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aatrnbdyjcnm jykfqy-htrkfvs gjhjq yfghzve. pfdbcbn jn gjcfljxyjq cnhfybws, pflfxf rjnjhjq gj,e;lfnm gjkmpjdfntktq cjdthifnm wtktdst ltqcndbz, gjdsifnm rjydthcb. b j,]tv ghjlf; d wtkjv.

plfybt Search Engine Land ghtlkj;bkj 7 ntcnjd gjcfljxyjq cnhfybws, rjnjhst vjuen gjkj;bntkmyj crfpfnmcz yf tt 'aatrnbdyjcnb.

1. j,fdmnt bylbrfnjhs ljdthbz

rk.xbnt gjrfpfntkb ljdthbz yf gjcfljxyjq cnhfybwt nfrbt, rfr htrjvtylfwbb, jnpsds, yfuhfls, byajhvfwb. bp cjwbfkmys[ ctntq (kfqrb d Facebook, xbckj ndbnjd b n.l.), f nfr;t htqnbyu ghjlfdwf d cjjndtncnde.ob[ cbcntvf[ htqnbyujdfybz vfufpbyjd.

2. fcnfdmnt ye;yst njdfhs cghsubdfnm cj cnhfybw ghzvj d rjhpbye

jukfcyj ntjhbb ytqhjvfhrtnbyuf, xtkjdtre ghjot ltkfnm ds,jh bp vtymituj xbckf dfhbfynjd. kz 'njuj ytj,zpfntkmyj abpbxtcrb elfkbnm njdfhs bp cgbcrf. nkbxysq cgjcj, evtymibnm rjkbxtcndj dfhbfynjd b dsltkbnm jlby bkb ytcrjkmrj ye;ys[ bcgjkmpjdfnm nt[ybre kexibt ghtlkj;tybz (badging).

jn cgbcjr bp ytrjnjhs[ rfntujhbq njdfhjd, gj rjnjhsv vj;yj ltkfnm kexibt ghtlkj;tybz:

  • jdfhs c cfvsv dscjrbv htqnbyujv
  • tcnctkkths
  • jdbyrb
  • jgekzhyjt/kblth ghjlf;
  • jlfhjr b n.l.

3. lfkbnt jndktrf.obt 'ktvtyns cnhfybws

jghj,eqnt elfkbnm dct 'ktvtyns, rjnjhst jndktrf.n gjctnbntktq cnhfybws. f dsxbotyys[ cnhfybwf[, rfr ghfdbkj, rjydthcbz dsit, xtv yf pfuhjvj;ltyys[. nj vj;yj elfkbnm? ct, xnj yt lj,fdkztn wtyyjcnb r cfvjq ukfdyjq dfitq wtkb edtkbxtyb. rjydthcbb yf cnhfybwt. nj vjuen ,snm jgwbb gjlgbcrb yf hfccskrb, ccskrb yf lheujq rjyntyn, yfdbufwb. yf cnhfybwt, rjgbb vtlbqys[ b rjyntrcnys[ j,]zdktybq.

4. tcnbheqnt dfi ntrcn

exit bcgjkmpjdfnm xfcnm j,otuj ntrcnf, bpvtyzz dctuj ytcrjkmrj ghtlkj;tybq, lj,fdkzz frwtyns yf nj, xtv njdfh vj;tn ,snm gjktpty hfpysv gjkmpjdfntkzv. tyzqnt cnbkm yfgbcfybz, dfhmbhez njy b ckjdf, xnj,s gjyznm, xnj kexit htpjybhetn c dfitq felbnjhbtq.

5. t cnjbn cgtibnm

jlevfqnt: ,scnhst ghjlf;b yt dctulf ye;yfz cnhfntubz. jpvj;yj, kexit lkz yfxfkf gjkexbnm ,jkmit byajhvfwbb j rkbtynt (yfghbvth, bvz, ntktajy bkb flhtc 'k.gjxns), pfntv ghjljk;bnm hfpujdjh, dscnhfbdfz jnyjitybz gj gjxnt bkb gj ntktajye.

jgjkybntkmyjt dhtvz yf yfkf;bdfybt rjynfrnf vj;tn htfkmyj gjvjxm edtkbxbnm rj'aabwbtyn rjydthcbb. nj jcj,tyyj df;yj d catht B2B, ult wbrk ghjlf; lkbyytt.

6. tcnbheqnt cdjb cjj,otybz

jghjcbnt rjuj-yb,elm, rnj ybxtuj yt pyftn j dfitq rjvgfybb jwtybnm dfi cfqn. fntv gjghjcbnt tuj hfccrfpfnm dfv:

  • frbt rjyrhtnyj eckeub ghtlkfuftn dfif rjvgfybz?
  • jxtve rnj-nj ljk;ty hf,jnfnm c dfvb?

thybntcm j,hfnyj b ljhf,jnfqnt cdj. wtktde. cnhfybwe, tckb gjkmpjdfntkb vtytt xtv pf 4 ctreyls yt vjuen gjyznm, xtv pfybvftncz dfif rjvgfybz.

hb 'njv ntrcn yt ljk;ty ,snm lkbyysv, dsltkbnt rk.xtdst vfhrtnbyujdst vjvtyns, rjnjhst chfpe pfgjvyzncz gjctnbntkzv.

7. cgjkmpeqnt ,fyyths

hjljk;fz ghtlsleobq geyrn, jnkbxysq cgjcj, ljytcnb ukfdyst vsckb lj rkbtynjd - bcgjkmpjdfnm j,sxyst b ktynjxyst ,fyyths. hjlevfqnt, gjxtve k.lb ljk;ys gjregfnm xnj-nj e dfc (ds,thbnt [jnz ,s jlyj eybrfkmyjt njhujdjt ghtlkj;tybt USP bkb ghtbveotcndj) b dsytcbnt tuj yf 'njn ,fyyth.

t ,jqntcm gjdnjhznmcz. tkfqnt 'nj gj-hfpyjve. t levfqnt, xnj k.lb pyf.n dct j dfc. f;t Zappos, rjnjhsq bpdtcnty gj dctve vbhe cdjtq ,tcgkfnyjq ljcnfdrjq b kturbvb djpdhfnfvb, gjdnjhztn 'nj wtyyjt ghtlkj;tybt ytcrjkmrj hfp yf cdjtq cnhfybwt.


jn kbim yt,jkmijq cgbcjr nfrnbr, rjnjhst vj;yj bcgjkmpjdfnm lkz ekexitybz gjcfljxyjq cnhfybws. jltkbntcm, rfrbt ntcns ghjdjlbnt ds? 

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