|
ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå)
Ïhjljk;ftv hfpujdjh j nhtylf[.
Íf 'njn hfp htlfrwbz SEOnews gjghjcbkf 'rcgthnjd bp SEO-rjvgfybq
hfccrfpfnm j njv, rfrbt nhtyls ,elen jghtltkz.obvb yf hsyrt gjbcrjdjuj
ghjldb;tybz d 2016 ujle.
Êjycnfynby Ñrj,ttd, utythfkmysq lbhtrnjh ÃÊ "Ñrj,ttd b gfhnyths"
Ïj 2016 ujle [jntkjcm ,s dsltkbnm ldt rfntujhbb nhtyljd:
Ïhbdsxyst:
- Ífrhenrf gjdtltyxtcrb[ afrnjhjd («f,cjk.nyjq ,tpjgfcyfz»)
- Çfregrf ccskjr (j,zpfntkmyj «ghfdbkmyfz» b «jcnjhj;yfz»)
- Ðfpdbnbt cfqnjd lkz k.ltq (j,zpfntkmyj «dscjrjnt[yjkjubxys[»)
- Øbhjrfz ctvfynbrf (vyjuj pfghjcjd, ,jkmibt zlhf b ghjx.)
- Ïjzdktybt «fynbrhbpbcys[» cthdbcjd b htwtgnjd ajhvfnf «Ïhjldb;tybt d njg pf 2 ytltkb b 5 he,ktq ,tp cvc b htubcnhfwbb».
Ýnbv ,eltn pfybvfnmcz lj 80% hsyrf, ntv cfvsv jcdj,j;lfz njgs dslfxb
lkz jcnfkmys[ 20% seo-rjvgfybq. Îyb ,elen cktljdfnm dnjhjq rfntujhbb
nhtyljd:
- Ìj,bkbpfwbz — dct ,jkmit ltcrnjgyjq felbnjhbb
gthtntrftn d vj,bkmybrb. Ítj,[jlbvj ,eltn jgnbvbpbhjdfnm htcehcs gjl
vj,bkmye. dthcb., xnj,s yt gjnthznm 'ne felbnjhb..
- Â rjywt 2015 ujlf gjzdbkfcm eckeuf c]tvf abkmnhjd (ght;lt dctuj,
«Ìbyecbycrf») — d yjdjv ujle hf,jns e nfrb[ cgtwbfkbcnjd cnfytn tot
,jkmit.
- Òz;tkfz 'rjyjvbxtcrfz j,cnfyjdrf d cdzpb c gfltybtv hsyrjd e;t
ghbdtkf r ;tkfyb. cj,cndtyybrjd ,bpytcf gjcxbnfnm djpdhfn bydtcnbwbq d
rf;lsq rfyfk ghjldb;tybz. Â afdjht ,elen futyncndf, rjnjhst ghtlkj;fn
rkbtyne hjcn htfkmyjq rjydthcbb ghb vbybvfkmys[ ltyt;ys[ dkj;tybz[.
- Ðjcn gjgekzhyjcnb htrkfvys[ rfyfkjd, rjnjhst hfytt
cxbnfkbcm ytljcnjqysvb dybvfybz — cjwbfkmyst ctnb, email-hfccskrb b lh.
Ìs e;t abrcbhetv crfxjr cghjcf gj ytrjnjhsv bp 'nb[ eckeu. Êkbtyns blen r
rjydthcbb, rjnjhe. dct xfot vj;tn lfnm njkmrj rjvgktrc.
Ävbnhbq Ásxrjd, utythfkmysq lbhtrnjh Redbee
Ít ,ele juhfybxbdfnmcz j,obvb ntpbcfvb b ghbdtle 5 rjyrhtnys[ ghfdbk b
htrjvtylfwbq gj ecgtiyjve SEO d 2016 ujle, gj vytyb. cgtwbfkbcnjd
Redbee. Ódthty, 'nj ghbujlbncz rfr jgnbvbpfnjhfv, nfr b pfrfpxbrfv
SEO-eckeu, rjnjhst cvjuen cfvjcnjzntkmyj ghjdthbnm, eltkbkb kb b[
ghjldb;tyws gthtxbcktyysv yb;t vjvtynfv ljcnfnjxyjt dybvfybt.
Ñtvfynbxtcrjt zlhj – df;yjcnm rfxtcndf b gjkyjns
ctvfynbxtcrjuj zlhf gjyznyf rf;ljve ghjatccbjyfkmyjve jgnbvbpfnjhe, yj
ctqxfc yfcnfk vjvtyn, rjulf ghjhf,jnfyyjt Ñß – zdkztncz jlybv bp ukfdys[
'ktvtynjd htpekmnfnbdyjuj ghjldb;tybz. ×tv ibht cgtrnh ntvfnbxtcrb[
djghjcjd, yf rjnjhst rfxtcndtyyj vj;tn jndtnbnm dfi cfqn (tuj rjyntyn),
ntv dsit gjpbwbb gj jnltkmysv uheggfv b rk.xfv. Ìs yb hfp pfvtxfkb nfre.
rjhhtkzwb. yf cdjb[ ghjtrnf[. Íe b yf j,oe. dblbvjcnm cfqnf d gjbcrt
,jkmijt Ñß, jxtdblyj, nj;t jrfpsdftn ,kfujghbznyjt dkbzybt.
Çfujkjdrb h1-h2 – c ytlfdytuj dhtvtyb ßyltrc cnfk jxtym
frnbdyj bcgjkmpjdfnm ntrcn gjlpfujkjdrjd h1 b h2 yf cnhfybwf[ cfqnf d
rfxtcndt pfujkjdrf lkz cybggtnf d dslfxt, gj'njve htrjvtyletv eltkbnm
'njve gjdsityyjt dybvfybt.
Description – vyjubvb gjpf,snsq vtnfntu cyjdf ds[jlbn yf
fdfycwtye cjdhtvtyyjuj SEO. Åckb Google dctulf ljdjkmyj-nfrb frnbdyj
bcgjkmpjdfk description b d rfxtcndt afrnjhf hfy;bhjdfybz, b d rfxtcndt
cybggtnf d dslfxt, nj ßyltrc njkmrj ytlfdyj cnfk j,hfofnm frnbdyjt
dybvfybt yf lfyysq vtnfntu. Òfr, vs j,yfhe;bkb, xnj jrjkj 15–20
ghjwtynjd cybggtnjd ghjldbuftvs[ yfvb cfqnjd cjlth;fn ntrcn bp ntuf
description. Înc.lf ltkftv dsdjl b htrjvtylfwb. – j,hfnbnt dybvfybt, rfr
jajhvktys lfyyst vtnfntub yf cnhfybwf[ dfituj htcehcf.
Usability – c dytlhtybtv hfyljvbpfwbb dslfxb d ßyltrct afrnjhs
usability b gjdtltyxtcrbt vtnhbrb cfqnf gjkexbkb tot ,jkmibq dtc d
ecgtiyjv hfy;bhjdfybb d njgt. Ïjcnjzyysq t;tytltkmysq felbn 'nb[
gfhfvtnhjd b hf,jns gj ekexityb. vtnhbr – pfkju dscjrb[ gjpbwbq d 'njv
ujle.
Ónhjv cfqn, dtxthjv gjpbwbb – ye b d rfxtcndt abyfkmyjq htrjvtylfwbb –
cnfhfqntcm cyfxfkf ghbdtcnb d gjkysq gjhzljr cfv cfqn, f e;t gjnjv
ghjdjlbnt hf,jns gj tuj ghjldb;tyb.. Òt[ybxtcrfz jgnbvbpfwbz,
bcghfdktybt ghjuhfvvys[ jib,jr, elfktybt le,ktq, ghjdthrf uhfvvfnbrb,
byntuhfwbz ghjlf.ob[ «abitr» – dct 'nj gthdjcntgtyyj d cjdhtvtyyjv SEO b
zdkztncz ,fpbcjv lkz dctq lfkmytqitq hf,jns gj pfdjtdfyb. njgf.
Àktrctq ×txertdbx, herjdjlbntkm jnltkf SEO ARTOX media
Îlyjpyfxyj vj;yj rjycnfnbhjdfnm, xnj hsyjr SEO d 2016 ujle ,eltn
yf[jlbnmcz d ljcnfnjxyj ckj;yjv gjkj;tybb. Ïhb 'njv, rfr b d k.,jq
rhbpbcyjq cbnefwbb, cj[hfybncz djpvj;yjcnm hjcnf lkz nt[ rjvgfybq,
rjnjhst cvjuen ,scnhj flfgnbhjdfnmcz r bpvtybdibvcz eckjdbzv buhs. Â
gthde. jxthtlm, cktletn exbnsdfnm cktle.obt ntyltywbb:
1. Înrfp jn ufhfynbq gjpbwbq gj rjyrhtnysv pfghjcfv.
 ntxtybt dctuj 2015 u. gjbcrjdst cbcntvs eckj;yzkb cdjb fkujhbnvs,
xnj ghbdtkj r ceotcndtyysv ckj;yjcnzv d ghjldb;tybb d ÒÎÏ dslfxb
rjyrhtnys[ pfghjcjd. Ñdjtj,hfpyjq «dbityrjq yf njhnt» cnfk vyjujherbq
,fylbn ßyltrcf, rjnjhsq tot ,jkmit ecbkbk ytcnf,bkmyjcnm gjbcrjdjq
dslfxb. Êjvgfybb, rjnjhst ,elen ghjljk;fnm wtgkznmcz pf rkfccbxtcrjt
ghjldb;tybt d ÒÎÏ, hbcre.n cnjkryenmcz c cthmtpysv cyb;tybtv rkbtyncrjq
,fps gj ghbxbyt ytdsgjkytybz ufhfynbq.
2. Ðfpdbnbt rkbtynjd, dytlhtybt ghjuhfvv kjzkmyjcnb.
 gjcnjzyyj bpvtyz.otqcz abyfycjdjq cbnefwbb vfksq b chtlybq ,bpytc,
rjnjhsq cjcnfdkztn jcyjdye. vfcce rkbtynjd SEO-rjvgfybq, cjrhfnbk chjrb
gkfybhjdfybz ,.l;tnf lj 3–6 vtczwtd. Îxtdblyj, xnj rkbtynfv gjcnjzyyj
ye;yj ghtlkfufnm yjdst dsujls jn cjnhelybxtcndf, d ghjnbdyjv ckexft tcnm
hbcr gjnthznm rkbtynf gj jrjyxfybb jxthtlyjuj gthbjlf gkfybhjdfybz.
3. Ècgjkmpjdfybt yjds[ bycnhevtynjd lkz ghjldb;tybz rkbtyncrjuj ,bpytcf.
Ítcvjnhz yf nj, xnj SEO [jhjyzn yfxbyfz c 2011 ujlf, d ntreotv ujle
rkfccbxtcrjt ghjldb;tybt cfqnjd bvttn dct ifycs cthmtpyj gjnthznm cdjb
gjpbwbb yf hsyrt. Îgnbvbpfwbtq cnhfybw b gjregrjq ccskjr ctujlyz ybrjuj
yt elbdbim. Íf rjyt ,elen rjvgfybb, rjnjhst cvjuen ghtlkj;bnm
byyjdfwbjyye. cnhfntub.. Îlyjq bp nfrb[ cnhfntubq vj;tn ,snm rjvgktrcysq
gjbcrjdsq vfhrtnbyu – gjkmpjdfntkm ctujlyz botn byajhvfwb. yt njkmrj d
ßyltrc b Google, dct ,jkmitq gjgekzhyjcnm. gjkmpetncz gjbcr d YouTube, d
cjwctnz[, d vj,bkmys[ ghbkj;tybz[.
Ãhfyb vt;le hfpkbxysvb dblfvb gjbcrf cnbhf.ncz. Â nfrb[ eckjdbz[ yt
ye;yj juhfybxbdfnmcz njkmrj ghbdsxysvb gjbcrjdsvb cbcntvfvb, ye;yj
j,tcgtxbnm rkbtyncrjve ,bpytce [jhjie. dblbvjcnm dtplt, ult njkmrj
gjkmpjdfntkm vj;tn pflfnm cjjndtncnde.obq pfghjc.
Ñthutq Íbrjyjhjd, herjdjlbntkm yfghfdktybz gjbcrjdjuj ghjldb;tybz Ingate Digital Agency
Ïhjitlibq ujl ghbytc ytvfkj bpvtytybq d SEO – «Ìbyecbycr» b d wtkjv
djqyf ßyltrcf c ccskrfvb, pfgecr vj,bkmyjuj fkujhbnvf Google,
«vyjujherbt ,fylbns» ßyltrcf. Â cdzpb c 'nbv d 2016 ujle cktletn
j;blfnm:
- yjdsq dbnjr d hf,jnt c ccskjxyjq vfccjq. Ïtht[jl jn pfregrb yf ,bh;t r hexyjve ajhvbhjdfyb. ccskjxyjuj ghjabkz cfqnf;
- jhbtynfwb. gjbcrjds[ cbcntv yf gjkmpjdfntktq vj,bkmys[ ecnhjqcnd.
Åckb d ghjikjv ujle pfvtnyjuj dkbzybz 'njq ntyltywbb vfccjdj yt
joeofkjcm, nj 2016 vj;tn rfhlbyfkmyj bpvtybnm gjl[jl r ghjldb;tyb. d
vj,bkmyjv gjbcrt;
- hfpdbnbt cthdbcjd hf,jns c ctvfynbrjq. Ïjl,jh
rfxtcndtyyjuj ctvfynbxtcrjuj zlhf b hf,jnf c ybv – jlyb bp jcyjdys[
pflfx jgnbvbpfnjhjd yf ctujlyziybq ltym.
Èujhm ×ehrby, Ðerjdjlbntkm jnltkf fyfkbnbrb gjbcrjds[ cbcntv rjvgfybb Intelsib
Åckb gjl nthvbyjv nhtyl gjybvfnm ibhjrjbcgjkmpetvst vtnjlbrb b
bycnhevtyns, nj, levf., pltcm ,elen gjgekzhys nhb yfghfdktybz:
ajhvbhjdfybt ccskjxyjq vfccs pf cxtn «rhfel-vfhrtnbyuf», hf,jnf c
ctvfynbrjq b rjyntyn-vfhrtnbyu. Ñktletn jnvtnbnm, xnj cfvb gj ct,t 'nb
ltqcndbz vjuen (b ljk;ys) ghbyjcbnm 'aatrn, yj nht,e.n jndtncndtyyjuj b,
ukfdyjt, nheljpfnhfnyjuj gjl[jlf. Ñjdhtvtyyfz ;t SEO-bylecnhbz
bp,fkjdfyf fdnjvfnbpbhjdfyysvb gjl[jlfvb b ;lfnm rfxtcndtyyjq hf,jns yf
gjnjrt yt ghb[jlbncz.
 jnhfckb j;blf. vfccjdsq gtht[jl d yfghfdktybb «SEO» =>
«Ìfhrtnbyu». Ýnj gjpdjkztn yfltznmcz yf nj, xnj d chtlt jcnfdib[cz (b
gjzdbdib[cz yjds[) SEO-iybrjd edtkbxbncz ljkz k.ltq, crkjyys[ r
'rcgthbvtynfv, bpextyb. ntjhbb IR b yfexyjve gjl[jle d cdjtq
ltzntkmyjcnb. À 'nj, d cdj. jxthtlm, lfcn yjdsq njkxjr r hfpdbnb..
Îghtltkz.obv lkz SEO yfghfdktybtv d 2016 ujle vj;tn nfr;t cnfnm
lbdthcbabrfwbz bcnjxybrjd gjbcrjdjuj nhfabrf, xnj gjnht,etn bpextybt
yjds[ gjbcrjds[ vfiby b nt[yjkjubq. Ê nhflbwbjyysv ßyltrce b Google
dgjkyt vjuen ghbcjtlbybnmcz lheubt gjbcrjdbrb, jcj,tyyj exbnsdfz cbkmysq
gthtdtc d gjhnfkmyjcnm b ecbkbdf.ottcz ghtyt,ht;tybt r jhufybxtcrjve
gjbcre e j,jb[ ubufynjd. Êhjvt njuj, gjdsiftncz pyfxbvjcnm gjbcrf d
cjwbfkmys[ ctnz[, utjcthdbcf[ b n.g. Òj tcnm, ckturf gthtahfpbhez Â.Â.
Ìfzrjdcrjuj: «Ájkmit gjbcrjd [jhjib[ b hfpys[»
Æfyyf Ítv, dtleobq jgnbvbpfnjh iSEO
Êjyntyn-vfhrtnbyu. Â gjcktlybt ldf ujlf dct yfxfkb cnfdbnm frwtyns yf
rjyntynt, yj gjrf j,ott tuj rfxtcndj jcnfdkztn ;tkfnm kexituj. Â 2016
ujle dsbuhf.n nt, rnj ,eltn ghjlevsdfnm gjkyjwtyye. rjyntynye.
cnhfntub., j[dfnsdf.oe. dc. cgtwbabre b yfghfdktybz cdjtuj ,bpytcf. Ýnj
vjuen ,snm b kjyuhbls, b cgtw. ghjtrns, b vfcinf,yst ,kjub – dct, xnj
vj;tn utythbhjdfnm jnkbxyst gjdtltyxtcrbt afrnjhs b htgjcns. Ãkfdyjt –
eqnb jn SEO-ntrcnjd c j,sxysv dcnfdktybtv rk.xtds[ ckjd.
Èp-pf jcj,tyyjcntq ujkjcjdjuj gjbcrf dct ,jkmie. gjgekzhyjcnm d
Ðeytnt yf,bhftn LSI ghjldb;tybt. Îcyjdyfz tuj cenm cjcnjbn d njv, xnj,s
bcgjkmpjdfnm [fhfrnthyst lkz ntvfnbrb d wtkjv b lkz rjyrhtnyjq eprjq
ntvs nthvbys b ckjdjcjxtnfybz, f nfr;t cbyjybvs rk.xtds[ ckjd. Òfr rfr
heccrbq zpsr dct tot jcnftncz ckbirjv ckj;ysv lkz 100% j,hf,jnrb
fkujhbnvfvb, lfyysq nhtyl ,eltn yf,bhfnm gjgekzhyjcnm tot rfrjt-nj
dhtvz. Íj tckb e;t ctqxfc pfyznmcz jgnbvbpfwbtq rjyntynf bvtyyj c 'njq
njxrb phtybz – d crjhjv ,eleotv vj;yj jrfpfnmcz dgthtlb rjyrehtynjd.
Åot ,jkmit «hfpvj.ncz» uhfybws vt;le SEO b nfrbvb eckeufvb, rfr
hfpdbnbt cfqnf, eghfdktybt htgenfwbtq b SMM. Òfr rfr vs dct lfkmit
e[jlbv jn ghbdsxyjuj dctv ghjldb;tybz cfqnf, bycnhevtynjd lkz
SEO-cgtwbfkbcnjd cnfyjdbncz ,jkmit, b chtlb yb[ – SMM, SERM b d wtkjv
hfpdbnbt htcehcf (c njxrb phtybz fccjhnbvtynys[ uhegg, UI b UX, djpvj;yj
jnxfcnb pfnhfubdf.ott lf;t PR-cnhfntub. b gjpbwbjybhjdfybt ,htylf d
Ðeytnt).
Ðjvfy Êktdwjd, utythfkmysq lbhtrnjh Optimism.ru
 yjdjv ujle SEO e;t yt ,eltn ght;ybv! Ê 'njve yfc ujnjdbk rfr ßyltrc
(ddtltybt «Ìbyecbycrf», fkujhbnv «vyjujherbq ,fylbn»), nfr b cfvb
rkbtyns, pfghjcs rjnjhs[ ceotcndtyyj edtkbxbkbcm. Ábpytc [jxtn ,jkmitq
jnlfxb pf nt ;t ltymub, gj'njve rf;ljt futyncndj, rjnjhjt cj,bhftncz
rjyrehbhjdfnm yf hsyrt, ljk;yj d gthde. jxthtlm yfcnhjbnmcz yf
htpekmnfn.
 ,tpeckjdyjv nhtylt 2016 ujlf yf[jlbncz vj,bkmysq gjbcr. Ó;t d
atdhfkt ßyltrc j,toftn gjyb;fnm cfqns yt flfgnbhjdfyyst gjl vj,bkmye.
dslfxe, f pyfxbn bv ghbltncz j,yjdkznmcz, xnj,s yt gjnthznm «kmdbye.
ljk.» nhfabrf!
Ñktle.obq nhtyl cdzpfy c edtkbxtybtv rjkbxtcndf gjbcrjdbrjd. À 'nj pyfxbn, xnj yt ßyltrcjv tlbysv ,eltn ;bnm SEO.
Íe b rjytxyj '[jv «Ìbyecbycrf» cnfytn ecbktyyfz hf,jnf yfl
bcghfdktybtv jib,jr ghb ghjldb;tybb cfqnjd. Êhjvt njuj, ytlfdytt
ntcnbhjdfybt ßyltrcjv yjdjuj cnfnbcnbxtcrjuj fkujhbnvf lkz rjhhtrnbhjdrb
ÒÎÏf ljk;yj yfnjkryenm cgtwbfkbcnjd gj gjbcrjdjve ghjldb;tyb. yf
ytj,[jlbvjcnm ,jktt nofntkmyjuj rjynhjkz pf nhfabrjv. «Ìyjujherbq
,fylbn» gjrfpfk, rfr ytecnjqxbdj vjuen dsukzltnm gjpbwbb d ÒÎÏt, f
pyfxbn SEOiybrfv ye;yj hf,jnfnm gj vfrcbvfkmyjve zlhe, xnj,s cybpbnm
dkbzybt ckexfqyjq dslfxb.
Ñthutq Àylhttd, vfhrtnjkju cthdbcf Rookee.ru (Ingate Development)
Êfxtcndtyyfz hf,jnf cj ccskjxyjq vfccjq. Â 2015 ujle ghfdbkf
buhs yf SEO-hsyrt bpvtybkbcm, ßyltrc cnfk gj-yjdjve gjl[jlbnm d jwtyrt
rfxtcndf ccskjxyjq vfccs. Îlyfrj ccskrb ghjljk;f.n buhfnm df;ye. hjkm d
hfy;bhjdfybb b jnrfpsdfnmcz jn yb[ ytkmpz. Íe;yj ghjcnj ghfdbkmyj
gjl[jlbnm r b[ ds,jhe. Êfxtcndtyyfz ccskrf yt yfdhtlbn ghjldb;tyb., 'nj
ljrfpsdftn b yfif yjdfz nt[yjkjubz gjregrb ccskjr, hfphf,jnfyyfz
cjdvtcnyj c cthdbcjv CheckTrust.
Ìj,bkbpfwbz cfqnjd. Âct ,jkmit htcehcjd ,elen j,pfdjlbnmcz
vj,bkmyjq dthcbtq. Ýnjn nhtyl pflf.n cfvb gjbcrjdst cbcntvs, j,hfofz
jcj,jt dybvfybt yf nfre. [fhfrnthbcnbre rfr «vj,bkjghbujlyjcnm», bkb
«mobile-friendly». Åckb d Google 'nj e;t gjkyjwtyysq afrnjh
hfy;bhjdfybz, nj ßyltrc [jnm b pfgjplfkj, yj nj;t yfxfk levfnm d 'njv
yfghfdktybb.
SEO – kbim xfcnm. SEO e;t lfdyj cnfkj kbim xfcnm. rjvgktrcyjuj
ghjldb;tybz. ×nj,s ghtdhfnbnm cfqn d 'aatrnbdysq vfhrtnbyujdsq
bycnhevtyn, tuj ye;yj hfpdbdfnm dj dct[ yfghfdktybz[: ccskjxyfz vfccf,
dyenhtyyzz jgnbvbpfwbz, rjyntyn, .pf,bkbnb. Â cktle.otv ujle 'nf
ntyltywbz ,eltn ecbkbdfnmcz. Òfr;t yt ye;yj pf,sdfnm j uhfvjnyjv
bcgjkmpjdfybb lheub[ rfyfkjd bynthytn-htrkfvs (rjyntrcn, SMM, vtlbqrf b
lh.)
«Ìbyecbycrb» b «ÀÃÑs» ,elen ghjljk;fnmcz. Íf ldjht rhbpbc, f
ßyltrce ye;yf [jhjifz jnxtnyjcnm lkz cdjb[ frwbjythjd. Â htpekmnfnt
SEO-cjj,otcndj j;blf.n yjdst djkys «Ìbyecbycrf» b ÀÃÑ, vj;tn ßyltrc
ghblevftn xnj-nj yjdjt. Âct 'nj c wtkm. tot ,jkmit pfgeufnm dkfltkmwtd
cfqnjd b gthtvfybnm b[ d rjyntrcnye. htrkfve.
Êfxtcndj dslfxb ßyltrcf ,eltn gjhnbnmcz. Ýnjn ghjuyjp dsntrftn
bp ghtlsleotuj geyrnf. Åckb ßyltrc ghjljk;bn ,jhjnmcz pf rfxtcndj
dslfxb nfrbvb cgjcj,fvb, nj kexit jyf njxyj yt cnfytn. Ýnj dblyj e;t
ctqxfc – dslfxf jcnfdkztn ;tkfnm kexituj. Â nfrb[ eckjdbz[ kjubxyj
j;blfnm, xnj ljkz gjbcrf Google ,eltn hfcnb.
Âf;yj hf,jnfnm yfl rfxtcndjv cfqnf: Êfr z e;t ujdjhbk dsit, r
hfpdbnb. cfqnf ye;yj gjl[jlbnm rjvgktrcyj. Íj d gjujyt pf dscjrbvb
gjpbwbzvb vyjubt SEO-cgtwbfkbcns, d jcj,tyyjcnb yjdbxrb, juhfybxbdf.ncz
njkmrj pfregrjq ccskjr. Òtgthm cfvjt dhtvz pfyznmcz rjvgktrcyjq b
dctcnjhjyytq hf,jnjq yfl cfqnjv, 'nj gjpdjkbn hfccxbnsdfnm yf njgjdst
gjpbwbb d yjds[ gjbcrjds[ eckjdbz[.
Åktyf Ìbuekbyf, herjdjlbntkm ltgfhnfvtynf bynthytn-vfhrtnbyuf «Òtrfhn»
×bcnjuj SEO ,jkmit ytn, b 'njn afrn ghbpyf.n lf;t nt rjvgfybb, rjnjhst
yf ghjnz;tybb vyjub[ ktn cgtwbfkbpbhjdfkbcm yf jrfpfybb lfyyjq eckeub.
Âct ,jkmie. gjgekzhyjcnm ghbj,htnftn eckeuf «rjvgktrcyjuj vfhrtnbyujdjuj
j,cke;bdfybz» gj ldev jcyjdysv ghbxbyfv:
1. vbhjdjpphtybt ,jkmibycndf rkbtynjd cvtoftncz c «ye;ys gjpbwbb» yf «ytj,[jlbvs j,hfotybz»;
2. j,tcgtxbdfnm lbyfvbre hjcnf j,hfotybq njkmrj c gjbcrf c rf;lsv ujljv dct nz;tktt.
Òtv yt vtytt, ,tp gjbcrjdjuj ghjldb;tybz rjvgktrc ytdjpvj;ty, nfr
rfr gjbcrjdst cbcntvs lkz ,jkmibycndf cfqnjd zdkz.ncz gthdjcntgtyysv
bcnjxybrjv ghbdktxtybz yjds[ gjkmpjdfntktq.
×nj rfcftncz nhtyljd 2016 u. d gjbcrjdjq jgnbvbpfwbb, nj jyb cj[hfyz.ncz gjcktlybt ytcrjkmrj ktn:
1. Ðf,jnf c j,ibhysvb ctvfynbxtcrbvb gjkzvb, drk.xf.obvb vyj;tcndj
wtktds[ pfghjcjd, d ,jkmitq cntgtyb chtlyt- b ybprjxfcnjnys[
(rkfcnthbpfwbz).
2. Ñjplfybt b hfpvtotybt yf cfqnt hfpyjj,hfpyjuj rjyntynf lkz
ghbdktxtybz dybvfybz gjkmpjdfntkz b djpvj;yjcnb hf,jnfnm c j,ibhysv
ctvfynbxtcrbv zlhjv: byajuhfabrb, dbltj, htrjvtylfwbq, cjdtnjd, jnpsdjd,
ghjlf.ob[ jgbcfybq b n.l.
3. Ókexitybt elj,cndf cfqnjd gentv dytlhtybz yjdjuj aeyrwbjyfkf: gjbcr, gjl,jh, chfdytybt, j,kfrf ntujd b n. l.
4. Ècgjkmpjdfybt lheub[ bycnhevtynjd bynthytn-vfhrtnbyuf lkz
djpdhfnf gjkmpjdfntkz b hjcnf gjdnjhys[ pfzdjr (email-vfhrtnbyu,
htnfhutnbyu, cjwbfkmyst ctnb, ajhevs).
5. Ðfpvtotybt byajhvfwbb j rjvgfybb /ghjlerwbb (gj djpvj;yjcnb cj
ccskrfvb yf cfqn) yf htcehcf[, e;t pfybvf.ob[ gthdst cnhjrb d gjbcrjds[
cbcntvf[ gj wtktdsv dscjrjxfcnjnysv pfghjcfv.
6. Ìfubz + dthf + elfxf lkz gjgflfybz d hfyljvyst htpekmnfns dslfxb ßyltrcf :)
Àktrcfylh Êhfynjd, herjdjlbntkm SEO jnltkf, TRINET.Group
Ìj,bkmysq gjbcr b ghbkj;tybz. Â ghjikjv ujle Google
j,]zdbk j njv, xnj cfqns, yt flfgnbhjdfyyst gj vj,bkmyst ecnhjqcndf,
,elen bvtnm vtymibq dtc ghb hfy;bhjdfybb. Òfrbv j,hfpjv e;t ,sk cjplfy
nhtyl yf 2016 ujl. Ê njve ;t, ljkz vj,bkmyjuj nhfabrf ltqcndbntkmyj
t;tujlyj hfcntn, b yt cnjbn c 'nbv yt cxbnfnmcz – ye;yj rjydthnbhjdfnm
nfrb[ gjkmpjdfntktq, f ,tp flfgnbhjdfyyjq dthcbb 'nj ,eltn cltkfnm
nz;tkj.
Êjyntyn-vfhrtnbyu. Ñ gjvjom. yfhfobdfybz gjktpyjuj rjyntynf
(r ghbvthe, hfpltk Ákju/Ñjdtns) vj;yj yt njkmrj ghbdktrfnm Í× nhfabr, yj
b gjvjufnm rjydthnbhjdfnm ,jktt bcreityyjuj gjkmpjdfntkz, rjnjhjve
ye;ys j,pjhs ghjlerwbb.
Êhfelvfhrtnbyu. Ïjckt Ìbyecbycrf jgnbvbpfnjhs ytcrjkmrj
juhfybxbkb ct,z d gjregrt ccskjr. Íj ghb 'njv ccskjxyst afrnjhs ybrnj yt
jnvtyzk, ccskrb gj-ght;ytv hf,jnf.n. È ctqxfc dct ,elen cnfhfnmcz,
xnj,s b[ ccskjxysq ghjabkm dsukzltk yfb,jktt tcntcndtyyj. Ñ cthtlbys
ghjikjuj ujlf gjdfkmyj yfxfkb gjzdkznmcz gkjoflrb b cthdbcs,
ghtlkfuf.obt eckeub rhfelvfhrtnbyuf. Íf lfyysq vjvtyn vs yt j,yfhe;bkb
yb jlyjuj ,jktt bkb vtytt cnjzotuj, cdzpsdftv 'nj c ntv, xnj dct jyb
njkmrj d yfxfkt cdjtuj genb b yf[jlzncz d gjkentcnjdjv ht;bvt. Â
yfcnegbditv ujle gbfhbnm cdjb eckeub gj rhfelvfhrtnbyue ,elen dct rjve
yt ktym.
Êkfcnthbpfwbz. Ýnf vtnjlbrf [jhjij ct,z pfhtrjvtyljdfkf e;t
lfdyj, yj bvtyyj d ghjikjv ujle j, 'njv cnfkb vyjuj ujdjhbnm, Ìbyecbycr
'njve njkmrj gjvju. Êkfcnthbpfwbz gjvj;tn yt njkmrj cj,bhfnm Í×- b
ÌÍ×-nhfabr, f nfr;t b kexit j,hf,fnsdfnm nfrb[ gjkmpjdfntktq. Ïk.c rj
dctve, [jhjij ghjhf,jnfyyfz cnhernehf gjl rkfcnthbpfwb. ljk;yf gjvjufnm
cfqne edtkbxbnm dblbvjcnm b gj Ñ×-Â× pfghjcfv.
Ðf,jnf c ÏÔ. Ëtnjv 2015 ßyltrc ddtk yjdsq fkujhbnv "Ìyjujherbt ,fylbns" gjlhj,ytt d ljrkflt.
Ñenm vtnjlf: d dslfxe gjlvtibdf.ncz yjdst ljrevtyns lkz yfrjgktybz ÏÔ
gj ybv b d lfkmytqitt ghbyznbt gjbcrjdjq vfibyjq htitybz jcnfdkznm
cnhfybwe d ÒÎÏt bkb pfvtybnm yf lheue. c ,jktt kexibvb gjrfpfntkzvb. Â
cdzpb c 'nbv, cnfhsv b yjdsv ljrevtynfv ye;yj gjcnjzyyj hf,jnfnm yfl
gjdtltyxtcrbvb afrnjhfvb, ekexifnm rfxtcndj jndtnf, frnefkbpbhjdfnm
byajhvfwb., dytlhznm vbrhjhfpvtnre lkz ekexitybz jnj,hf;tybz cybggtnf yf
dslfxt.
Ïjlrk.xtybt ljg. dthnbrfktq gjbcrf. Êjyrehtywbz d dslfxt
cnfyjdbnmcz dct cbkmytt, cnjbn j,hfnbnm cdjt dybvfybt yf ljgjkybntkmyst
dthnbrfkb gjbcrf b byst bcnjxybrb nhfabrf, yfghbvth ghbdktxtybt nhfabrf c
cthdbcjd:
• bpj,hf;tybq (ßyltrc/Ãeuk Êfhnbyrb)
• dbltj[jcnbyub (YouTube)
• rfhns (ßyltrc.Ñghfdjxybr)
• cjw. ctnb (VK,FB)
• ghtptynfwbb (SlideShare)
• gfhnythcrbt ghjuhfvvs
• cfqns fuhtufnjhs
• vj,bkmys[ ghbkj;tybq
Ìbrhjhfpvtnrf. Òfrbv j,hfpjv vj;yj hf,jnfnm yfl bpvtytybtv
dsdjlbvjq Ïjbcrjdsvb Ñbcntvfvb byajhvfwbb j cfqnt (cybggtns), 'nj
gjvj;tn edtkbxbnm rkbrf,tkmyjcnm dfituj cfqnf d njgt.
Ìfujvtl ×th,b;td, utythfkmysq lbhtrnjh «ÑÅÎ Èyntkktrn»
Òfr rfr vjb rjkktub [jhjij hfcrhskb djghjc rfcfntkmyj cfvb[ vtnjlbr
ghjldb;tybz, z [jxe hfcrhsnm djghjc ,kb;fqituj bpvtytybz hsyrf SEO (d
hfphtpt eckeu), rjnjhst ghjbc[jlzn (b ghjbpjqlen) gjl dkbzybtv yjds[
fkujhbnvjd b yfldbuf.otujcz 'rjyjvbxtcrjuj rhbpbcf.
Ènfr, rfrbt eckeub ,elen yf,bhfnm gjgekzhyjcnm:
1) Î,extybt SEO, rjycfknbyu (ctvbyfhs, nhtybyub, rjycekmnfwbb)
Ñ rf;lsv rdfhnfkjv rjkbxtcndj ltqcndbq, rjnjhst ytj,[jlbvj ghjdtcnb
yfl cfqnjv hfcntn, cjjndtncndtyyj, edtkbxbdftncz cnjbvjcnm ghjldb;tybz
ghjtrnf. Ít rf;lsq vjkjljq ,bpytc vj;tn gjpdjkbnm ct,t nfrbt bydtcnbwbb,
yj j,exbnmcz SEO vj;yj.
Êfr gjrfpsdftncz ghfrnbrf, bydtcnbwbb d j,extybt b ghjldb;tybt
cdjtuj ghjtrnf, ltitdkt d 2–5 hfp, yt;tkb ghjldb;tybt cfqnf yf cnjhjyt.
Ïk.c r 'njve, htpekmnfns jn cfvjcnjzntkmyjuj ghjldb;tybz, rfr ghfdbkj
dsit (rfr ,s f,cehlyj 'nj yt pdexfkj).
 cdzpb c 'nbv yf yfxfkmyjv ehjdyt dkfltkmws ,bpytcf ,elen gsnfnmcz
cfvjcnjzntkmyj jgnbvbpbhjdfnm cdjq htcehc b gjkexbnm htpekmnfn.
Êfr njkmrj ,elen htpekmnfns, gthtl ,bpytcjv dcnf.n lheubt df;yst
cnhfntubxtcrbt b jgthfwbjyyst djghjcs, b nen ghtlghbybvfntk. ye;yj
htifnm, jnlfdfnm ghjtrn yf fencjhc bkb dshfobdfnm cgtwbfkbcnf dyenhb
rjvgfybb (rjnjhjuj nfr;t ytj,[jlbvj j,exbnm b ghtljcnfdbnm tve
cjj,otcndj. Ýnjn djghjc ,elen pfrhsdfnm ext,yst wtynhs).
2) Àhtylf jgnbvbpfnjhf bkb Ïjxfcjdfz jgkfnf hf,jn jgnbvbpfnjhf.
 ,kb;fqitt dhtvz gjzdzncz cthdbcs/htcehcs, rjnjhst ghtljcnfdzn
djpvj;yjcnm ghjdjlbnm jgnbvbpfwb. cfqnf d ghbdzprt r gjxfcjdjq jgkfnt
hf,jn.
Ê ghbvthe, dfv ytj,[jlbvj cltkfnm «hfcxtns d[j;ltybq lkz ajhvbhjdfybz ÒÇ yf rjgbhfqn»:
Êjkbxtcndj xfcjd, rjnjhst ytj,[jlbvs lkz dsgjkytybz pflfybz – 2.
Ñnjbvjcnm 1 xfcf hf,jns – 1500 he,ktq.
Ènjujdfz cnjbvjcnm: 3000 he,ktq.
Òfrbv j,hfpjv, rkbtyns vjuen pfrfpsdfnm b pfrhsdfnm nt hf,jns, rjnjhst yt vjuen cltkfnm cfvjcnjzntkmyj.
Êkbtyns lfyyjuj cthdbcf: ghtlghbybvfntkb, vfhrtnjkjub, SEO-cgtwbfkbcns.
3) Învbhfybt ÑÐÅÄÍÅÃÎ rkbtynf c jgkfnjq 30–50Ê/vtc. xbcnj pf SEO.
Ájkmit yt ,eltn chtlytuj rkbtynf gj SEO. Îy evhtn.
Íf cvtye tve ghbltn rkbtyn, rjnjhjve d hfvrf[ erfpfyyjuj ,.l;tnf
ytj,[jlbvj ,eltn jrfpsdfnm ytrbq rjvgktrc eckeu gj SEO b vfhrtnbyue. Òj,
xnj j,zpfntkmyj ye;yj ltkfnm cjdvtcnyj c SEO, xnj,s gjdscbnm
'aatrnbdyjcnm htrkfvs b ghjldb;tybz cfvjuj htcehcf.
Ê ghbvthe, 'nj vj;tn ,snm nfrfz cdzprf:
SEO + Êjyntrcn + Êhfel-vfhrtnbyu + Åmail-vfhrtnbyu + Ïjdsitybt rjydthcbb.
Átpeckjdyj, 'nj yt dct nhtyls d SEO d hfphtpt cfvb[ eckeu. |