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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 cdjtq ltzntkmyjcnb gj SEO-ghjldb;tyb. ghjtrnjd z cnjkryekcz c
bynthtcyjq jcj,tyyjcnm. k.ltq. ×tkjdtr [jxtn yfxfnm ghjldbufnm cdjq
htcehc, jy ujnjd ghtljcnfdbnm yf 'nj vtczxysq ,.l;tn b lf;t ytvyjuj
,jkmit d dblt gk.itr, yj jy [jxtn 'nj ltkfnm ,tp rfrjq-kb,j htrkfvyjq
cnhfntubb.
Âhjlt ,s e;t ghjikj nj dhtvz, rjulf k.lb yt gjybvfkb cgtwbabre
bynthytnf. Áfpjdst ghbywbgs ufptnyjq b ntkthtrkfvs gthtikb d dt,, yj
k.lb fltrdfnyj gjybvfz, gjxtve: «Èuheirb htrkfvbhe.n dj dhtvz vekmnbrjd,
f fynbltghtccfyns dtxthjv», — yt [jnzn gjybvfnm nj, xnj d bynthytnt
ceotcndetn nfrfz ;t pfrjyjvthyjcnm.
Ïj 'njq ghbxbyt gjhzlrf gjkjdbys dhtvtyb e[jlbn yf nj, xnj,s dsnzyenm bp
xtkjdtrf gjlhj,yjcnb j, tuj ,bpytct, tot gjhzlrf 30% ghjwtynjd yf nj,
xnj,s jghtltkbnm rk.xtdst abirb, wtktde. felbnjhb. b gjlj,hfnm
ctvfynbxtcrjt zlhj ghj eybrfkmyjt njhujdjt ghtlkj;tybt lfyyjq abhvs. È
e;t jcnfdittcz dhtvz e[jlbn yf jcdjtybt ,.l;tnf b hexye. hf,jne.
ß htibk cjcnfdbnm yt,jkmijq cgbcjr ghfdbk, rjnjhst vjuen gjvjxm k.lzv,
yfxbyf.obv cdj. ltzntkmyjcnm d bynthytnt, kb,j rjnjhst gkfybhe.n jnrhsnm
cdjt ghtlcnfdbntkmcndj d bynthytnt. Òj tcnm, gjyznm jcyjdyst ghfdbkf
buhs. Òt, rnj ,jktt- vtytt hfp,bhf.ncz d 'njv, ybxtuj yjdjuj yt yfqlen.
Ítj,[jlbvj xtnrj jghtltkbnm jcyjdyjt ghtlyfpyfxtybt cfqnf
Îcyjdysvb ghbxbyfvb cjplfybz cfqnf vjuen ,snm:
1) Ïhbcencndbt d bynthytnt;
2) Èyajhvbhjdfybt gjntywbfkmys[ rkbtynjd;
3) Ïhjlf;f eckeu kb,j njdfhjd;
4) Îgthfwbjyyfz ltzntkmyjcnm (ljrevtynjj,jhjn, j,kfxyst htitybz, rkbtyncrbq gjhnatkm b n.l.).
Ïhbcencndbt d bynthytnt: Îxtym xfcnj d abhvf[ yf dbpbnrf[, kb,j
yf htrkfvyjq ghjlerwbb erfpsdftncz cfqn rjvgfybb, yf rjnjhjv le,kbhetncz
htrkfvyfz byajhvfwbz, jnxtns b ge,kbre.ncz yjdjcnb. Ò.t. cfqn dscnegftn
bvbl;tdjq cjcnfdkz.otq. Ïhb eckjdbb njuj, xnj rjvgfybz nhfnbn
ljcnfnjxyst chtlcndf yf lheubt dbls htrkfvs, ,.l;tn yf ghjldb;tybt
nfrjuj htcehcf ytpyfxbntkty, f ctvfynbxtcrjt zlhj ghtlcnfdkztn pfghjcs c
yfbvtyjdfybtv rjvgfybb, b t¸ eckeu. Êfr ,s 'nj yt pdexfkj cnhfyysv, yj
vyj;tcndj abhv ltkf.n cfqn lkz ufkjxrb, f tuj ghjldb;tybt zdkztncz kbim
ajhvfkmyjcnm..
Èyajhvbhjdfybt gjntywbfkmys[ rkbtynjd: Îcyjdyfz wtkm rjvgfybq,
rjnjhst ghtljcnfdkz.n eckeub, kb,j njdfhs, rjnjhst ytkmpz regbnm xthtp
bynthytn. Ñ.lf d[jlbn: cnhjbntkmcndj, .hblbxtcrbt eckeub, ÆÊÕ-rjvgfybb,
nhfycgjhnyst rjvgfybb b lheubt. Îcj,tyyjcnm. ghjldb;tybz gj lfyyjve
ctuvtyne zdkztncz nj, xnj ytj,[jlbvj dskfdkbdfnm gjntywbfkmyst
rjvvthxtcrbt pfghjcs d ,jkmijv xbckt vecjhf.
Ïhbvth: «Ïthtgkfybhjdrf rdfhnbhs» — [jhjibq ;bhysq pfghjc, jlyfrj
cnjbvjcnm tuj ghjldb;tybz ,eltn rhfqyt dscjrf. Â eckjdbz[ rjyrehtywbb
vt;le futyncndfvb ytldb;bvjcnb ghj,bnmcz d njg ,eltn jxtym ljhjuj.
Înctbdftv jnc.lf ltdjxtr, rjnjhst vtxnf.n gjvtyznm e ct,z xnj-nj d
rjvyfnt. Òt[, rnj k.,etncz ghtrhfcysvb rfhnbyrfvb. Òt[, rnj [jxtn
gj;fkjdfnmcz yf cjctltq. Òt[, rnj [jxtn cfvjdjkmyj gjkjvfnm gfhe cnty. Â
bnjut: nhfabr yf cfqn ,eltn, yj cnjbvjcnm jlyjuj rkbtynf lkz abhvs
,eltn dsit, xtv gjntywbfkmyfz ghb,skm. Åckb kjdbnm k.ltq gj nfrjve
pfghjce ghb gjvjob rjyntrcnyjq htrkfvs, nj vj;yj jcnfnmcz ,tp infyjd.
Ïj 'njq ghbxbyt ds,bhftv ,jktt eprbt pfghjcs: «gthtgkfybhjdrf rdfhnbhs
ljrevtyns», «jajhvktybt gthtgkfybhjdrb rdfhnbhs», «hfphtitybt yf
gthtgkfybhjdre rdfhnbhs», «epfrjybdfybt gthtgkfybhjdrb rdfhnbhs».
È nfr, xnj vs gjkexftv: Ájktt eprbt pfghjcs, ,jktt rjyrehtynyfz chtlf,
wtktdst rkbtyns b ljhjujt ghjldb;tybt. Ñnjbn jnvtnbnm, xnj ghjldbufnmcz
gj nfrbv pfghjcfv ,eltn ckj;yj, yj gj rhfqyt vtht ghjldb;tybt ,eltn
yfghfdktyj yf wtktds[ rkbtynjd, f rjyntrcnyfz htrkfvf ,eltn nhfnbnmcz gj
yfpyfxtyb..
Äfktt ytj,[jlbvj j,ujdjhbnm c pfrfpxbrjv cgtwbabre tuj hf,jns b tuj
eckeu. Äjgecnbv, tuj rjvgfybz ghjdjlbn 'rcgthnbpe lkz ljrevtynjd yf
gthtgkfybhjdre. Èp 20 futyncnd tuj rjyrehtynjd njkmrj tot ldf jrfpsdf.n
gjlj,ye. eckeue. À pyfxbn, ghjldb;tybt gj nfrjve pfghjce ,eltn b ltitdkt
b dsujlytq. Òfr rfr rkbtyn ,eltn ds,bhfnm Âfc e;t yt bp cgbcrf bp 20, f
bp cgbcrf bp 3. ×nj gjdsiftn ifycs gjkexbnm pfrfp.
Äfktt: gj ckj;yjve pfghjce yf gthdjv vtcnt ds[jlbn cghfdjxybr
ghtlghbznbq c b[ rjynfrnysvb lfyysvb. Êjyrehtynyfz chtlf dscjrfz,
cnjbvjcnm ytj,[jlbvjq ccskjxyjq vfccs rhfqyt dtkbrf. Òjulf dsujlytq
j,hfnbnmcz r cghfdjxybre, pfgkfnbnm nfhba + ,jyec, xnj,s hfpvtcnbnmcz d
ytv yf gthdjv vtcnt. Ìs vj;tv gjkexbnm njg-1, yj yt nhfnbv cdjb cbks b
dhtvz yf ,jhm,e c ,jktt cbkmysv rjyrehtynjv.
Ïhbdtltyysq vyj. ghbvth, gjrfpsdftn, xnj SEO-Ïhjldb;tybt ghjtrnf
yfxbyftncz ujhfplj hfymit, xtv fyfkbp cfqnf, tuj rjyrehtynjd b gjregrf
ccskjxyjq vfccs. Íj k.lb 'njuj yt gjybvf.n. È xfcnj nhfnzn cdjb ltymub
yf ytye;yst dtob.
Ïhjlf;f eckeu kb,j njdfhjd: Ïht;lt xtv gkfybhjdfnm ghjlfdfnm
xthtp bynthytn, Âs ljk;ys ghtrhfcyj gjybvfnm, xnj dhtvtyf lbrjuj
bynthytnf ghjikb. È 'nj ctqxfc rhegysq hsyjr c cbkmysvb buhjrfvb b
vyjujvbkkbjyysvb ,.l;tnfvb. ×fcnj gjkexf. ghtlkj;tybz dblf: « Ó yfc tcnm
bynthytn vfufpby, vs ghjlftv yjcrb. Ífv ye;ty njg». Àyfkbp gjrfpsdftn
rjyrehtynjd d dblt Avito, Ozon, Wildberries b n.l. È djn rfr j,]zcybnm
xtkjdtre, xnj ytkmpz pf 5-10 nsczx he,ktq d vtczw j,jqnb wtkst rjvfyls
ghjatccbjyfkjd c htrkfvysvb ,.l;tnfvb d ytcrjkmrj vbkkbjyjd ljkkfhjd.
Ò.t. tckb ds [jnbnt gjcnhjbnm ,bpytc, nj Âs ljk;ys ltkfnm ,bpytc.
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