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jbcr rjynfrnjd b byajhvfwbb cfvfz djcnht,jdfyyfz aeyrwbz d bynhfytn-gjhnfkf[. j'njve jn tuj rfxtcndf yfghzve. pfdbcbn 'aatrnbdyjcnm bynhfytnf b elj,cndj hf,jns c ybv.

hb [jhjitq yfdbufwbb b zcyjq cnherneht cfqnf k.,st vfnthbfks vj;yj yfqnb gj ccskrfv nfr ;t ,scnhj, rfr d gjbcrt. j, r cj;fktyb., 'nj ,jkmifz htlrjcnm. fdbufwbz, rfr ghfdbkj, dsgjkyztn ghzvj ghjnbdjgjkj;ye. cdjtve yfpdfyb. aeyrwb..

rfr j,cnjbn ltkj c gjbcrjv?


j cnfnbcnbrt (NNG) yf gjbcr byajhvfwbb j cjnhelybrf[ d chtlytv e[jlbn 2 vbyens, yf gjbcr gj vfnthbfkfv bynhfytnf 4 vbyens. fcnj lkz 'nb[ pflfx ,scnhtt b elj,ytt ghbdsxyst chtlcndf: ntktajyysq pdjyjr, ,evf;yst cghfdjxybrb bkb ctntdst gfgrb. j'njve cjnhelybrb ghjljk;f.n bvb gjkmpjdfnmcz. j;yj ghblevsdfnm rfrbt eujlyj cnbveks lkz ghbdktxtybz k.ltq yf gjhnfk gjlfhrb, hfpdktrfntkmyst hfpltks, 'ktvtyns cjwbfkmys[ ctntq, yf,bhf.obt gjgekzhyjcnm. ct hfdyj gjhnfk yt ,eltn djcnht,jdfy, gjrf yt cvj;tn gjvjufnm cjnhelybrfv htifnm t;tlytdyst hf,jxbt pflfxb b d gthde. jxthtlm - gjbcr byajhvfwbb.

nj dkbztn yf crjhjcnm b elj,cndj gjbcrf?
1. jbcrjdfz cbcntvf, f bvtyyj:

kturj kb cjcnfdbnm b ddtcnb gjbcrjdsq pfghjc
rfr ghtlcnfdkz.ncz htpekmnfns
2. fxtcndj ntrcnjd d bynhfytnt (yf cnhfybwf[ gjhnfkf b d ljrevtynf[)

'njq cnfnmt vs yt ,eltv jgbcsdfnm nt[ybxtcrbt nht,jdfybz r gjbcrjdsv cbcntvfv, vfnthbfkjd gj 'njq ntvt vyj;tcndj (vs nj;t gbcfkb j gjbcrjds[ cbcntvf[ lkz bynhfytnf jn IBM b Yahoo!). fccrf;tv j njv, xnj j,sxyj jcnftncz pf rflhjv: xnj gjvjuftn k.lzv ghb gjbcrt yf cfqnt b gjxtve df;ys rfxtcndtyyst ntrcns.

flbv jcyjdyst htrjvtylfwbb b cjdtns bp cj,cndtyyjq ghfrnbrb, f nfr;t jgbitv nbgbxyst ghj,ktvs b b[ htitybt.

1. aatrnbdysq gjbcrjdsq pfghjc
nj gjvjuftn ghb ddjlt gjbcrjdjuj pfghjcf

scnhsq b elj,ysq ljcneg r gjbcrjdsv bycnhevtynfv c rf;ljq cnhfybws cfqnf.
jkmpjdfntkm ljk;ty gjybvfnm rfre. byajhvfwb. jy vj;tn yfqnb, bcgjkmpez gjkt gjbcrf. kz 'njuj hzljv c 'nbv gjktv vj;yj hfpvtcnbnm ghbvth pfghjcf.
jyznyst bycnherwbb gj cjcnfdktyb. gjbcrjds[ pfghjcjd, ljcnegyst gj ccskrt hzljv c gjbcrjv yf rf;ljq cnhfybwt cfqnf (rfr dsgjkybnm ghjcnjq gjbcr ljk;yj ,snm gjyznyj ,tp bycnherwbq).
hj,ktvf: f rf;ljq cnhfybwt bynhfytnf hfcgjkfuftncz yt gjkt gjbcrf, f ccskrf yf gjbcr. nj lj,fdkztn kbiybt ltqcndbz, nfre. ccskre ckj;ytt yfqnb.

titybt: cgjkmpeqnt cnfylfhnyjt gjbcrjdjt gjkt. fcgjkfufqnt tuj d dth[ytq xfcnb 'rhfyf, d jlyjv b njv ;t vtcnt yf rf;ljq cnhfybwt. zljv c ybv - hfcibhtyysq gjbcr gj hfpltkfv gjhnfkf, lkz rjnjhjuj rfr hfp b ye;yf ccskrf.

hj,ktvf: jnhelybrfv ghtlkfuftncz gthtl yfxfkjv gjbcrf ds,hfnm, d rfrjv hfpltkt bkb gj rfrjve ltgfhnfvtyne jyb ,elen bcrfnm. hb[jlbncz pflfdfnm gjbcr ytcrjkmrj hfp, xnj,s yfqnb ye;yst htpekmnfns. tkjdtr ljk;ty afrnbxtcrb euflfnm, ult yf[jlbncz bcrjvfz byajhvfwbz, ght;lt xtv jy tt gjkexbn. j,fdbv r 'njve, xnj d bynhfytnf[ yfpdfybz hfpltkjd xfcnj ytnjxyst, yt ujdjhzobt, b[ cjlth;fybt xfcnbxyj le,kbhetncz, ,kjrb byajhvfwbb, rjnjhst ckj;yj rkfccbabwbhjdfnm gjgflf.n d hfpltk yjt.

titybt: jbcr gj yfghfdktybzv vj;tn bvtnm cdjb ghtbveotcndf. ckb jy jhufybpjdfy ghfdbkmyj, htpekmnfns dslf.ncz ,scnhtt. j ,tlf d njv, xnj cfv ghjwtcc gjbcrf cnfyjdbncz nfrbv ljkubv b ckj;ysv, xnj crjhjcnm jndtnf e;t yt buhftn hjkb. f;t tckb ,fpf lfyys[ dfituj gjhnfkf juhjvyf, gj evjkxfyb. gjbcr ljk;ty dsgjkyznmcz gj dctve bynhfytne. 'njv ckexft d rfxtcndt ljgjkybntkmyjq aeyrwbb vj;yj ghtlkj;bnm gjbcr gj yfghfdktybzv.

jyrjcnb ghtlcnfdktybz htpekmnfnjd

fdfqnt afqkfv, vfnthbfkfv b cnhfybwfv bynhfytnf ujdjhzobt pfujkjdrb.
f cnhfybwt c htpekmnfnfvb ghtljcnfdmnt djpvj;yjcnm ,scnhj dthyenmcz yf ghtlsleobt cnhfybws, rjnjhst ghjcvfnhbdfk xtkjdtr, yf ukfdye. cnhfybwe bynhfytnf, bkb gjgfcnm d k.,jq hfpltk jcyjdyjuj vty..
rk.xbnt yf cnhfybwe htpekmnfnjd gjkt gjbcrf njulf yt yflj ybrelf gtht[jlbnm, xnj,s ghjljk;bnm gjbcr bkb pflfnm yjdsq.
hj,ktvf: fcnj rjhgjhfnbdyst byajhvfwbjyyst cbcntvs () yt byntuhbhe.n d bynhfytn bp-pf nt[ybxtcrb[ ckj;yjcntq b gj cjj,hf;tybzv ,tpjgfcyjcnb. yb bvt.n jnltkmye. njxre d[jlf b cdjb gfhjkb. jnhelybrfv, yt bvt.obv ljcnegf d yf rf;lsq pfghjc ghb[jlbncz gjkexfnm hfphtitybt.

jdtn: fr ghfdbkj, nfrbt pfghjcs jlyjnbgys. fghbvth, jnltke vfhrtnbyuf gjcnjzyyj ye;ys bpj,hf;tybz ghjlerwbb, jnltke ghjlf; fyyjnfwbb, jnltke HR byajhvfwbz j ghjtrnf[, d rjnjhs[ exfcnde.n cjnhelybrb. nb lfyyst yt zdkz.ncz pfrhsnsvb, b[ vj;yj drk.xfnm d gjbcr yf gjhnfkt b dsdjlbnm d cgbcrt j,ob[ htpekmnfnjd.

hj,ktvf: jnhelybrb yt vjuen ,scnhj yfqnb bycnherwb., yfghbvth, xnj yflj cltkfnm, xnj,s jajhvbnm jngecr bkb gjkexbnm ghjgecr. lkbyyjv cgbcrt htpekmnfnjd kb,j djj,ot ytn xtnrjuj jgbcfybz ifujd, kb,j jyj nthztncz d rfrjv-yb,elm htukfvtynt.

jdtn: hb gjlj,ys[ pfghjcf[, rfr ghfdbkj, k.lb ddjlzn ajhvbnm jngecr, jkexbnm ghjgecr bkb ghjcnj ngecr, hjgecr. fub gj rf;ljq pflfxt vj;yj jgbcfnm yf jnltkmyjq cnhfybwt, drk.xbnm nelf dct ytj,[jlbvst rjynfrns b ccskrb, b dslfdfnm bycnherwb. yf gthdjv vtcnt d htpekmnfnf[.

2. fxtcndj ntrcnjd d bynhfytnt
nf ntvf d jccbb ghfrnbxtcrb yt jcdtoftncz, yb cfvf gj ct,t, yb d cdzpb c gjbcrjv yf gjhnfkt. s bccktletv tt e;t 6 ktn: cjcnfdkzkb b htlfrnbhjdfkb ntrcns lkz bynhfytnf ytcrjkmrbv rjvgfybzv, hfphf,jnfkb ext,ysq rehc, xfcnm rjnjhjuj gjcdzotyf cjplfyb. 'aatrnbdys[ ntrcnjd. nj cfvfz ckj;yfz xfcnm rehcf, nfr rfr j,sxyj d rjvgfybz[ ghj,ktve ybprjuj rfxtcndf ntrcnjd yt pfvtxf.n bkb yt gjybvf.n.

jxtve nfr df;ys 'aatrnbdyst ntrcns?

xtym xfcnj d rjytxyjv cxtnt, ghb gjbcrt d bynhfytnt xtkjdtre ghb[jlbncz bvtnm ltkj c ntrcnfvb (d vfnthbfkf[ yf cnhfybwf[ cfqnf bkb d ljrevtynf[) b e;t d yb[ ghjljk;fnm gjbcr bcrjvjq byajhvfwbb. tckb vfnthbfks yfgbcfys gkj[j, r yek. cdjlzncz dct ghtlsleobt ecbkbz.

frbv ljk;ty ,snm ntrcn?
trcns d bynhfytnt ljk;ys gjvjufnm:

,scnhj yfqnb byajhvfwb.
,scnhj jpyfrjvbnmcz c ytq
ghfdbkmyj gjyznm cjlth;fybt
kz 'njuj ytj,[jlbvj hf,jnfnm rfr yfl cjlth;fybtv, nfr b yfl cnhernehjq.

nhernehf ntrcnf 'nj nj ;t, xnj yfdbufwbz yf cfqnt. kfdyst nht,jdfybz r ytq:

xtnrjcnm
yfukzlyjcnm
gjcktljdfntkmyjcnm
f xnj cktletn j,hfofnm dybvfybt ghb hf,jnt yfl cnhernehjq:

trcn ljk;ty ,snm rjhjnrbv, gjcrjkmre tuj xfcnj xbnf.n c vjybnjhf. tkfntkmyj, xnj,s jy evtofkcz yf 'rhfy.
ckb ntrcn lkbyysq, gbibnt htp.vt. nj yt,jkmijq ,kjr d yfxfkt ntrcnf. y yt zdkztncz dcnegktybtv, rfr xfcnj cxbnf.n. nj, crjhtt, ds;bvrf jcyjdys[ afrnjd, rjnjhfz gjpdjkztn epyfnm cenm ntrcnf, yt xbnfz tuj.
sltkzqnt d ntrcnt rk.xtdst ckjdf.yb lf.n djpvj;yjcnm ,scnhj ghjcvfnhbdfnm ntrcn, ds[dfnsdfz ukfdyjt. exit hfcgjkfufnm rk.xtdjt ckjdj d yfxfkt ,kjrf ntrcnf b d yfxfkt cnhjrb. jn ghbvth bp yfituj herjdjlcndf fr ajnjuhfabhjdfnm cjnhelybrjd lkz bynhfytnf:
,hf,jnrf ajnjuhfabq
n,bhfqnt ajnj cfvb. .lb xfcnj ds,bhf.n cfve. clth;fyye. ajnjuhfab. c hf,jxbv dbljv - gjl;fnst ue,s, jpf,jxtyysq dbl, yb ntyb eks,rb - ujnjd r gthtdsgjkytyb. gkfyf. ye;yf cfvfz dshfpbntkmyfz. ct ,elen ljdjkmys, rjulf edblzn cdj. ajnjuhfab. chtlb nfrb[ ;t eks,f.ob[cz kbw.
t elfkzqnt bynthtcyst ajnj - jyb vjuen ghbujlbnmcz, yfghbvth, lkz ghfplybrjd. ckb bcgjkmpetnt d bynhfytnt evtymityyst ajnjuhfabb, yt elfkzqnt ,jkmibt.
hfpe dsrkflsdfqnt ajnj d bynhfytn, k.lb edblzn, xnj gjkexftncz [jhjij, f dfv ,eltn elj,yj jnckt;bdfnm, rjuj tot yflj cajnjuhfabhjdfnm.
kexibnt ajnjuhfabb d PhotoShop. htvtyb yf rf;le. ajnjuhfab. eqltn 1 vbyenjq ,jkmit, f cnfyen jyb pyfxbntkmyj rfxtcndtyytt.
cgjkmpeqnt rfxtcndtyysq wbahjdjq ajnjfggfhfn. kfdyjt d ytv yt hfphtitybt, f gthtlfxf wdtnf, xtnrjcnm bpj,hf;tybz b rfxtcndj ajnjuhfabq ghb ckf,jv jcdtotybb (yfghbvth, d gjvtotybb ,tp cjkytxyjuj cdtnf). j'njve lkz c]tvrb d jabct b yf dscnfdrf[ yt gjregfqnt ltitdst vjltkb (100-200$)- xfot dctuj rfxtcndtyys[ ajnjuhfabq gjkexbnm yt elfcncz.

sltkzqnt pfujkjdjr vfnthbfkf b yfpdfybz hfpltkjd. yb ljk;ys xtnrj hfpkbxfnmcz gj ehjdyzv (kexit, xnj,s b[ ,skj yt ,jkmit nht[). cgjkmpeqnt vtnjl gthtdthyenjq gbhfvbls: hfcgjkfufqnt byajhvfwb. jn j,otuj r xfcnyjve. frfz zcyfz cnhernehf gjpdjkbn xtkjdtre ,scnhj jpyfrjvbnmcz c ntrcnjv lj njuj ehjdyz ltnfkbpfwbb, rjnjhsq tve ytj,[jlbv.
thtxbcktybz kexit dsltkznm cgbcrjv. y ghbdktrftn dybvfybt b dsltkztn 'ktvtyns.
fphf,fnsdfqnt cnfylfhns jajhvktybz ntrcnjd b cktleqnt bv yf dct[ cnhfybwf[ bynhfytnf. .lb ghbdsrf.n r tlbysv ghfdbkfv b ,scnhtt yf[jlzn ye;ye. byajhvfwb..
jlth;fybt ntrcnf

kfdyst ghfdbkf: njxyjcnm, rhfnrjcnm, gjkyjnf byajhvfwbb. hb 'njv df;ty nbg ntrcnf, yfghbvth, lkz yfgbcfybz yjdjcntq, ybub yjdjuj cjnhelybrf b htukfvtynf yflj bcgjkmpjdfnm hfpyst vtnjls. frbt bvtyyj vs hfccrf;tv d jnltkmyjq cnfnmt.

vtybt ghfdbkmyj gbcfnm b jajhvkznm ntrcns lkz bynhfytnf yt zdkztncz dhj;ltyysv. jccbb 'njve gjxnb ybult yt exfn, njkrjds[ rybu yf heccrjv zpsrt rhfqyt vfkj. rfxtcndt gthds[ ifujd vj;tv gjhtrjvtyljdfnm ytcrjkmrj htcehcjd (yf fyukbqcrjv zpsrt):

http://www.useit.com/papers/webwriting/

http://writetodone.com/

http://www.dailywritingtips.com/

fr gjdscbnm 'aatrnbdyjcnm gjbcrf d bynhfytnt?
xtdblyj, 'nj djghjc rjvgktrcysq, d jlbyjxre d jhufybpfwbb tuj yt htibnm. kz 'njuj ytj,[jlbvj cjnhelybxtcndj hfpys[ cgtwbfkbcnjd: IT, HR, nt[, rnj dtltn bynhfytn b gbitn lkz ytuj ntrcns.

nj,s cjdvtcnyst ecbkbz lfkb kexibt htpekmnfns, vs htrjvtyletv ghjdjlbnm ntcnbhjdfybt b jwtybdfnm rfr ntreoe. cbnefwb., nfr b bltb gj bpvtytyb.. s,thbnt 4-5 cjnhelybrjd bp hfpys[ gjlhfpltktybq b gjghjcbnt b[ dsgjkybnm gjbcr gj yfb,jktt hfcghjcnhfytyysv pflfxfv: yfqnb rjynfrnyst lfyyst rjkktu, herjdjlbntkz gjlhfpltktybz, bycnherwb., ajhve pfzdrb b n.l. fvthmnt dhtvz dsgjkytybz rf;ljq pflfxb b jnvtnmnt ckj;yjcnb, c rjnjhsvb cnjkryekcz xtkjdtr. frjq ntcn gjrf;tn dfv yfb,jktt zdyst ghj,ktvs b gjlcrf;tn bltb b[ htitybz.

fr ;t vj;yj jwtybnm b ntrcn. ecnm cjnhelybr ghjxbnftn, r ghbvthe, htukfvtyn gj jajhvktyb. jngecrf, f gjnjv gjghjcbnt tuj gthtxbckbnm dct ifub, rjnjhst tve ye;yj cltkfnm. ,sxyj 'nj gjvjuftn dszdbnm vyj;tcndj ytnjxyjcntq d ajhvekbhjdrf[, gjrfpsdftn, rfrjq byajhvfwbb yt [dfnftn.

s vj;tv gjvjxm dfv d gjlujnjdrt ntcnbhjdfybz bynhfytn-gjhnfkf bkb ghjatccbjyfkmyj ghjdtcnb tuj d dfitq rjvgfybb.  
intranetblog.ru/2008/04/02/bystryj-i-udobnyj-poisk-v-intranete/

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