. Åckb dvtcnj «gjktpyfz byaf, dctv xbnfnm» xfot gbien
«jgznm yb j x¸v», jxtdblyj, xnj dfv cnjbn gjhf,jnfnm yfl rjyntynyjq
cnhfntubtq.
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