2013


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cnm dtob yf cfqnt, rjnjhst rfr vbybvev hfplhf;f.n gjkmpjdfntktq, f tckb htxm bltn j, bynthytn-vfufpbyt, nj ghjvf[b d .pf,bkbnb cfqnf, rfr ghfdbkj, ghbdjlzn r gjntht rjydthcbb.

plfybt Econsultancy ghtlcnfdbkj yt,jkmijq cgbcjr njuj, xnj cktletn bp,tufnm e-commerce cfqnfv d 2013 ujle.

1. hjitxyst ihbans yf ryjgrf[ yfdbufwbjyyjq gfytkb

jkmpjdfnmcz gjcnhfybxyjq hfp,bdrjq c vtkrbv ihbanjv jxtym ckj;yj. ckb e; ds bcgjkmpetnt vtkre. yfdbufwb. yf cdjtv cfqnt, gj rhfqytq vtht, lfqnt gjkmpjdfntkzv ,jkmie. ryjgre Next (bkb fktt). nj frnefkmyj, exbnsdfz ibhjrjt hfcghjcnhfytybt gkfyitnjd b cvfhnajyjd (jcj,tyyj lkz gjkmpjdfntktq c njkcnsvb gfkmwfvb).

heujq dfhbfyn: vj;yj gjlevfnm j, fdnjvfnbxtcrjq gjluheprt vfnthbfkjd ghb ghjrhenrt cnhfybws dybp. nj jxtym elj,yj gjkmpjdfntkzv b pfcnfdkztn b[ ljkmit pflth;bdfnmcz yf dfitv cfqnt.

2. rhjkkbyu d yfdbufwbb

hjrhexbdftvfz gfytkm yfdbufwbb (pfrhtgktybt gfytkb d dth[ytq xfcnb jryf, f pfntv tt dsdtltybt gjdth[ dct[ jcnfkmys[ 'ktvtynjd yf cnhfybwt) cnfkf jlybv bp nhtyljd d lbpfqyt d 2012 ujle.

nj ytgkj[fz aeyrwbz, gjpdjkz.ofz gjkmpjdfntkzv gtht[jlbnm r yfdbufwbjyyjve vty. bp k.,jq njxrb yf cnhfybwt, yj byjulf tt htfkbpfwbz jcnfdkztn ;tkfnm kexituj.

fxfcne., gkfdf.ofz yfdbufwbjyyfz gfytkm pyfxbntkmyj ce;ftn ghjcnhfycndj, jndtltyyjt jcyjdyjve rjyntyne.

3. ncencndbt dcnhjtyyjq ghjdthrb d ajhvf[ lkz pfgjkytybz

cnhjtyyfz ghjdthrf rjhhtrnyjcnb pfgjkytybz gjktq d ajhvf[ htubcnhfwbb gjdsiftn elj,cndj b cyb;ftn gjrfpfntkb jnrfpjd. Twitter, yfghbvth, bvtyyj nfr b ltkftn:

4. tcgjktpyst geyrns d ajhvt htubcnhfwbb

trjnjhst rjvgfybb ghjczn gjkmpjdfntktq erfpfnm vyj;tcndj, ytye;ys[ d ltqcndbntkmyjcnb, ltnfktq j ct,t ghb htubcnhfwbb. ghbvthe, tckb ds yt bcgjkmpetnt gjllth;re rkbtynjd gj ntktajye, pfxtv ghjcbnm b[ erfpsdfnm cdjq yjvth?

5. jj,otybz cnfyjdbnt cfve. gjcktly.. dthcb.

j;tn ,snm, gjkmpjdfntkb b yt ghjxm j,yjdbnm ecnfhtditt ghbkj;tybt, yj ytrjnjhst bp yb[ nht,e.n j,yjdktybz rf;lsq hfp, rjulf b[ pfgecrftim. njve ;t lkz j,yjdktybz ytrjnjhst ghbkj;tybz nht,e.n gthtpfuheprb. nj dct jxtym hfplhf;ftn.


6. fdnjhbpjdfy yf cfqnt bkb ytn?

trjnjhst bynthytn-vfufpbys gjxtve-nj yfgjkjdbye gjvyzn gjkmpjdfntkz. fghbvth, ghb pf[jlt yf cfqn Just Eat, ddth[e gj evjkxfyb. jnj,hf;ftncz bvz fdnjhbpjdfyyjuj gjkmpjdfntkz. j rfr njkmrj ds cj,bhftntcm xnj-nj pfrfpfnm, cfqn ghjcbn cyjdf pfkjubybnmcz.

7. fdzpxbdjcnm ,hfepthjd

njn cfqn kexit ghjcvfnhbdfnm c gjvjom. IE. te;tkb?

8. kegsq htrkfvysq nfhutnbyu

nj nj, xnj ybrjulf yt gthtcnftn elbdkznm. trjnjhst dtleobt vbhjdst ,htyls ghjljk;f.n htrkfvbhjdfnm cdjb njdfhs buyjhbhez abkmnhs b nfhutnbyu. nj crjhtt dsukzlbn ukegj, xtv hfplhf;f.ot, exbnsdfz crjkmrj ltytu rjvgfybb nhfnzn yf htrkfve ,htylf. rfxtcndt ghbvthf vj;yj ghbdtcnb ijrbhe.oe. htrkfve jn Disney.

9. biybt ghjrhenrb yf cfqnt

hjrhenrb yf cfqnt yt gkj[j hf,jnf.n r ytrjnjhs[ cbnefwbz[. tv yt vtytt, jlyjdhtvtyyjt bcgjkmpjdfybt ujhbpjynfkmyjq ghjrhenrb c dthnbrfkmyjq cxbnftncz ytkjubxyjq b ytelj,yjq.

10. cskrb, rjnjhst ytkmpz jnrhsnm d yjdjq drkflrt

trjnjhst cfqns, d gjcktlytt dhtvz, cnfkb ecnfyfdkbdfnm pfghtn yf jnrhsnbt ccskjr d yjdjq drkflrt. fghbvth, c ukfdyjq cnhfybws t-commerce cfqnf Superdry ccskrb vj;yj jnrhsdfnm njkmrj d ntreotv jryt. t;le ntv, gjkmpjdfntkb bynthytn-vfufpbyjd j,sxyj ghtlgjxbnf.n ghjcvfnhbdfnm chfpe ytcrjkmrj njdfhjd, jnrhsdfz b[ d yjds[ drkflrf[.

11. cgjkmpeqnt Facebook bkb ghjdfkbdfqnt

tubcnhfwbz yf cfqnt xthtp cjwbfkmyst ctnb 'nj rjytxyj elj,yj b kturj, yj pfcnfdkznm k.ltq dcnegfnm d Facebook bkb Twitter, njkmrj xnj,s pfqnb yf cfqn cvtiyj. j ;t cfvjt jnyjcbncz b r juhfybxtyyjq djpvj;yjcnb rjvvtynbhjdfybz lkz nt[, rnj yt ;tkftn fdnjhbpjdsdfnmcz xthtp cjwctnb.

12. tpevyst ajys

s rjulf-yb,elm dbltkb ,jktt cevfcitlibq ajy, xtv yf cfqnt 'njuj htcnjhfyf?

13. tn jgwbb jbcr yf cfqnt yf e-commerce htcehcf[

tj,[jlbvjcnm gjbcrf yf cfqnf[ bynthytn-vfufpbyjd vs gjlhj,yj jgbcfkb d cnfnmt jbcr gj cfqne: kexibt ghfrnbxtcrbt cjdtns gj .pf,bkbnb.

14. sghsubdf.obt pop-up ghtlkj;tybz

fxfcne. gjkmpjdfntkm tot lf;t yt pyftn, cnjbn kb tve htubcnhbhjdfnmcz yf dfitv cfqnt bp-pf njuj, xnj yt ecgtk gjxbnfnm rjyntyn. j;tn, cnjbn gjlj;lfnm ytvyjuj, ght;lt xtv rblfnmcz yf gjctnbntkz cj cdjbvb ghtlkj;tybzvb?


hbdtltyyst ghbvths kbim vfkfz njkbrf nt[ dtotq, rjnjhst, gj dthcbb Econsultancy, cnjbn bp,tufnm dkfltkmwfv cfqnjd b jgnbvbpfnjhfv d 2013 ujle. jkmrj j,hfofz dybvfybt yf dct ltnfkb, ekexifz .pf,bkbnb cfqnf b levfz j gjkmpjdfntkz[, vj;yj lj,bnmcz ecgt[f.

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