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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
 b.kt ßyltrc ghtlcnfdbk
ßyltrc.Ìtnhbre 2.0. Î,yjdktyyfz dthcbz cthdbcf gjpdjkztn htifnm cfvst
hfpyst pflfxb — yfxbyfz c jwtyrb 'aatrnbdyjcnb htrkfvs b pfrfyxbdfz
gkfybhjdfybtv pfregjr.
Ñtqxfc cthdbc yf[jlbncz d cnflbb ,tnf-ntcnbhjdfybz. ×fcnm aeyrwbjyfkf
e;t ljcnegyf, f ytrjnjhst djpvj;yjcnb njkmrj ujnjdzncz r pfgecre.
×nj ;t levf.n j yjdjv cthdbct jntxtcndtyyst cgtwbfkbcns? Ìs htibkb ghjdtcnb yt,jkmijq jghjc.
Îktu Ñf[yj, ukfdysq vfhrtnjkju Èynthkf,c:
Ðfpujdjh j pyfxbntkmyjv ekexitybb b gththf,jnrt Ìtnhbrb
bl¸n e;t lfdyj. Âgthdst j uhzleob[ «cbkmys[ bpvtytybz[» ujdjhbkb
yf iMetrics 2012, fyjyc dthcbb 2.0 ,sk d 2013 ujle. Ïenm jrfpfkcz
nthybcnsv b yt nfrbv ,scnhsv, rfr njulf j,tofkb. Î crjhjv pfgecrt
j,yjdk¸yyjq dthcbb cnfkj gjyznyj gjckt j,]zdktybz j ibahjdfybb gjbcrjds[
pfghjcjd. Ïj cenb, dt,vfcnthfv njyrj yfvtryekb: df;yfz xfcnm Google
Analytics crjhj ,eltn yt frnefkmyf, dct ghb[jlbnt d Ìtnhbre. Íj djn
cnbvekjd gtht[jlbnm, rhjvt gjbcrjds[ ahfp, yt ,skj. Âthcbz 2.0 — 'nj
ytcrjkmrj ifujd dgth¸l, yj lj wtkb (Google Analytics) to¸ lfktrjdfnj,
exbnsdfz nj, xnj ctqxfc e;t frnefkty Universal Analytics. Ïjzdktybt
hfcibhtyys[ ctuvtynjd — 'nj ghtrhfcyj, yj e rjyrehtynf jyb ,skb e;t
,jktt 3[ ktn yfpfl. Înx¸ns gthtcnfkb ,snm ;¸cnrbvb b kturj
rfcnjvbpbhe.ncz — 'nj [jhjij b ghfdbkmyj, yj 'nj njxyj yt ghjhsd.
Äbpfqy — gjyznbt ce,]trnbdyjt, nen ybxtuj [jhjituj b gkj[juj yt crf;tim,
yf nt[ybxtcrbt djpvj;yjcnb dkbztn vfkj. Íj jnltkmyjt eprjt vtcnj:
gtht[jl jn rjlf cx¸nxbrf r cnfnbcnbrt — nfr b jcnfkjcm ytljhf,jnfyysv.
 pfrk.xtybb [jntkjcm ,s jnvtnbnm: yf yfcnjzobq vjvtyn jcyjdysv
rjyrehtynysv ghtbveotcndjv ßyltrc.Ìtnhbrb ghjljk;ftn jcnfdfnmcz
Ât,dbpjh.
Àhn¸v Êek,fcjd, dt,-fyfkbnbr ÐÀ ADLABS:
Âs[jl ßyltrc.Ìtnhbrb 2.0 — ,tpeckjdyj, gjpbnbdyfz
yjdjcnm. Ìs ,kfujlfhbv dc. rjvfyle hfphf,jnxbrjd pf ghjltkfyye. hf,jne.
ß ;t gjcnfhf.cm jgbcfnm bpvtytybz, rjnjhst vyt gjyhfdbkbcm d ,jkmitq
cntgtyb.
Ïthdjt, xnj [jxe jnvtnbnm, — 'nj rhfcbdsq lbpfqy b elj,yjt .pf,bkbnb.
Ñktdf hfpvtcnbkcz ,kjr c yfdbufwbtq gj cthdbce, yfl ,kjrjv gjzdbkjcm
gjkt lkz gjbcrf, rjnjhjuj nfr yt [dfnfkj d ghtlsleotq dthcbb
ßyltrc.Ìtnhbrb.
Âj-dnjhs[, gjzdbkbcm ghtlecnfyjdktyyst ctuvtyns, rjnjhst gjpdjkz.n
hfpltkznm nhfabr gj hfpkbxysv gjrfpfntkzv, d njv xbckt, b gj UTM vtnrfv,
xnj eghjoftn fyfkbp lfyys[. Ê njve ;t, gjzdbkcz aeyrwbjyfk lkz
chfdytybz lde[ ctuvtynjd b chfdytybz ctuvtynf c ghtlsleobv gthbjljv.
Â-nhtnmb[, htfkbpjdfy yjdsq API, rjnjhsq gjpdjkztn byntuhbhjdfnm
lfyyst bp ßyltrc.Ìtnhbrb d lheubt cbcntvs. Ítrjnjhst djpvj;yjcnb
ßyltrc.Ìtnhbrb d yfcnjzobq vjvtyn gjrf yt ljcnegys yf cnflbb
Beta-ntcnbhjdfybz — vjybnjhbyu, gjdtltybt b rjydthcbb, ;ltv b[ crjhjq
htfkbpfwbb.
À nfr ;t [jntkjcm ,s edbltnm d yjdjq dthcbb cktle.obq aeyrwbjyfk:
- fyyjnfwbb r lbfuhfvvfv lkz lj,fdktybz cjjndtncnde.ob[ rjvvtynfhbtd gj [jle ghjtrnf;
- abkmnhs d jnxtnf[ lkz ,scnhjuj fuhtubhjdfybz byajhvfwbb;
- cdzprb frrfeynjd Äbhtrnf b Ìtnhbrb lkz pfuheprb htrkfvys[ gjrfpfntktq.
 j,otv b wtkjv, j,yjdktybt cbcntvs ghjbpjikj dtcmvf ghjlernbdyj lkz
gjkmpjdfntktq. Ætkf. dctq rjvfylt Ìtnhbrb b lfkmit hfpdbdfnm cdjq
ghjlern.
Ìb[fbk Ñkbdbycrbq, herjdjlbntkm jnltkf gjbcrjdjq fyfkbnbrb Wikimart:
Âgtxfnktybq ytcrjkmrj. Ïthdjt — elj,yj b ,scnhj,
bynthatqc jnkbxysq. Ânjhjt — gjrf ytn c'vgkbyuf. Ít afrn, xnj 'nj
yfdctulf nfr, yj gjrf nfr b 'nj [jhjij. Òhtnmt — gjrf vfkj fnhb,ewbq,
ytn «gjcktlytuj ytghzvjuj». Ýnj ltkj yf;bdyjt, j,tof.n pfgbkbnm. ×nj
jujhxftn — gjrf yb d Ìtnhbrt, yb d GA ytn hsyjxys[ lfyys[. Ïhb 'njv
fyfkbnbre jxtym df;yj gjybvfnm hsyjxyst nhtyls gj cghjce b rjydthcbb,
yfghbvth. Ìs evttv bpvthznm ctpjyyst nhtyls, yj 'nj yt cfvfz ghjcnfz
pflfxf. Äevf., vyjubv ,skb ,s bynthtcys nfrbt lfyyst. À djj,ot,
gjcrjkmre ghjlern d jnrhsnjv ,tnf-ntcnbhjdfybb, ujhfplj kexit
cfvjcnjzntkmyj gjghj,jdfnm, xtv xbnfnm xe;bt vytybz ;)
Ãhbujhbq Çfuht,tkmysq, dtleobq cgtwbfkbcn nhfabrjds[ ghjtrnjd Ingate:
Äkz ßyltrc.Ìtnhbrb gjzdktybt aeyrwbjyfkf ctuvtynbhjdfybz
b gthtcnhjqrf API, jxtdblyj, ifu r pfvtotyb. Google Analytics yf «gjcne»
jcyjdyjuj bycnhevtynf dt,-fyfkbnbrb d Ðjccbb. Ðfpevttncz, cdzpfyj 'nj
yt njkmrj c yjdsv aeyrwbjyfkjv, yj b c ibahjdfybtv htaththjd.
Ïj vjtve vytyb., ctuvtynbhjdfybt d Ìtnhbrt tcnm relf ljhf,fnsdfnm
c njxrb phtybz elj,cndf gjkmpjdfybz, yj e;t ctqxfc jyj lftn djpvj;yjcnm
gjkexfnm ljcnfnjxysq lkz ytckj;yjq fyfkbnbrb yf,jh lfyys[.
Èdfy Ìfksuby, vtytl;th gj hf,jnt c rkbtynfvb futyncndf i-Media:
Íjdfz ßyltrc.Ìtnhbrf gjzdbkfcm cjdctv ytlfdyj, jlyfrj
ukfdyst bpvtytybz pfvtnys ghfrnbxtcrb chfpe. ×nj hfplhf;fkj d cnfhjq
dthcbb ,jktt dctuj? Êjytxyj ;t, ,jkmijt dhtvz pfuheprb... Îcj,tyyj
cnhfybwf «Ìjb cxtnxbrb», htpekmnfns gjbcrf. Ýnj ,skj ghjcnj ytcthmtpyj
lkz cthdbcf jn rjvgfybb ehjdyz ßyltrcf. Íjdfz ßyltrc.Ìtnhbrf hf,jnftn
joenbvj ,scnhtt. Ânjhjq bp]zy — jncencndbt ub,rjcnb d ghtlcnfdktybb
lfyys[. Äf, ,sk «Êjycnhernjh jnxtnjd», jlyfrj tuj elj,cndj b aeyrwbjyfk
rfr vbybvev cgjhyst. Íjdfz dthcbz j,htkf djpvj;yjcnm ds,jhf gfhfvtnhjd
uheggbhjdrb, ctuvtynfwbb b n.l. ghzvj d jnxtnf[, xnj, ytcjvytyyj,
eghjoftn ;bpym. Ïjpbnbdysv vjvtynjv cnfk nfr;t yjdsq API Ìtnhbrb.
Èp dcgjvjufntkmyjuj bycnhevtynf jy ghtdhfnbkcz d jcyjde cthdbcf.
Èpvtybkcz bynthatqc b, yf vjq dpukzl, d kexie. cnjhjye. Ìyjubt yf[jlzn
tuj xthtcxeh gj[j;bv yf Google Analytics, pdexfn lf;t j,dbytybz
d gkfubfnt. ß yt db;e d bcgjkmpjdfybb elfxys[ htitybq ybxtuj gkj[juj.
Ðfpevttncz, jn chfdytybq c GA yt eqnb yt njkmrj gj xfcnb bynthatqcf. ×nj
rfcftncz aeyrwbjyfkf, r cj;fktyb., Ìtnhbrf dct tot jcnftncz crjhtt
dcgjvjufntkmysv bycnhevtynjv d hf,jnt, yt;tkb gjkyjwtyysv rjyrehtynjv
Google Analytics. Âghjxtv, ukfdyjt — Ìtnhbrt tcnm, relf hfcnb,
f e ßyltrcf, rf;tncz, tcnm ;tkfybt 'njn hjcn gjllth;bdfnm.
Êfr dblbv, yjdfz Ìtnhbrf tot yt ljdtltyf lj cjdthitycndf,
yj yt phz ;t bycnhevtyn yf[jlbncz d ,tnf-ntcnbhjdfybb. Ódthtys, xnj
hfphf,jnxbrb exnen dct gj;tkfybz gjkmpjdfntktq b 'rcgthnjd b htfkbpe.n
b[ d ,kb;fqitt dhtvz.
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