- Òthvbys b jghtltktybz
- 1. Âdtltybt
- 2. Êfr SEO-rjvgfybb ds,bhf.n rkbtynjd?
- 3. Êfr ajhvbhetncz wtyf yf ghjldb;tybt?
- 4. Ãfhfynbb
- 5. Óckeub rjyntrcnyjq htrkfvs
- 6. Çfrk.xtybt
Òthvbys b jghtltktybz
Èyltrc. Áfpf lfyys[ gjbcrjdjq vfibys, nfr yfpsdftvsq bydthnbhjdfyysq byltrc. Î,sxyj yfgjvbyftn byltrc nthvbyjd, ghbvtyztvsq d ext,ybrf[ b yfexys[ bplfybz[. Ñjlth;bn ckjdfhm ckjd, dcnhtxf.ob[cz yf bynthytn-cnhfybwf[, c ghbgbcfyysvb r ybv cgbcrfvb flhtcjd bynthytn-cnhfybw, cjlth;fob[ 'nb ckjdf. Ñke;bn lkz gjbcrf cnhfybw c d[j;ltybzvb pflfyys[ rk.xtds[ ckjd. Èyltrc gjgjkyztncz gjbcrjdsv hj,jnjv dj dhtvz gthbjlbxtcrb[ j,[jljd Èynthytnf.
Êjyntrcnyfz htrkfvf. Ðtrkfvf, cjlth;fybt rjnjhjq pfdbcbn jn pfghjcf gjkmpjdfntkz r gjbcrjdjq cbcntvt. Òfr rfr gjlj,yfz htrkfvf gjrfpsdftncz njkmrj ntv, rnj wtktyfghfdktyyj botn byajhvfwb. yf ntve pfghjcf, t¸ 'aatrnbdyjcnm yfvyjuj dsit j,sxyjq.
Ïjbcrjdfz vfibyf. Òfr;t gjbcrjdfz cbcntvf, gjbcrjdbr, bcrfkrf - ghjuhfvvyj-fggfhfnysq rjvgktrc, ghtlyfpyfxtyysq lkz jceotcndktybz gjbcrf d Èynthytnt b htfubhe.obq yf pfghjc gjkmpjdfntkz, pflfdftvsq ntrcnjdjq ahfpjq, dslfxtq yf,jhf ccskjr yf cnhfybws b cfqns, cjjndtncnde.otuj pfghjce (gj vytyb. gjbcrjdjq vfibys).
Ïjbcrjdfz jgnbvbpfwbz. Òfr;t ghjldb;tybt cfqnf, nfr;t "hfcrhenrf" cfqnf, jgnbvbpfwbz cfqnf, gjbcrjdfz jgnbvbpfwbz, SEO - yf,jh ltqcndbq gj bpvtytyb. cfqnf b 'ktvtynjd dytiytq chtls c wtkm. gjkextybz dscjrb[ vtcn d htpekmnfnf[ gjbcrf gj pflfyysv pfghjcfv.
Ïjbcrjdsq hj,jn. Ïhjuhfvvf, zdkz.ofzcz cjcnfdyjq xfcnm. gjbcrjdjq vfibys, b ghtlyfpyfxtyyfz lkz j,[jlf cnhfybw Èynthytnf c wtkm. pfytctybz b[ d ,fpe gjbcrjdbrf. Ïjhzljr j,[jlf cnhfybw, xfcnjnf dbpbnjd htuekbhetncz fkujhbnvfvb gjbcrjdjq vfibys. Çfghtnbnm byltrcfwb. dctuj cfqnf bkb tuj xfcnb vj;yj c gjvjom. afqkf robots.txt, cjlth;fotuj bycnherwbb lkz gjbcrjds[ hj,jnjd.
Ïjbcrjdsq cgfv. Ðfpkbxyst vtnjls j,vfyf gjbcrjdbrjd b b[ gjctnbntktq c wtkm. gjdsitybz hfyuf cnhfybws d htpekmnfnf[ gjbcrf. Ðfpkbxyst gjbcrjdbrb bvt.n hfpyst jghtltktybz njuj, xnj cxbnfnm cgfvjv. Ífb,jktt j,ott jghtltktybt ukfcbn: gjbcrjdsq cgfv - 'nj k.,st ghb¸vs bkb ntrcns, hfccxbnfyyst njkmrj yf hj,jnjd gjbcrjds[ vfiby, f yt ghtlyfpyfxtyyst lkz ";bdjuj" gjctnbntkz.
Ðtpekmnfns gjbcrf. Òfr;t SERP (search engine result page). Ñnhfybwf, dslfdftvfz gjbcrjdjq cbcntvjq d rfxtcndt jndtnf yf pfghjc gjkmpjdfntkz b cjlth;fofz yf,jh ccskjr yf cnhfybws Èynthytnf, cjjndtncnde.obt, gj vytyb. fkujhbnvf gjbcrjdjq vfibys, pflfyyjve pfghjce (htktdfynyst tve).
Ðtktdfynyjcnm. În fyukbqcrjuj relevant - jnyjczobqcz r ltke. Î,jpyfxftn cjjndtncndbt yfqltyyjuj ljrevtynf pfghjce, cltkfyyjve gjkmpjdfntktv gjbcrjdjq cbcntvs.
Ñcskjxysq ,.l;tn. Ñevvf, pfnhfxbdftvfz jgnbvbpfnjhjv yf ghbj,htntybt gkfnys[ ccskjr d ytj,[jlbvjv j,]tvt lkz gjdsitybz gjpbwbq cfqnf d htpekmnfnf[ gjbcrjdjq dslfxb.
SEO. În fyukbqcrjuj Search Engines Optimization. Ñv. Ïjbcrjdfz jgnbvbpfwbz.
1. Âdtltybt
Ðsyjr gjbcrjdjq jgnbvbpfwbb d Ðjccbb frnbdyj hfpdbdftncz gjcktlybt ytcrjkmrj ktn, byajhvfwbb j SEO cnfyjdbncz dc¸ ,jkmit. Îlyfrj, dgthdst j,hfnbditvecz r tuj eckeufv xtkjdtre ,sdftn ytghjcnj hfpj,hfnmcz d cgtwbabrt 'njuj ,bpytcf. Çf xnj jgnbvbpfnjhs ,then ltymub b gjxtve wtys jrfpsdf.ncz bvtyyj nfrbvb? Êfr jyb hf,jnf.n, rfrbvb vtnjlfvb lj,bdf.ncz cdjb[ wtktq? Êfrjds ufhfynbb htpekmnfnf? Ýnb djghjcs dcnf.n gthtl rf;lsv rkbtynjv jgnbvbpfnjhcrjq rjvgfybb yf cfvjv hfyytv 'nfgt hf,jns c ytq.
Àyfkbnbrb rjvgfybb «Àivfyjd b Ïfhnyths» jghj,jdfkb ajhvfn «gjktdjuj» bccktljdfybz hsyrf gjbcrjdjq jgnbvbpfwbb. Îyj ghbpdfyj ghjzcybnm dsitghbdtltyyst djghjcs gentv fyfkbpf rjvvthxtcrb[ ghtlkj;tybq hfpys[ SEO-rjvgfybq, f nfr;t lheub[ lfyys[, cj,hfyys[ yfibvb cgtwbfkbcnfvb.
Äkz gjkextybz 'nb[ lfyys[ uheggf vtytl;thjd htfkmys[ rjvgfybq ghtlkj;bkf ct,z d rfxtcndt rkbtynjd pfhfytt jnj,hfyyjve cgbcre buhjrjd hsyrf. Ñgbcjr cjcnjzk bp 30 rjvgfybq hfpyjuj vfcinf,f – jn yjdbxrjd lj kblthjd. Êkbtynjd ;t ghtlcnfdkzkb ,bpytcvtys d catht:
- ytldb;bvjcnb;
- jhunt[ybrb;
- vfhrtnbyuf;
- byajhvfwbjyys[ nt[yjkjubq;
- 'ktrnhjnt[ybxtcrjuj j,jheljdfybz;
- nehbpvf.
È[ pflfxf yf gthdjv 'nfgt ,skf ghtltkmyj ghjcnf – jnghfdbnm jgnbvbpfnjhfv gbcmvj c ghtlkj;tybtv ghjldbyenm cdjq cfqn b rhfnrbv jgbcfybtv ntvfnbrb. Äfkmytqitt j,otybt c bcgjkybntkzvb ljk;yj ,skj ghjzcybnm hzl djghjcjd:
- wtyjj,hfpjdfybz;
- ufhfynbq;
- rjyrehtywbb;
- hfpys[ cnhfntubq ghjldb;tybz.
Íj j,j dctv gj gjhzlre. Äkz yfxfkf pfrfpxbre yflj ghj,bnmcz r bcgjkybntk., f 'nj jrfpfkjcm yt nfr ghjcnj. Ðsyjr gthtuhtn, cghjc ghtdsiftn ghtlkj;tybt, xnj gjpdjkztn jgnbvbpfnjhfv ,snm ghblbhxbdsvb b jnrfpsdfnm rkbtynfv.
Ýnf cbnefwbz dsujlyf lkz dct[. Êhegyst rjvgfybb gjpdjkz.n ct,t hf,jnfnm njkmrj c dscjrj,.l;tnysvb pfrfpfvb, yjdbxrb gjkexf.n ifyc «dsqnb d k.lb», hf,jnfz yfl ghjtrnfvb gjvtkmxt, f rkbtyn dsbuhsdftn, yf[jlz ct,t bcgjkybntkz fltrdfnys[ vfcinf,jd.
2. Êfr SEO-rjvgfybb ds,bhf.n rkbtynjd?
Ïj rfrbv ghbxbyfv jgnbvbpfnjhs vjuen jnrfpfnm d j,cke;bdfybb? Ãkfdysq rhbnthbq – 'nj, rjytxyj, gkfnt;tcgjcj,yjcnm.
Îgnbvbpfnjhs d jndtn yf pfghjc jnghfdkz.n gbcmvj, ult jghtltktyf ghb,kbpbntkmyfz cnjbvjcnm eckeu, b ghtlkfuf.n rkbtyne gjyznm cfvjve, gj rfhvfye kb jyb tve. Ífghbvth,
"Ïj jujdjhtyyjq hfytt uheggt pfghjcjd vs jwtybdftv ghjldb;tybt dfituj cfqnf jn 1500 ljkk d vtczw. Ít vjue jwtybnm dfib djpvj;yjcnb, yj, tckb ds ujnjds r pfnhfnfv nfrjuj gjhzlrf lkz ghjldb;tybz d Âfitq ntvfnbrt, (f jyf dscjrjrjyrehtynyfz), nj vs ujnjds jrfpfnm dfv rjvgktrc eckeu gj ghjldb;tyb. b jgnbvbpfwbb cfqnf, f nfr;t rjvgktrc vthjghbznbq gj ghbdktxtyb. felbnjhbb"
Îlyfrj, rkbtyne ytljcnfnjxyj pfdthbnm, xnj ltymub e ytuj tcnm. Êhegyst SEO-rjvgfybb xfcnj jcnfdkz.n pf cj,jq ghfdj ecjvybnmcz d 'njv, f nfr;t jnrfpfnm bp lheub[ cjj,hf;tybq. Ífghbvth, gjdsityyfz pfuhe;tyyjcnm bkb jncencndbt j,otuj zpsrf c pfrfpxbrjv.
 yfitv ckexft ldt bp 30 rjvgfybq jnrfpsdfkb chfpe, jlyf - nhb ytltkb pfnzubdfkf gthtujdjhs, yt yfpsdfz wtye, ,jkmibycndj rjvgfybq jndtnbkb rjyrhtnysv ghtlkj;tybtv c erfpfybtv cnjbvjcnb d ntxtybt 2 ytltkm, dctuj ytcrjkmrj rjvgfybq - xthtp 1-2 lyz. Ájktt gjkjdbys jndtnjd jrfpfkbcm gjlhj,ysvb, c ghtlkj;tybzvb ljgjkybntkmys[ eckeu b ex¸njv bylbdblefkmys[ eckjdbq pfrfpxbrf. Ädtyflwfnm rjvgfybq ;tcnrj ghbdzpfkb ghtlkj;tybz r yt,jkmijve cgbcre pfghjcjd.
Ènfr, ,skj gjkextyj ytcrjkmrj ltcznrjd rjvvthxtcrb[ ghtlkj;tybq b bccktljdfybt gthtikj r 'nfge fyfkbpf wty. Ïthdjt, xnj ,hjcftncz d ukfpf - 'nj b[ pyfxbntkmysq hfp,hjc. Çf dsdjl d njg gj jlyjve b njve ;t cgbcre pfghjcjd ghjcbkb jn $3200 lj $23600 d vtczw.
3. Êfr ajhvbhetncz wtyf yf ghjldb;tybt?
3.1. Êjyrehtywbz rfr ukfdysq afrnjh
Ãkfdysq afrnjh ajhvbhjdfybz wtys - rjyrehtywbz dyenhb ntvfnbrb. Åt rf;lfz rjvgfybz jghtltkztn cfvjcnjzntkmyj, vtnjlbrb dfhmbhe.ncz. Òtjhtnbxtcrb, ljk;ys exbnsdfnmcz cktle.obt gfhfvtnhs:
- rjkbxtcndj ghjldbuf.ob[cz d jlyjq b njq ;t ntvfnbrt cfqnjd b b[ rfxtcndj;
- xfcnjnf pfghjcjd d gjbcrjds[ cbcntvf[ gj ntvfnbrt;
- ccskjxyst ,.l;tns kblthjd ntvfnbrb;
- b lheubt afrnjhs.
Ïhb 'njv ccskjxyst ,.l;tns (rjyrehtywbz) vfkj pfdbczn jn rjkbxtcndf cfqnjd d njq bkb byjq ntvfnbrt b ghfrnbxtcrb yt pfdbczn jn xfcnjns pfghjcjd ('nb lfyyst lfkj bccktljdfybt Àktrctz Òene,fkbyf «Ðsyjr ccskjr d Ðeytnt: hfcghtltktybt ,.l;tnjd gj ntvfnbrfv»).
Àyfkbp gjkextyys[ ghtlkj;tybq gjrfpfk, xnj yf ghfrnbrt rjyrehtywbz jwtybdftncz gj ccskjxysv ,.l;tnfv kblthjd b xfcnjnt jcyjdys[ pfghjcjd ntvfnbrb. Ýnb gfhfvtnhs ljgjkyz.ncz kbxysv jgsnjv cfvjuj jgnbvbpfnjhf. Ítcvjnhz yf gjcktlytt, jwtyrb hfpysvb jgnbvbpfnjhfvb rjyrehtywbb dyenhb jlyjq ntvfnbrb ljcnfnjxyj ,kbprb lheu r lheue.
Êjyrehtywbz dkbztn yf wtye jxtdblysv j,hfpjv: xtv ,jkmit gthdfz, ntv dsit dnjhfz. Åckb gjgsnfnmcz pfabrcbhjdfnm 'ne pfdbcbvjcnm d xbckjdjv rj'aabwbtynt, gjkexbncz cktle.ott:
Íbprjrjyrehtynyfz ntvfnbrf |
Ñhtlytrjyrehtynyfz ntvfnbrf |
Âscjrjrjyrehtynyfz ntvfnbrf |
N |
N*1.5 |
N*2 |
ult N - wtyf, f vyj;bntkm - rj'aabwbtyn rjyrehtywbb.
 jnltkmys[ cdth[rjyrehtynys[ ntvfnbrf[ rj'aabwbtyn rjyrehtywbb ljcnbufk 5.
Ïj yfibv lfyysv, cfvst rjyrehtynyst, f pyfxbn - ljhjubt ntvfnbrb - 'nj:
- gkfcnbrjdst jryf;
- rjylbwbjyths;
- vt,tkm;
- ytldb;bvjcnm;
- abyfycs;
- nehbpv.
Âf;yj jnvtnbnm, xnj jgnbvbpfnjhfv yt dctulf elftncz njxyj jghtltkbnm rjyrehtynyjcnm ntvfnbrb. Çf ghjldb;tybt d jlyjq b njq ;t ntvfnbrt jgsnysq cgtwbfkbcn djpmvtn $5000, f yjdbxjr vj;tn pfghjcbnm $1000 b d htpekmnfnt ytljgjkexbn htcehcjd yf gjkyjwtyye. rfvgfyb..
Äheujt ckf,jt vtcnj fyfkbpf rjyrehtynyjcnb - jhbtynfwbz yf xfcnjne pfghjcf rk.xtds[ ckjd. Íf hsyrt yf,k.lftncz ntyltywbz, rjulf yt ckbirjv dscjrjxfcnjnyst pfghjcs jrfpsdf.ncz dscjrjrjyrehtynysvb pf cxtn ghbnjrf rkbtynjd jlyjq ntvfnbrb.
Îib,jxyjt jghtltktybt rjyrehtynyjcnb bp-pf ytextnf ljgjkybntkmys[ gfhfvtnhjd cjplftn ghj,ktvs b jgnbvbpfnjhe, b pfrfpxbre. Çfyb;tyyfz wtyf ghbdjlbn r ytljcnfnre chtlcnd yf ghjldb;tybt, ,.l;tns ghb[jlbncz gthtcvfnhbdfnm, ghjwtcc cjukfcjdfybz yjdjq wtys c rkbtynjv yt dctulf ghj[jlbn ukflrj. ×nj,s bp,t;fnm gjlj,ys[ ghj,ktv, vyjubt jgnbvbpfnjhs gthtcnhf[jdsdf.ncz gentv pfdsitybz wtys pf cdjb eckeub tot yf 'nfgt rjvvthxtcrjuj ghtlkj;tybz.
×nj vj;tn cltkfnm pfrfpxbr?
Ïht;lt xtv pfrfpsdfnm eckeub SEO htrjvtyletncz cfvjcnjzntkmyj, kb,j ghb gjvjob ytpfdbcbvs[ rjycekmnfynjd, gjgsnfnmcz jwtybnm rjyrehtywb. b ccskjxyst ,.l;tns cjgthybrjd d bynthtce.otq ntvfnbrt. Ïjlhj,ytt djghjc ccskjxys[ ,.l;tnjd ,eltn hfccvjnhty d geyrnt 3.2.2 «Ôjhvbhjdfybt wtys yf jcyjdt ccskjxyjuj ,.l;tnf». Òfr;t htrjvtyletv lkz jwtyrb ,.l;tnjd gjkmpjdfnmcz htpekmnfnfvb bccktljdfybz Àktrctz Òene,fkbyf: Ðsyjr ccskjr d Ðeytnt: hfcghtltktybt ,.l;tnjd gj ntvfnbrfv b Ñcskjxyjt hfy;bhjdfybt d Ðeytnt: ntvfnbxtcrbq nhfabr. Ýnj gjvj;tn dfv cjhbtynbhjdfnmcz d ehjdyt rjyrehtywbb d lfyyjq jnhfckb b edthtyyj xedcndjdfnm ct,z ghb gthtujdjhf[ c bcgjkybntkzvb.
3.2. Ìjltkb wtyjj,hfpjdfybz
Çf xnj jgnbvbpfnjhs ,then c rkbtynf ltymub? Ífb,jktt hfcghjcnhfytys nhb dfhbfynf:
- Çf gjbcrjdst pfghjcs;
- Çf ghbdktxtyysq nhfabr;
- Çf pfnhfxtyyst yf gjregre ccskjr chtlcndf.
Ðfccvjnhbv dfhbfyns gjlhj,ytt.
3.2.1 Ôjhvbhjdfybt wtys yf jcyjdt xfcnjn pfghjcjd
Ájkmibycndj jgnbvbpfnjhjd ltkbn pfghjcs yf nhb rfntujhbb:
- Íbprjxfcnjnyst (xfcnjnf pfghjcf gj Ðfv,kthe vtytt 500 d vtczw);
- Ñhtlytxfcnjnyst (xfcnjnf pfghjcf gj Ðfv,kthe jn 500 lj 5000);
- Âscjrjxfcnjnyst (xfcnjnf pfghjcf gj Ðfv,kthe jn 5000 lj 10000);
- Ñdth[xfcnjnyst (xfcnjnf pfghjcf gj Ðfv,kthe ,jktt 10000. Äbfgfpjys jghtltkzkbcm d chtlytv gj hsyre, nfr rfr tlbyjuj ghbywbgf ltktybz pfghjcjd gj xfcnjnt yt j,yfhe;bkjcm).
×fcnjnf pfghjcf gj Ðfv,kthe – rjkbxtcndj pfghjcjd rk.xtdjuj ckjdf d gjbcrjdjq cbcntvt Ðfv,kth pf vtczw, lfktt gj ntrcne cnfnmb «xfcnjnf». ×tv dsit xfcnjnf pfghjcf, ntv ljhj;t jy ,eltn cnjbnm. Çfdbcbvjcnm wty jn xfcnjns pfghjcf dsukzlbn nfr:
Êfntujhbz pfghjcf |
Ñnjbvjcnm ghjldb;tybz gj jlyjve pfghjce |
Íbprjxfcnjnyst |
$50 |
Ñhtlytxfcnjnyst |
$100 |
Âscjrjxfcnjnyst |
$200 |
Ñdth[xfcnjnyst |
$400 |
Î,ofz cnjbvjcnm rfvgfybb jghtltkztncz gentv cevvbhjdfybz cnjbvjcnb dct[ pfghjcjd gjckt b[ jwtyrb jgnbvbpfnjhjv. Äbfgfpjys lkz jghtltktybz rfntujhbq ,skb ds,hfys d chtlytv gj hsyre. Ñajhvbhjdfditujcz tlbyjuj ghbywbgf ltktybz yf nbgs pfghjcjd gj xfcnjnt vs d yfitv bccktljdfybb yt edbltkb.
Åcnm ceotcndtyysq ytljcnfnjr nfrjuj jghtltktybz wtys. Êjyrehtywbz yf hsyrt hfcntn ujhfplj ,scnhtt, xtv xfcnjnf pfghjcjd.
Íb;t ghbdtltyysq uhfabr ltvjycnhbhetn pfdbcbvjcnm wtys yf ghjldb;tybt jn rjkbxtcndf pfghjcjd b rjyrehtywbb. Äfyysq uhfabr yt zdkztncz bkk.cnhfwbtq r htrjvtyletvsv ghbywbgfv wtyjj,hfpjdfybz b yt vj;tn cke;bnm lkz rfkmrekzwbb hfc[jljd yf ghjldb;tybt, f jnhf;ftn dszdktyyst bccktljdfybtv ntyltywbb.
Ïj uhfabre dblyj, xnj ghjldb;tybt gj ,jkmijve xbcke pfghjcjd vj;tn cnfnm ythtynf,tkmysv, nfr rfr wtyf jxtym ,scnhj hfcntn c edtkbxtybtv b[ rjkbxtcndf.
“Ïjljgsnyst” rjvgfybb, jnyjczobtcz r gthdjve nbge wtyjj,hfpjdfybz, ghtlkfufkb rkbtynfv cgbcjr pfghjcjd yt ,jktt xtv bp 25 geyrnjd. Åckb rkbtyn yfcnfbdfk yf edtkbxtybb cgbcrf, tuj pyfrjvbkb c gthcgtrnbdjq cnhtvbntkmyjuj hjcnf wtys.
Ýnj jcj,tyyj cghfdtlkbdj lkz jnltkmys[ ntvfnbr, yfghbvth, “gkfcnbrjdst jryf”. Ñkf,j pyfrjvst cj cgtwbabrjq b[ ghjbpdjlcndf gjkmpjdfntkb bcgjkmpe.n jxtym juhfybxtyysq b ecnjzdibqcz cgbcjr pfghjcjd: “gkfcnbrjdst jryf”, “ecnfyjdrf gkfcnbrjds[ jrjy”, b n.l., dctuj yt ,jktt 6 dfhbfynjd. Îyb ljgjkyz.ncz ybprjxfcnjnybrfvb, cjlth;fobvb ,htyls ghjbpdjlbntktq, erfpfybz htubjyf b lheubt enjxyz.obt afrnjhs.
Åcnm ghjnbdjgjkj;yst ghbvths. Çfghjcs ntvfnbrb “cgtwbfkbpbhjdfyyjt j,jheljdfybt” pflf.n, rfr ghfdbkj, ghjatccbjyfks d eprjq j,kfcnb, gj'njve dsukzlzn jyb ghtltkmyj rjyrhtnyj: “ghb,jh ¹134 lkz njuj-nj”, “ghb,jh vjltkm nfrjq-nj c vjlekzvb nfrbvb-nj”. Ïhb ,jkmijv rjkbxtcndt vjltktq d ghjlf;t rjkbxtcndj pfghjcjd vj;tn dshfcnb lj cjnty. Ïhb 'njv cjdthityyj jncencndetn cvsck ghjldb;tybz gj nfrbv pfghjcfv, rfr “ghb,jhs”, “vjltkb”, “bpujnjdktybt ghb,jhjd”, b n.l. Êjvgfybzv gjlj,yjuj ghjabkz ytdsujlyj wtyjj,hfpjdfybt yf jcyjdfybb rjkbxtcndf pfghjcjd.
Ïk.cs wtyjj,hfpjdfybz gj pfghjcfv
- vtnjl ghjcn lkz gjybvfybz pfrfpxbrf;
- ghb yt,jkmijv cgbcrt pfghjcjd hf,jne jgnbvbpfnjhf kturj rjynhjkbhjdfnm;
- jxtdblty rhbnthbq htpekmnfnbdyjcnb ghjldb;tybz - gthdst gjpbwbb d dslfxt;
- vtnjl jgnbvfkty ghb ghjldb;tybb gj yt,jkmijve xbcke pfghjcjd.
Ìbyecs wtyjj,hfpjdfybz gj pfghjcfv
- yt dctulf exbnsdftn rjyrehtynyjcnm d ntvfnbrt;
- yt gjl[jlbn rjvgfybzv, pfbynthtcjdfyysv d ,jkmijv cgbcrt pfghjcjd; ckbirjv dscjrfz wtyf ghb lkbyyjv cgbcrt pfghjcjd;
- yfrhexbdfybt rjyrehtywbb b, cjjndtncndtyyj, wty d ntvfnbrt dcktlcndbt rjywtynhfwbb yf jlyjv b njv ;t yt,jkmijv cgbcrt pfghjcjd. Âvtcnj njuj, xnj,s edtkbxbnm 'aatrnbdyjcnm ghjldb;tybz hfcibhtybtv rjkbxtcndf pfghjcjd, jgnbvbpfnjhs gjdsif.n ccskjxyst ,.l;tns yf ghjldb;tybt gj juhfybxtyyjve yf,jhe dscjrjxfcnjnybrjd.
3.2.2. Ôjhvbhjdfybt wtys yf jcyjdt ccskjxyjuj ,.l;tnf
Ñcskjxysq ,.l;tn – 'nj cevvf, pfnhfxbdftvfz jgnbvbpfnjhjv yf ghbj,htntybt gkfnys[ ccskjr d ytj,[jlbvjv j,]tvt lkz gjdsitybz gjpbwbq pfghjcjd d htpekmnfnf[ gjbcrjdjq dslfxb.
 bcgjkmpjdfybb 'njuj vtnjlf jrfpfkbcm ujnjds cjpyfnmcz yt dct tuj ghbdth;tyws. Ítrjnjhst rjvgfybb ,skb jnytctys d lfyye. rfntujhb. yf jcyjdfybb rjcdtyys[ ghbpyfrjd, bpdktxtyys[ bp ,tctl b gthtgbcrb.
Ötyf ghb lfyyjv vtnjlt pfdbcbn jn:
- hfpvthf ,.l;tnf yf gjregre ye;yjuj rjkbxtcndf ccskjr (hfccxbnsdftncz bc[jlz bp rjkbxtcndf b rfxtcndf ccskjr, b[ cnjbvjcnb b ,.l;tnf rjyrehtynjd);
- jwtyrb nheljpfnhfn yf jcdjtybb 'njuj ,.l;tnf (d yb[ d[jlbn jgnbvfkmyjt eghfdktybt chtlcndfvb b fyfkbp 'njuj ghjwtccf e rjyrehtynjd).
Ê cj;fktyb., ybrnj bp rjvgfybq, ecnfyjdbdib[ wtye gj 'njq vjltkb, yt ghbdtk fhuevtynbhjdfyyjuj j,jcyjdfybz yfpdfyyjq cevvs. Ìs dsdtkb ghbywbgs ajhvbhjdfybz ccskjxyjuj ,.l;tnf cfvjcnjzntkmyj, yf jcyjdfybb gjkextyys[ d [jlt 'njuj b lheub[ bccktljdfybq lfyys[. Ýnb ghbywbgs cdjlzncz r cktle.obv:
- jgsn jgnbvbpfnjhf gj ghjldb;tyb. fyfkjubxys[ cfqnjd;
- jwtyrf ,.l;tnjd rjyrehtynjd;
- xfcnjnf pfghjcjd.
Ïthdsq ghbywbg jrfpfkcz cfvsv dtcjvsv. Åckb e jgnbvbpfnjhf e;t tcnm jgsn hf,jns c fyfkjubxysvb rfvgfybzvb, wtyjj,hfpjdfybt yt ghtlcnfdkztn ghj,ktvs. Õe;t, tckb nfrjuj jgsnf ytn.
Ìtnjlbrf jwtyrb ,.l;tnjd ljcnfnjxyj ckj;yf b nheljtvrf. Íe;yj j,hf,jnfnm cjnyb bkb nsczxb ccskjr yf cfqns rjyrehtynjd, dsxbckbnm rfxtcndj 'nb[ ccskjr b ehjdtym jgnbvbpfwbb cfqnjd e rkbtynf b rjyrehtynjd. Ýnj pfybvftn vyjuj dhtvtyb (,jktt ytltkb), gj'njve ghb cjcnfdktybb rjvvthxtcrjuj ghtlkj;tybz jgnbvbpfnjhs d ,jkmibycndt ckexftd yt ghjdjlzn gjkysq fyfkbp ccskjxyjuj ,.l;tnf.
Îy htuekzhyj ltkftncz njkmrj lkz gjcnjzyys[ rkbtynjd, c wtkm. rjhhtrnbhjdfybz cevv, ytj,[jlbvs[ lkz ccskjxyjq gjllth;rb b[ cfqnjd.
Î,hf,jnfd gjkextyyst jn exfcnybrjd bccktljdfybz jndtns, vs gjkexbkb cktle.oe. rfhnbye:
- Âctuj jlyf rjvgfybz bp ltcznb, dsldbuf.ob[ wtys yf eckeub yf jcyjdt cnjbvjcnb ccskjr, ghbckfkf jgnbvfkmyst c njxrb phtybz yfib[ 'rcgthnjd ,.l;tns.
- Øtcnm rjvgfybq ghbckfkj zdyj pfdsityyst (gthtcnhf[jdjxyst) ,.l;tns.
- Òhb rjvgfybb ghbckfkb ,.l;tns ujhfplj yb;t ytj,[jlbvjuj vbybvevf.
Ñhtlyzz wtyf pf eghfdktybt ccskrfvb lkz bccktletvs[ rjvgfybq cjcnfdbkf ghbvthyj $1500. Îgbhfzcm yf gjkextyyst yfvb dj dhtvz bccktljdfybz lfyyst gj ajhvbhjdfyb. wtys yf ccskjxyst ,.l;tns vj;yj gjcnhjbnm cktle.obq uhfabr, ult vs fgghjrcbvbhjdfkb aeyrwb. b ljcnhjbkb uhfabr lj 300 pfghjcjd:
Âf;yj jnvtnbnm: uhfabr ghtlcnfdkztn cj,jq yt c[tve wtyjj,hfpjdfybz, f jnhf;tybt gjcnafrnev gjkextyys[ d [jlt bccktljdfybz lfyys[.
Ñnfhnjdfz wtyf ghb 'njq vjltkb yb;t d gthtcxtnt yf jlby pfghjc gj chfdytyb. c ghtlsleobv vtnjljv.
Ïk.cs ajhvbhjdfybz wty gj ccskjxyjve ,.l;tne
- Ðfc[jls jgnbvbpfnjhf ghjphfxys lkz rkbtynf.
- Ýnf vjltkm gjpdjkztn yfb,jktt 'aatrnbdyj hfc[jljdfnm ltymub rkbtynf (tckb jwtyrf ,.l;tnjd rjyrehtynjd jrfpfkfcm njxyjq).
- Âsujlyf ghb ghjldb;tybb gj ,jkmijve cgbcre dscjrj-, chtlyt- b ybprjxfcnjnys[ pfghjcjd.
- Ïjpdjkztn rkbtyne cdj,jlyj hfcibhznm cgbcjr pfghjcjd.
Ìbyecs ajhvbhjdfybz wty gj ccskjxyjve ,.l;tne
- Ñbcntvf vj;tn jrfpfnmcz ytgjyznyf rkbtyne, lfktrjve jn gjlhj,yjcntq gjbcrjdjuj ghjldb;tybz.
- Îib,rf d gjlcx¸nt ytj,[jlbvs[ ccskjxys[ ,.l;tnjd vj;tn gjvtifnm htpekmnfnbdyjve ghjldb;tyb..
- Èp-pf ckj;yjcnb fyfkbpf ,.l;tnjd yf hsyrt yf,k.lftncz ntyltywbz r gthtcnhf[jdjxyjve pfdsityb. cnjbvjcnb.
- Átp gjlhj,ys[ t;tvtczxys[ jnxtnjd jgnbvbpfnjhf pfrfpxbr nthztn djpvj;yjcnm rjynhjkbhjdfnm tuj ltzntkmyjcnm b jwtybdfnm 'aatrnbdyjcnm hfc[jljdfybz chtlcnd.
- Ïjvbvj jnx¸njd, rkbtyne ghb[jlbncz gjkmpjdfnmcz cgtwbfkmysvb cthdbcfvb, xnj,s cfvjve jwtybnm rfxtcndj ghjldb;tybz, jcj,tyyj tckb pfghjcjd vyjuj.
3.2.3. Ôjhvbhjdfybt wtys yf jcyjdt jgkfns gjkextyyjuj nhfabrf
Ýnj cfvsq yjdsq vtnjl wtyjj,hfpjdfybz, rjnjhsq ctqxfc frnbdyj hfpdbdftncz. Â hfvrf[ 'njuj vtnjlf tcnm ytcrjkmrj c[tv hf,jns jgnbvbpfnjhjd.
Äj,fdktybt cfqnf d cbcntve fdnjvfnbxtcrjuj j,vtyf ccskrfvb. Ýnj gjpdjkztn dsdtcnb cfqn yf gthdst gjpbwbb d ljcnfnjxyj rjhjnrjt dhtvz b gjkexbnm nhfabr. ×tv ,jkmit pfghjcjd b cfqnjd d j,vtyyjq ctnb, ntv ,jkmit nhfabrf.
Ìfccjdfz utythfwbz ljhdttd (gctdljcfqnjd), rjnjhst fdnjvfnbxtcrb gthtyfghfdkz.n nhfabr yf cfqn pfrfpxbrf.
Ñjplfybt cj,cndtyys[ ctntq cfqnjd gj hfpysv ntvfnbrfv, ghjldb;tybt b[ b clfxf d fhtyle – xthtp call-wtynh pdjyrb gjntywbfkmys[ rkbtynjd gthtyfghfdkz.ncz pfrfpxbre (Äkz cjplfybz ,jkmijq ctnrb hfcrhextyys[ cfqnjd xfcnj bcgjkmpe.ncz ltitdst b pfghtotyyst vtnjls).
 gthdjv b dnjhjv ckexft pfrfpxbr gkfnbn pf rf;ljuj gjctnbntkz, ghbitlituj yf cfqn gj cgbcre pfghjcjd. Î,ofz cnjbvjcnm ghjldb;tybz (S) hfdyf ghjbpdtltyb. rjkbxtcndf rkbrjd (Ê) yf wtye jlyjuj rkbrf (N): S=K*N.
Ífvb ,skj pfvtxtyj, xnj j,sxyj jgnbvbpfnjhs cnfhf.ncz lth;fnm cnjbvjcnm jlyjuj gjctnbntkz yb;t gjkjdbys cnjbvjcnb rjyntrcnyjq htrkfvs.
Ïhb jgkfnt pf gthtyfghfdktyysq ntktajyysq pdjyjr wtys jujdfhbdf.ncz c rf;lsv pfrfpxbrjv bylbdblefkmyj d pfdbcbvjcnb jn ghb,skb, gjkexftvjq pfrfpxbrjv c jlyjuj gjregfntkz. Ïhjlf;e wtktdjuj nhfabrf vjuen ct,t gjpdjkbnm njkmrj rhegyst rjvgfybb c cthmtpyjq nt[yjkjubxtcrjq ,fpjq, cgjcj,yst fdnjvfnbpbhjdfnm cjplfybt ,jkmib[ ctntq cfqnjd.
Ïk.cs c[tvs jgkfns pf nhfabr
- Ýnj cfvfz ghjcnfz b gjyznyfz lkz pfrfpxbrf c[tvf.
- Ëturj ghjuyjpbhetncz hfpvth ghb,skb yf jlby he,km, dkj;tyysq d jgnbvbpfwb..
- Ïjregrf nhfabrf zdkztncz byjulf yfb,jktt dsujlysv bkb djj,ot tlbycndtyysv cgjcj,jv gjkexbnm rkbtynjd lkz njkmrj xnj cjplfyyjuj vfkjuj ,bpytcf.
Ìbyecs c[tvs jgkfns pf nhfabr
- Ïhfrnbxtcrb 100% vtnjljd ghjldb;tybz, yf rjnjhs[ jcyjdfyf lfyyfz c[tvf, cxbnf.ncz yfheif.obvb kbwtypb. gjbcrjds[ cbcntv b dtlen r cfyrwbzv c b[ cnjhjys. Ïjbcrjdst cbcntvs d k.,jq vjvtyn vjuen bcrk.xbnm bp byltrcf dc. ctnm cfqnjd bkb t¸ xfcnm, b gjnjr nhfabrf yf cfqn pfrfpxbrf ghtrhfnbncz.
- Ít dctulf jgnbvbpfnjhs hf,jnf.n xtcnyj. Èyjulf lkz edtkbxtybz cdjtq ghb,skb jyb yfxbyf.n yfghfdkznm yf cfqn ytwtktdjq ltitdsq nhfabr, rjnjhsq yt ghtdhfoftncz d gjregfntktq.
Ènfr, vs jgbcfkb nhb jcyjdys[ vtnjlf wtyjj,hfpjdfybz b nhb c[tvs hf,jns jgnbvbpfnjhjd, rjnjhst c ybvb cdzpfys. Êf;lfz c[tvf bvttn cj,cndtyyst gk.cs b vbyecs, wtkm b[ dsltktybz yfvb – yt htrjvtyljdfnm ne bkb bye. (bkb jnujdjhbnm jn t¸ bcgjkmpjdfybz), f ghtljcnfdbnm byajhvfwb. r hfpvsiktyb. lkz jcjpyfyyjuj b yfb,jktt fltrdfnyjuj ds,jhf.
4. Ãfhfynbb
Îxtym jcnhsq djghjc lkz pfrfpxbrjd. Ýnj ckjdj dcnhtxftncz ghfrnbxtcrb dj dct[ rjvvthxtcrb[ ghtlkj;tybz[ b ghb 'njv gjybvftncz jxtym gj-hfpyjve.
Îghtltktybt bp «Òjkrjdjuj ckjdfhz ;bdjuj dtkbrjheccrjuj zpsrf Âkflbvbhf Äfkz»: ÃÀÐÀÍÒÈß ;. ahfyw. hexfntkmcndj, gjhexbntkmcndj, gjherf, j,tcgtxtymt, pfkju, jndtn (c jndtnjv), pfdthtybt, pfdthrf, ,tpjgfcrf, j,tpjgfcrf, ,tpjgfctymt, cnhf[. Ãfhfynbhjdfnm xnj, j,tcgtxbnm, hexfnmcz, pfdthbnm, j,tpjgfcbnm, lfnm pfkju, gjhexbnmcz, pfhexbnmcz; pfkj;bnmcz, dpznm yf cdjq cnhf[.
Íb;t ghbdjlbv wbnfns bp gjkextyys[ d [jlt bccktljdfybz rjvvthxtcrb[ ghtlkj;tybq b gbctv.
«Ífib ufhfynbb: gthdfz cnhfybwf htpekmnfnjd gjbcrf gj rk.xtdsv ckjdfv yf gjbcrjds[ cthdthf[ Yandex, Rambler, Google.ru»
«Ìs yt vj;tv Âfv ufhfynbhjdfnm gthdjt vtcnj kbim gjnjve, xnj cfvb yt zdkztvcz dkfltkmwfvb gjbcrjds[ cbcntv, yj tot yb hfpe yt ,skj ckexfz, xnj,s vs yt dsdtkb yf gthdjt vtcnj cfqn yfituj pfrfpxbrf.»
«Ãfhfynbb: ghtljcnfdktybt crbljr yf cyb;tybt gjpbwbq cfqnf d cjjndtncndbb c eckjdbzvb ljujdjhf.»
«Ìs, gjvbvj ufhfynbq gjkextybz ccskjr gj endth;ltyyjve dfvb cgbcre ckjd, ljgjkybntkmyj lftv ufhfynb. gj yfb,jktt pyfxbvsv (n.t. lf;t tckb ghjqlen dct ckjdf bp cgbcrf, yj yt ghjqltn nfr yfpsdftvjt jcyjdyjt, ljujdjh ,eltn cxbnfnmcz ytdsgjkytyysv).»
«Ðf,jnfz c yfvb, Âs gjkexftnt ufhfynbhjdfyysq djpdhfn ltyt;ys[ chtlcnd d pfdbcbvjcnb jn htpekmnfnjd.»
«Ìs ghtlkfuftv rkbtynfv abyfycjdst ufhfynbb htpekmnfnbdyjcnb yfitq hf,jns. Ïhb jgkfnt eckeu "pf htpekmnfn" ds yt gkfnbnt pf rk.xtdst ckjdf, yf[jlzobtcz yb;t 10 gjpbwbb d dslfxt.»
«Ãfhfynbb htpekmnfnf: Â ckexft, tckb erfpfyysq d ljujdjht htpekmnfn ghjldb;tybz yt ljcnbuyen d ntxtybt 60 hf,jxb[ lytq c vjvtynf dytctybz cevvs fdfycjdjuj gkfnt;f, rkbtyne djpdhfoftncz cevvf, hfccxbnfyyfz gj cktle.otq ajhvekt...»
«Ïhbyflkt;yjcnm yfitq abhvs r ht;bvyjve pfdjle lftn Âfv ljgjkybntkmye. ufhfynb. rfxtcndf yfitq hf,jns...»
Ãfhfynbz abuehbhetn d pyfxtybz[ nj «j,tcgtxtybt», nj «pfdthtybt», nj «pfkju rjvgtycfwbb». Ôbyfycjdst ufhfynbq ecgtiyjcnb ghjldb;tybz ghtlkj;bkb dctuj xtnsht rjvgfybb, b kbim d jlyjv ckexft ,skf xtnrj b zcyj ghtlkj;tyf ajhvekf djpdhfnf ltytu d ckexft ythtpekmnfnbdyjcnb hf,jns.
4.1. ×tv j,tcgtxbdf.ncz ufhfynbb cj cnjhjys jgnbvbpfnjhf?
Ïj yfitve vytyb., ufhfynbhjdfnm htpekmnfn jgnbvbpfnjhs vjuen yf jcyjdfybb:
- Ájkmijuj jgsnf b dscjrjuj ehjdyz pyfybq d j,kfcnb SEO.
- Á.l;tnf yf ghjldb;tybt, pyfxbntkmyj ghtdsif.otuj ytj,[jlbvsq.
- Ècgjkmpjdfybz «xthys[» vtnjljd gjbcrjdjuj ghjldb;tybz.
Ðfccvjnhbv rf;lsq bp geyrnjd gjlhj,ytt.
Ájufnsq jgsn b dscjrbq ehjdtym pyfybq – ytj,[jlbvfz jcyjdf lkz gjybvfybz njuj, rfr lj,bnmcz ecgt[f. Î,kflf.obq bvb jgnbvbpfnjh cgjcj,ty ghjdtcnb fyfkbnbxtcre. hf,jne, rjnjhfz gjpdjkbn ljcnbxm ye;yjuj htpekmnfnf.
Çfdsityysq ,.l;tn yf gjbcrjdjt ghjldb;tybt gjpdjkztn ,scnhj htibnm ghj,ktvs, cdzpfyyst c ltqcndbzvb rjyrehtynjd b ytpyfxbntkmyjq cvtyjq fkujhbnvf hfy;bhjdfybz cfqnjd gjbcrjdsvb cbcntvfvb. Íf «kbiybt» ltymub jgnbvbpfnjh vj;tn jgthfnbdyj regbnm ljgjkybntkmyst ccskrb b elth;fnm gjpbwbb d njgt. Îlyfrj pfdsityysq ,.l;tn cgjcj,ty gjvjxm yt dctulf – yfghbvth, ,tccbkty d cbnefwbb rfhlbyfkmyjuj gthtcvjnhf fkujhbnvjd
«×thyst» vtnjls gjbcrjdjuj ghjldb;tybz ltitds b 'aatrnbdys, yj zdkz.ncz cfvsvb hbcrjdsvb. Ñfqn, ekbxtyysq d yfheitybz[, ghfrnbxtcrb dctulf bcrk.xftncz bp byltrcf. Ðtpekmnfn - gjnthz dkj;tyys[ d ghjldb;tybt chtlcnd, xfcnj pyfxbntkmyj ghtdsif.ob[ rjvgtycfwb., dsgkfxbdftve. jgnbvbpfnjhjv. Çfghtotyyst vtnjls ghbvtyz.ncz d lde[ ckexfz[: rfr cnhfntubz ,scnhjuj ghjldb;tybz, bkb gjgsnrf ekexibnm ybprbt htpekmnfns hf,jns.
4.2. Êfrbt dbls ufhfynbq ghtlkfuf.n jgnbvbpfnjhs rkbtyne?
Ðfpysv vjltkzv ghjldb;tybz cjjndtncnde.n hfpyst dbls ufhfynbq:
- Ïhb hf,jnt gj ghbdktxtyb. nhfabrf ufhfynbq yt lftncz. Êkbtyn gkfnbn pf rf;ljuj gjkmpjdfntkz, ghbitlituj yf cfqn.
- Ïhb hf,jnt gj pfghjcfv ufhfynbb pfrk.xf.ncz d njv, xnj rkbtyn gkfnbn njkmrj pf nt pfghjcs, rjnjhst gjgflf.n d njg10 r jrjyxfyb. rjynhjkmyjuj gthbjlf.
Ïhjvt;enjxysq dfhbfyn vt;le gthdsvb ldevz: xtv dsit cfqn d dslfxt, ntv ,jkmit gkfnbn rkbtyn.
Åot jlby dfhbfyn: dsdjl d njg jghtltktyyjuj ghjwtynf pfghjcjd ghb hf,jnt c ,jkmibv cgbcrjv gjbcrjds[ ahfp.
Óndth;lfnm, xnj jlby dbl ufhfynbq kexit, f lheujq – [e;t, ytkmpz – rf;lsq cjjndtncndetn cdjtve dble jgkfns SEO-eckeu.
Ïk.cs gjbcrjdjuj ghjldb;tybz c ufhfynbzvb
- Ódthtyyjcnm rkbtynf, xnj d ckexft ytdsgjkytybz eckjdbq ljujdjhf ltymub ,elen djpdhfotys xfcnbxyj bkb gjkyjcnm..
- Ñnf,bkmyjcnm htpekmnfnjd, nfr rfr lj[jl jgnbvbpfnjhf ghzvj ghjgjhwbjyfkty ljcnbuyenjve htpekmnfne (rhjvt ckexftd bcgjkmpjdfybz «x¸hys[» vtnjljd).
Ìbyecs gjbcrjdjuj ghjldb;tybz c ufhfynbzvb
- Åckb jgnbvbpfnjh cnhf[etncz pfdsityysv ,.l;tnjv, pfrfpxbre ghbltncz gthtgkfxbdfnm. Çfrfpxbr dgjkyt vj;tn 'nj gjybvfnm b blnb yf hfc[jls jcjpyfyyj.
- Ðbcr bcgjkmpjdfybz «x¸hys[» vtnjljd – hflb ljcnb;tybz ufhfynbhjdfyyjuj htpekmnfnf jgnbvbpfnjhs gjldjlzn cfqn rkbtynf gjl htghtccbb gjbcrjdbrjd.
- Â [jlt bccktljdfybz ,skb gjgsnrb yfdzpfnm pfrfpxbre cgbcjr ybprjrjyrehtynys[ pfghjcjd, f nfr;t ghtlkj;tybz ghjldbufnmcz gj yt,jkmijve b[ rjkbxtcnde. Òfr jgnbvbpfnjhs gsnf.ncz j,tcgtxbnm lkz ct,z dsgjkytybt j,zpfntkmcnd b cdtcnb r vbybveve djpvj;yjcnm ufhfynbqyjuj ckexfz.
- Çfrjyjlfntkmcndj ÐÔ ghfrnbxtcrb yt gjpdjkztn pfrfpxbre ghtl]zdbnm ghtntypbb j ytdsgjkytybb ufhfynbq d celt,yjv gjhzlrt, tckb jgnbvbpfnjh yt ghtljcnfdbk gjlhj,yjuj gbcmvtyyjuj jnxtnf. Êhjvt njuj, ifycs jcgjhbnm d celt ghfdlbdjcnm 'njuj jnxtnf ghfrnbxtcrb hfdys yek..
5. Óckeub rjyntrcnyjq htrkfvs
Înltkmyj vs bpexbkb rjvgfybb, lkz rjnjhs[ rjyntrcnyfz htrkfvf zdkztncz ,jktt ghbjhbntnysv dbljv eckeu, xtv gjbcrjdjt ghjldb;tybt. Òfrbt rjvgfybb xfcnj ceotcndtyyj pfyb;f.n cnjbvjcnm jgnbvbpfwbb, jrfpsdfz rjvgktrcye. eckeue d cjcnfdt rjyntrcnf b jgnbvbpfwbb, yj ybrjulf yt ,then rkbtynjd, c rjnjhs[ ytkmpz gjkexbnm [jhjibq lj[jl pf rjyntrcnye. htrkfve. Ïhb dscjrjq rjyrehtywbb d ntvfnbrt jncencndbt [jhjib[ htpekmnfnjd jn jgnbvbpfwbb ,eltn rjvgtycbhjdfyf dscjrjq jnlfxtq jn rjyntrcnf. Ïj vytyb. yfib[ 'rcgthnjd jn rjvgfybq, lkz rjnjhs[ rjyntrcnyfz htrkfvf b jgnbvbpfwbz hfdyjpyfxys, gjcnegfkb cfvst kexibt ghtlkj;tybz. Ê cj;fktyb., nfrb[ rjvgfybq jrfpfkjcm dctuj nhb bp nhblwfnb.
Ðjcn rjyrehtywbb b ntyltywbz gtht[jlf r ufhfynbqyjq cbcntvt hf,jns ghbdtlen, crjhtt dctuj r ecbktyb. gjpbwbq jgnbvbpfnjhcrb[ rjvgfybq, ghtljcnfdkz.ob[ rjv,bybhjdfyysq gfrtn eckeu, gj jnyjityb. r htrkfvysv rjvgfybzv. Ëblths SEO-hsyrf bvt.n [jhjibt ifycs cnfnm rhegysvb buhjrfvb d catht rjyntrcnyjq htrkfvs – e yb[ e;t ctqxfc vyjuj rkbtynjd, rjnjhsv gjvbvj gjbcrjdjuj ghjldb;tybz vj;yj ghtlkj;bnm rjyntrcn.
6. Çfrk.xtybt
Ìs jnhfpbkb d 'njq cnfnmt yfb,jktt df;yst c yfitq njxrb phtybz fcgtrns hsyrf gjbcrjdjq jgnbvbpfwbb Ðeytnf. Íflttvcz, xnj pfrfpxbrfv eckeu gj gjbcrjdjve ghjldb;tyb. cfqnjd ,eltn gjktpyj xenm gjlhj,ytt bpexbnm cgtwbabre hf,jns 'njuj hsyrf, xnj,s pyfnm, gjxtve pf nt bkb byst SEO-eckeub ghjczn ne bkb bye. wtye. Îgnbvbpfnjhfv ;t ,eltn gjktpyj dcnfnm yf vtcnj cdjb[ pfrfpxbrjd b c gjybvfybtv jnytcnbcm r b[ gjnht,yjcnzv b ghj,ktvfv ghb ds,jht rjvgfybb, rjnjhjq jyb ljdthzn cdjq cfqn.
Ènjujds[ dsdjljd j njv, xnj ghfdbkmyj yf hsyrt jgnbvbpfwbb, f xnj ytn, vs d 'njq cnfnmt yt ltkftv. Ötkm bccktljdfybz – ghtljcnfdbnm xbnfntkzv vfnthbfk lkz cj,cndtyys[ evjpfrk.xtybq, rjnjhst gjvjuen tve 'aatrnbdyj drkflsdfnm chtlcndf d bynthytn-vfhrtnbyu.
Àylhtq Èdfyjd
Àktrctq Íbrjkmybrjd
Êjycnfynby Ðjoegrby
(Êjvgfybz «Àivfyjd b Ïfhnyths»)
12 b.kz 2007 u.
dpznj c http://www.optimization.ru/articles/seo2007