ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Êjvgfybz Moz ghjljk;ftn ltkbnmcz htpekmnfnfvb
bccktljdfybq dslfxb Google b afrnjhjd, rjnjhst vjuen dkbznm yf gjpbwbb
cfqnjd d SERP gjbcrjdbrf. Â b.kt rjvgfybz ghtlcnfdbkf htpekmnfns jghjcf
'rcgthnjd yf ghtlvtn [fhfrnthbcnbr cfqnf, rjhhtkbhe.ob[ c dscjrjq
gjpbwbtq d gjbcrjds[ htpekmnfnf[. Íf lyz[ gjzdbkbcm htpekmnfns gj[j;tuj
bccktljdfybz, yj e;t lkz kjrfkmyjq dslfxb Google. Ïj ckjdfv Ä'dblf Ìbvf,
fdnjhf bccktljdfybz, tuj wtkm – gjvjxm rjvgfybzv gjyznm, d rfrb[
yfghfdktybz[ cjchtljnjxbnm cdjb ltqcndbz, xnj,s ecgtiyj ghjldbufnmcz d
kjrfkmyjv gjbcrt.
 'njv ujle bccktljdfybt, rjnjhjt, rfr b ght;lt, ghj[jlbn d dblt jghjcf 'rcgthnjd, hfpltkbkb yf 3 xfcnb:
- j,obt afrnjhs hfy;bhjdfybz,
- cgtwbabxyst afrnjhs hfy;bhjdfybz,
- ytufnbdyst afrnjhs hfy;bhjdfybz.
Î,obt afrnjhs hfy;bhjdfybz
Êfr jnvtxftn Ä'dbl Ìbv, bp-pf yjdjddtltybq d SERP e
Google ,jkmit ytn tlbyjuj eybdthcfkmyjuj fkujhbnvf lkz kjrfkmyjq dslfxb
([jnz, djpvj;yj, b[ dctulf ,skj ytcrjkmrj).
 'njq xfcnb bccktljdfybz 'rcgthns ljk;ys ,skb lfnm
jwtyre dkbzybz djcmvb ntvfnbxtcrb[ uhegg afrnjhjd hfy;bhjdfybz yf
htpekmnfns rf;ljuj bp nht[ nbgjd kjrfkmyjq dslfxb (kjrfkbpbhjdfyst
gjbcrjdst htpekmnfns, rfhectkm, rfhns) lkz vj,bkmys[ ecnhjqcnd b
ltcrnjgjd.
 rf;ljv ckexft uheggt afrnjhjd lfdfkfcm ghjwtynyfz jwtyrf bc[jlz bp j,otq cevvs 100%.
Ïj ckjdfv Ä'dblf, jcyjdyst [fhfrnthbcnbrb cfqnf,
cgjcj,cnde.obt tuj dscjrjq gjpbwbb d SERP Google, pf ghjitlibq ujl yt
bpvtybkbcm:
- rjvgfybz cjjndtncndetn erfpfyyjq rfntujhbb,
- yf cfqnt erfpfy abpbxtcrbq flhtc rjvgfybb d ujhjlt, r rjnjhjve jnyjcbncz pfghjc,
- tcnm rfxtcndtyyst egjvbyfybz yf bcnjxybrf[, rjnjhst fdnjhbntnys, gjkmpe.ncz ljdthbtv b htktdfynys jnhfckb,
- byajhvfwb. j yfpdfybb, flhtct b ntktajyt rjvgfybb kturj yfqnb yf cfqnt,
- vtcnjgjkj;tybt rjvgfybb ghjgbcfyj d dblt rk.xtdjuj ckjdf d pfujkjdrf[ cnhfybw,
- tcnm jnpsds d Google b yf cnjhjyyb[ cfqnf[,
- bvt.ncz rfxtcndtyyst d[jlzobt ccskrb.
Ôfrnjhs, rjnjhst vjuen gjdkbznm yf gjpbwbb cfqnf d kjrfkmyjq dslfxt Google - chtlybt pyfxtybz
(rkbrybnt lkz edtkbxtybz)
Âkbzybt afrnjhjd yf gjpbwbb cfqnf d dslfxt Google - chfdytybt vj,bkmyjq b ltrcnjgyjq dthcbb SERP
(rkbrybnt lkz edtkbxtybz)
Âkbzybt afrnjhjd yf gjpbwbb cfqnf d hfpys[ nbgf[ kjrfkmyjq dslfxb
(rkbrybnt lkz edtkbxtybz)
Ñgtwbabxyst afrnjhs hfy;bhjdfybz
 ctrwbb A 'njq xfcnb bccktljdfybz 35 htcgjyltynfv
,skj ghtlkj;tyj ds,hfnm 20 afrnjhjd hfy;bhjdfybz (bp 104), yf rjnjhst
ljk;ty j,hfnbnm dybvfybt rkbtyn (bvt.obq ,bpytc d jakfqy), tckb jy htibk
ghjldbufnmcz d Ëjrfkmyjv gjbcrt.
ÒÎÏ-20 dsukzlbn cktle.obv j,hfpjv:
1. Ñjjndtncndbt rjvgfybb erfpfyyjq rfntujhbb
2. Ífkbxbt abpbxtcrjuj flhtcf
3. Ífkbxbt cnhernehbhjdfyys[ egjvbyfybq d rfnfkjuf[
4. Êfxtcndj/htktdfynyjcnm egjvbyfybq
5. Íf cfqnt erfpfys yfpdfybt rjvgfybb, tt flhtc b ntktajy
6. Êjkbxtcndj egjvbyfybq d rfnfkjuf[ b «;tkns[ cnhfybwf[»
7. Àdnjhbntnyjcnm ljvtyf
8. Ñnhfybwf vtcnf d Google+
9. Ífpdfybt ujhjlf tcnm d pfujkjdrt cnhfybws yf Google Àlhtcf[
10. Ólfktyyjcnm erfpfyyjuj yf cfqnt flhtcf jn vtcnf, erfpfyyjuj d pfghjct
11. Êfxtcndj dytiyb[ ccskjr
12. Êjkbxtcndj jhbubyfkmys[ jnpsdjd yf Google Àlhtcf[
13. Êk.xtdbr c yfpdfybtv ghjlernf/njdfhf d pfujkjdrt cnhfybws
14. Êjkbxtcndj egjvbyfybq yf kjrfkmys[ htcehcf[
15. Ðfccnjzybt vt;le gjkmpjdfntktv, yf,bhf.obv pfghjc, b vtcnjv, ult hfcgjkj;tyf rjvgfybz
16. Êjkbxtcndj egjvbyfybq yf jlyjjnhfcktds[ htcehcf[
17. Íf +Ñnhfybwt erfpfy byltrc vtcnf
18. Ífpdfybt ujhjlf tcnm d ,jkmibycndt pfujkjdrjd cnhfybw cfqnf
19. Êjkbxtcndj jnpsdjd yf dytiyb[ htcehcf[
20. Àdnjhbntnyjcnm cnhfybws, erfpfyyjq d Google Àlhtcf[
 xfcnb  'rcgthnfv ,skj ghtlkj;tyj hfccnfdbnm gj
df;yjcnb 'nb ;t afrnjhs, yj yf 'njn hfp eckjdbt ,skj, xnj rkbtyn e;t
tcnm d kjrfkmyjv gjbcrt, n.t. c 60-75% afrnjhjd bp xfcnb A jy ecgtiyj
hf,jnftn. ÒÎÏ-20 dsukzlbn nfr:
1. Êfxtcndj egjvbyfybq
2. Êfxtcndj dytiyb[ ccskjr
3. Êjkbxtcndj jnpsdjd yf fdnjhbntnys[ bcnjxybrf[
4. Ífkbxbt cnhernehbhjdfyys[ egjvbyfybq
5. Êjkbxtcndj egjvbyfybq yf htktdfynys[ jnhfckb htcehcf[
6. Êjkbxtcndj jhbubyfkmys[ jnpsdjd yf Google Àlhtcf[
7. Àdnjhbntnyjcnm ljvtyf
8. Êjkbxtcndj ytcnhernehbhjdfyys[ egjvbyfybq (cnfnmb d jykfqy-bplfybz[, gjcns d ,kjuf[)
9. Êjkbxtcndj egjvbyfybq yf vtcnys[ htcehcf[
10. Àdnjhbntnyjcnm gjcfljxyjq cnhfybws, erfpfyyjq d Google Àlhtcf[
11. Ïhbdzprf ajnjuhfabq r +Ñnhfybwt
12. Êjkbxtcndj jnpsdjd yf cnjhjyyb[ htcehcf[
13. Êjkbxtcndj cnhernehbhjdfyys[ egjvbyfybq
14. Êk.xtdst ckjdf njdfhf/ghjlernf d jnpsdt
15. Ðfpyjj,hfpbt dytiyb[ ccskjr
16. Êjkbxtcndj ccskjr, dtleob[ yf cnhfybwe, rjnjhfz erfpfyf d Google Àlhtcf[
17. Ñrjhjcnm gjzdktybz jnpsdjd
18. Ðfpyjj,hfpbt cfqnjd, yf rjnjhs[ tcnm jnpsds j rjvgfybb
19. CTR cfqnf
20. Àdnjhbntnyjcnm htcehcjd, yf rjnjhs[ tcnm jnpsds
Ítufnbdyst afrnjhs hfy;bhjdfybz
 'njq xfcnb 'rcgthns ljk;ys ,skb ds,hfnm
[fhfrnthbcnbrb cfqnf, rjnjhst vjuen ytufnbdyj gjdkbznm yf tuj
ghjldb;tybt d Ëjrfkmyjv gjbcrt. Ôfrnjhs ghtlcnfdktys d gjhzlrt jn
yfb,jktt «dhtlys[» lj yfbvtytt.
ÒÎÏ-10 dsukzlbn cktle.obv j,hfpjv:
1. Órfpfyyst yf cfqnt lfyyst yt cjjndtncnde.n rjvgfybb
2. Ífpdfybt rjvgfybb cjlth;bn ckbirjv vyjuj rk.xtds[ ckjd
3. Ítcjjndtncndbt yfpdfybz, flhtcf b ntktajyf (ntktajy yt cjjndtncndetn htubjye)
4. Ítghfdbkmyfz ,bpytc-rfntujhbz
5. Ífkbxbt ytcrjkmrb[ ,bpytc-cnhfybw c jlybv b ntv ;t yfpdfybtv b flhtcjv
6. Ítcjjndtncndbt ntktajyf erfpfyyjuj d Google Àlhtcf[
7. Ítcjjndtncndbt flhtcf erfpfyyjuj d Google Àlhtcf[
8. Èyajhvfwbz j yfheitybz[ ghtlgbcfybq Google yf cfqnt rjvgfybb
9. Èyajhvfwbz j dhtljyjcyjv rjyntynt yf cfqnt rjvgfybb
10. Încencndbt byltrcbhetvs[ lfyys[ j yfpdfybb, flhtct b ntktajyt rjvgfybb yf cfqnt.
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