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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
24. Ïhtljcnfdkztnt kb ds j,hfpjdfybt kbyrjd d rfxtcndt jnltkmyjq eckeub?
Êfr ghfdbkj, vs ghtljcnfdkztv ckj;yst eckeub d j,kfcnb
jykfqy-vfhrtnbyuf, yfghfdktyyst yf edtkbxtybt ghjlf;, — SEO, vtytl;vtyn
PPC, fyfkbp dt,-ghjcnhfycndf, fyfkbp .pf,bkbnb b. n. g.
Ôjhvbhjdfybt ccskjr yt ghtljcnfdkztncz yfvb d rfxtcndt jnltkmyjq
eckeub, nfr rfr vs pyftv gj cj,cndtyyjve jgsne, xnj 'njn ghbtv
'aatrnbdty njkmrj d njv ckexft, tckb jy jceotcndkztncz d cjxtnfybb c
fyfkbpjv dt,-ghjcnhfycndf b ghjdtltybtv SEO yf cfqnt.
25. Áeltn kb vjq cfqn pfytcty d rfnfkjub?
Äf, vs pfyjcbv dct ghjldbuftvst ghjtrns d rfnfkjub cfqnjd c gjvjom.
yfib[ gfhnythjd. Ýnf ghjwtlehf gjpdjkztn gthtytcnb ckf,st cfqns (bvt.obt
PageRank, ghb,kbpbntkmyj hfdysq 2) b cgjcj,cndetn b[ gjzdktyb. d
gthds[ 500 htpekmnfnf[ d jndtn yf cjjndtncnde.obt pfghjcs. Ýnj ,jkmifz
gjvjom d hf,jnt gk.c nfrjq ghbtv gjvjuftn lbdthcbabwbhjdfnm j,]tv
ccskjr. Ìs yt ghbcdfbdftv ccskrfv bp rfnfkjujd gthdjjxthtlye. df;yjcnm.
26. À xnj yfcxtn ntvfnbxtcrb[ rfnfkjujd?
Âcz htubcnhfwbz cfqnjd ghjdjlbncz d jlyjq b njq ;t ,fpt rfnfkjujd,
rjnjhfz gjcnjzyyj j,yjdkztncz, yfcnhfbdftncz b ljgjkyztncz yjdsvb
rfnfkjufvb. Ê ytq jnyjczncz rfr rfnfkjub j,otq ntvfnbrb, nfr b
cgtwbfkbpbhjdfyyst.
27. Ìyt ye;yj gbcfnm cnfnmb b gjlujnfdkbdfnm jgbcfybz njdfhjd. Âs vj;tnt gjvjxm?
Êfr ghfdbkj, rjgbhfqnbyu yt drk.xftncz d yfi gfrtn eckeu SEO, tckb
gjlj,yfz eckeuf yt ,skf jujdjhtyf pfhfytt. Ñjcnfdktybt ntrcnjd jcnftncz
bcrk.xbntkmyjq ghthjufnbdjq rkbtynf: ybrnj yt pyftn dfi ,bpytc kexit,
xtv ds cfvb, b ghb cjcnfdktybb ntrcnjd cnjhjyybvb k.lmvb xfcnm
byajhvfwbb, rjnjhe. ds ,s [jntkb ljytcnb lj dfib[ rkbtynjd ,eltn,
,tpeckjdyj, enthzyf. Ìs ,eltv hfls ghjcnj jgnbvbpbhjdfnm ntrcns lkz ye;l
SEO.
28. ß [jxe dytcnb bpvtytybz d vjq cfqn, yj e vtyz ytn ghjuhfvvbcnf
yf gjcnjzyyjq cnfdrt (bkb jy pfuhe;ty gj eib). Âs vj;tnt yfv c 'nbv
gjvjxm?
Èp cjj,hf;tybq ,tpjgfcyjcnb vs ghtlgjxbnftv, xnj,s njkmrj ds bvtkb
ljcneg r flvbybcnhfnbdyjq gfytkb dfituj cfqnf. Êhjvt njuj, ghjuhfvvyfz
xfcnm ,jkmibycndf ghjtrnjd dsgjkyztncz nhtnmtq cnjhjyjq, b 'nf hf,jnf
jxtym htlrj ghfdbkmyj ljrevtynbhetncz. Ïj'njve dctulf tcnm hbcr xnj-nj
yfheibnm.Ïhjvjlj (1)
Íj c rfrbvb-kb,j ytpyfxbntkmysvb bpvtytybzvb, r ghbvthe, c vtnf-n'ufvb bkb vjlbabrfwbzvb ntujd vs gjvjxm vj;tv.
29. Ïhjdjlbnt kb ds SEO felbn?
Äf, ghjdjlbv. Âctulf hfpevyj pfltqcndjdfnm rfrjuj-kb,j cgtwbfkbcnf gj
SEO ghb hfphf,jnrt dt,-cfqnf. Â 'njv ckexft ds gjkexftnt dt,-cfqn,
rjnjhsq gjkyjcnm. cjukfcjdfy cj dctvb nht,jdfybzvb gjbcrjds[ cbcntv, - b
ds bp,t;bnt gjplytqib[ ljhf,jnjr.
Íj tckb e dfc e;t tcnm ujnjdsq dt,-cfqn, vs ,eltv hfls ghtljcnfdbnm dfv jlyjrhfnysq SEO-felbn.
30. Êfre. byajhvfwb. ds ghtljcnfdkztnt d t;tvtczxyjv ljrkflt?
 yfitv t;tvtczxyjv ljrkflt ghbdjlzncz lfyyst gj lbyfvbrt gjkj;tybz
yf cnhfybwt gjbcrf, nhfabre, j,]tve hf,jns pf jnxtnysq gthbjl b gkfyfv
yf cktle.obq gthbjl. Åckb dfv ye;yf ljgjkybntkmyfz byajhvfwbz, rjnjhe.
ye;yj drk.xbnm d t;tvtczxyst jnxtns, nj vs ujnjds j,celbnm 'njn djghjc.
31. Ó vtyz vfktymrbq ,bpytc, f dfib cnfylfhnyst wtys – pf ghtltkfvb vjtuj ,.l;tnf. Ìj;tnt kb ds dct-nfrb vyt xnj–nj ghtlkj;bnm?
Äf, vs vj;tv ghtlkj;bnm dfv gfrtnyst eckeub SEO. Ïjlhj,yjcnb xbnfqnt d jndtnt yf djghjc 32.
32. À rfrfz hfpybwf vt;le gfrtnysvb eckeufvb b bylbdblefkmysv ghtlkj;tybtv SEO?
Ïfrtnyst eckeub SEO – rjvgktrc jlyjrhfnys[ eckeu, rfr ghfdbkj,
yfghfdktyys[ yf ghjldb;tybt vfks[ ajhv ,bpytcf. Îyb hfphf,jnfys c nfrbv
hfcxtnjv, xnj,s cfqn rkbtynf cjjndtncndjdfk nht,jdfybzv gjbcrjds[
cbcntv, b lf.n yfxfkmysq «gbyjr» cfqne. Åckb [jnbnt epyfnm ,jkmit –
cdz;bntcm c yfvb gj flhtce contact@promodo.com.
Äkz njuj xnj,s ljcnbxm ltqcndbntkmyj dscjrb[ htpekmnfnjd, gjlj,ys[
vth vj;tn ,snm ytljcnfnjxyj, jcj,tyyj tckb ds hf,jnftnt d catht c
dscjrbv ehjdytv rjyrehtywbb. Â nfrb[ ckexfz[ ytj,[jlbvf htuekzhyfz
hf,jnf d ntxtybt ytcrjkmrb[ vtczwtd, rfr 'nj jgbcfyj d yfib[
bylbdblefkmys[ ghtlkj;tybz[ gj SEO. Ïj'njve d pfdbcbvjcnb jn dfituj
,.l;tnf ds vj;tnt ds,bhfnm bp 'nb[ lde[ dfhbfynjd.
33. Êfrjd dfi jgsn d vfhrtnbyut gjbcrf?
Ìs hf,jnftv d 'njv ,bpytct c 2004 ujlf, b e yfc yfrjgbkjcm ytcrjkmrj
cjnty ecgtiys[ ghjtrnjd. Îcyjdyfz cgtwbfkbpfwbz rjvgfybb — SEO b SEM,
yj vs ghtlkfuftv gjkysq yf,jh eckeu gj ghjldb;tyb. dfituj ,bpytcf bp
jaakfqyf d jykfqy b ghtdhfotyb. tuj d ecgtiyjt ghtlghbznbt.
34. Ìj;yj gjcvjnhtnm ghbvths dfib[ hf,jn?
Ðfpevttncz. Ïj;fkeqcnf, gthtqlbnt r cgbcre yfib[ rkbtynjd b gjhnajkbj.
35. Ïjxtve z ljk;ty ds,hfnm dfie rjvgfyb.?
Ìs gjvj;tv dfv pfhf,jnfnm ,jkmit yf dfitv jykfqy-ghjtrnt b hfpdbnm dfi jykfqy-,bpytc.
36. ß htibk cjnhelybxfnm c dfitq rjvgfybtq. ×nj z ljk;ty ltkfnm lfkmit?
Ïj;fkeqcnf, cdz;bntcm c yfvb gj flhtce contact@promodo.com. Ìs cdz;tvcz c dfvb b cjj,obv lfkmytqibt bycnherwbb.
Ätkjghjbpdjlcndj
37. À tckb vs yt vj;tv dytlhbnm xfcnm dfib[ htrjvtylfwbq?
Ýnj cnfylfhnyfz cbnefwbz, b pltcm yt j xtv ,tcgjrjbnmcz. Êjulf vs dfv
xnj-nj htrjvtyletv, vs dctulf ghtlkfuftv yfb,jktt gthcgtrnbdysq cgjcj,
ghjldb;tybz dfituj ghjtrnf. Òtv yt vtytt, tckb dytlhtybt hzlf ghbtvjd
ytdjpvj;yj, vs dctulf yfqltv fkmnthyfnbdysq genm, rjnjhsq, djpvj;yj,
,eltn vtytt 'aatrnbdysv, yj dct hfdyj lfcn dfitve cfqne hzl ghtbveotcnd c
njxrb phtybz gjbcrjdjuj cthdthf.
38. ß ghjcvfnhbdfk j,pjh ccskjr b j,yfhe;bk ccskrb, rf;eobtcz vyt
cjvybntkmysvb. Ìj;tnt kb ds pfvtybnm b[ ,jktt rfxtcndtyysvb pf xenm
,jktt dscjre. wtye? Ñhtlb ccskjr, rjnjhst ds hfpvtcnbkb, tcnm
ytntvfnbxtcrbt. Ít kexit kb bcgjkmpjdfnm ntvfnbxtcrbt ccskrb lkz
ghjldb;tybz cfqnf?
Ïhb ajhvbhjdfybb ccskjr vs cnfhftvcz ds,bhfnm nfrbt, rjnjhst ,elen
yfb,jktt 'aatrnbdysvb d ghtltkf[ lfyyjuj ,.l;tnf. Ðfpyst ccskrb cke;fn
hfpysv wtkzv – ecrjhtyb. byltrcfwbb, ajhvbhjdfyb. htqnbyuf d jndtn yf
uhegge pfghjcjd bkb yf jlby nbg pfghjcf. Îyb nfr;t vjuen hf,jnfnm yf
ajhvbhjdfybt «tcntcndtyyjuj» ajyf j,otuj j,]tvf ccskjr b ljdthbz r
lfyyjve htcehce.
39. Ëbyrb, rjnjhst ds regbkb – jyb gjcnjzyyst bkb pf yb[ yflj
t;tvtczxyj gkfnbnm? Áelen kb jyb elfktys, tckb yt dyjcbnm t;tvtczxyst
gkfnt;b?
Òfr rfr ,jkmibycndj dt,-vfcnthjd b [jpztd cfqnjd ghtlgjxbnf.n
gjkexfnm abrcbhjdfyysq lj[jl jn cdjb[ cfqnjd, yf hsyrt ceotcndetn
lbc,fkfyc, cdzpfyysq c t;tvtczxysvb gkfnt;fvb. Îlyfrj vs gjcnjzyyj
hf,jnftv yfl ntv, xnj,s gjkexbnm cvtifyye. vfcce ccskjr lkz j,tcgtxtybz
,jktt cnf,bkmyjuj gjkj;tybz cfqnf d htpekmnfnf[ gjbcrf.
40. À rfrbt tot vthjghbznbz ytj,[jlbvs lkz gjdsitybz htqnbyuf ghjtrnf? Êfr vs vj;tv dfv gjvjxm?
Âj-gthds[, jxtym df;yj pfltqcndjdfnm vfrcbvfkmyjt rjkbxtcndj
ntvfnbxtcrb[ pfghjcjd, drk.xfz nfr yfpsdftvsq «lkbyysq [djcn». Åckb e
dfc tcnm htcehcs yf hfphf,jnre rjyntynf cfqnf (n. t. dfib cjnhelybrb
vjuen dtcnb ,kju bkb gbcfnm gj cnfnmt d ytltk.), gj;fkeqcnf, lfqnt yfv
pyfnm, b vs ghtlkj;bv dfv yfb,jktt 'aatrnbdye. cnhfntub. cjcnfdktybz
jgnbvbpbhjdfyys[ ntrcnjd cjukfcyj gjgekzhyjcnb b rjyrehtynjcgjcj,yjcnb
pfghjcjd, dslfdftvs[ gjntywbfkmysvb rkbtynfvb.
41. Ïjxtve gjkj;tybt cfqnjd d dfib[ jnxtnf[ jnkbxftncz jn njuj, rjnjhjt z db;e d htpekmnfnf[ gjbcrf?
Èpyfxfkmyj htpekmnfns, rjnjhst dblbn gjkmpjdfntkm yf cnhfybwt
htpekmnfnjd gjbcrf, pfdbczn jn cnhfys, ujhjlf bkb lf;t hfqjyf, d rjnjhjv
jy ;bdtn. Ãtjuhfabxtcrjt gjkj;tybt gjkmpjdfntkz jghtltkztncz Ãeukjv
fdnjvfnbxtcrb — yf jcyjdfybb nt[ ;t nt[yjkjubq, xnj bcgjkmpe.ncz ghb
rjyntrcnyjq htrkfvt d Google AdWords (c bcgjkmpjdfybtv IP gjkmpjdfntkz d
rfxtcndt aeylfvtynfkmyjuj afrnjhf).
Ðtpekmnfns gjbcrf nfr;t dfhmbhe.n d pfdbcbvjcnb jn dthcbb Google (google.com, google.co.uk,
google.ca… b, zpsrjds[ yfcnhjtr. Êhjvt njuj, jyb vjuen rjhhtrnbhjdfnmcz
bylbdblefkmyj, tckb gjkmpjdfntkm pfkjubybkcz d cbcntvt (n. t. djitk d
gjxnjdsq zobr Gmail) - b. n. g.
Åckb yt dlfdfnmcz d ltnfkb, nj xfot dctuj hfpkbxbz d gjkj;tybb d
ghtltkf[ jlyjq cnhfys ytpyfxbntkmys (+/- 3-5 gjpbwbq) — d pfdbcbvjcnb jn
njuj, ghbcencndetn kb d lfyyjv ckexft ytrbq afrnjh, rjnjhsq Google
cxbnftn ytj,[jlbvsv exbnsdfnm b jnhf;fnm lkz gjkmpjdfntktq jghtltktyyjuj
hfqjyf (r ghbvthe, vtcnyst yjdjcnb bkb df;yst vtcnyst dt,-cfqns).
42. Ìjq cfqn bvttn [jhjibq htqnbyu d cnhfyt Õ, yj htqnbyu d cnhfyt Y [e;t. Înxtuj?
Ðtqnbyu d htubjyfkmys[ dthcbz[ Google pfdbcbn jn ,jkmijuj rjkbxtcndf
afrnjhjd, cfvsvb df;ysvb bp rjnjhs[ zdkz.ncz ljvtyyfz pjyf (cfqns d pjyt
in.co.uk bvt.n ghtbveotcndj d htqnbyut Google.co.uk) b ccskrb bp bvt.otqcz ljvtyyjq pjys.
Òfrbv j,hfpjv, tckb gj dfitq ntvfnbrt ceotcndetn vyjuj cbkmys[ cfqnjd d cnhfyt X, nj jyb b gjkexfn ,jktt dscjrbq htqnbyu.
Ìs gjcnjzyyj fyfkbpbhetv nhfabr bp hfpys[ htubjyjd lkz ghjtrnjd d
j,kfcnb vt;rjynbytynfkmyjuj ,bpytcf b hf,jnftv yfl gjllth;fybtv dscjrb[
gjpbwbq dj dct[ htubjyf[. Îlyfrj tckb ds cxbnftnt, xnj dfi cfqn gjkexftn
ytljcnfnjxyj dscjrbq htqnbyu d jghtltktyyjv htubjyt, lfqnt yfv pyfnm, b
vs ghbvtv vths.
43. Ïjpbwbb vjtuj cfqnf d jndtn yf pfghjc (pfghjcs) cybpbkbcm c
nhtnmtuj vtcnf lj gznjuj (itcnjuj, ctlmvjuj, djcmvjuj – d ghtltkf[ +/-
10 gjpbwbq). ×nj vj;tn ,snm ghbxbyjq b rjulf dct dthytncz j,hfnyj?
 gthde. jxthtlm cktletn gjybvfnm, xnj cnhfybws gjbcrjds[ cthdthjd –
yt cnfnbxtcrfz vfccf, f lbyfvbxtcrfz, gjcnjzyyj rjhhtrnbhetvfz cbcntvf
(kb,j pf cxtn cvtys fkujhbnvjd, kb,j pf cxtn ltqcndbq rjyrehtynjd).
Êhjvt njuj, df;yj, xnj gjbcrjdst cthdthf bvt.n vyj;tcndj cthdthjd b
htpekmnfnjd gjbcrf, rjnjhst gjlcxbnsdf.ncz d htfkmyjv dhtvtyb, — jyb
jnkbxf.ncz yt njkmrj gj ujhjlfv, yj lf;t d jnltkmys[ hfqjyf[ njuj ;t
ujhjlf!
Ïj'njve jxtym df;yj eltkznm ,jkmit dybvfybz yt gjkj;tyb. cfqnf d
htqnbyut (d rjywt rjywjd, njkmrj gthdjt vtcnj yf cnhfybwt dfv ltytu yt
ghbytctn), yj b nhfabre, cdzpfyyjve c pfghjcfvb, f nfr;t ghtdhfotyb.
gjcktlytuj d ltqcndbz, ye;yst lkz ,bpytcf (gjlgbcrf, htubcnhfwbz,
ghbj,htntybt njdfhjd).
44. Êk.xtdst ckjdf lkz ghjldb;tybz ghjtrnf yt cjdgflf.n c ,bpytc-vjltkm. cfqnf
Âtcm cfqn bkb jnltkmyst tuj cnhfybws bvt.n ltatrns d .pf,bkbnb b byajhvfwbjyyjq fh[bntrneht.
Åckb ds cxbnftnt, xnj rjydthcbz vtymit ;tkftvjuj, nj ,tp rjkt,fybq
cdz;bntcm cj cdjbv SEO vtytl;thjv, rjnjhsq hf,jnftn yfl dfibv ghjtrnjv, b
vs ghtlkj;bv dfv htitybt ghj,ktvs.
45. ß [jxe jcnfyjdbnm hf,jne yfl ghjtrnjv d zydfht (atdhfkt, …) yf
vtczw, nfr rfr 'njn gthbjl cjdgflftn c vthndsv ctpjyjv ghjlf;. Êfr 'nj
gjdkbztn yf jgnbvbpfwb. lkz gjbcrjdbrjd?
Ê cj;fktyb., d 99% ckexftd 'nj ytdjpvj;yj. Ìs nhfnbv ltymub yf
gjregre ntrcnjds[ ccskjr, rjnjhst ljk;ys ,snm jgkfxtys, byfxt b[ elfkzn.
 ckexft elfktybz kbyrjd b b[ gjcktle.otuj djccnfyjdktybz xthtp vtczw
jyb, dthjznyj, yt ,elen hf,jnfnm, nfr rfr gjbcrjdsq cthdth ,eltn
exbnsdfnm njn afrn, xnj b[ elfkzkb, f gjnjv djpdhfofkb, b kb,j yt ,eltn
ghblfdfnm bv ght;ytuj pyfxtybz, kb,j ,eltn djj,ot b[ buyjhbhjdfnm ghb
ajhvbhjdfybb htqnbyuf.
Ïhfrnbxtcrb gjckt ghtrhfotybz hf,jns gjpbwbz cfqnf yfxbyftn gflfnm
ifu pf ifujv d ntxtybt 1-2 vtczwtd, b ljcnfnjxyj ckj;yj – f pfxfcne. b
ytdjpvj;yj — dthyenm cfqn d ne njxre, c rjnjhjq dct yfxbyfkjcm.
SEO – yt cghbyn, f vfhfajy, b gj yfcnjzotve ceotcndtyysq htpekmnfn
ljcnbuftncz d htpekmnfnt ljkujq b rhjgjnkbdjq hf,jns yfl ghjtrnjv.
46. Åckb z [jxe cvtybnm lbpfqy cfqnf (cltkfnm ceotcndtyyst bpvtytybz), rfr 'nj gjdkbztn yf SEO?
Ñeotcndtyyst bpvtytybz cnhernehs cfqnf ytbp,t;yj dkbz.n yf gjkj;tybt
cfqnf yf cnhfybwf[ gjbcrf. Â yfitq ghfrnbrt vs cnfkrbdfkbcm rfr c
dytpfgysv edtkbxtybtv nhfabrf gjckt htlbpfqyf cfqnf, rjnjhsq ghjdjlbkcz
c extnjv SEO htrjvtylfwbq, nfr b cj cyb;tybtv nhfabrf, tckb
htrjvtylfwbb yt cj,k.lfkbcm.
 k.,jv ckexft, tckb ds gkfybhetnt hflbrfkmyj vtyznm cfqn, nj
ghjrjycekmnbheqntcm cj cgtwbfkbcnjv gj SEO, rjnjhsq hf,jnftn yfl dfibv
ghjtrnjv, gj gjdjle djpvj;ys[ gjcktlcndbq, f nfr;t gjbynthtceqntcm, rfr
bcgjkmpjdfnm ekexitybt lbpfqyf ghjtrnf c vfrcbvfkmyjq dsujljq. Ïhb 'njv
cktletn exbnsdfnm b cjdtns cgtwbfkbcnf, b djpvj;ye. gjnth. d nhfabrt,
tckb nht,jdfybz SEO yt ,skb exntys ghb cvtyt lbpfqyf.
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