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fhectkm yf cfqnt ghtgzncndetn bkb yt cgjcj,cndetn gjdsityb. rjydthcbb. 'njuj ntpbcf gjzdkztncz dct ,jkmit cnjhjyybrjd. ccktljdfybz Norman Nielsen Group gjrfpfkb, xnj rfhectkm c fdnjvfnbxtcrjq ghjrhenrjq bpj,hf;tybq njdfhjd j,hfpetn hzl ,fhmthjd yf genb r rjydthcbb, chtlb rjnjhs[:

  • kj;yfz ljcnegyjcnm
  • fyythyfz cktgjnf
  • ndktxtybt dybvfybz
  • ncencndbt rjynhjkz
  • ncencndbt htktdfynyjcnb

ckb ds yt ljdthztnt 'nbv dsdjlfv, dpukzybnt yf lfyyst fyfkbnbrb. jlfdkz.ott ,jkmibycndj gjkmpjdfntktq rkbrf.n yf gthdsq ;t ckfql (tckb djj,ot rkbrf.n), cjukfcyj jnxtne hbrf fymjyf (Erik Runyan). nj jpyfxftn, xnj gjkmpjdfntkb buyjhbhe.n dfib rfhectkb, eghjofz ct,t ghjwtcc ds,jhf.

ghtltkbnt wtkm cnhfybws

ht;lt xtv hfpvtofnm rfhectkm yf cfqnt, dfv ytj,[jlbvj jghtltkbnmcz, xnj bvtyyj dfib gjkmpjdfntkb ljk;ys yfqnb yf lfyyjq cnhfybwt b rfr eghjcnbnm gjvjxm bv gthtqnb yf cktle.obq ehjdtym rjydthcbjyyjq djhjyrb. frbt wtkb e dfc? f rfrbt djghjcs gjkmpjdfntkb boen jndtns? nj gjvj;tn bv ghbyznm htitybt b dsgjkybnm ltqcndbt?

gjkyt dthjznyj, xnj ds j,yfhe;bnt wtksq hzl ltqcndbq, rjnjhst ds [jnbnt, xnj, dfib gjctnbntkb dsgjkybkb yf wtktdjq cnhfybwt. bnhjcnm d njv, xnj,s hfccnfdbnm ghbjhbntns lkz dct[ ltqcndbq yf jcyjdfybb dkbzybz rf;ljuj bp yb[ yf djhjyre rjydthcbb b wtyyjcnb, rjnjhjt jyj ghtlcnfdkztn lkz dfituj ,bpytcf.

hb bltb lkz ekexitybz ehjdyz rjydthcbb c dfitq rfhectkb.

ltz 1. lfkbnt rfhectkm!

thtl ntv, rfr jgnbvbpbhjdfnm xnj-kb,j, lkz yfxfkf hfccnfdmnt jhbtynbhs ntreotq ltzntkmyjcnb. frjq drkfl d gjdsitybt rjydthcbb ltkftn cnhfybwf bkb jghtltktyyfz xfcnm rjyntynf d lfyysq vjvtyn? ckexft tckb e dfc e;t tcnm rfhectkm, cfvsq ghjcnjq cgjcj, dszcybnm 'nj pfgecnbnm ghj,ysq ntcn.

fytt d 'njv ujle fdnjh cnfnmb k'h by (Blair Keen, rjvgfybz Adobe) ghjdtk ntcn 'aatrnbdyjcnb rfhectkb lkz jlyjuj bp rkbtynjd d catht abyfycjds[ eckeu. tcn gjrfpfk, xnj elfktybt rfhectkb edtkbxbkj ghjlf;b yf 23%.

k'h ghbitk r dsdjle, xnj rfhectkm jndktrf.obq afrnjh, elfktybt rjnjhjuj gjdsiftn dblbvjcnm b zcyjcnm rjyntynf, b, rfr cktlcndbtv ehjdtym rjydthcbb.

ltz 2. fvtybnt rfhectkm yf wtktdjq cnfnbxysq ,fyyth

fhutnbyu gjpdjkztn gjdscbnm htktdfynyjcnm rjyntynf, rjnjhsq jnj,hf;ftncz rjyrhtnysv gjkmpjdfntkzv.

yfz, d xtv ye;lftncz gjctnbntkm cfqnf, b xnj tve vj;tn ,snm bynthtcyj, ds vj;tnt edtkbxbnm rjydthcb., elfkbd j,obq rjyntyn b jnj,hf;fz dvtcnj ytuj cnfnbxysq ,fyyth c ,jktt htktdfynyjq byajhvfwbtq.

f ukfdyjq cnhfybwt cfqnf jlyjuj bp cdjb[ rkbtynjd (Tui Travel PLC) rjvgfybz k'hf bcgjkmpetn nt[ybre nfhutnbyuf. julf gjctnbntkm pf[jlbn yf cfqn, Adobe Target ghjdthztn, ghjcvfnhbdfk kb jy hfymit cnhfybws SplashWorld bkb Holiday Villages. ckb ytn, nj tve ,eltn gjrfpfy j,obq rjyntyn, cdzpfyysq c ktnybv jnls[jv yf 2014 ujl.

ckb gjdtltyxtcrbq ghjabkm gjctnbntkz gj lfyysv cookie gjrfpsdftn, xnj jy hfytt gjctofk cnhfybws, cdzpfyyst SplashWorld bkb Holiday Villages, nj dvtcnj ljvfiytq cnhfybws tve gjrfpsdftncz cgtwbfkmysq nfhutnbhjdfyysq rjyntyn.


ltz 3. cgjkmpeqnt bpj,hf;tybz, xnj,s ecbkbnm dbpefkmyst gjlcrfprb

bpefkmyst gjlcrfprb b lheubt 'ktvtyns lbpfqyf yf cnhfybwt/cfqnt vjuen gjvjxm jndtnbnm yf cktle.obt df;yst djghjcs, rjnjhst djpybrf.n e dct[ yjds[ gjctnbntktq:

cnm kb yf 'njq cnhfybwt bvtyyj nj, xnj z bcrfk?

vj;tn kb 'nf cnhfybwf gjvjxm vyt ljcnbxm wtkb vjtuj dbpbnf?

htlcnfdmnt, xnj ds bobnt yjdsq yjen,er. s gjgfkb yf cfqn b dblbnt rfhectkm, yf rjnjhjq rhenzncz hfpyjj,hfpyst ghtlkj;tybz yfxbyfz jn rfhnhbl;tq lkz ghbynthjd, pfrfyxbdfz Wi-Fi hjenthfvb.

fcrjkmrj ds edthtys, xnj yf 'njv cfqnt ghjlf.ncz yjen,erb? njbn kb nhfnbnm dhtvz yf 'njn cfqn bkb dthyenmcz d gjbcr?

tgthm ghtlcnfdmnt, xnj ds gjgfkb yf cfqn , xnj,s ghjljk;bnm gjbcr yjdjuj yjen,erf. f 'njn hfp ds dblbnt cnfnbxtcrbq ,fyyth c bpj,hf;tybtv yjen,erf (djpvj;yj lf;t njuj, rjnjhsq ds bcrfkb).

jl ukfdysv ,fyythjv hfcgjkfuf.ncz lheubt yjen,erb c ghbpsdjv gjcvjnhtnm dct yjen,erb. nj ds xedcndetnt ntgthm? cnm kb e dfc edthtyyjcnm d njv, xnj ds yf[jlbntcm d ghfdbkmyjv vtcnt b cvj;tnt ljcnbxm cdjtq wtkb?

s vj;tnt epyfdfnm j yfvthtybz[ gjkmpjdfntkz b nfhutnbhjdfnm ye;yst ,fyyths, bcgjkmpez cktle.obt htcehcs:

jbcr gj rk.xtdsv ckjdfv: ds vj;tnt cj,bhfnm byajhvfwb. j njv, gj rfrbv pfghjcfv gjctnbntkb ghb[jlzn yf dfi cfqn bp gjbcrf.

ckjdbz PPC: bcgjkmpjdfybt nfhutnbyuf lkz jnj,hf;tybz rjyntynf, rjnjhsq cdzpfy c rjyrhtnysv j,]zdktybtv bkb uheggjq j,]zdktybq.

tlbqyst j,]zdktybz: bcgjkmpeqnt nfhutnbyu lkz jnj,hf;tybz rjyntynf yf cdjtq gjcfljxyjq cnhfybwt, rjnjhsq cjjndtncndetn b ecbkbdftn rjyntyn d rjyrhtnyjq elfktyyjq htrkfvyjq rfvgfybb.

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