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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ñ rf;lsv ujljv ghjldb;tybt gj nhfabre gjgjkyztn
cgbcrb ghtljcnfdkztvs[ eckeu dc¸ ,jkmituj xbckf SEO-rjvgfybq.
Ðfpevttncz, SEOnews yt vju j,jqnb dybvfybtv cnjkm jxtdblye. ntyltywb.
hjcnf djcnht,jdfyyjcnb eckeub b ctujlyz pyfrjvbn dfc c htpekmnfnfvb
ghjdtl¸yyjuj jghjcf.
Ýrcgthnysv vytybtv yf frnefkmyjt cjcnjzybt hjccbqcrjuj hsyrf nhfabrjdjuj ghjldb;tybz c SEOnews gjltkbkbcm:
- Àyyf Ãhtyfl¸hjdf, herjdjlbntkm jnltkf gjbcrjdjuj ghjldb;tybz rjvgfybb Ingate Digital Agency;
- Àynjy Åkmybwrbq, herjdjlbntkm rjycfknbyujdjuj ghjtrnf InternetSales.Pro, fdnjh ghjlf.ob[ crhbgnjd stopexit.ru b viralmarketingbomb.com, fdnjh CMS vj,bkmys[ ghbkj;tybq lkz byaj,bpytcf, gj,tlbntkm ghjtrnf Àylhtz Ïfhf,tkkevf «Êjexbyu yf vbkkbjy»;
- Åktyf Êfvcrfz, herjdjlbntkm nt[ybxtcrjuj jnltkf rjvgfybb Seolib.ru;
- Àktrcfylh Ë.cnbr, herjdjlbntkm ghjtrnjd Seom.info, Key-collector.ru, Myonlinestudio.ru;
- Ìb[fbk Ðfqwby, nt[ybxtcrbq lbhtrnjh rjvgfybb WebEffector, jcyjdfntkm htrkfvyjuj futyncndf «Ìbhfkf,»;
- Âflbv Ðf[ftd, dkfltktw b utythfkmysq lbhtrnjh ÐÀ «Ðf[ftd Ýlp»;
- Äfybbk Ñthuttd, herjdjlbntkm jnltkf vfhrtnbyuf, htrkfvs b PR rjvgfybb Demis Group;
- Êjycnfynby Ñbvfrjd, utythfkmysq lbhtrnjh kf,jhfnjhbb bynthytn-vfhrtnbyuf Traffic Lab.
Ïthdfz xfcnm bccktljdfybz ,skf gjcdzotyf jwtyrt hsyrf nhfabrjdjuj ghjldb;tybz d wbahf[ b gthcjyfkbz[. Îndtxfz yf djghjc j kblthf[ hjccbqcrjuj hsyrf d
ghbdktxtybb gjbcrjdjuj nhfabrf (n.t. d ghtljcnfdktybb eckeu
«Ïhjldb;tybt gj nhfabre»), ,jkmibycndj htcgjyltynjd egjvzyekb rjvgfybb
Êjrjc b Êjhgjhfwb. ÐÁÑ:
Ïhb 'njv Ìb[fbk Ðfqwby (WebEffector) jnvtnbk, xnj «yf ctujlyziybq ltym ghjldb;tybt gj nhfabre yt zdkztncz ljvbybhe.otq eckeujq yb e jlyjq rhegyjq rjvgfybb».
À Àynjy Åkmybwrbq (InternetSales.Pro) b djdct pfzdbk, xnj «kblths hsyrf – 'nj «rfhnbyf d evf[», rfr nfrjds[ b[ yt ceotcndetn».
Îcj,juj hfc[j;ltybz vytybq
'rcgthnjd yt dspdfkb b djghjcs j ltyt;yjv bpvthtybb hsyrf nhfabrjdjuj
ghjldb;tybz d Ðjccbb. Ê ghbvthe, htcgjyltyns ,skb ghfrnbxtcrb tlbyjleiys
jnyjcbntkmyj yfb,jktt hfcghjcnhfy¸yyjq c[tvs jgkfns:
Ïjlhj,ytt j rf;ljq bp dsitegjvzyens[ c[tv jgkfns ghb ghjldb;tybb gj nhfabre hfccrfpfk Ìb[fbk Ðfqwby (WebEffector):
Êf;lfz rjvgfybz ghtlkfuftn xnj-nj cdjt, pf jcyjde j,sxyj ,thtncz jlby bp cktle.ob[ dfhbfynjd:
1) Îgkfnf pf gtht[jls c gjbcrjds[ cbcntv. Òen tcnm dfhbfwbb:
- yfkbxbt bkb jncencndbt f,jytyncrjq gkfns;
- vtnjlbrf hfcxtnf ,fpjdjq gkfyrb (ytjgkfxbdftvsq j,]tv gtht[jljd);
- yfkbxbt b vtnjlbrf cjcnfdktybz cnjg-ckjd (ckjdf, gj rjnjhsv yt jgkfxbdf.ncz gtht[jls);
- juhfybxtybz yf vfrcbvfkmysq gkfnt;.
2) Ñvtifyyfz jgkfnf nhfabr-gjpbwbb (ckj;yst b ljhjubt ckjdf jgkfxbdf.ncz gj afrne yfkbxbz d njgt, long-tail – gj nhfabre).
3) Îgkfnf pf nhfabr c ufhfynbzvb rfxtcndf
(jgkfnf njkmrj pf gtht[jls, eljdktndjhz.obt rhbnthbzv rfxtcndf,
cjukfcjdfyysvb c rkbtynjv – chtlyzz uke,byf b lkbntkmyjcnm ghjcvjnhf,
rjydthcbb b n.l.).
4) Îgkfnf pf rjv,bybhjdfyysq nhfabr c jwtyrjq rfxtcndf
– nj ;t, xnj g.3, yj nhfabr lj,sdftncz bp hfpys[ bcnjxybrjd: gjbcrjdjt
ghjldb;tybt, rjyntrcnyfz htrkfvf, cjwbfkmysq vfhrtnbyu, hfpvtotybt
ghfqc-kbcnjd, cnfntqysq vfhrtnbyu, vtlbqyfz htrkfvf b n.l. Íf vjq
dpukzl, 'nj cfvsq gthcgtrnbdysq ghjlern, jy gjpdjkztn rkbtyne gjkexbnm
vfrcbvfkmysq j[dfn felbnjhbb, f jgkfxbdfnm njkmrj rfxtcndtyyst gtht[jls –
gjntywbfkmys[ rkbtynjd.
5) Îgkfnf pf kbls – gj cenb, kbl – 'nj tcnm nhfabr, evyj;tyysq yf rjydthcb., b 'nj yfghfdktybt ctqxfc frnbdyj hfpdbdftncz.
 cdj. jxthtlm Âflbv Ðf[ftd (ÐÀ «Ðf[ftd Ýlp») j,jcyjdfk njxre phtybz ,jkmibycndf 'rcgthnjd:
Ífb,jktt fltrdfnyfz c[tvf –
jgkfnf pf gtht[jl. Ë.,jq plhfdjvsckzobq xtkjdtr gjybvftn, xnj cfvf gj
ct,t gjpbwbz pfghjcf yt lf¸n hjcnf ghjlf;, n.r. vyjujt pfdbcbn jn
rkbrf,tkmyjcnb cybggtnf. Äf b rjydthcbb pfghjcjd cbkmyj hfpkbxf.ncz.
Ñjjndtncndtyyj, c[tvf, ghb rjnjhjq pfghjcs hfp,bdf.ncz gj uheggfv c
hfpyjq cnjbvjcnm. gtht[jlf, zdkztncz pjkjnjq cthtlbyjq b lkz
SEO-rjvgfybq, b lkz rjytxys[ rkbtynjd ghb ljkujchjxyjv cjnhelybxtcndt.
Àktrcfylh Ë.cnbr
(Seom.info) jnyjcbntkmyj cfvjuj gjgekzhyjuj nbgf jgkfns ,sk cjkblfhty c
,jkmibycndjv, yj dc¸ ;t yfb,jktt gthcgtrnbdysvb yfpdfk rjv,bybhjdfyyst
c[tvs jgkfns ghjldb;tybz gj nhfabre:
Íf vjq dpukzl, yfb,jktt
hfcghjcnhfytyyfz c[tvf – 'nj abrcbhjdfyyfz gkfnf pf gtht[jl (c uhflfwbtq
gj j,]tve nhfabrf). Äfkmit e;t blen rjv,bybhjdfyyst dfhbfyns. È rfr hfp
rjv,bybhjdfyyst b ,elen hfpdbdfnmcz, 'nj dsujlyj rfr rkbtyne, nfr b
rjvgfybb, rjnjhfz pfybvftncz ghjldb;tybtv. Â ytrjnjhjv hjlt vj;yj lf;t
c[tve yfpdfnm «xtcnyjq» rj dctv cnjhjyfv ghjwtccf, tckb dct ltkftncz d
hfvrf[ ljujdjhf, ,tp yfrhenjr.
Äfybbk Ñthuttd (Demis Group) lfk fyfkjubxysq jndtn yf lfyysq djghjc:
Êf;lsq gjl[jl bvttn ghfdj yf ;bpym, b
rf;lsq gjl[jl yf[jlbn cdjtuj rkbtynf. Íf yfi dpukzl, yfb,jktt
gthcgtrnbdysv zdkztncz cgjcj, jgkfns, gjpdjkz.obq extcnm b
c,fkfycbhjdfnm rfr bynthtcs Çfrfpxbrf, nfr b bynthtcs Ècgjkybntkz. Òfr
rfr njkmrj dpfbvjdsujlyjt cjnhelybxtcndj vj;tn ,snm lkbntkmysv b
htpekmnfnbdysv. Íf yfi dpukzl, nfrbv cgjcj,jv zdkztncz rjv,byfwbz
abrcbhjdfyyjq jgkfns b jgkfns pf gtht[jl.
Àyyf Ãhtyfl¸hjdf (Ingate) gjltkbkfcm cdjbvb ghjuyjpfvb:
Ïhjckt;bdftncz ntyltywbz
bcgjkmpjdfybz bycnhevtynjd kbljutythfwbb b ub,hblys[ c[tv cjnhelybxtcndf
chtlb nt[ rjvgfybq, rjnjhst bcgjkmpe.n nhfabrjdjt ghjldb;tybt.
Ítrjnjhst rjvgfybb hf,jnf.n gj c[tvt «jgkfnf pf ltqcndbt» bkb «jgkfnf pf
gtht[jl + jgkfnf pf ltqcndbt». Â 'njv ckexft wtyf d[jlf gjctnbntkz,
n.t. wtyf pf gjctnbntkz, vj;tn ,snm yt,jkmijq (ytcrjkmrj he,ktq), f wtyf
pf ltqcndbt, pf gjregre ceotcndtyyj dsit (ythtlrj, lj 1000 he,ktq pf
ltqcndbt).
Ålbyjukfcbt 'rcgthns ghjltvjycnhbhjdfkb b ghb jndtnt yf djghjc j vbybvfkmyjq cnjbvjcnb ghjtrnf gj ghbdktxtyb. gjbcrjdjuj nhfabrf d Ðjccbb d vtczw. Ájkmibycndj yfpdfkj cevve d 20 – 30 nsc. he,ktq. Ïhb 'njv Àynjy Åkmybwrbq b Âflbv Ðf[ftd
yt cvjukb lfnm jlyjpyfxyjuj jndtnf. Ðerjdjlbntkm InternetSales.Pro
cjckfkcz yf nj, xnj wtyf nhfabrjdjuj ghjldb;tybz pfdbcbn jn wtkjuj hzlf
afrnjhjd:
1) j,]tvf njuj nhfabrf, nt[ pfrfpjd, rjnjhst nht,etncz ghbdktxm,
2) ybib, ljhjujdbpys nhfabrf, rjyrehtywbb d 'njq ybit,
3) wtktq – nhfabrf k.ltq, rjnjhst ghbikb gjregfnm bkb ghjcnj gjcvjnhtnm, n.t. rfxtcndf nhfabrf.
Âflbv Ðf[ftd cx¸k gjcnfyjdre djghjcf ytrjhhtrnyjq:
Âjghjc cktletn
gthtajhvekbhjdfnm nfr: «Êfrjd vbybvfkmysq j,]¸v ghjtrnf gj ghbdktxtyb.
gjbcrjdjuj nhfabrf?». Î,]zcy.: cfvj ghjldb;tybt gj nhfabre ghtlgjkfuftn
vyjuj dfhbfynjd hf,jns lkz jgnbvbpfnjhjd b hfpkbxyst bcnjxybrb lj[jlf
lkz rjytxys[ rkbtynjd. Ítn cvsckf ghjldbufnm gj nhfabre
rjvgfyb.-ghjbpdjlbntkz 3D-gkfytnfhbtd, n.r. rheu pfghjcjd ckbirjv vfk.
Ïhjldb;tybt gj nhfabre ghtlgjkfuftn ,jkmijq j,]¸v njdfhys[ gjpbwbq bkb
rjyntynf, cktlcndbtv xtuj cnfyjdbncz ubufyncrjt ctvfynbxtcrjt zlhj
ghjtrnf. Â 'njv ckexft ,.l;tn yt df;ty, n.r. gjckt gthds[ htpekmnfnjd
rkbtyn zdyj cnfytn cdjq ,.l;tn yfhfobdfnm, xnj,s ghjlfdfnm ,jkmit
(njdfhf bkb htrkfvs — e;t yt df;yj).
Âjghjc j chtlytq cnjbvjcnb ghjtrnf
gj ghbdktxtyb. gjbcrjdjuj nhfabrf d Ðjccbb d vtczw dspdfk ytrjnjhst
hfc[j;ltybz d jndtnf[ 'rcgthnjd. Äbfgfpjy yfpsdftvs[ htcgjyltynfvb wty
dfhmbhjdfkcz jn 20 nsc. lj 100 nsc. he,ktq. Ñhtlyzz cnjbvjcnm gj dctq
cjdjregyjcnb jndtnjd cjcnfdbkf 45 – 50 nsc. he,ktq d vtczw.
Ïhfdlf, Àyyf Ãhtyfl¸hjdf (Ingate) b Äfybbk Ñthuttd (Demis Group) yfpdfkb wtys d 2 hfpf dsit. È djn rfr cdj. njxre phtybz j,jcyjdfk Äfybbk:
Ñhtlyzz cnjbvjcnm ghbdktxtybz nhfabrf,
exbnsdfz, xnj eckeuf ctqxfc yfb,jktt djcnht,jdfyf d Ìjcrdt b
Ñfyrn-Ïtnth,ehut, cjcnfdkztn gjhzlrf 100 nsc. he,. d vtczw.
Ífb,jkmitt pfnhelytybt e 'rcgthnjd dspdfkf ghjcm,f jwtybnm j,]¸v hsyrf SEO-nhfabrf d Ðjccbb. Âctuj 4 bp 7 htcgjyltynjd dpzkbcm 'nj cltkfnm. Îwtyrb ghb 'njv gjkexbkbcm f,cjk.nyj hfpyst.
Ïj vytyb. Êjycnfynbyf Ñbvfrjdf (Traffic Lab), j,]¸v hsyrf SEO-nhfabrf d Ðjccbb ctujlyz cjcnfdkztn 10-30 vky. he,ktq d vtczw.
Ìb[fbk Ðfqwby jwtybdftn tuj d 10-15% jn hsyrf SEO d wtkjv ($30 – $50 vky. d ujl), jnvtxfz ghb 'njv: «…Ýnj
dtcmvf yt,jkmijq hsyjr. Åckb cvjnhtnm yf hsyjr CPA, nj nfv ghb ujhfplj
vtymitv rjkbxtcndt htrkfvjlfntktq rhenzncz pyfxbntkmyj ,jkmibt cevvs».
Åktyf Êfvcrfz (Seolib.ru) cjj,obkf, xnj d t¸ rjvgfybb ljkz nhfabrjdjuj ghjldb;tybz cjcnfdkztn ghb,kbpbntkmyj 25% jn j,otuj j,jhjnf. Âctuj ;t, gj jwtyrfv Åktys, jrjkj 70% SEO-rjvgfybq bvt.n d cdj¸v cgbcrt lfyye. eckeue.
Àyyf Ãhtyfl¸hjdf (Ingate) jwtybkf j,]¸v hsyrf nhfabrjdjuj SEO d Ðjccbb d 5% jn hsyrf SEO d wtkjv ($20 vky. d ujl).
Äfybbk Ñthuttd (Demis
Group), jnvtnbd, xnj hsyjr njkmrj yfxbyftn ajhvbhjdfnmcz d Ðjccbb b
cbnefwbz ljcnfnjxyj ,scnhj vtyztncz, ghbd¸k jwtyre j,otuj j,]¸vf hsyrf
yf fghtkm 2012 u. – $20 – 25 vky. d ujl.
Ó,tlbdibcm d njv, xnj eckeuf
nhfabrjdjuj ghjldb;tybz cfqnjd ctujlyz ltqcndbntkmyj djcnht,jdfyf,
ytkmpz ,skj yt epyfnm, rtv? Ïj tlbyjukfcyjve pfzdktyb. dct[ exfcnybrjd
jghjcf, xfot dctuj eckeufvb gj edtkbxtyb. gjbcrjdjuj nhfabrf d Ðjccbb gjkmpe.ncz bynthytn-vfufpbys dctdjpvj;ys[ ntvfnbr:
×nj rfcftncz jnhfcktq, d rjnjhs[ cghjc yf eckeue gj ghbdktxtyb. gjbcrjdjuj nhfabrf ceotcndtyyj djphjc pf gjcktlybq ujl, nj, gj ckjdfv 'rcgthnjd, 'nj nt ;t cfvst bynthytn-vfufpbys:
Ìb[fbk Ðfqwby (WebEffector):
 wtkjv cghjc yf
nhfabrjdjt ghjldb;tybt pf ujl dshjc ytpyfxbntkmyj. Ïhbikb yjdst
bynthytn-vfufpbys, gjzdbkbcm yjdst rjyntynyst cfqns, yj ghb 'njv vyjubt
rhegyst buhjrb, hfytt gjregfdibt nhfabr, gthtikb yf gjregre kbljd.
Àktrcfylh Ë.cnbr (Key-collector.ru):
Íf cdjb[ ghjtrnf[, vjue crfpfnm, xnj hjcn ghjbpjitk yf fdnj ntvfnbrt, f nfr;t yf rjvgm.nthyjv j,jheljdfybb b eckeuf[, c ybv cdzpfyysv. Ïj jcnfkmysv ntvfnbrfv, rjnjhst ldbuf., cbkmyjuj hjcnf jnyjcbntkmyj ghjikjuj ujlf yt db;e.
Àyyf Ãhtyfl¸hjdf (Ingate):
Ásnjdfz nt[ybrf,
bynthytn-vfufpbys jlt;ls. Çltcm ceotcndetn jxtym ,jkmifz rjyrehtywbz d
jnhfckb b rjvgfybzv df;yj gjqvfnm rkbtynf «ujhzxbv», pflth;fnm e ct,z yf
cfqnt, n.r. gjregrf d bynthytn-vfufpbyt ,snjdjq nt[ybrb, jlt;ls yt
pfybvftn vyjuj dhtvtyb yf j,levsdfybt gjregrb (rfr yfghbvth, fdnjvj,bkz)
b tckb gjctnbntkm gthtqltn yf htcehc rjyrehtynf, ifyc, xnj jy dthytncz
yf cfqn njq ;t rjvgfybb, jxtym vfk.
ÎntkbÃjcnbybws.
Îcj,tyyjcnm. lfyyjq jnhfckb, c njxrb phtybz SEO, zdkztncz nj, xnj
cnhernehf cghjcf [fhfrnthbpetncz ,jkmibv rjkbxtcndjv pfghjcjd,
ghbdzpfyys[ r nthhbnjhbb b bylbdblefkmysv ghtlgjxntybzv gjkmpjdfntktq.
Ïj'njve rk.xtdst pfghjcs d lfyyjq jnhfckb jxtym eprbt b xbcnsq cghjc
jxtym ybprbq. Ïj'njve rjvgfybzv lfyyjq jnhfckb bvttn cvsck ghjldbufnmcz
gj ,jkmijve xbcke ybprjxfcnjnys[ pfghjcjd, bcgjkmpez ghjldb;tybt gj
nhfabre.
Íf edtkbxtybt cghjcf yf eckeue «Ïhjldb;tybt gj nhfabre», gj vytyb. 'rcgthnjd, vjuen jrfpfnm cktle.obt eckjdbz:
- ytdjpvj;yjcnm ufhfynbhjdfnm cnf,bkmysq htpekmnfn ghb ghjldb;tybb gj gjpbwbzv (,jkmibycndj 'rcgthnjd);
- gtht[jl c ghjlf;b nhfabrf yf ghjlf;e gjntywbfkmys[ rkbtynjd (Êjycnfynby Ñbvfrjd);
- gtht[jl rhegys[ buhjrjd hsyrf yf rkbtyn-jhbtynbhjdfyyst c[tvs (Ìb[fbk Ðfqwby);
- jnyjcbntkmyfz ghjphfxyjcnm eckeub: djpvj;yjcnm gjcxbnfnm nhfabr,
cghjuyjpbhjdfnm tuj cnjbvjcnm, gjkexbnm [jhjie. rjydthcb. d gjregrb
(Àynjy Åkmybwrbq);
- cnjbvjcnm gtht[jlf (Àynjy Åkmybwrbq);
- xbcnjnf wtktdjuj nhfabrf (Àynjy Åkmybwrbq);
- bpvtytybt fkujhbnvjd gjbcrjdbrjd d cnjhjye gthcjyfkbpfwbb
dslfxb, d cnjhjye to¸ ,jkmituj elj,cndf cfqnf lkz gjkmpjdfntkz (Àyyf
Ãhtyfl¸hjdf, Äfybbk Ñthuttd);
Ífj,jhjn, pfnjhvjpbnm cghjc, gj vytyb. htcgjyltynjd, vjuen:
- fdnjvfnbpfwbz bcgjkmpetvjq ctntdjq htrkfvs (d gthde. jxthtlm
rjyntrcnyjq: vtnrb ljk;ys ghjcnfdkznmcz fdnjvfnbxtcrb, xnj,s hfpltkznm
SE b SM nhfabr) (Âflbv Ðf[ftd);
- vfksq djphfcn eckeub b d cdzpb c 'nbv gkj[fz jcdtljvk¸yyjcnm rkbtynjd (Âflbv Ðf[ftd, Êjycnfynby Ñbvfrjd);
- pfdsityyst wtys yf nhfabr (Ìb[fbk Ðfqwby) b ytujnjdyjcnm pfrfpxbrjd r ,jkmibv ,.l;tnfv (Êjycnfynby Ñbvfrjd);
- pfxfcne. jncencndbt fyfkbpf rjydthcbb (Ìb[fbk Ðfqwby);
- dvtcnj ckf;tyyjq hf,jns gj hfpdbnb. cfqnf rkbtynf, vfccjdsq
kbyr,jv,byu gj Í×-pfghjcfv ,tp gjybvfybz, rfrbt pfghjcs ye;ys rkbtyne, f
rfrbt ytn (Ìb[fbk Ðfqwby);
- frnbdyst ltqcndbz SEO-vjityybrjd, rjnjhst yfyjczn eoth,
htgenfwbb jnhfckb djj,ot b nhfabrjdjuj SEO d xfcnyjcnb (Êjycnfynby
Ñbvfrjd, Àynjy Åkmybwrbq, Àyyf Ãhtyfl¸hjdf, Äfybbk Ñthuttd);
- ytljcnfnjxyfz rdfkbabrfwbz bcgjkybntktq (Êjycnfynby Ñbvfrjd);
- hjcn gjgekzhyjcnb lheub[ fkmnthyfnbdys[ c[tv, yfghbvth, c[tvs ghjldb;tybz gj kblfv (Åktyf Êfvcrfz);
- ytcdjtdhtvtyyfz jgkfnf cxtnjd (Àktrcfylh Ë.cnbr);
Âflbv Ðf[ftd (ÐÀ «Ðf[ftd Ýlp») jcj,j jnvtnbk:
Ñtujlyz, yf vjq dpukzl,
ghtlkj;tybt ghjldb;tybz gj nhfabre cnjbn yf jlyjv ehjdyt c rjyntrcnyjq
htrkfvjq b cjwbfkmysvb ctnzvb, yj rkbtyns dctulf ,elen cvjnhtnm d
cnjhjys b bcrfnm yjdst djpvj;yjcnb ghbdktxtybz, xnj,s lbdthcbabwbhjdfnm
bcnjxybrb ghbdktxtybz gjregfntktq b yt lth;fnm nfrbv j,hfpjv dct zqwf d
jlyjq rjhpbyt. Ë.,jq ,bpytc j,zpfy bvtnm yt vtytt 7-8 bcnjxybrjd
gjkextybz rkbtynjd, xnj,s yt pfdbctnm yb jn jlyjuj bp yb[.
Äfybbk Ñthuttd (Demis Group) frwtynbhjdfk dybvfybt yf vjityybxtcndt rfr ukfdyjq ghbxbyt njhvj;tybz ghjwtccf:
Îcyjdyjq euhjpjq lkz hjcnf gjgekzhyjcnb
eckeu zdkz.ncz gj-ght;ytve ytlj,hjcjdtcnyst jgnbvbpfnjhs. Ìfccjdfz
afkmcbabrfwbz gjkmpjdfntkmcrjuj nhfabrf bkb bvbnfwbz gtht[jljd yf cfqn –
ljcnfnjxyj kturj htfkbpetvsq b xfcnj ghfrnbretvsq jnltkmysvb
jgnbvbpfnjhfvb dbl vjityybxtcndf. Â gjujyt pf k¸urbvb ltymufvb fathbcns
gjlhsdf.n ljdthbt rj dctve hsyre ghjldb;tybz gj nhfabre, yf rjnjhjv
ytvfkj xtcnys[ buhjrjd.
În gthcgtrnbd nhfabrjdjuj ghjldb;tybz vs dthyekbcm r frnefkmyjve cjcnjzyb. hsyrf. Êf;ljve bp 'rcgthnjd ,skj ghtlkj;tyj yfpdfnm 3 – 5 ntyltywbq yf hsyrt ghjldb;tybz gj nhfabre:
Íbrnj bp 'rcgthnjd yt cnfk cgjhbnm c ntv, xnj ctujlyz
jlyjq bp jcyjdys[ ghj,ktv ghjldb;tybz gj nhfabre zdkztncz
ghjuyjpbhjdfybt. Ðtcgjyltyns gjlndthlbkb ghtlgjkj;tybt j njv, xnj
rjvgfybb bcgjkmpe.n dc¸ vyjujj,hfpbt djpvj;ys[ vtnjljd ghjuyjpbhjdfybz:
- gj fyfkjubb c gjlj,ysvb cfqnfvb, rjnjhst e;t hfcrhextys;
- yf jcyjdfybb jgsnf 'rcgthnjd;
- yf jcyjdfybb fyfkbpf ,bpytcf rkbtynf;
- c gjvjom. cthdbcjd ghjuyjpf nhfabrf;
- lfyyst bp cbcntv cnfnbcnbrb, ghjuyjpjd Wordstat b chtlytuj CTR njgjdjq dslfxb;
- gthtvyj;tybt rjkbxtcndf pfghjcjd d vtczw, rjnjhst gjrfpsdftn
ßyltrc c rj'aabwbtynjv yf njn nhfabr, rjnjhsq vjuen ghbdtcnb lheubt
gjbcrjdst cbcntvs (Google, Mail b n.l.), c rj'aabwbtynjv dthjznyjcnb
dsdjlf d njg gj rf;ljve pfghjce b c rj'aabwbtynjv rkbrf,tkmyjcnb ccskrb d
pfdbcbvjcnb jn gjpbwbb, rjnjhe. pfghjc pfyzk;
- yf jcyjdt fyfkbpf bvt.otujcz jgsnf;
- fyfkbp jnrhsnjq cnfnbcnbrb rjyrehtynjd;
- ex¸n ntyltywbb hfpdbnbz ÏÑ;
- bcgjkmpjdfybt dyenhtyyb[ bycnhevtynjd;
Ífgjcktljr 'rcgthnfv ,sk pflfy djghjc j gthcgtrnbdf[ hsyrf nhfabrjdjuj ghjldb;tybz yf ,kb;fqibt 3 ujlf. Íf 'njn hfp htcgjyltyns ghjltvjycnhbhjdfkb pyfxbntkmyjt hfc[j;ltybt vytybq.
Êjycnfynby Ñbvfrjd (Traffic Lab):
Äjkz nhfabrjds[ ghjtrnjd ,eltn gjnb[jymre hfcnb. Êfrjq-nj "nhfabrjdjq htdjk.wbb" z yt j;blf..
Ìb[fbk Ðfqwby (WebEffector):
Ècxtpyjdtybt rfr nfrjdjuj ghjlernf «ghjldb;tybt gj nhfabre», gtht[jl yf ub,hblyst c[tvs gjkextybz nhfabrf bp hfpys[ bcnjxybrjd.
Óxtn rfxtcndf nhfabrf, hfcxtn rjydthcbb, fyfkbp ROI.
Ïtht[jl yf ghjlf;e kbljd.
Åktyf Êfvcrfz (Seolib.ru):
Ñghjc yf eckeue ,eltn
gjdsifnmcz, vtnjls ghjuyjpbhjdfybz ,elen cjdthitycndjdfnmcz, c[tvs
wtyjj,hfpjdfybz – 'djk.wbjybhjdfnm b eckj;yznmcz. Â wtkjv, hsyjr ,eltn
hfcnb.
Àktrcfylh Ë.cnbr (Seom.info):
Ñtqxfc bltn jxtym
ghfdbkmyfz djkyf «ekexitybz cfqnjd», rjulf ctjiybrb cnfhf.ncz e;t yt
njkmrj gjhnbnm cfqns, f crjhtt, yfj,jhjn, ltkfnm b[ elj,ytq lkz
gjkmpjdfntkz. Êfr gj cnherneht, nfr b gj rjyntyne. ß levf., xnj d
,kb;fqitv ,eleotv yfc ;ltn edtkbxtybt ,.l;tnjd yf hf,jns gj cfqne, f 'nj
pyfxbn, dct ,jkmitt rjkbxtcndj cfqnjd ,eltn ekexifnmcz d gkfyt
cnhernehs b rjyntynf. Â ghfdbkmys[ herf[ nfrbt «gthtltkrb» ,elen
cgjcj,ys bpyfxfkmyj lfdfnm [jhjibq nhfabr gj ybprjxfcnjnysv pfghjcfv.
ßyltrc ,eltn e;tcnjxfnm vths djpltqcndbz yf inhfaybrjd, dct ,jkmit
nhfabrf fuhtubhjdfnm yf cnhfybwf[ dslfxb, yt dsgecrfz gjkmpjdfntktq yf
cfqns (cj,cndtyyj, rfr 'nj ltkftn b Ãeuk). Îhufybxtcrbq gjbcrjdsq nhfabr
cnfyjdbncz pjkjnsv…
Âflbv Ðf[ftd (ÐÀ «Ðf[ftd Ýlp»):
Ïthcgtrnbds dtcmvf
hfle;yst, yj ytj,[jlbvj gjybvfnm, xnj hjcn yt ,eltn ghzvsv… Ñyfxfkf
hfpdbnbt ,eltn ,ehysv, gjnjv rjyrehtywbz ghbdtl¸n r jncrjre, gjnjv cyjdf
,eltn hjcn, yj e;t d gthde. jxthtlm d ltyt;yjv, f yt j,]¸vyjv
dshf;tybb, gjnjv cnfuyfwbz, gjnjv hjcn rjyrehtywbb, dshf;tyysq frnbdysv
fyfkbpjv pfghjcjd, b n.l. Â bcnjhbb ytn ybxtuj yjdjuj — dc¸ gjdnjhztncz,
ghjcnj vtyz.ncz yfpdfybz ghjlernjd.
Àynjy Åkmybwrbq (InternetSales.Pro):
SEO d j,jphbvjv ,eleotv
jcnfytncz hf,jxbv bycnhevtynjv, djcnht,jdfyysv, yj e;t yt ,eltn pfybvfnm
dtleoe. gjpbwb.. Ðfymit ,skj ghjldb;tybt, b gjlhfpevtdfkb SEO. Â
,eleotv yt ,elen gjlhfpevtdfnm SEO, ,elen gjlhfpevtdfnm cjdjregyjcnm
bycnhevtynjd gj ghbdktxtyb. rkbtynjd yf cfqn. Ò.t. bycnhevtyn jcnfytncz
wtyysv, yj tuj hjkm pyfxbntkmyj evtymibncz gj chfdytyb. c ghjiksv b lf;t
gj chfdytyb. c ntreobv vjvtynjv pf cxtn gjzdktybz yjds[ b ,jktt
'aatrnbdys[ cgjcj,jd ghbdktxtybz nhfabrf, gjvbvj gjbcrjdjuj.
Àyyf Ãhtyfl¸hjdf (Ingate):
Ðsyjr ldb;tncz d cnjhjye
ghtljcnfdktybz rkbtynfv gjkyjuj rjvgktrcf eckeu, yfwtktyys[ yf hjcn
ghjlf;. Ïthcgtrnbds hsyrf nhfabrjdjuj ghjldb;tybz pfrk.xf.ncz d lde[
jcyjdys[ dtof[:
1) dct ,jkmit rjvgfybq,
jcj,tyyj d gjl[jlzob[ jnhfckz[, yfxyen gjybvfnm, xnj ghb jghtltktyys[
eckjdbz[ d Äjujdjht yf nhfabrjdjt ghjldb;tybt, vj;yj gjkexbnm ,jkmit
wtktdjuj nhfabrf pf vtymibt ltymub;
2) bp-pf njuj, xnj
eckj;yz.ncz fkujhbnvs gjbcrjds[ cbcntv, j,tcgtxbdfnm ghjldb;tybt gj
ckjdfv cnfyjdbncz ujhfplj ckj;ytt. Åckb ;t lkz cfqnf rkbtynf j,tcgtxtyf
dblbvjcnm gj ibhjrjve rjkbxtcnde rk.xtds[ pfghjcjd, htpekmnfn nfrjuj
ghjldb;tybz vtytt gjldth;ty rjkt,fybzv fkujhbnvjd hfy;bhjdfybz gjbcrjds[
cbcntv, b jy ,eltn dct ,jkmit djcnht,jdfy rkbtynfvb.
Äfybbk Ñthuttd (Demis Group):
ß edthty, xnj gthcgtrnbds cfvst [jhjibt.
Ïj 2-v dsitgthtxbcktyysv ghbxbyfv: 'aatrnbdyjcnm vtnjlf b
gthcjybabrfwbz gjbcrjds[ cbcntv. Äevf., xnj cj dhtvtytv nhfabrjdjt
ghjldb;tybt jgthtlbn gj gjgekzhyjcnb eckeue ghjldb;tybz gj gjpbwbzv.
Ðtlfrwbz SEOnews dshf;ftn ÁËÀÃÎÄÀÐÍÎÑÒÜ dctv exfcnybrfv jghjcf!
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