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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Äbpfqy vj,bkmyjq cnhfybws njdfhf — ckj;yfz hf,jnf. Íe;yj dpznm
,jkmie. xfcnm byajhvfwbb, rjnjhfz tcnm yf ltcrnjgyjq dthcbb cfqnf,
b jhufybxyj evtcnbnm tt d juhfybxtyys[ eckjdbz[ vj,bkmyjuj cfqnf.
Ïjhnfk econsultancy.com cltkfk gjl,jhre cjdtnjd, rjnjhst gjvjuen cltkfnm 'ne hf,jne ,jktt htpekmnfnbdyjq.
Ïjyznyjt yfpdfybt ghjlernf
Ïj 'njve gjdjle ckj;yj crfpfnm xnj-nj yjdjt: yfpdfybt j,zpfntkmyj ljk;yj ,snm, b jyj ljk;yj ,snm jgbcfntkmysv.
Ötyf
Ötyf — rk.x r htityb. j gjregrt b nj, xnj gjkmpjdfntkb chfpe ;t boen
yf cfqnt. Òfr xnj cltkfqnt tt pfvtnyjq b dsltkbnt wdtnjv b hfpvthjv.
Âjn [jhjibq ghbvth jn Schuh:
Èpj,hf;tybz ghjlernf
Òj, xnj vs bvttv ltkj c vfktymrbv 'rhfyjv, djdct yt jpyfxftn, xnj rkbtynfv ,eltn ljcnfnjxyj jlyjuj bpj,hf;tybz.
Âjn jcyjdyst nbgs bpj,hf;tybq, rjnjhst ljk;ys e dfc ,snm:
- Înltkmysq cybvjr, gjrfpsdf.obq njdfh c kexitq cnjhjys:
- Èpj,hf;tybt ltnfktq bpltkbz gjvjuftn gjregfntkzv kexit tuj ghtlcnfdbnm:
- Înj,hf;tybt aeyrwbjyfkf njdfhf. Ífghbvth, d ghbvtht yb;t gjrfpfyj, rfr vj;yj bcgjkmpjdfnm hfpyst jnltktybz ,evf;ybrf.
- Ðfpvtotybt ytcrjkmrb[ bpj,hf;tybq nfr;t
yt ,eltn kbiybv. Ýnj gjpdjkbn gjntywbfkmysv gjregfntkzv edbltnm ghjlern
gjl hfpysvb eukfvb b d hfpyjv rjyntrcnt.
- Ìfcinf,bhetvst bpj,hf;tybz. È[ jxtym pljhjdj ltkftn John Lewis:
Ïjyznyst ghbpsds r ltqcndb.
Ïhbpsds r ltqcndb. ljk;ys dsltkznmcz. Êkbtyns ljk;ys njxyj gjybvfnm,
xnj ye;yj cltkfnm, xnj,s ds,hfnm hfpvth bkb lj,fdbnm njdfhs d rjhpbye.
Âjn ytcrjkmrj cjdtnjd gj vj,bkmysv CTA:
- Ñltkfqnt ryjgrb wdtnysvb. Ïhjntcnbheqnt b gjcvjnhbnt, rfrbt wdtnf lf.n kexibt htpekmnfns.
- Ôjhvekbhjdrb ljk;ys ,snm jlyjpyfxysvb. Ïjkmpjdfntkb ljk;ys xtnrj
gjybvfnm, xnj ghjbpjqltn gjckt yf;fnbz yf ryjgre, yfghbvth, «Äj,fdbnm
d rjhpbye» bkb «Îgkfnbnm».
- Ñltkfqnt ryjgrb ,jkmibvb.
- Ðfpvtcnbnt ryjgrb nfv, ult b[ ,eltn [jhjij dblyj.
Ïjcnfhfqntcm flfgnbhjdfnm CTA lkz hfpys[ ecnhjqcnd. Ítj,[jlbvj
e,tlbnmcz, xnj ryjgrb rjhhtrnyj hf,jnf.n yf hfpkbxys[ gkfnajhvf[.
Ít kbiybv ,eltn hfccvjnhtnm rhtfnbdyst djpvj;yjcnb, rjnjhst tcnm
yf rf;ljv ecnhjqcndt.
Ífghbvth, Direct Line bcgjkmpe.n crjkmpzoe. ryjgre d iPad-dthcbb
cdjtq ljvfiytq cnhfybws d Ãthvfybb. Ýnj [jhjij pyfrjvjt gjkmpjdfntkzv
iPad b iPhone ltqcndbt edtkbxbkj rjkbxtcndj htubcnhfwbq yf 9,23%:
Îgbcfybt njdfhjd
Êfr ghfdbkj, ytj,[jlbvs ldf nbgf jgbcfybz njdfhf:
- Êhfnrjt jgbcfybt djpkt bpj,hf;tybz ghjlernf, d rjnjhjv ujdjhbncz d wtkjv j njdfht b tuj jcj,tyyjcnz[.
Òfr 'nj dsukzlbn yf Truffle Shuffle:
- Ïjlhj,yjt jgbcfybt yf cnhfybwt njdfhf.
Âjn ghbvth jn Firebox:
Õjnz lkbyyst jgbcfybz vjuen hfplhf;fnm vj,bkmys[ gjkmpjdfntktq ntv,
xnj pfybvf.n vyjuj vtcnf yf 'rhfyt, jyb dct ;t ytj,[jlbvs. Îcj,tyyj 'nj
rfcftncz nt[ybxtcrjq byajhvfwbb b ltnfkbpfwbb.
Âs,jh wdtnf b hfpvthf
Âct ljk;yj ,snm ghjcnj lkz bcgjkmpjdfybz b gjybvfybz, rfr e House of Fraser:
Èyajhvfwbz j ljcnfdrt
Ñrjkmrj cnjbn ljcnfdrf b rfr crjhj jyf ,eltn jceotcndktyf — rk.xtdst
djghjcs lkz rkbtynjd, b jyb ljk;ys kturj yfqnb jndtns yf yb[.
Ðfcibhtyyjt vty. yf cfqnt John Lewis gjrfpsdftn hfpkbxyst dfhbfyns ljcnfdrb, tt cnjbvjcnb b chjrjd:
Èyajhvfwbz j djpdhfnt
Êkbtyns ljk;ys pyfnm, xnj njdfh vj;yj kturj dthyenm d ckexft, tckb
jy yt gjljitk. Ýnj jnyjcbncz rj dctv htntqkthfv, d jcj,tyyjcnb
r ghtlcnfdbntkzv fashion-jnhfckb, ult dthjznyjcnm djpdhfnf, rfr ghfdbkj,
dsit.
Selfridges ghtljcnfdkz.n ye;ye. byajhvfwb. rjhjnrj b zcyj:
House of Fraser yt cregzncz yf ltnfkb b hfccrfpsdf.ncz, rfr dthyenm njdfh d vfufpby bkb gj gjxnt:
Ðfpvths
Ít,jkmifz gjvjom rkbtynfv d ds,jht ghfdbkmyjuj hfpvthf evtymiftn
dthjznyjcnm djpdhfnf. Topshop ghtlkfuftn yt njkmrj nf,kbwe hfpvthjd,
yj b lftn byajhvfwb. j, jcj,tyyjcnz[ gjcflrb.
Äj,fdbnm d wish-kbcn
Åckb rkbtyns bcgjkmpe.n 'ne aeyrwb. d ltcrnjgyjq dthcbb dfituj cfqnf,
jyb pf[jnzn edbltnm tt b d cdjtv vj,bkmyjv. Îcj,tyyj jyf ghbujlbncz ntv
gjkmpjdfntkzv, rjnjhst ghtlgjxbnf.n cjdthifnm gjregrb c ltcrnjgf,
bcgsnsdf.ncz nhelyjcnb c bynthytn-cjtlbytybtv bkb [jnzn jnkj;bnm njdfhs
yf gjnjv.
Înpsds
Înpsds j njdfhf[ j,zpfntkmyj ljk;ys ,snm b d vj,bkmyjq dthcbb dfituj
cfqnf. Íj hfpvtofnm b[ ye;yj c evjv. Îcyjdyfz ntyltywbz pfrk.xftncz
d njv, xnj,s gjrfpsdfnm chtlybq ,fkk jnpsdf yf dblyjv vtcnt, f djn
ltnfkb jgecrfnm dybp cnhfybws.
Amazon gjlxthrbdftn chtlybq hfqnbyu, gjrfpsdfz d njv xbckt b rjkbxtcndj jnpsdjd:
À djn Schuh lftn relf ,jkmit gjktpyjq byajhvfwbb, xnj dctulf gjktpyj b gjvjuftn evtymibnm xbckj djpdhfnjd:
Âbltj
Ìj,bkmyjt dbltj cnhtvbntkmyj yf,bhftn gjgekzhyjcnm, djpvj;yj, 'nj
cdzpfyj c gjdsitybtv ljcnegyjcnb 4G. Òfr xnj tckb e dfc tcnm gjlj,ysq
rjyntyn, tuj j,zpfntkmyj ye;yj bcgjkmpjdfnm.
A.O.com hfpvtcnbk e ct,z yf cfqnt dbltjubls gj cnbhfkmysv vfibyfv:
Âbltj ghjbuhsdftncz d gjkyj'rhfyyjv ht;bvt b pyfrjvbn phbntktq c jcj,tyyjcnzvb ghjlernf.
Êjytxyj, nfrjq rjyntyn vj;tn ytcrjkmrj pfvtlkbnm crjhjcnm pfuheprb
cnhfybws. Íj gjvybnt, xnj ldt vbyens dbltj vjuen ghjlfnm ghjlern ,jkmit,
xtv dct ntrcns yf cnhfybwt.
Ñfvjdsdjp
Ñfvjdsdjp cnfyjdbncz dct ,jktt gjgekzhysv chtlb vj,bkmys[
gjkmpjdfntktq, nfr xnj jxtym df;yj jhufybpjdfnm 'ne djpvj;yjcnm e ct,z
yf cfqnt.
Ïhbkj;tybt vfufpbyf Argos — ghtrhfcysq ghbvth ghjtrnbhjdfybz gjl
vj,bkmyst ecnhjqcndf. Ífghbvth, jyj cfvj botn ,kbpkt;fobt vfufpbys
b hfccrfpsdftn, rfr lj yb[ lj,hfnmcz:
Ïhjdthrf yfkbxbz
Ýnf aeyrwbz gjpdjkztn gjregfntkzv gjregfnm b htpthdbhjdfnm njdfhs d vfufpbyt.
Ñjwbfkmyst ryjgrb
Ñ jlyjq cnjhjys, cjwbfkmyst ryjgrb vjuen jndktxm rkbtynjd,
yj c lheujq — jyb ghtljcnfdkz.n ghtrhfcye. djpvj;yjcnm cltkfnm
,tcgkfnye. htrkfve njdfhf.
Íj gjvybnt, xnj cjwbfkmyst ryjgrb yt ljk;ys jndktrfnm dybvfybt jn ghbpsdjd r ltqcndb..
Êjynfrns
Åckb e gjkmpjdfntktq djpybryen djghjcs bkb nhelyjcnb c gjregrjq,
e yb[ ljk;yf ,snm djpvj;yjcnm cdzpfnmcz c dfvb. Ïj'njve yf cfqnt
ytghtvtyyj ye;yf ccskrf yf email cke;,s gjllth;rb, [jnz d ckexft
c vj,bkmysvb gjkmpjdfntkzvb rkbrf,tkmysq yjvth ntktajyf jrf;tncz relf
gjktpytt.
Schuh ghtlkfuftn cdjb gjkmpjdfntkzv brjyre ntktajyf yf cnhfybwt
njdfhf, gjckt lde[ rkbrjd gj rjnjhjq gjkmpjdfntkm e;t ,eltn pdjybnm
d cke;,e gjllth;rb.
Êhjcc-ghjlf;b b lj-ghjlf;b
Õjnz vtcnj yf vj,bkmyjq cnhfybwt jxtym juhfybxtyj, htntqkths dct ;t ljk;ys jpf,jnbnmcz yfkbxbtv 'njuj aeyrwbjyfkf.
Ècgjkmpeqnt frnefkmyjcnm
Booking.com — vfcnth ltkfnm frnefkmyst ghtlkj;tybz rfr d ltcrnjgt, nfr b yf vj,bkmys[ ecnhjqcndf[.
Ífghbvth, gjkmpjdfntkb dblzn, crjkmrj k.ltq ghjcvfnhbdftn rjyrhtnye.
cnhfybwe jntkz d lfyysq vjvtyn, b 'nj pfcnfdkztn b[ gjnjhjgbnmcz, gjrf
rnj-nj b[ yt jgthtlbk. Òjn ;t ghbywbg hf,jnftn c rjkbxtcndjv cdj,jlys[
yjvthjd.
Äjcnegyst cgjcj,s jgkfns
Ýnj vj;tn cnfnm htif.obv afrnjhjv ghb gjregrt. Òfr xnj gjlevfqnt yfl ntv, rfr ds ghtljcnfdkztnt byajhvfwb.. Óxbntcm e Schuh:
Î lheub[ j,zpfntkmys[, gj dfitve vytyb., 'ktvtynf[ vj,bkmyjq cnhfybws
njdfhf b [jhjib[ ghbvthf[ b[ htfkbpfwbb gbibnt d rjvvtynfhbz[ r cnfnmt.
Äfhmz Êfkbycrfz
Ðtlfrnjh-gthtdjlxbr,
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