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Бfy gjbcrjdjq cbcntvjq cfqnf pf yfheitybt gjkmpjdfntkmcrjuj cjukfitybz. Бtht;tyjuj, rfr ujdjhbncz, ,ju ,tht;tn. Пj'njve cfvsq ghjcnjq cgjcj,j jn 'njuj cnhf[f bpktxbnmcz –gjybvfnm, xnj nfrjt [jhjij (,tkjt bkb [jnz ,s cthjt SEO) b xnj nfrjt gkj[j (xthyjt-xthyjt SEO).

А djj,ot, jgnbvbpfnjhs xfcnj ytljdjkmys hf,jnjq (xbnfq: heuf.n b ,jzncz) gjbcrjdst cbcntvs njkmrj pf nj, xnj jyb yt lf.n bv hfcckf,bnmcz. Еckb gjxbnfnm ajhev SE, cnfyjdbncz jxtdblyj, xnj cfqns, gjldthuyenst ,fye, nfr bkb byfxt yt cjjndtncndjdfkb nht,jdfybzv gjbcrjdbrf b exfcnm cdj. xtcnyj pfcke;bkb. Пthbjlbxtcrb yf ajhevt gjzdkz.ncz njgbrb ghbvthyj nfrjuj cjlth;fybz: «Яirf pf,fybk cfqn. Зf xnj???» – b rf;lsq hfp jgsnyst jgnbvbpfnjhs ,tp nhelf j,yfhe;bdf.n nt ytelfxyst ekjdrb, pf rjnjhst htcehc ,sk yfrfpfy.

Нe f tckb cfqn ltqcndbntkmyj pf,fybkb ,tcghbxbyyj, nj dctulf tcnm cke;,f gjllth;rb gjbcrjdjq cbcntvs, d rjnjhe. vj;yj yfgbcfnm. Еlbycndtyysq vbyec d 'njv: ,fybn gjbcrjdfz cbcntvf ,scnhj, f djn hfp,bhftncz c ntv, xnj ytpfcke;tyyj pf,fybkf, ljkuj.

В 'njv ckexft ,jktt ghfdbkmyjt ckjdj ,eltn yt cnhf[, f dpdjkyjdfyyjt j;blfybt. Бjznmcz vj;yj njuj, xnj c yjdsv fkujhbnvjv cfqns gjgflf.n cj cdjb[ gjpbwbq, xnj pfxfcne. b ghjbc[jlbn, tckb jgnbvbpfnjh ltkftn cnfdre yf jlby vtnjl b yt gjlcnhf[jdsdftncz. Вtlm gjbcrjdbr d k.,jq vjvtyn vj;tn pfrhenbnm ufqrb d njv vtcnt, rjnjhjt SEO-iybr cxbnfk cdjbv rjpshtv.

Нj Яyltrc d gjcktlytt dhtvz yt njkmrj fyjycbhetn dsrkflre yjdjq gjbcrjdjq ghjuhfvvs, lfdfz jgnbvbpfnjhfv dhtvz yf gjlujnjdre, yj b ghtljcnfdkztn djpvj;yjcnm fkujhbnv gjntcnbhjdfnm. Сtqxfc Яyltrc ujnjdbn dsrkflre gjbcrjdjq ghjuhfvvs «Нf[jlrf», b dct ;tkf.obt vjuen tt «ghjoegfnm» yf buki.yandex.ru. Мfkj njuj, djpvj;yjcnm ntcnbhjdfybz «yf[jlrb» gjzdbkfcm yf nt[ cnflbz[, rjulf jgnbvbpfnjhs vjuen yt njkmrj gjlujnjdbncz r yjdjq ghjuhfvvt, yj b ghjfyfkbpbhjdfnm jcj,tyyjcnb vt[fybpv tt hf,jns. И lfkmyjdblysq SEOiybr gjcnfhftncz [jnz ,s gentv ghj, dszcybnm, xnj ,eltn gjckt dsrkflrb gjbcrjdjq ghjuhfvvs b gjlcntkbnm cdjbv cfqnfv cjkjvre, d ckexft djpvj;yjuj gfltybz bp njgf.

Вjj,ot Яyltrc b yt j,zpfy lfdfnm jgnbvbpfnjhfv nfre. crfpjxye. djpvj;yjcnm gjlujnjdbnmcz r «rjynhjkmyjq hf,jnt» pfhfytt.
И lf;t ytcvjnhz yf nfrbt jxtdblyst ifub gjbcrjdjq cbcntvs yf dcnhtxe SEO-cjj,otcnde, d ytv yf[jlzncz «irjkmytub», cjplf.obt fynb-zyltrcjdcrbt ldb;tybz. «Нtcjukfcyst» b 'rcnhtvbcns, ,kfuj, d vtymibycndt. И nfrjt gjdtltybt j,eckjdktyj rfrbvb-nj ltncrbvb ghtlcnfdktybzvb j vbht, rjulf rf;tncz, xnj nt,t dct xnj-nj ljk;ys. Пj ,jkmijve cxtne, gjbcrjdfz cbcntvf c dscjns cdjtuj dscjrjcbltybz-lfktrj ukzltybz nfrb[ htdjk.wbjythjd b yt pfvtxftn, f fdnjhbntnyst jgnbvbpfnjhs jnpsdf.ncz j «irjkmytuf[» cj cybc[jlbntkmyjq ecvtirjq. Пeofq ct,t vfien djpveotyyj kjgfnjxrfvb yf lzl. Яie b htpdzncz d ghtckjdenjq «gtcjxybwt», d rjnjhe. cfvb ;t «irjkmytub» dthzn b d rjnjhe. ,jzncz gjgfcnm, rfr ltncfljdws cnfhitq uheggs – d zckb. Иnfr…

Тen djj,ot dct dtctkj. Вj-gthds[, cfvj tt ceotcndjdfybt yferjq yt ljrfpfyj b dspsdftn vyjuj cgjhjd. Сnhf[ gthtl 'nbv abkmnhjv gjbcrjds[ cbcntv, bkb, crjhtt, ytljdjkmcndj tuj ceotcndjdfybtv, e jgnbvbpfnjhjd djpybrftn bp-pf njuj, xnj [jxtncz ,tp kbiytuj yfghz;tybz cltkfnm cdj. hf,jne, f «gtcjxybwf» (tckb jyf dct-nfrb tcnm) vtiftn bv.

Еckb e; jgnbvbpfnjh dthbn d ceotcndjdfybt gtcjxybws Яyltrcf, nj rfrjq cvsck tt ,jznmcz? Тen e; cnjbn ghbpyfnm 'njn afrn, rfr ytbp,t;yjcnm. Дf b ukegj yf vjq dpukzl hfccxbnsdfnm, xnj vjkjljq cfqn, gjzdbdibqcz bp ybjnrelf chfpe ljk;ty gjgfcnm d njg 10.

Эnjn cnhf[, yf vjq dpukzl, cfvsq jghfdlfyysq. Пjnjve xnj nen jgnbvbpfnjh vj;tn jrfpfnmcz ,tp dbys dbyjdfnsv. Вsgfltybt bp byltrcf vj;tn ,snm cdzpfyj c rfrbv-nj «uk.rjv» ПС. В 'njv ckexft jgnbvbpfnjhfv jcnftncz njkmrj gbcfnm d cke;,e gjllth;rb gjbcrjdbrf b ;lfnm, gjrf cfqn cyjdf dytcen d byltrcye. ,fpe. Нj ktxbnmcz ye;yj b jn 'njq aj,bb, gjnjve xnj cj cnhf[jv b ;bpym yt ;bpym. И ktxbnmcz vj;yj, yfdthyjt, ,jkmibv rjkbxtcndjv ghjtrnjd b cjkblysv jgsnjv ghjldb;tybz. Кjulf htcehcjd jlyjdhtvtyyj d hf,jnt vyjuj, ckexfqyjt dsgfltybt jlyjuj bp byltrcf vj;yj cnjbxtcrb gtht;bnm, yt hfpjxfhjdfdibcm d ghjatccbb.

В lfyyjv ckexft jcnftncz djghjc, xnj ,jkmit geuftn jgnbvbpfnjhjd, cfvb gj ct,t abkmnhs bkb nj, xnj jyb yjdst. Кjytxyj, dct yjdjt dspsdftn cnhf[, gjnjve xnj jyj ytbpdtcnyjt, ytghtlcrfpetvjt b rfr c 'nbv yjdsv ,jhjnmcz, jlby Яyltrc pyftn, yj ybrjve yt hfccrf;tn.

Нj yt nfr cnhfity xthn…b yt nfr cnhfiys ,sdf.n yjdst abkmnhs, rfr ytrjnjhst cnfhst, rfr, yfghbvth, ytgjn bkb «ns gjcktlybq». Кcnfnb, d ceotcndjdfybb «ns gjcktlybq» nj;t vyjubt jgnbvbpfnjhs cjvytdf.ncz.

О yjds[ abkmnhf[ Яyltrcf nj;t gthbjlbxtcrb gjzdkz.ncz cjj,otybz yf ajhevt SE. Нfghbvth, d ctynz,ht ghjikjuj ujlf gjzdbkjcm ghtlgjkj;tybt j ceotcndjdfybb abkmnhf «nt,z ytn» (gj fyfkjubb c «ns gjcktlybq»). Нj, gj[j;t, 'nj ,sk yt abkmnh, f ghjcnj cfyrwbb Яyltrcf gj jnyjityb. r cfqnfv-rkbtynfv fdnjhf cjplfyyjuj njgbrf. Чfot dctuj uehe jgnbvbpfwbb yfpsdf.n nfrbt ghtlgjkj;tybz xeim..

Эnjn cnhf[ cjdvtoftn d ct,t dct dsityfpdfyyst cnhf[b (yt cxbnfz rjkkfqlthf). Пjbcrjdfz cbcntvf dsrkflsdftn yjdsq fkujhbnv – 'nj gjdjl jgfcfnmcz, xnj cfqn dsgfltn bp njgf; yjdst abkmnhs bkb gjgflfybt cfqnf gjl e;t bvt.obtcz – dsktn bp njgf ghfrnbxtcrb ufhfynbhjdfy; «uk.r» gjbcrjdjq cbcntvs, d htpekmnfnt xtuj cfqn ghjgfk bp byltrcf – b cyjdf ghjofq, njg. Я ,s kbxyj 'njn cnhf[ gjcnfdbkf yf gthdjt vtcnj.

Пjnjve xnj xfcnj yf djpdhfotybt d njg e[jlzn vtczws. Оcj,tyyj tckb 'nj gthdst ldt bp yfpdfyys[ ghbxby. Пjckt cvtys gjbcrjdjq ghjuhfvvs ljk;ty ,snm ghjdtlёy fyfkbp b dszdktybt njuj, xnj d yjdjv fkujhbnvt «hekbn» b ghbvtytybt yjds[ vtnjljd. Оcj,tyyj yfljkuj djpdhfotybt d njg vj;tn pfnzyenmcz d ckexft yfkj;tybz yf ytuj abkmnhf. Пjrf cke;,t gjllth;rb ljrf;tim, xnj kb,j dfi cfqn yfrfpfy ytpfcke;tyyj, kb,j pf ltkj, yj ds ujnjds dct bcghfdbnm, vj;tn ghjqnb 3-4 vtczwf.

Тj;t dgjkyt jghfdlfyysq cnhf[, exbnsdfz nj, d rfrb[ j,]tvf[ jgnbvbpfnjhs cregf.n ccskrb yf hfpkbxys[ ,bh;f[. Пjregrf ccskjr zdkztncz lkz vyjub[ jgnbvbpfnjhjd cfvsv ghjcnsv cgjcj,jv gjlyznm gjpbwbb cfqnf d gjbcrjdjq cbcntvt. Дtymub rkbtynf dkj;bk, vbybvev vjpujds[ ecbkbq ghbkj;bk – b htpekmnfn yf kbwj. Нj Яyltrc d gjcktlytt dhtvz d ,jhm,t c gkfnysvb ccskrfvb gthtitk jn hfpujdjhjd r ltqcndb.. В cthtlbyt vfhnf gjpbwbz gjbcrjdbrf ,skf dshf;tyf d gjcnt yf cthdbct Яhe «Пhj jnyjitybt Яyltrcf r SEO-ccskrfv». Пjckt 'njuj pfzdktybz jgnbvbpfnjhs yfxfkb pfvtxfnm gjyb;tybt gjpbwbq cfqnjd, yf rjnjhst ,skb ghjcnfdktys regktyyst yf ,bh;f[ ccskrb.

Оnvtnbv, xnj bpyfxfkmyj gjbcrjdst cbcntvs ghblfdfkb ccskrfv dtc rfr bylbrfnjhfv rfxtcndf cfqnf, yf rjnjhsq ccskrb dtlen. Лbyrj,hjrths jgjikbkb blt., gjpdjkbd ghjlfdfnm b gjregfnm ccskrb c k.,s[ htcehcjd, dyt pfdbcbvjcnb jn b[ rfxtcndf. Дj,hjcjdtcnyst jgnbvbpfnjhs, rjnjhst gjybvf.n, xnj hf,jnf yfl cfqnjv yt juhfybxbdftncz gjregrjq b ghjcnfdktybtv ccskjr, r gjyb;tyb. pyfxbvjcnb ccskjxyjuj hfy;bhjdfybz jnyjczncz cgjrjqyj b yt ,jzncz tuj.

Сnhf[ flhjyyjuj rjkkfqlthf jrfpfkcz yf ltdznjv vtcnt d cgbcrt cnhf[jd. Нj jcnfyfdkbdfnmcz yf ytv jnltkmyj yt ,eltv, cnfnmz e yfc yt .vjhbcnbxtcrfz, f pfnhfubdf.ofz cthmtpye. ghj,ktve gcb[bxtcrjuj pljhjdmz jgnbvbpfnjhjd ;)

Эnjn cnhf[ chfdybv c ,jzpym. xthys[ lsh dcktlcndbt pfgecrf rjkkfqlthf. Нtlfhjv «jnvtye nИЦf» gjcnfdbkb yf gjcktlytt vtcnj, gjcrjkmre k.,jq yjhvfkmysq ('nj ckjdj [jntkjcm ,s gjlxthryenm jcj,tyyj) jgnbvbpfnjh gjybvftn, xnj 'njn cnhf[ ,kbpjr r ,htle. Нj dct hfdyj yfikbcm tlbybws, rjnjhst gjdthbkb d cke[, cgtwbfkmyj pfgeotyysq d heytn lkz lbcrhtlbnfwbb Яyltrcf. Сjj,otybt, xnj gjbcrjdfz cbcntvf crjhj gthtcnfytn exbnsdfnm byltrc wbnbhetvjcnb, vjvtynfkmyj j,jitk vyjubt SEO-,kjub. Пhbxtv njkmrj ytvyjubt jgnbvbpfnjhs jnvtxfkb e ct,z d lytdybrf[, xnj cxbnf.n 'ne «yjdjcnm» ytktgsv cke[jv. А cfv Яyltrc jghjdthu tuj, pfzdbd, xnj «gkfyjd gj jnvtyt nИЦ e yb[ ytn».

Нtvyjuj elbdkztn, xnj cnhf[jd nbgf «jn vtyz vj;tn eqnb rkbtyn» jgnbvbpfnjhs yf ajhevf[ ghfrnbxtcrb yt dscrfpsdf.n. Вblbvj, 'nj cfvfz gjcktlyzz dtom, cgjcj,yfz yfgeufnm SEOiybrf. «Дtkj d njv, xnj rjvvtynbhjdfkb cnhf[b jgnbvbpfnjhs, f ghbdktxtybtv rkbtynjd, j,otybtv c rkbtynfvb e yfc pfybvf.ncz frrfeyn-vtytl;ths, - gjzcybk Аylhtq Вjhjgftd, utythfkmysq lbhtrnjh rjvgfybb «Тhbkfy». - Пjhjq vs pf,bhftv e jlyjuj ghjldbufntkz rkbtynjd b jnlftv lheujve. Т.t. ceotcndetn hjnfwbz, b jyb r 'njve ghbdsrkb e;t».

Я ytcrjkmrj hfp d cnfnmt gjlxthrbdfkf, xnj cxbnf. vyjubt bp hfccvjnhtyys[ cnhf[jd ytjghfdlfyysvb. Нj dct ;t jgnbvbpfnjhs b[ yfpsdfkb. У jgsnys[ SEOiybrjd, yfdthyjt, 'nf gjl,jhrf cnhf[jd dspjdtn ecvtire. Зfnj yjdbxjr, yt j,hfofz dybvfybt yf dc. bhhfwbjyfkmyjcnm gthtxbcktyys[ «cnhfibkjr», cyjdf gj,t;bn yf ajhev SE c djghjcfvb, gjxtve pf,fybkb tuj cfqn b ljrjkt ghjlkbncz vjyjgjkbpv Яyltrcf d heytnt. Вj vyjujv nfrjt jnyjitybt r ghjatccbb cdzpfyj c vbajv j njv, xnj d SEO vj;yj pfghjcnj «che,bnm ,f,kf». И rjulf 'nj jrfpsdftncz yt nfr kturj b yt nfr ,scnhj, ujht-jgnbvbpfnjhjd yfxbyf.n jljktdfnm cnhf[b, jn ,jkmibycndf bp rjnjhs[ bp,fdkztn njkmrj jlyj – dscjrbq ehjdtym ghjatccbjyfkbpvf.